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   ![The New Bra Brand You Need To Know About](https://media.sheerluxe.com/c96RQj0YPWGN0w46Q_aVh1oU694=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2021%2F01%2Fthenewbrabrandyouneedtoknowaboutnudea2.jpg?itok=xdu1e4Z5)

  

 

 



 

 

[Fashion](/fashion)

 /  29 January 2021  

#  The New Bra Brand You Need To Know About  


Bra fitting can often be a cold and clinical process – not to mention it’s a hassle, so it’s no surprise many of us don’t get round to it as often as we should. That’s where Nudea comes in – the cool new brand is on a mission to create well-fitting, contemporary bras in sizes A-GG designed for all day comfort - and they're taking the slog out of fittings too. Here’s everything you need to know about the process and our favourite designs - plus, the brand is offering SL readers an exclusive 20% discount off all orders and a free Fit Tape with every purchase, with code LUXE20.  


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CREATED IN PARTNERSHIP WITH NUDEA

 

 

 

### Why is the brand so revolutionary? 

Chances are you haven’t had a bra fitting in at least a year, and your lingerie drawer could probably do with an update. But forget the hassle of heading to your local department store – [Nudea](http://www.nudea.com/?utm_source=sheerluxe&utm_medium=referral&utm_campaign=feb21paid) is the first brand bringing the fitting process into your home, with a super easy system and some gorgeous designs to boot. Their handy, bespoke fit tape is all you need to self measure with confidence at home in two simple steps, with helpful tutorials on the website and free virtual fittings with a bra expert, to guide you through the process.

### Where did the idea come from? 

The brand’s founders received feedback from over 1000 bra-wearers to find out exactly where the problems lay. The average woman owns 16 bras but only wears three to five of her favourites – and, it turns out, 80% of us are wearing the wrong size. With that in mind, Nudea was created to strip back the need for excess, designing a capsule selection of comfortable, stylish bras and knickers to meet all your needs.

 

 

 

 [ ![](https://media.sheerluxe.com/QkLj6468LhWNPC56YqUaJqvbYUQ=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2021%2F01%2Fnudealayeredwithq.png?itok=LMdRV_cX)

 

 ](http://www.nudea.com/?utm_source=sheerluxe&utm_medium=referral&utm_campaign=feb21paid) 

 

 

 

 

 

 80% of us are wearing the wrong size (bra). With that in mind, Nudea was created to strip back the need for excess, designing a capsule selection of comfortable, stylish bras to meet all your needs.  
 

 



 

 

 

 

### How does it work? 

First, browse Nudea's range of fit-engineered underwear for their large selection of sizes (A to GG cup) and designs. Made from moulded and seamless technology, their products are built for all day comfort - plus all the fabrics used are made from recycled yarns, with contemporary details so you don’t compromise on fit and style.

To get your fit right, simply use the Nudea bespoke Fit tape. There’s a handy video online to show you how to use it to work out your exact size. You can also book a virtual fitting – a complimentary, one-to-one service with one of their experts, in which they’ll explain how to use the fit-tape and answer any queries or concerns. Watch the brand's tutorial on how to use the fit-tape [here](https://www.nudea.com/nudea-tape-measure) or simply book a virtual fitting [here](https://www.nudea.com/virtual-fittings), to get started.

It doesn't end there - once your bra has arrived, the Nudea team is on stand-by to help guide you to your ideal fit with more tips and virtual fit sessions if you need them, and free returns and hassle-free exchanges.

Nudea is offering 20% off sitewide to Sheerluxe readers with code LUXE20 (and they will also throw in a free fit tape to get you started on your fit journey).

### ​**What’s the catch?**

There really isn’t one – the brand has already helped over 4,000 women find the perfect bra for them in lockdown. It’s incredibly simple and fuss-free – you’ll never go into a department store to get fitted again. Check out our favourite bra styles below, and head to [Nudea.com](http://www.nudea.com/?utm_source=sheerluxe&utm_medium=referral&utm_campaign=feb21paid) to find out more.

 

 

 

  [ ![](https://media.sheerluxe.com/aNVR6ibmY12-1rDyL2spiVIFQcs=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2021%2F01%2Fnudea2.jpg?itok=qyVhnoTk)

 

 ](https://www.nudea.com/?utm_source=sheerluxe&utm_medium=referral&utm_campaign=feb21paid) 

 

  

 

  [ ![](https://media.sheerluxe.com/RMwxefROUWrcBFwMY9dYVRHPefA=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2021%2F01%2Fnudea1.jpg?itok=ib04l8MT)

 

 ](https://www.nudea.com/?utm_source=sheerluxe&utm_medium=referral&utm_campaign=feb21paid) 

 

  

 

 



 

 

 

**Here are some of our favourites…**

 

 

 

## The Easy Does It

#### The Easy Does It offers simple, fuss-free, non-cupped support. There's no uncomfortable underwires, and the seamless design means it will be invisible under clothing.

 

 

 

 ![The Easy Does It Bralette In Sheer Deco Navy](https://media.sheerluxe.com/Qm5IAqFOE5pkDMl7bsodTPQvVQE=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2021%2F01%2Feasydoesmidnight.png?itok=P5inDpRG)

 

 

 

[#### The Easy Does It Bralette In Sheer Deco Navy](https://www.nudea.com/collections/the-easy-does-it-bralette/products/the-easy-does-it-non-wired-bra-in-sheer-deco-midnight_navy?utm_source=sheerluxe&utm_medium=referral&utm_campaign=feb21paid)

£42

 

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 ![The Easy Does It Bralette In Sheer Deco Blush Pink](https://media.sheerluxe.com/vMr5gjrjAShhWMHfarDNkSoS5SY=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2021%2F01%2Feasydoesitpinksheerdeco.png?itok=-nJZaj2l)

 

 

 

[#### The Easy Does It Bralette In Sheer Deco Blush Pink](https://www.nudea.com/collections/the-easy-does-it-bralette/products/the-easy-does-it-non-wired-bra-in-sheer-deco-blush_pink?utm_source=sheerluxe&utm_medium=referral&utm_campaign=feb21paid)

£40

 

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 ![The Easy Does It Bralette In Sheer Deco Black](https://media.sheerluxe.com/P2HUeajSL8R2TeXb79PEK6s8QfM=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2021%2F01%2Feasydoesitblack2.png?itok=dj1884YU)

 

 

 

[#### The Easy Does It Bralette In Sheer Deco Black](https://www.nudea.com/collections/the-easy-does-it-bralette/products/the-easy-does-it-non-wired-bra-in-sheer-deco-black?utm_source=sheerluxe&utm_medium=referral&utm_campaign=feb21paid)

£40

 

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 ![The Easy Does It Bralette In Sheer Deco Powder Pink](https://media.sheerluxe.com/hygR17LLVKUGa58qq8yFg_d2pPY=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2021%2F01%2Feasydoesitpink.png?itok=cii2XOUG)

 

 

 

[#### The Easy Does It Bralette In Sheer Deco Powder Pink](https://www.nudea.com/collections/the-easy-does-it-bralette/products/the-easy-does-it-non-wired-bra-in-sheer-deco-powder_pink?utm_source=sheerluxe&utm_medium=referral&utm_campaign=feb21paid)

£42

 

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## The Lift

#### Larger sizes of the balconette style Lift bra are fitted with double mesh for extra support and coverage. Soft elastics and wire casing prevent any nasty digging, giving you all the support you need.

 

 

 

 

 ![The Lift Balcony Bar In Sheer Deco Powder Pink](https://media.sheerluxe.com/CYt6eQH276DVz_7Yhs6OoR6uAhA=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2021%2F01%2Fpowderpinklift.png?itok=iT8QziwW)

 

 

 

[#### The Lift Balcony Bar In Sheer Deco Powder Pink](https://www.nudea.com/collections/the-lift/products/the-lift-balconette-bra-in-sheer-deco-powder_pink?utm_source=sheerluxe&utm_medium=referral&utm_campaign=feb21paid)

£48

 

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 ![The Lift Balcony Bar In Sheer Deco Navy](https://media.sheerluxe.com/s1jXA8N8OE_lvc4r73keHxqNrX4=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2021%2F01%2Fmidnightlift.png?itok=RnJLHYjc)

 

 

 

[#### The Lift Balcony Bar In Sheer Deco Navy](https://www.nudea.com/collections/the-lift/products/the-lift-balconette-bra-in-sheer-deco-midnight_navy?utm_source=sheerluxe&utm_medium=referral&utm_campaign=feb21paid)

£48

 

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## The Go-To

#### Designed to be the ultimate everyday essential, the Go-To is made from moisture-wicking fabric to keep you feeling fresh throughout the day.

 

 

 

 ![The Go To Demi Bra In Second Skin Blush Pink](https://media.sheerluxe.com/nBQXQaQw5Ty4UyZXO0CWPuqIRTk=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2021%2F01%2Fgotobrablushpink.png?itok=3mkM0vbk)

 

 

 

[#### The Go To Demi Bra In Second Skin Blush Pink](https://www.nudea.com/collections/the-go-to-demi/products/the-go-to-demi-bra-in-second-skin-blush_pink?utm_source=sheerluxe&utm_medium=referral&utm_campaign=feb21paid)

£40

 

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 ![The Go To Spacer Bra In Second Skin Black](https://media.sheerluxe.com/6y3_idIkfzsNqeIGbRHaPCYrnwM=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2021%2F01%2Fspacerblk.png?itok=A_9-ogUN)

 

 

 

[#### The Go To Spacer Bra In Second Skin Black](https://www.nudea.com/collections/the-go-to-demi/products/the-new-go-to-demi-bra-in-recycled-second-skin-black?utm_source=sheerluxe&utm_medium=referral&utm_campaign=feb21paid)

£45

 

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 ![The Go To Spacer Bra In Second Skin Bare 01](https://media.sheerluxe.com/MEWMlT77VV2VMIRnBfdJL7i8p2w=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2021%2F01%2Fspacernude.png?itok=4kcZQq1K)

 

 

 

[#### The Go To Spacer Bra In Second Skin Bare 01](https://www.nudea.com/collections/the-go-to-demi/products/the-new-go-to-demi-bra-in-recycled-second-skin-bare_01?utm_source=sheerluxe&utm_medium=referral&utm_campaign=feb21paid)

£45

 

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 ![The Go To Demi Bra In Second Skin Black](https://media.sheerluxe.com/uKlQ4ZmfRZ3AoYURREMaj25y9zA=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2021%2F01%2Fgotolaceblk.png?itok=97uEQMAm)

 

 

 

[#### The Go To Demi Bra In Second Skin Black](https://www.nudea.com/collections/the-go-to-demi/products/the-go-to-demi-bra-in-second-skin-black?utm_source=sheerluxe&utm_medium=referral&utm_campaign=feb21paid)

£40

 

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## The Show Off

#### The Show Off was created to enhance your natural cleavage by slightly lifting your existing shape. A pretty lace finish adds a bit of interest to your lingerie drawer.

 

 

 

 ![The Show Off Plunge Bra Powder Pink](https://media.sheerluxe.com/NXvtqVzH6z_2AXL5AQKSBtb02Ec=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2021%2F01%2Fshowoffpink.png?itok=LvIEp-KN)

 

 

 

[#### The Show Off Plunge Bra Powder Pink](https://www.nudea.com/collections/the-show-off-plunge/products/the-show-off-plunge-bra-in-invisible-lace-blush_pink?utm_source=sheerluxe&utm_medium=referral&utm_campaign=feb21paid)

£40

 

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 ![The Show Off Plunge Bra Black](https://media.sheerluxe.com/Od2eyhzrUYyOuYAOkM_ynFi1gVg=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2021%2F01%2Fshowoffblack.png?itok=_BswZYul)

 

 

 

[#### The Show Off Plunge Bra Black](https://www.nudea.com/collections/the-show-off-plunge/products/the-show-off-plunge-bra-in-invisible-lace-black?utm_source=sheerluxe&utm_medium=referral&utm_campaign=feb21paid)

£40

 

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## The Boss

#### Bigger breasted ladies - this one's for you. The Boss offers controlled support to take away that jiggling feeling, whilst a smooth microfibre finish makes it feel like second skin. Sizes go up to GG, meaning lots are catered for.

 

 

 

 ![The Boss In Sheer Deco](https://media.sheerluxe.com/MYvzjTIHLpVVpRfO-uY2Gnt-wAU=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2021%2F01%2Fthebosspowderpink.png?itok=g6gA0ViA)

 

 

 

[#### The Boss In Sheer Deco](https://www.nudea.com/collections/the-boss-full-coverage/products/the-boss-full-cover-bra-in-sheer-deco-blush-pink?utm_source=sheerluxe&utm_medium=referral&utm_campaign=feb21paid)

£45

 

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 ![The Boss  In Sheer Deco](https://media.sheerluxe.com/EDK7hQR0qczmjv2Mn2cnw_NROI4=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2021%2F01%2Fthebossfullcoversheerdecoblk.png?itok=eh6GWigl)

 

 

 

[#### The Boss In Sheer Deco](https://www.nudea.com/collections/the-boss-full-coverage/products/the-boss-full-cover-bra-in-sheer-deco-black?utm_source=sheerluxe&utm_medium=referral&utm_campaign=feb21paid)

£45

 

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 ![The Boss  In Second Skin](https://media.sheerluxe.com/5I3_uGul7rFezw3CvEwA5FI1Fzs=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2021%2F01%2Fpinkbra4.png?itok=1Vue_9Sq)

 

 

 

[#### The Boss In Second Skin](https://www.nudea.com/collections/the-boss-full-coverage/products/the-boss-full-cover-bra-in-second-skin-blush-pink?utm_source=sheerluxe&utm_medium=referral&utm_campaign=feb21paid)

£35

 

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## Knickers

#### It's not just great bras Nudea has to offer — their selection of thongs, briefs and hipster knickers are crafted with the same signature attention to quality, comfort and style. Why not complete your set with one of these options...

 

 

 

 ![The Barely There Thong In Sheer Deco Powder Pink](https://media.sheerluxe.com/uxmItXjP7YEE69P47uf2f8I5iOA=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2021%2F01%2Fbarelytherethongpowderpink.png?itok=efxhv5Z3)

 

 

 

[#### The Barely There Thong In Sheer Deco Powder Pink](https://www.nudea.com/products/the-barely-there-thong-knicker-in-sheer-deco-powder_pink?utm_source=sheerluxe&utm_medium=referral&utm_campaign=feb21paid)

£15

 

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 ![The Hipster Knickers In Sheer Deco Navy](https://media.sheerluxe.com/5x4Q6kyTxcnFzpUXNSoy3AeO1Lc=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2021%2F01%2Fhipstermidnightnavy.png?itok=_k8C3hLa)

 

 

 

[#### The Hipster Knickers In Sheer Deco Navy](https://www.nudea.com/products/the-hipster-brief-in-sheer-deco-midnight_navy?utm_source=sheerluxe&utm_medium=referral&utm_campaign=feb21paid)

£18

 

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 ![The Hipster Knickers In Bare](https://media.sheerluxe.com/rEa9ZIEXL3_IJAchZYYUACupCkQ=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2021%2F01%2Fhipsterbare011copy.png?itok=x7Q3e5rt)

 

 

 

[#### The Hipster Knickers In Bare](https://www.nudea.com/collections/knicker/products/the-hipster-brief-knicker-in-recycled-second-skin-bare_01?utm_source=sheerluxe&utm_medium=referral&utm_campaign=feb21paid)

£15

 

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 ![The Brazilian Knickers In Black](https://media.sheerluxe.com/WMCzZP0C5Gu_UQMIEaHS1gU7FbM=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2021%2F01%2Fbrazilianblack.png?itok=AUjx8vw7)

 

 

 

[#### The Brazilian Knickers In Black](https://www.nudea.com/collections/knicker/products/the-brazilian-brief-knicker-in-recycled-second-skin-black?utm_source=sheerluxe&utm_medium=referral&utm_campaign=feb21paid)

£13

 

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Visit [Nudea.com](http://www.nudea.com/?utm_source=sheerluxe&utm_medium=referral&utm_campaign=feb21paid)

 

 

 

 

  

## *more from*

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 [##  The Round Up: Mongolian Coats  


 

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