Breadcrumbs ![5 Niche Skincare Brands To Know](https://media.sheerluxe.com/2S841BC5uZ9LsWKcAmEgnUzaOiY=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2020%2F01%2Fniche-skincar-brands-know.jpg) [Skincare](/beauty/skincare) / 20 January 2020 # 5 Niche Skincare Brands To Know While the beauty industry tends to be dominated by the major players, there’s also a huge number of niche brands which deserve some airtime, too. From those pioneering the farm-to-face philosophy, to others boasting toxin-free formulas, here are five to know about… [ Save To My Favourites ](/user/login?destination=/markdownify/node/21747) [ ![](https://media.sheerluxe.com/tq5uNw5M31Fi_oqNV5SXONrzv2w=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2020%2F01%2Findie-lee-main.jpg) ](https://www.instagram.com/indie_lee/?hl=en) instagram.com/indie_lee ## INDIE LEE **Who’s Behind It:** CEO & Founder, Indie Lee. **The Concept:** Indie Lee was inspired to create her brand after recovering from an almost-fatal brain tumour. With the possible cause linked to an exposure to environmental toxins, she discovered 60% of what we put on our skin is absorbed directly into our bloodstream. Suffice to say, it didn’t take long for Indie to create an ‘eco-chic’ skin and body care line completely devoid of all harmful, synthetic chemicals. Using plant-based ingredients (think chamomile and aloe vera) from around the world, the range delivers a high concentration of nutrients in fast-acting formulas that work for all ages and skin types. **The Best-Sellers:** Three of the brand’s top sellers earn consistent five-star reviews, including the [Squalane Facial Oil](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=35269&murl=https%3A%2F%2Fwww.cultbeauty.co.uk%2Findie-lee-squalane-facial-oil.html), [Brightening Cleanser](https://www.cultbeauty.co.uk/indie-lee-brightening-cleanser.html) and finally, the [CoQ-10 Toner](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=35269&murl=https%3A%2F%2Fwww.cultbeauty.co.uk%2Findie-lee-coq-10-toner.html%3Fgclid%3DEAIaIQobChMI6LGUptaK5wIVQrTtCh0FmwT-EAAYAiAAEgKbOPD_BwE%26ef_id%3DEAIaIQobChMI6LGUptaK5wIVQrTtCh0FmwT-EAAYAiAAEgKbOPD_BwE%3AG%3As%26campaignid%3D737319982%26adgroupid%3D36690418537%26network%3Dg%26device%3Dc%26keyword%3Dindie%2520lee%2520coq%252010%2520toner%26placement%3D%26creative%3D172452088921). Facial oil is Indie's personal favourite for adding bounce and transforming all complexions – even those suffering from cystic acne. ![Sqauline Facial Oil from Indie Lee](https://media.sheerluxe.com/sn_x0jYNflWxlxYJQ2yRtNw555Q=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2020%2F01%2F1indie-lee-squalane-facial-oil.jpg) [#### Sqauline Facial Oil](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=35269&murl=https%3A%2F%2Fwww.cultbeauty.co.uk%2Findie-lee-squalane-facial-oil.html) ##### Indie Lee, £14 [ Flag this item ](/user/login?destination=/markdownify/node/21747 "Add product to my favourites") ![Coconut Citru Scrub from Indie Lee](https://media.sheerluxe.com/qO3MH1oqZ2aIBK57jTofAUIsSEM=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2020%2F01%2F2nd012indieleecoconutcitrusscrub11560x1960-85xlq.jpg) [#### Coconut Citru Scrub](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=35269&murl=https%3A%2F%2Fwww.cultbeauty.co.uk%2Findie-lee-coconut-citrus-scrub.html) ##### Indie Lee, £37 [ Flag this item ](/user/login?destination=/markdownify/node/21747 "Add product to my favourites") ![I-Recover Mind Body & Muscle Gel from Indie Lee](https://media.sheerluxe.com/f4R7ULeHP1mXy1RdCjnq0KfsABs=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2020%2F01%2F3mind-and-body-muscle-gel.jpg) [#### I-Recover Mind Body & Muscle Gel](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=35269&murl=https%3A%2F%2Fwww.cultbeauty.co.uk%2Findie-lee-i-recover-mind-and-body-muscle-gel.html) ##### Indie Lee, £45 [ Flag this item ](/user/login?destination=/markdownify/node/21747 "Add product to my favourites") ![Stem Cell Serum from Indie Lee](https://media.sheerluxe.com/h8JtZt_jOQbuAr7nhrwgvm7tiz8=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2020%2F01%2Fnew-stem-cell-serum.jpg) [#### Stem Cell Serum](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=35269&murl=https%3A%2F%2Fwww.cultbeauty.co.uk%2Findie-lee-stem-cell-serum.html) ##### Indie Lee, £127 [ Flag this item ](/user/login?destination=/markdownify/node/21747 "Add product to my favourites") [ ![](https://media.sheerluxe.com/tUmxWRzYe6kD6TlxrUSsqRVDOh4=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2020%2F01%2Ffarmacy-main.jpg) ](https://www.instagram.com/farmacybeauty/?hl=en) instagram.com/farmacybeauty ## FARMACY **Who’s Behind It:** Founder, Mark Veeder. **The Concept:** Pioneering the ‘farm-to-face’ philosophy, New York farmer Mark Veeder created this natural skincare line as a result of his love of gardening. After discovering the benefits of rare plant extracts via horticultural labs, he realised he could create a brand rich in natural, skin-loving botanicals - but also backed by impressive science. By looking to local farms, Mark saw many were using innovative and unique ingredients – most of which are subsequently activated in a lab to maximise their benefits. The packaging is also made with FSC certified paper, and all the jars are completely recyclable, too. **The Best-Sellers:** Not only is it aesthetically pleasing, Farmacy’s [Honey Drop Lightweight Moisturiser](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=35269&murl=https%3A%2F%2Fwww.cultbeauty.co.uk%2Ffarmacy-honey-drop.html) is a best-seller, alongside the [Green Clean Cleansing Balm](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=35269&murl=https%3A%2F%2Fwww.cultbeauty.co.uk%2Ffarmacy-green-clean.html). Both contain the brand’s ‘hero’ ingredient – Echinacea GreenEnvy Complex – an antioxidant-rich powerhouse that firms, protects and prevents signs of early ageing. ![Dew It All from Farmacy](https://media.sheerluxe.com/I6cA5CPFOTvQYUiL7B09vqgz1_E=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2020%2F01%2F1farmacy-dew-it-all.jpg) [#### Dew It All](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=35269&murl=https%3A%2F%2Fwww.cultbeauty.co.uk%2Ffarmacy-eye-dew.html) ##### Farmacy, £35 [ Flag this item ](/user/login?destination=/markdownify/node/21747 "Add product to my favourites") ![Bright On Massage Activated Vitamin C Mask from Farmacy](https://media.sheerluxe.com/ivQivAjI0Dd4Vvlvrqc5pagRVes=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2020%2F01%2F2farfar000farmacybrighton61560x1960-thjeijpg.jpg) [#### Bright On Massage Activated Vitamin C Mask](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=35269&murl=https%3A%2F%2Fwww.cultbeauty.co.uk%2Ffarmacy-bright-on-massage-activated-vitamin-c-mask.html) ##### Farmacy, £36 [ Flag this item ](/user/login?destination=/markdownify/node/21747 "Add product to my favourites") ![Honey Potion from Farmacy](https://media.sheerluxe.com/ODKsXVDBth7VLuC6yVD1TIJ17Fs=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2020%2F01%2F3farmacy-honey-potion.jpg) [#### Honey Potion](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=35269&murl=https%3A%2F%2Fwww.cultbeauty.co.uk%2Ffarmacy-honey-potion.html) ##### Farmacy, £36 [ Flag this item ](/user/login?destination=/markdownify/node/21747 "Add product to my favourites") ![Honeymoon Glow AHA Resurfacing Night Serum from Farmacy](https://media.sheerluxe.com/ITVjKmIfEMnmXHBEm1KxgqU5CIo=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2020%2F01%2Fnew-honeymoon-glow.jpg) [#### Honeymoon Glow AHA Resurfacing Night Serum](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=35269&murl=https%3A%2F%2Fwww.cultbeauty.co.uk%2Ffarmacy-honeymoon-glow-aha-resurfacing-night-serum.html) ##### Farmacy, £55 [ Flag this item ](/user/login?destination=/markdownify/node/21747 "Add product to my favourites") [ ![](https://media.sheerluxe.com/lDH9slr3rSWhz-kwf-bnpNArPGw=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2020%2F01%2Famly-main.jpg) ](https://www.instagram.com/amlybotanicals/?hl=en) instagram.com/amlybotanicals ## AMLY **Who’s Behind It:** Co-founders, Kerry Moore and Lisa Smallpeice. **The Concept:** British botanical brand Amly was co-created by Kerry and Lisa to bring effective holistic skincare to a broader audience. Never compromising on performance, all the key ingredients are sourced directly from a farm in Sussex, then handmade in a small lab in Somerset. What started as a small discovery soon led to an award-winning line of products, including everything from a [Digital Detox Face Mis](https://www.amlybotanicals.co.uk/product/digital-detox-face-mist/)t to a [nourishing Cleansing Balm and Mask](https://www.amlybotanicals.co.uk/product/deep-reveal-nourishing-cleansing-balm-mask/). Slick branding, high-performance products, all-natural ingredients and a limited carbon footprint – what’s not to love? **The Best-Sellers:** The cult [Digital Detox spray](https://www.amlybotanicals.co.uk/product/digital-detox-face-mist/) is a fan-favourite, with anti-colloidal silver-rich spring water and energy-cleansing frankincense working together to turn a screen break into real-time relaxation. We also love the [Sleep Tight Face Balm](https://www.amlybotanicals.co.uk/product/sleep-tight-face-balm/), which uses anti-ageing propolis extract to boost the turnover of sluggish skin cells – plus, the herbal scent is so addictive. ![Beauty Sleep Face Mist from Amly ](https://media.sheerluxe.com/M-_JajNLCisLasmQQloyKBrHwOY=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2020%2F01%2F1amly-beauty-sleep-face-mist.jpg) [#### Beauty Sleep Face Mist](https://www.amlybotanicals.co.uk/product/beauty-sleep-face-mist/) ##### Amly, From £18 [ Flag this item ](/user/login?destination=/markdownify/node/21747 "Add product to my favourites") ![Deep Reveal Nourishing Cleansing Balm & Mask from Amly](https://media.sheerluxe.com/Pbvqh1_wqGYvuFtpaDUo-_MMCyY=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2020%2F01%2F2amly-deep-reveal-nourishing-cleansing-balm.jpg) [#### Deep Reveal Nourishing Cleansing Balm & Mask](https://www.amlybotanicals.co.uk/product/deep-reveal-nourishing-cleansing-balm-mask/) ##### Amly, From £18 [ Flag this item ](/user/login?destination=/markdownify/node/21747 "Add product to my favourites") ![City Screen Face Serum from Amly](https://media.sheerluxe.com/waGlfzl9wixs-jSMI229C1o8uXg=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2020%2F01%2F3amly-city-screen-face-serum.jpg) [#### City Screen Face Serum](https://www.amlybotanicals.co.uk/product/city-screen-face-serum/) ##### Amly, From £33 [ Flag this item ](/user/login?destination=/markdownify/node/21747 "Add product to my favourites") ![Day Light Face Oil from Amly](https://media.sheerluxe.com/JYpEFH7vX35E0LL4dAwUd6btSZs=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2020%2F01%2Fnew-day-light-oil.jpg) [#### Day Light Face Oil](https://www.amlybotanicals.co.uk/product/day-light-face-oil/) ##### Amly, From £33 [ Flag this item ](/user/login?destination=/markdownify/node/21747 "Add product to my favourites") [ ![](https://media.sheerluxe.com/Qm-6RgQkrl_TbEJucJ1VTLkDuYg=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2020%2F01%2Fbjork-berris-main.jpg) ](https://www.instagram.com/bjorkandberries/?hl=en) instagram.com/bjorkandberries ## BJORK & BERRIES **Who’s Behind It:** CEO and founder Isabelle Lewenhaupt. **The Concept:** Swedish skincare brands are enjoying new-found popularity, but Bjork & Berries is a real stand out. Developed by CEO, Isabelle Lewenhaupt, sustainability is at the heart of the brand’s ethos, as are minimal ingredients and being kinder to your skin. Raw, hand-picked ingredients (think birch leaves and bark) are transformed into specialist blends, which form the basis of clean, nourishing and high-quality formulas. Extra points go to the beautiful, pared back packaging – which, by the way, is also 100% recyclable. **The Best-Sellers:** The body lotions always find their way to the top of our list, and remain a brand best-seller. It’s worth spending some time checking out their potent and unique range of perfumes as well, most of which are also relatively affordable. ![Reactivating Body Serum from Bjork & Berries](https://media.sheerluxe.com/xLImmn5fI4pY1hl0dn7mEYtOYN0=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2020%2F01%2F1bjork-berries-body-serum.jpg) [#### Reactivating Body Serum](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=35269&murl=https%3A%2F%2Fwww.cultbeauty.co.uk%2Fbjork-berries-re-activating-body-serum.html) ##### Bjork & Berries, £40 [ Flag this item ](/user/login?destination=/markdownify/node/21747 "Add product to my favourites") ![Botanist Body Wash from Bjork & Berries](https://media.sheerluxe.com/hjGZr95klt-3rUEDod6jjsqb_J4=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2020%2F01%2F2bjork-berries-botanist-body-wash.jpg) [#### Botanist Body Wash](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=35269&murl=https%3A%2F%2Fwww.cultbeauty.co.uk%2Fbjork-and-berries-botanist-body-wash.html) ##### Bjork & Berries, £19 [ Flag this item ](/user/login?destination=/markdownify/node/21747 "Add product to my favourites") ![Dark Rain Hand Cream from Bjork & Berries](https://media.sheerluxe.com/h_NACeAiW5Di3CmS8s0iqY1OAcA=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2020%2F01%2F3bjork-berries-dark-rain-hand-cream.jpg) [#### Dark Rain Hand Cream](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=35269&murl=https%3A%2F%2Fwww.cultbeauty.co.uk%2Fbjork-and-berries-dark-rain-hand-cream.html) ##### Bjork & Berries, £16 [ Flag this item ](/user/login?destination=/markdownify/node/21747 "Add product to my favourites") ![Herbalist Hand Wash from Bjork & Berries](https://media.sheerluxe.com/G0EkdQQyrYLsUWpOK3xWP8Bn4nc=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2020%2F01%2Fnew-herbalist-hand-wash.jpg) [#### Herbalist Hand Wash](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=35269&murl=https%3A%2F%2Fwww.cultbeauty.co.uk%2Fbjork-berries-herbalist-hand-wash.html) ##### Bjork & Berries, £19 [ Flag this item ](/user/login?destination=/markdownify/node/21747 "Add product to my favourites") [ ![](https://media.sheerluxe.com/M-uNvS2e_nyUQrjNWrJAPdbRQHA=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2020%2F01%2Fodacite-main.jpg) ](https://www.instagram.com/odacite/?hl=en) instagram.com/odacite ## ODACITÉ **Who’s Behind It:** Health & wellness coach, Valérie Gradury. **The Concept:** After recovering from breast cancer, Valérie Gradury reinvented her lifestyle by eliminating all toxins from both her diet and skincare regime, while her training as a health and wellness coach taught her the benefits of plant extracts and their skin-healing properties. Soon, the idea for Odacité was born and, with a little help from her client’s word of mouth, quickly won a legion of A-List fans. Expect everything from plumping eye serums, to invigorating face mists and skin-quenching moisturisers, all rich in essential nutrients to aid common skin concerns. Brilliant for all complexions, but especially those on the sensitive side. **The Best-Sellers:** The award-winning [Aventurine Kiss Lip Serum](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=35269&murl=https%3A%2F%2Fwww.cultbeauty.co.uk%2Fodacite-adventurine-kiss-lip-serum-vitamin-c-coq-10.html) and the brand’s signature treatment mists are always best-sellers. Formulated with ingredients like hyaluronic acid, chamomile and aloe, they help retain moisture, as well as boost glow. ![Bioactive Rose Gammoge from Odacite](https://media.sheerluxe.com/NhIyCWIpdAJz2EID_1tYEJSZWsU=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2020%2F01%2F1odacite-bioactive-rose-gommage.jpg) [#### Bioactive Rose Gammoge](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=35269&murl=https%3A%2F%2Fwww.cultbeauty.co.uk%2Fodacite-bioactive-rose-gommage.html) ##### Odacite, £58 [ Flag this item ](/user/login?destination=/markdownify/node/21747 "Add product to my favourites") ![Blue Aura Cleanising Water from Odacite](https://media.sheerluxe.com/5MG9PcK9W-8iocdfxTSV0hdNREU=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2020%2F01%2F2odacite-blue-aura-cleansing-water.jpg) [#### Blue Aura Cleanising Water](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=35269&murl=https%3A%2F%2Fwww.cultbeauty.co.uk%2Fodacite-blue-aura-cleansing-water.html) ##### Odacite, £39 [ Flag this item ](/user/login?destination=/markdownify/node/21747 "Add product to my favourites") ![Crystal Countour Blue Sodalite Gua Sha from Odacite](https://media.sheerluxe.com/umAmeXjAAB09tAVaYwSzJ1FtxnI=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2020%2F01%2F3odacite-crystal-contour-gua-sha-blue-sodalite.jpg) [#### Crystal Countour Blue Sodalite Gua Sha](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=35269&murl=https%3A%2F%2Fwww.cultbeauty.co.uk%2Fodacite-crystal-contour-gua-sha-blue-sodalite.html) ##### Odacite, £40 [ Flag this item ](/user/login?destination=/markdownify/node/21747 "Add product to my favourites") ![Aventurine Kiss Lip Serum from Odacite](https://media.sheerluxe.com/TQRc5GA9-jeYRt1mUuO5mu8Ru2s=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2020%2F01%2F4odacite-kiss-lip-serum.jpg) [#### Aventurine Kiss Lip Serum](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=35269&murl=https%3A%2F%2Fwww.cultbeauty.co.uk%2Fodacite-adventurine-kiss-lip-serum-vitamin-c-coq-10.html) ##### Odacite, £44 [ Flag this item ](/user/login?destination=/markdownify/node/21747 "Add product to my favourites") [ Sign in to comment with your SheerLuxe profile ](/user/login?destination=)Or continue to comment as a Guest below [View the discussion thread.](http://sheerluxe-dev.disqus.com/) *more from* Beauty [View All Beauty](/beauty) ![The Best New Beauty Buys Under £25](https://media.sheerluxe.com/IbtnPX2MxUvwGCLSyuqtioVKBJs=/200x267/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F09%2Fsl-site-assets-280926-under-ps25-new-beauty-hero-thumb.jpg) [Beauty](/beauty) / 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