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   ![20 Beauty Buys Under £20](https://media.sheerluxe.com/veVfy3uXos_V_LLQeSyz2wuJha0=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2020%2F09%2F20under20-sq_0.jpg?itok=HjsXWJFp)

  

 

 



 

 

[Make-up](/beauty/make-up)

 /  16 September 2020  

#  20 Beauty Buys Under £20  


From high-street skincare to affordable make-up, we’re all looking for high performance beauty buys which don't break the bank. We’ve found 20 under £20 worth adding to your basket now…  


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  ![](https://media.sheerluxe.com/0tt9TDXNJdNIHQT4C2Qta1gqHsU=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2020%2F09%2Fwet-volumising-round-brush-new2.jpg?itok=9JoYEh7B)

 

 

 1 

 

### WetBrush Volumising Round Brush, £15.19 (was £18.99)

Very little comes close to the original WetBrush in terms of efficacy, but their latest Volumising Round tool is up there. Designed with medium to fine hair in mind, its clever concaved shape maximises body directly from the root. It also boasts an in-built keratin and biotin complex, which not only means less snagging, but also stronger, sleeker results. You never have to worry about breakage either, as the flexible bristles make it easier to work with than some tools.   
  
Available at [LookFantastic.com](https://www.awin1.com/cread.php?awinmid=2082&awinaffid=69421&clickref=&ued=https%3A%2F%2Fwww.lookfantastic.com%2Fwetbrush-volumizing-3-round-brush-fine-med%2F12631491.html)



  

  ![](https://media.sheerluxe.com/DwfzqsksdO8JpJ7zuAN4fS6fD_E=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2020%2F09%2Ftanologistbody-beam-bronze-new2.jpg?itok=jRR8TAYr)

 

 

 2 

 

### **Tanologist Body Beam Bronze, £10.99**

Summer may be gone, but subtle glow is always on-trend. Cue Tanologist’s new Body Beam liquid. Use just a couple of drops to give skin a gleam, or layer up with a brush for more high-shine luminosity. Whichever you choose, you can guarantee great colour pay-off with the perfect amount of shimmer. Apply to the shins, cheekbones, collarbones – anywhere that needs a bit of a sun-kissed effect. Added calendula and pomegranate oils means skin gets an extra dose of hydration, too.  
  
Available at [Superdrug.com](https://www.superdrug.com/Skin/Fake-Tan-%26-Bronzing/Self-Tanning/Tanologist-Body-Beam-Bronzing-Drops-Extra-Bronze-110ml/p/792227)



  

 

 

  ![](https://media.sheerluxe.com/m8CM9Wk6dcCP8t4lzEyv0li79Vo=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2020%2F09%2Fredken-extreme-length-shampoo-new2.jpg?itok=lkqsgpOP)

 

 

 3 

 

### Redken Extreme Length Shampoo, £12.75

A first of its kind, Redken’s latest shampoo promises longer hair, thanks to its biotin and castor oil-infused formula. Proven to strengthen and fortify strands by up to 81%, it also works to prevent breakage, giving hair the chance to grow and recuperate. It may sound too good to be true, but the reviews say otherwise. We’ve started trialling it and have already noticed a smoother, more weightless finish – with far more shine.   
   
Available at [LookFantastic.com](https://www.awin1.com/cread.php?awinmid=2082&awinaffid=69421&clickref=&ued=https%3A%2F%2Fwww.lookfantastic.com%2Fredken-extreme-length-shampoo-300ml%2F12673739.html)



  

  ![](https://media.sheerluxe.com/QqIUoaZTRO_yrKFArWgizZqmHCI=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2020%2F09%2Fcandy-coat-polishes.gif?itok=ZOXR0bbT)

 

 

 4 

 

### Candy Coat Nail Polishes, £6.99

New nail brand, Candy Coat, has more shades (1,200 to be precise) than any other brand, globally. Launched in 2015, they’ve since built up an impressive offering, with treatments, tools and DIY kits. We love the high-shine, vegan and cruelty-free polishes that last for at least five days with zero chipping. Plus, they start at just £2.99.   
   
Available at [LoveCandyCoat.com](https://www.lovecandycoat.com/collections/gloss-palette/products/candy-coat-gloss-palette-blanche-n-001)



  

 

 

  ![](https://media.sheerluxe.com/MKGO4f1-dfIorWBNnk1R9iZbc5s=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2020%2F09%2Flottie-london-bronzing-brush-new2.jpg?itok=QWn-UIBg)

 

 

 5 

 

### Lottie London Make-Up Brushes, From £5.50

If you’re looking for some new brushes on a budget, we can’t recommend Lottie London enough. Vegan and cruelty-free, the bristles are soft and synthetic, yet dense enough for seamless application. You’ll find everything from bronzer to smudger and highlighter brushes, as well as a handy sponge that’s a great dupe for the cult beautyblender.   
   
Available at [Lottie.London](https://lottie.london/collections/brushes-1)



  

 

 

  ![](https://media.sheerluxe.com/Xqud8mE6aGsPcdCMCZy-rDUE5Yw=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2020%2F09%2Fpursoma-bain-de-pied-recovery-foot-soak-new-2.jpg?itok=fHozRSAx)

 

 

 6 

 

### Pursoma Botanicals Bain de Pied Recovery Foot Soak, $12

A handful of these geranium-infused salts will transform your bath into a naturally relaxing treatment for your feet. Brimming with detoxifying minerals, they work to ease puffiness, as well as soothe sore heels and soften dry, hard callouses. A must-try if you’ve neglected your feet over summer.   
  
Available at [PursomaLife.com](https://www.pursomalife.com/products/bain-de-pied-foot-soak)



  

  ![](https://media.sheerluxe.com/0KLBxPoE8bLYCeTSDi7cy3bCj7E=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2020%2F09%2Fno7-lift-luminate-primer.jpg?itok=I9cZVhV0)

 

 

 7 

 

### No7 Lift &amp; Luminate Primer, £16.50

No7’s new primer does a bit of everything: think smoothing, hydrating and reducing excess oil. You only need a small amount to prep your whole face, so it will last a good few months. Thanks to plumping niacinamide, skin gets a dewy, healthy glow, too, boosting any make-up that follows.   
  
Available at [Boots.com](https://www.awin1.com/cread.php?awinmid=2041&awinaffid=69421&clickref=&ued=https%3A%2F%2Fwww.boots.com%2Fno7-lift-and-luminate-primer-10274945)



  

 

 

  ![](https://media.sheerluxe.com/X12VU9a8XDmh_yYjAGdrFMGdDCY=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2020%2F09%2Fbecca-hydra-light-lip-balm.gif?itok=hZFravYn)

 

 

 8 

 

### BECCA Hydra Light Tinted Lip Balms, £18

If your face covering, or general humidity, is drying out your lips, pick up these clever balms from BECCA. Formulated with mango, shea butter and castor seed oil, they lock in moisture for hours, while also providing lips with a subtle sheen of colour that’s healthy-looking and flattering on everyone. They’re buildable, too, so you can amp up the colour or keep it light for daytime.   
   
Available at [Boots.com](https://www.awin1.com/cread.php?awinmid=2041&awinaffid=69421&clickref=&ued=https%3A%2F%2Fwww.boots.com%2Fbecca-hydra-light-lip-balm-lagoon-10281257)



  

  ![](https://media.sheerluxe.com/sA47SdE_MnxuhInnuTLQqyVILHk=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2020%2F09%2Fliz-earle-hydrating-cream-mask-new.jpg?itok=ZIDIvGgX)

 

 

 9 

 

### Liz Earle Hydrating Cream Mask, £20

This skin-quenching mask is a thick, luxe creamy texture using essential fatty acids and rose essential oils to calm the skin, while brightening it, too. It works fast to hydrate, giving your complexion a noticeable boost, and also protects it from the elements (both the cold and warmer weather) to reduce dry, flaky skin. Plus, it’s packaged in a 100% recyclable tube – bonus.  
   
Available at [Boots.com](https://www.awin1.com/cread.php?awinmid=2041&awinaffid=69421&clickref=&ued=https%3A%2F%2Fwww.boots.com%2Fliz-earle-hydrating-cream-mask-75ml--10279572)



  

 

 

  ![](https://media.sheerluxe.com/oKk8hAOn_C4SeGUb8x5m-Qvwa-g=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2020%2F09%2Fisle-paradise-sef-tanning-butter-new.jpg?itok=_yCX6ncX)

 

 

 10 

 

### Isle of Paradise Self-Tanning Butter, £19.95

Prefer to build up your self-tan gradually? Isle of Paradise’s new butter has been created with exactly that in mind. Laced with coconut, eucalyptus and peppermint oils, it quickly conditions and hydrates the skin, while building a subtle, golden glow over the course of three days. Ideal for tan novices, or anyone seeking believable and even colour.   
   
Available at [LookFantastic.com](https://www.awin1.com/cread.php?awinmid=2082&awinaffid=69421&clickref=&ued=https%3A%2F%2Fwww.lookfantastic.com%2Fisle-of-paradise-exclusive-self-tanning-butter-500ml%2F12681918.html)



  

 

 

  ![](https://media.sheerluxe.com/lbGZ4JUyluRecod-ONKR8wxvovc=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2020%2F09%2Fhonhon002honestbeautycremecheekblushpeonypink11560x1960-pbvlmjpg.png?itok=xb7Q6CKx)

 

 

 11 

 

### Honest Beauty Crème Cheek Blush, £16

Here at SL, we love a cream blush. Our latest go-to is this one from Honest Beauty, which doubles up as skincare thanks to the hydrating formula. Available in three suits-all shades, apply a sheer layer for a watercolour finish, or layer it up for more intensity across the cheekbones. You can use some on the lips and lids, too, for a healthy-looking glow.  
   
Available at [CultBeauty.co.uk](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=35269&murl=https%3A%2F%2Fwww.cultbeauty.co.uk%2Fhonest-beauty-creme-cheek-blush.html)



  

  ![](https://media.sheerluxe.com/-kz3Q3PEe-pm6yPZXtuGhUbrBwE=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2020%2F09%2Fessie-esspress-newi.gif?itok=iN9V35gw)

 

 

 12 

 

### Essie Expressie Quick Dry Polishes, £7.99

One of the best nail polish brands out there, Essie have added to their eponymous line with a quick dry and chip resistant formula for even better results. Our favourite part of this new range is the grungy, on-trend shades. Think suits-all greys, muted mauves and rustic oranges – all of which are surprisingly flattering.  
  
Available at [LookFantastic.com](https://www.awin1.com/cread.php?awinmid=2082&awinaffid=69421&clickref=&ued=https%3A%2F%2Fwww.lookfantastic.com%2Fessie-expressie-quick-dry-formula-chip-resistant-nail-polish-10ml-various-shades%2F12507002.html)



  

 

 

  ![](https://media.sheerluxe.com/jBnJLwC2Yv0QmDvqUs4Ihw5pQTI=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2020%2F09%2Fkush-liner-new.jpg?itok=Orp8XiLc)

 

 

 13 

 

### MILK Kush Liquid Eyeliner Pen, £20

If you aren't a dab hand with liquid eyeliner, check out MILK’s latest launch. Designed to take the hard work out of feline flicks, the small felt tip leaves little room for mistakes and is fool proof to apply. It’s also waterproof, so it lasts for hours, too. Finally, the addition of hemp-derived cannabis seed oil means you not only get a smooth glide, but extra moisture on the lids, too.   
  
Available at [Selfridges.com](https://www.awin1.com/cread.php?awinmid=3539&awinaffid=69421&clickref=&ued=https%3A%2F%2Fwww.selfridges.com%2FGB%2Fen%2Fcat%2Fmilk-makeup-kush-liquid-eyeliner-1ml_R03652457%2F)



  

  ![](https://media.sheerluxe.com/tjeRHoP0lDRzMToUClt2h7RClD8=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2020%2F09%2Fceravae-cream-foam-cleanser-new.jpg?itok=-2XM2z0k)

 

 

 14 

 

### CeraVe Hydrating Cream-To-Foam Cleanser, £12.50

From the brand dermatologists swear by comes this cream-to-foam cleanser that’s not only gentle, but strengthens skin, too. Unlike other foaming formulas, it doesn’t leave your skin feeling dry or tight. Instead, it quickly turns into a luxe, creamy texture that removes every inch of make-up in just a few satisfying sweeps. Skin feels hydrated and refreshed post-use without the need for a double cleanse.   
   
Available at [LookFantastic.com](https://www.awin1.com/cread.php?awinmid=2082&awinaffid=69421&clickref=&ued=https%3A%2F%2Fwww.lookfantastic.com%2Fcerave-cream-to-foam-cleanser-271g%2F12667341.html)



  

 

 

  ![](https://media.sheerluxe.com/a7BrncJTggMry-fCd6AZnENEdzw=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2020%2F09%2Fbyredo-ouainew.jpg?itok=OCMEdKYv)

 

 

 15 

 

### Byredo X Ouai Super Dry Shampoo, £20

This has to be one of our favourite beauty collaborations of all time. Pairing one of Byredo’s best-selling fragrances (Mojave Ghost) with Ouai’s cult dry shampoo formula, this clever can helps to create cool, effortless texture, while allowing you to try what’s usually an expensive scent, for just £20. Plus, unlike other dry shampoos, the formula will keep grease at bay for at least three days, with a weighty volume that boosts even the limpest of hair.   
   
Available at [SpaceNK.co](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=36362&murl=https%3A%2F%2Fwww.spacenk.com%2Fuk%2Fen_GB%2Fhaircare%2Fshampoo%2Fdry-shampoo%2Fouai-x-byredo-super-dry-shampoo-mojave-ghost-MUK200027912.html)m



  

 

 

  ![](https://media.sheerluxe.com/BJWiCpTXXjM3-LnuqNcW2D9b6qw=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2020%2F09%2Floreal-paris-true-match-eye-cream-concealer-spf20.gif?itok=a91gd2r3)

 

 

 16 

 

### L'Oréal Paris True Match Eye Cream in A Concealer SPF20, £9.99

Studies show 53% of women would prefer to use make-up that contains added skincare benefits, hence L’Oréal’s new Eye Cream in A Concealer. Brimming with hyaluronic acid, it works to plump and hydrate the thin skin around the eyes, while the concealer itself applies seamlessly and smoothly for optimum coverage. It also has a light-diffusing oil that immediately brightens and boosts luminosity, while SPF20 blocks harmful rays from the sun. A great all-rounder.   
  
Available at [Boots.com](https://www.awin1.com/cread.php?awinmid=2041&awinaffid=69421&clickref=&ued=https%3A%2F%2Fwww.boots.com%2Florea-Paris-True-Match-Eye-Cream-in-a-concealer-10286873)



  

  ![](https://media.sheerluxe.com/KUG_GGQD60SvWjhdNCfdNJ5Op6U=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2020%2F09%2Fboots-glow-pineapple-serum-new.jpg?itok=guPyLEfL)

 

 

 17 

 

### Boots Glow Pineapple Serum, £5

Already earning rave reviews, this gentle exfoliating serum uses pineapple extract to refine and smooth uneven skin tone, while de-clogging blocked pores and blackheads, too. It can be used on its own, or pre-moisturiser for further hydration. You’ll start to notice a bit more radiance and plumpness after a week, so don’t give up too soon.   
  
Available at [Boots.com](https://www.awin1.com/cread.php?awinmid=2041&awinaffid=69421&clickref=&ued=https%3A%2F%2Fwww.boots.com%2Fboots-glow-pineapple-serum-30ml-10281385)



  

 

 

  ![](https://media.sheerluxe.com/-onOX8hnsNi-07EUMaasYmSQrvM=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2020%2F09%2Fbloom-and-blossom-wonder-worker-multi-tasking-balm-new2.jpg?itok=HAl-0kdQ)

 

 

 18 

 

### Bloom &amp; Blossom Wonder Worker Multi-Tasking Balm, £12

If you’re fed up of using numerous products on your skin, opt for this multi-tasker from Bloom &amp; Blossom. Using vitamin E and shea butter, it can be applied to chapped lips, ragged cuticles, dry elbows and everything in-between. You can even use a small amount on the ends of your hair if it’s feeling dry. We love how luxe and unguent it feels – something which completely belies its affordable price tag.  
   
Available at [LookFantastic.com](https://www.awin1.com/cread.php?awinmid=2082&awinaffid=69421&clickref=&ued=https%3A%2F%2Fwww.lookfantastic.com%2Fbloom-and-blossom-wonder-worker-multi-tasking-balm-50ml%2F12669033.html)



  

  ![](https://media.sheerluxe.com/cyGmWYcfmbtbJmRAitklinMpI6o=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2020%2F09%2Fbrange1change-pinkclocktogrey-new.jpg?itok=vJ-ZDZw1)

 

 

 19 

 

### B. by Superdrug Gender Neutral Hair Removal Range, From £1.73

Created with inclusivity in mind, B. by Superdrug’s new gender-neutral hair removal range is one of our favourite launches this month. Whether you wax, shave or use hair removal cream, there's something for everyone here, with efficacious and vegan formulas to boot. Our favourite from the line is the Hair Removal Cream, which uses cotton seed and argan oil to keep skin soft for at least seven days. Leave it on for 3-5 minutes, then gradually peel it off with the provided spatula. Ideal for those who don’t like the regular use of a razor.   
  
Available at [Superdrug.com](https://www.superdrug.com/Toiletries/Female-Hair-Removal/c/toil-hairemoval?q=%3AbestBiz%3Abrand%3A401002&text=&minSel=1.0&maxSel=320.0&minSlider=1.0&maxSlider=320.0&resultsForPage=20&sort=bestBiz&brand401002=on#)



  

 

 

  ![](https://media.sheerluxe.com/N15Y8vV7qqd3EtRSub7ilt8WOIE=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2020%2F09%2Fother-stories-larkstaden-body-oil-new.jpg?itok=P8E6VfMp)

 

 

 20 

 

### &amp; Other Stories Lärkstaden Body Oil, £15

Inspired by Stockholm’s greenery and islands, &amp; Other Stories’ latest beauty offering is clean, vegan and comes in recyclable packaging. We love this silky body oil, which makes light work of dry, flaky skin, while absorbing fast with zero sticky residue left behind. The comforting scent is a bonus, too – pistachio, coconut and vanilla come together for a fragrance that’s both warming and musky. Expect smoother, more refined skin within days.   
  
Available at [Stories.com](http://https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=41994&murl=https%3A%2F%2Fwww.stories.com%2Fen_gbp%2Fbeauty%2Fbath-body%2Fbody-lotions%2Fproduct.natural-vegan-body-oil-yellow.0860764003.html)



  

 

 

 



 

 

 

 

  

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  17 November 2025  

 [##  Ten Make-Up Tips From Bobbi Brown  


 

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  13 November 2025  

 [##  See Inside Hodge’s Make-Up Bag  


 

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  10 November 2025  

 [##  The 8 Best Mascaras Of All Time  


 

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  07 November 2025  

 [##  Is Your Make-Up Bag Millennial Or Gen Z?  


 

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  05 November 2025  

 [##  The Best Expert-Rated Stay-All-Day Eye Make-Up  


 

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  03 November 2025  

 [##  Korean Make-Up That’s As Good As Its Skincare  


 

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