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[Beauty](/beauty)

 /  21 June 2022  

#  My Beauty World: Nancy Twine  


Nancy Twine is the CEO everyone’s talking about. Having left Wall Street to pursue her dreams of becoming a brand founder, Briogeo is now one of the bestselling haircare brands on the market. She's also known for her honest approach and encyclopaedic knowledge of ingredients. Here, we sat down with her to talk all things beauty – from the rules she always follows to the products she’s never without.  


ByRebecca Hull

  /  

[ Save To My Favourites ](/user/login?destination=/markdownify/node/32128)

 

 

All products on this page have been selected by our editorial team, however we may make commission on some products.

 



 

 

 

 

 ![](https://media.sheerluxe.com/Zvlwpt3U3PwNClYGBAQgQStIFHM=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2022%2F06%2Fmy-beauty-worl-nacny-twine-birogeo.png)

 

 

 

 

 

 

 

## FIRST BEAUTY MEMORY 



  

“My passion for clean beauty goes back to childhood. Growing up, I struggled with my hair because the products available weren’t hydrating or nourishing enough for my texture. I decided early on I would take matters into my own hands. My mum and I made our own homemade natural products in the kitchen using oils, butters and extracts from local health stores. I discovered first hand it was possible to take simple, natural ingredients and create formulas that could transform your hair, skin and body.”

 

## THE STORY BEHIND BRIOGEO 



  

“My professional career started at a large financial firm in New York. Then my world changed when my mum suddenly passed away. The loss was tremendous and incredibly difficult to cope with. However, it made me see how short life is and that you should fill it with work that ignites passion and positivity. I realised I had a deep desire to make a larger impact on the natural beauty world. I started doing my own research and found consumers were actively seeking out clean and effective products, yet there was a huge gap in that market. That’s where the idea for Briogeo came from: a line of carefully crafted, clean haircare that offers solutions for every hair type, texture, ethnicity, background, and person.”

 

## RULES TO FOLLOW 



  

“First and foremost, don’t underestimate the power of good sleep. I do my best to get eight hours a night, so everything looks and feels more refreshed in the morning. Also, you are what you eat. It’s interesting, omegas are a key nutrient when it comes to healthy hair, but our bodies don’t naturally produce them. It’s why I launched our [B. Well Vegan Supplements](https://briogeohair.com/products/b-well-vegan-omega-3-6-9-biotin-supplements-for-healthy-hair). They are vegan friendly and a great addition to your haircare routine. Ultimately, everything comes back to basics. Stay hydrated, eat healthy, get that sleep and exercise in, and you’ll find you can maintain your natural beauty in an easy and attainable way.”

 

## HAIR LESSONS 



  

“Healthy hair is rooted in scalp care – a well-balanced and nourished scalp will create an optimal environment for long-term growth. Your scalp, like the skin on our face, needs exfoliation to remove dirt and product build up – two big causes of inflammation. You also need to hydrate it properly to prevent dryness and flaking. The [Briogeo Scalp Revival Collection](https://briogeohair.com/collections/scalp) can help with those issues.”

 

 

 

## LIFE &amp; CAREER ADVICE 



  

“Never rush into launching ideas. Put in the work needed to make whatever it is you’re doing a success. You need to put energy into shaping your passion projects – this is what will make you feel more prepared to pursue your dreams. Another lesson I’ve learnt in beauty is to lift others up. I am grateful for the other beauty founder friends I’ve made and it’s important to have a community and celebrate one another’s wins. Good friends will also give you perspective when you need it. I’d love to see more of it in the industry. When in doubt, try to focus on yourself and remember there’s room for everybody.”

 

## FAVOURITE FINDS 



  

“When I’m in the US, I love shopping at [Sephora](https://www.sephora.fr/) and [Ulta](https://www.ulta.com/). They have a great mix of niche and bigger beauty brands and there’s always something new to discover. It’s no surprise I prefer natural formulas, and some of my favourite brands within that category include [Youth To The People](https://www.cultbeauty.co.uk/brands/youth-to-the-people.list), [Glow Recipe](https://www.cultbeauty.co.uk/brands/glow-recipe.list?autocomplete=searchsuggestion), [Hyper Skin](https://hyperskin.com/), [Biossance](https://www.cultbeauty.co.uk/brands/biossance.list?autocomplete=searchsuggestion) and [Shani Darden](https://www.cultbeauty.co.uk/brands/shani-darden-skin-care.list?autocomplete=searchsuggestion). For make-up, I like [Ilia](https://www.naturisimo.com/collections/ilia-beauty), [Thrive Causemetics](https://thrivecausemetics.com/) and [Kosas](https://www.cultbeauty.co.uk/brands/kosas.list?autocomplete=searchsuggestion).”

 

## REPEAT BEAUTY BUYS 



  

“I love the [Kora Organics Noni Facial Oil](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=36362&murl=https%3A%2F%2Fwww.spacenk.com%2Fuk%2Fskincare%2Ftreatment%2Fface-oils%2Fnoni-glow-face-oil-MUK200023758.html). It’s full of antioxidants and nourishing vitamins to give you that fresh-from-a-facial glow. I use it every night with my moisturiser. I also love [Glow Recipe’s Watermelon + AHA Glow Sleep Mask](https://www.cultbeauty.co.uk/beauty-box/glow-recipe-watermelon-glow-sleeping-mask/12933023.html) once a week. It hydrates skin while you sleep and delivers some much-needed vitamins for a visible boost come morning. For something hardier, it has to be [Shani Darden’s Retinol Reform](https://www.cultbeauty.co.uk/shani-darden-skin-care-retinol-reform-various-sizes/13813421.html). It applies like a face cream and delivers all the smoothing benefits of retinol, but without irritation, redness or the stickiness of other formulas. Finally, [Kiehl’s Crème de Corps Nourishing Dry Body Oil](https://www.lookfantastic.com/kiehl-s-creme-de-corps-nourishing-dry-body-oil-various-sizes/12916195.html?autocomplete=productsuggestion&affil=awin&utm_content=SheerLuxe.com&utm_term=Editorial+Content&utm_source=AWin-69421&utm_medium=affiliate&utm_campaign=AffiliateWin&sv_campaign_id=69421&sv_tax1=affiliate&sv_tax2=na&sv_tax3=SheerLuxe+Ltd&sv_tax4=0&awc=2082_1655736429_538d240a746c0095af4aa88bcc3ae00b). I love how quickly it absorbs to leave my skin feeling hydrated, soft and nourished.”

 

## DESERT ISLAND PRODUCTS 



  

“[The Briogeo Don’t Despair, Repair! Conditioning Mask](https://www.spacenk.com/uk/haircare/hair-treatment/hair-mask/dont-despair-repair-deep-conditioning-mask-MUK200023097.html?cm_mmc=Affiliates-_-1918502-_-Space-_-NK&utm_source=linkshare&utm_medium=affiliate&utm_campaign=1918502&utm_content=10&utm_term=1918502&ranMID=36362&ranEAID=etT1jgERWYw&ranSiteID=etT1jgERWYw-XkFYQp2rmZhUisrtTGz9zw). When your hair is healthy, I find you don’t have to wear much make-up, if any. This treatment helps everything look glossy, strong and full – it’s a real staple for me. I’m also rarely without the [Farewell Frizz Rosarco Milk Spray](https://www.cultbeauty.co.uk/briogeo-farewell-frizz-rosarco-milk-leave-in-conditioner/13316161.html). It’s lightweight, but full of rosehip, argan and coconut oils – all of which combine to reduce frizz, lock in moisture and boost shine. It even works to detangle.”

 

## SIGNATURE BEAUTY LOOK 



  

“I love the ‘no make-up make-up’ look. I know it’s been a trend for a while, but it’s timeless, clean, fresh and it goes with any look. I like that it doesn’t make you feel as if you’re covering yourself up. Instead, you’re enhancing your best features.”

Follow [@NancyTwine](https://www.instagram.com/nancytwine/?hl=en) &amp; [@Briogeo](https://www.instagram.com/briogeo/?hl=en) – and find Briogeo at [Cult Beauty](https://www.cultbeauty.co.uk/brands/briogeo.list?autocomplete=searchsuggestion) &amp; [Space NK](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=36362&murl=https%3A%2F%2Fwww.spacenk.com%2Fuk%2Fbrands%2Fb%2Fbriogeo)

 

 

 ![](https://media.sheerluxe.com/Masn83JNXYa5gymxffEMXud36cQ=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2022%2F06%2Fmy-beauty-worl-nacny-twine-briogeo2.png)

 

 

 

 

 

 

 

 

 

---

 

## Shop Nancy's Favourite Products... 



 

 

 

 ![Don't Despair, Repair!™ Super Moisture Shampoo from Briogeo](https://media.sheerluxe.com/wVjTjvBs9RqcZMTd5sWipSM0b9I=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2022%2F06%2Fbriogeo-dont-despair-repairtm-super-moisture-shampoo.png)

 

 

 

[#### Don't Despair, Repair!™ Super Moisture Shampoo](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=36362&murl=https%3A%2F%2Fwww.spacenk.com%2Fuk%2Fhaircare%2Fshampoo%2Fshampoos%2Fdon%25E2%2580%2599t-despair-repair-super-moisture-shampoo-MUK200023096.html)

##### Briogeo, 



£32

 

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 ![100% Squalane Oil from Biossance](https://media.sheerluxe.com/pI7QaEh4YEx63hsmvW2kmOqvH_A=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2022%2F06%2Fbiossance-100-squalane-oil.png)

 

 

 

[#### 100% Squalane Oil](https://www.awin1.com/cread.php?awinmid=2082&awinaffid=69421&ued=https%3A%2F%2Fwww.lookfantastic.com%2Fbiossance-100-squalane-oil-100ml%2F12766628.html)

##### Biossance, 



£27

 

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 ![Retinol Reform from Shani Darden](https://media.sheerluxe.com/tfm6oYIlvEJe_bWmzEBcQpW4-CA=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2022%2F06%2Fshani-darden-retinol-reform_0.png)

 

 

 

[#### Retinol Reform](https://www.cultbeauty.co.uk/shani-darden-skin-care-retinol-reform-various-sizes/13813421.html)

##### Shani Darden, 



£80

 

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 ![Watermelon Glow Sleeping Mask from Glow Recipe](https://media.sheerluxe.com/H5fJJbjOp4-dVOorZOxkMLzjf-Q=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2022%2F06%2Fglow-recipe-watermelon-aha-glow-sleeping-mask.png)

 

 

 

[#### Watermelon Glow Sleeping Mask](https://www.cultbeauty.co.uk/beauty-box/glow-recipe-watermelon-glow-sleeping-mask/12933023.html)

##### Glow Recipe, 



£20.50

 

[ Flag this item ](/user/login?destination=/markdownify/node/32128 "Add product to my favourites")

 

 

 

 ![Crème de Corps Nourishing Dry Body Oil from Kiehl's](https://media.sheerluxe.com/fcjYb90td6TBDk7FcD3U9tLlG70=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2022%2F06%2Fkiehls-creme-de-corps-nourishing-dry-body-oil.png)

 

 

 

[#### Crème de Corps Nourishing Dry Body Oil](https://www.awin1.com/cread.php?awinmid=2082&awinaffid=69421&ued=https%3A%2F%2Fwww.lookfantastic.com%2Fkiehl-s-creme-de-corps-nourishing-dry-body-oil-various-sizes%2F12916195.html%3Fautocomplete%3Dproductsuggestion)

##### Kiehl's, 



£35.50

 

[ Flag this item ](/user/login?destination=/markdownify/node/32128 "Add product to my favourites")

 

 

 

 ![Noni Glow Face Oil from Kora Organics](https://media.sheerluxe.com/1J7Q8lnl22U1_7GI0TnVbUNww2Q=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2022%2F06%2Fkora-organics-noni-glow-face-oil.png)

 

 

 

[#### Noni Glow Face Oil](https://www.spacenk.com/uk/skincare/treatment/face-oils/noni-glow-face-oil-MUK200023758.html)

##### Kora Organics, 



£62

 

[ Flag this item ](/user/login?destination=/markdownify/node/32128 "Add product to my favourites")

 

 

 

 ![Curl Charisma Rice Amino & Quinoa Frizz Control Gel from Briogeo](https://media.sheerluxe.com/BH2Jq4RCD_VPq7uAG7j7X-1LiDw=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2022%2F06%2Fcurl-charismatm-leave-defining-creme-and-frizz-control-gel.png)

 

 

 

[#### Curl Charisma Rice Amino &amp; Quinoa Frizz Control Gel](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=36362&murl=https%3A%2F%2Fwww.spacenk.com%2Fuk%2Fhaircare%2Fstyling%2Fhair-gel%2Fcurl-charisma-rice-amino-quinoa-frizz-control-gel-MUK200034076.html)

##### Briogeo, 



£19

 

[ Flag this item ](/user/login?destination=/markdownify/node/32128 "Add product to my favourites")

 

 

 

 ![Super Serum Skin Tint SPF 30 from ILIA Beauty](https://media.sheerluxe.com/Nzy_ko31E-kAaiIL0C5loXriORA=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2022%2F06%2Filia-super-serum-skin-tint.png)

 

 

 

[#### Super Serum Skin Tint SPF 30](https://www.naturisimo.com/products/ilia-super-serum-skin-tint-broad-spectrum-spf-30)

##### ILIA Beauty, 



£46

 

[ Flag this item ](/user/login?destination=/markdownify/node/32128 "Add product to my favourites")

 

 

 

 ![Don’t Despair, Repair!™ Deep Conditioning Mask from Briogeo](https://media.sheerluxe.com/rHNJlJeZZK053HcGhNRuTWVnqPI=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2022%2F06%2Fdont-despair-repairtm-deep-conditioning-hair-mask.png)

 

 

 

[#### Don’t Despair, Repair!™ Deep Conditioning Mask](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=36362&murl=https%3A%2F%2Fwww.spacenk.com%2Fuk%2Fhaircare%2Fhair-treatment%2Fhair-mask%2Fdont-despair-repair-deep-conditioning-mask-MUK200023097.html)

##### Briogeo, 



£32

 

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 ![Wet Lip Oil Gloss from Kosas](https://media.sheerluxe.com/ieu5J0QKySh4NzVOQ0el-3lcsDg=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2022%2F06%2Fkosas-wet-lip-oil.png)

 

 

 

[#### Wet Lip Oil Gloss](https://www.cultbeauty.co.uk/kosas-wet-lip-oil-gloss-various-shades/13347461.html)

##### Kosas, 



£19

 

[ Flag this item ](/user/login?destination=/markdownify/node/32128 "Add product to my favourites")

 

 

 

 ![Liquid Lash Extensions™ Mascara from Thrive Causemetics](https://media.sheerluxe.com/6IvX5CKemFZGHK7srW-7xsC2Fyk=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2022%2F06%2Fthrive-causemetics-liquid-lash-extension-mascara-brynn-rich-black_0.png)

 

 

 

[#### Liquid Lash Extensions™ Mascara](https://thrivecausemetics.com/products/liquid-lash-extensions-mascara)

##### Thrive Causemetics, 



$24

 

[ Flag this item ](/user/login?destination=/markdownify/node/32128 "Add product to my favourites")

 

 

 

 ![Rosarco Milk Reparative Leave-In Conditioning Spray from Briogeo](https://media.sheerluxe.com/T1osyU2jcdJ_e4OyZbEzOy0sTvI=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2022%2F06%2Fbriogeo-farewell-frizz-conditioner.png)

 

 

 

[#### Rosarco Milk Reparative Leave-In Conditioning Spray](https://www.cultbeauty.co.uk/briogeo-farewell-frizz-rosarco-milk-leave-in-conditioner/13316161.html)

##### Briogeo, 



£21.50

 

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[Beauty](/beauty)

/

  25 September 2026  

 [##  Snap Up These Beauty Advent Calendars Before They’re Gone  


 

 ](/beauty/beauty-advent-calendars) 

 

 

 

  ![This Mega Space NK Sale Is Too Good To Skip](https://media.sheerluxe.com/mRJOt4H3nv3JjOc8RPmpeA6cMeA=/200x267/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F09%2Fspace-nk-portraits-new-hero-1_0.jpg)

  

 

 



 

[Beauty](/beauty)

/

  23 September 2026  

 [##  This Mega Space NK Sale Is Too Good To Skip  


 

 ](/beauty/this-mega-space-nk-sale-is-too-good-to-skip) 

 

 

 

 

           

 

 

 

 

 



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