 Breadcrumbs

  



   ![Meet The Designer: Rejina Pyo](https://media.sheerluxe.com/ke8RFWUAyD0YvV-MpJ1g8x4ikuI=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2023%2F02%2Frejina-pyo-thumb.jpg?itok=vH2f2sdW)

  

 

 



 

 

[Designer](/fashion/designer)

 /  22 February 2023  

#  Meet The Designer: Rejina Pyo  


Rejina Pyo’s eponymous label strikes the perfect balance between modern and feminine, and having just opened a London flagship store, the designer is enjoying a moment in the spotlight. From pretty dresses to more masculine suiting, she talks us through what makes her brand unique…  


ByElaine Lloyd Jones

  /  

[ Save To My Favourites ](/user/login?destination=/markdownify/node/35493)

 

 



 

 

 

 

 [ ![](https://media.sheerluxe.com/BF224vnPSTBmzsUI4nK4zieE2KU=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2023%2F02%2Fmeet-designer-reijna-pyo-1.png?itok=dQZ-wiP5)

 

 ](https://www.instagram.com/rejinapyo/?hl=en) 

 

 

 

 

 

**I was born and raised in Seoul** **but moved to London in 2008 for school.** I did my MA in fashion design at Central Saint Martins and, shortly after graduating, I received the Han Nefkens award for my final collection, which included a small cash prize that I used to start my brand.

**My mother is a large part of my love of clothes.** She was a designer herself – both in fashion and interiors – and she is very creative. As a child, I was surrounded by sketches and designs, so it felt very natural to me. I started to design and make my own clothes when I was very young.

**Since 2014, the brand has largely grown organically.** We now have a full team that’s based at our studio in North London, as well as a smaller office in Seoul. We also recently opened a new store in Soho, London.

**We strive to create clothing that is wearable and timeless.** Yet we still want our customers to explore the dynamism of being a woman. This is reflected in the silhouettes – they’re elegant and feminine, and co-exist with details that bring a playfulness to the overall form. We try to use the brand to highlight the joy of everyday dressing – we’re well aware of how overstimulating our industry can be.

**All of my clothes are a reflection of** **my mood, personal style and experiences.** My love for design and art also translates into interiors, which is why art and furniture are such an important element of the store. They all tell a story together.

 

 It’s all about creating OFF-BEAT, ELEGANT CLOTHES that are fun to wear.  
 

 



 

 

**Our customers are creative, confident and playful** **with their personal style.** They also come from all over the world and, like us, they’re very conscious of the quality, wearability and sustainability of the clothing they choose to invest in.

**After having my second child, I really engaged with the idea of the ‘working woman’.** This collection has become my way of trying to create a new definition that honours the balance between work and being a woman, a mother, daughter, wife, or carer.

**As a brand we’re known for our use of colour**. It’s all about creating off-beat, elegant clothes that are fun to wear. I love the idea that someone might want to buy one of our dresses – like the [Erin](https://rejinapyo.com/products/erin-dress-silk-off-white?_pos=2&_sid=888bfc7fd&_ss=r) or [Stevie](https://rejinapyo.com/products/stevie-dress-silk-taffeta-black?_pos=1&_sid=1a38e43fd&_ss=r) – for their wedding but would also be able to wear it again on holiday.

 

 

 

 [ ![](https://media.sheerluxe.com/Vdt1hfOonpssBJ-L066fa7liHS8=/1920x0/smart/filters:no_upscale()/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2023%2F02%2Fnew-meet-designer-reijna-pyo-2.png?itok=kqPdlA7O)

 

 ](https://www.instagram.com/rejinapyo/?hl=en) 

 

 

 

 

 

 

 Women deserve to feel CONFIDENT, COMFORTABLE AND POWERFUL when they’re getting dressed.  
 

 



 

 

**The brand constantly evolves, but it isn’t trend-led**. Each collection informs the one after and is influenced by the one before – an approach that we believe creates longevity and a clear identity. Staying current isn’t about trends. The women in my life are my daily inspirations and that’s what I want to reflect in my work. Designing for the modern woman is about maintaining a special connection between the wearer and their clothes. Women deserve to feel confident, comfortable and powerful when they’re getting dressed.

**My personal style is a mix of feminine dresses and masculine suiting**. That’s probably reflected in the brand’s designs – I don’t design pieces I wouldn’t wear myself. I wear something from Rejina Pyo every day, usually mixed with vintage pieces I love. I also wear my [Larissa sandals](https://rejinapyo.com/products/larissa-flat-sandal-10mm-leather-brown) every summer and our [Banana bags](https://rejinapyo.com/products/banana-bag-leather-brown?_pos=1&_sid=3290bb09f&_ss=r), classic trenches, and statement dresses are some of my favourite pieces.

**I’ve never felt beholden to showing our collections on a schedule.** So this season we’ll focus on connecting with our customers in a more direct way. We’re planning events and shows in different locations over the coming year, like our Copenhagen dinner party last summer – which was a wonderful way to spend time with and talk directly to our community.

**The new store is inspired by my interests in different art forms**. You’ll find unconventional textures and sculptural elements throughout – all of which are reminiscent of nature, and work well with the bolder colours in the collection.

**Every inch of the retail space is a love letter to** **the abstract and elemental** – the furniture is from my own collection, as is one of the paintings (my secret passion). I wanted the store to be the central meeting place for our community; collaborating with designers [Elliot Barnes](https://ebinteriors.com/) and [Barnaby Lewis](https://www.instagram.com/barnabymakes/?hl=en), as well as artists [Catherine Repko](https://catherinerepko.com/) and [Conie Vallese](https://conievallese.com/), made it a reality.

 

Visit [RejinaPyo.com](https://rejinapyo.com/)

 

 

 

 

---

 

## SHOP THE PRODUCT EDIT 



 

 

 

 ![Stevie Dress](https://media.sheerluxe.com/Nuc3hyORtTYtkLIIlFZU6Cp0xFg=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2023%2F02%2Fstevie-dress.png?itok=TXuqsQCV)

 

 

 

[#### Stevie Dress](https://rejinapyo.com/products/stevie-dress-silk-taffeta-black?_pos=3&_sid=34ac80c82&_ss=r)

£740

 

[ Flag this item ](/user/login?destination=/markdownify/node/35493 "Add product to my favourites")

 

 

 

 

 ![Arden Blazer](https://media.sheerluxe.com/3d-f0JEWG_G5K4Wo2UrOV1_v3Xo=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2023%2F02%2Farden-blazer.png?itok=gu5_aEUT)

 

 

 

[#### Arden Blazer](https://rejinapyo.com/products/arden-blazer-suiting-artichoke?_pos=2&_sid=5e15318b7&_ss=r)

£575

 

[ Flag this item ](/user/login?destination=/markdownify/node/35493 "Add product to my favourites")

 

 

 

 ![Mini Crossbody ](https://media.sheerluxe.com/WU5eye5fKeCALdQ0QyH_sitIhvs=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2023%2F02%2Fmini-crossbody-bubble-gum-leather-bag.png?itok=76C5VeAH)

 

 

 

[#### Mini Crossbody ](https://rejinapyo.com/products/mini-crossbody-crinkle-leather-bubble-gum)

£173 *(was £370)*

 

[ Flag this item ](/user/login?destination=/markdownify/node/35493 "Add product to my favourites")

 

 

 

 ![Erin Dress](https://media.sheerluxe.com/x7px0jGChrzLjcNDJO4opv2fDCY=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2023%2F02%2Ferin-dress.png?itok=GicYxiKV)

 

 

 

[#### Erin Dress](https://rejinapyo.com/products/erin-dress-silk-off-white?_pos=1&_sid=f6476a69c&_ss=r)

£775

 

[ Flag this item ](/user/login?destination=/markdownify/node/35493 "Add product to my favourites")

 

 

 

 ![Eden Shirt](https://media.sheerluxe.com/0DPdmLpakqvtK7lPVj0tPyxnhL0=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2023%2F02%2Feden-shirt.png?itok=DmKQgeiz)

 

 

 

[#### Eden Shirt](https://rejinapyo.com/products/eden-shirt-viscose-twill-off-white?_pos=13&_sid=e5e7436f2&_ss=r)

£395

 

[ Flag this item ](/user/login?destination=/markdownify/node/35493 "Add product to my favourites")

 

 

 

 ![Ari Blouse ](https://media.sheerluxe.com/Bg3h_gKs3BUFIB1nLeQBGWSFzLc=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2023%2F02%2Fari-blouse.png?itok=KzND_DQb)

 

 

 

[#### Ari Blouse ](https://rejinapyo.com/products/ari-blouse-organic-cotton-poplin-off-white?_pos=1&_sid=d6619c384&_ss=r)

£325

 

[ Flag this item ](/user/login?destination=/markdownify/node/35493 "Add product to my favourites")

 

 

 

 ![Sloane Jacket ](https://media.sheerluxe.com/q5brLLDob4JdFOYtgeWNKzeGNZQ=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2023%2F02%2Fsloane-jacket.png?itok=EoPvegtk)

 

 

 

[#### Sloane Jacket ](https://rejinapyo.com/products/sloane-jacket-viscose-twill-off-white?_pos=5&_sid=868544dba&_ss=r)

£525

 

[ Flag this item ](/user/login?destination=/markdownify/node/35493 "Add product to my favourites")

 

 

 

 ![Nakita Trousers ](https://media.sheerluxe.com/scwESUoIgp4c-HR4-4em6PAuvhI=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2023%2F02%2Fnakita-trousers.png?itok=1L0-CCQT)

 

 

 

[#### Nakita Trousers ](https://rejinapyo.com/products/nakita-trousers-suiting-artichoke?_pos=1&_sid=e9bf35ba3&_ss=r)

£425

 

[ Flag this item ](/user/login?destination=/markdownify/node/35493 "Add product to my favourites")

 

 

 

 ![Harley Heeled Sandals](https://media.sheerluxe.com/MfoEWDA7olRY-l4BLYQCd_xyVe0=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2023%2F02%2Fharley-heeled-sandals_1.png?itok=xGQHqwXe)

 

 

 

[#### Harley Heeled Sandals](https://rejinapyo.com/products/harley-heeled-sandal-65mm-leather-black?_pos=1&_sid=cbc9543ed&_ss=r)

£350

 

[ Flag this item ](/user/login?destination=/markdownify/node/35493 "Add product to my favourites")

 

 

 

 

 



 

 

 

 ![Emery Trousers](https://media.sheerluxe.com/6ns2yTakL_sQiJO-C9UCD_RRQi8=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2023%2F02%2Femery-trousers_0.png?itok=P3c_Odit)

 

 

 

[#### Emery Trousers](https://rejinapyo.com/products/emery-trousers-wool-silk-blend-black?_pos=2&_sid=a3dc66942&_ss=r)

£450

 

[ Flag this item ](/user/login?destination=/markdownify/node/35493 "Add product to my favourites")

 

 

 

 ![Squared Kitten Heel Mules](https://media.sheerluxe.com/X3bFV8gfj-2qoQgoxfzbTGond-o=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2023%2F02%2Fsquared-kitten-mule.png?itok=rhSljEd4)

 

 

 

[#### Squared Kitten Heel Mules](https://rejinapyo.com/collections/shoes/products/squared-kitten-heel-mule-30mm-nappa-cream)

£295

 

[ Flag this item ](/user/login?destination=/markdownify/node/35493 "Add product to my favourites")

 

 

 

 ![Milo Dress](https://media.sheerluxe.com/W5pEGa2gsnEDOwksZWh5me-bxMM=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2023%2F02%2Fmilo-dress_0.png?itok=TLRU65pM)

 

 

 

[#### Milo Dress](https://rejinapyo.com/products/milo-dress-cotton-seersucker-off-white?_pos=1&_sid=ae5e2acce&_ss=r)

£348 *(was £695)*

 

[ Flag this item ](/user/login?destination=/markdownify/node/35493 "Add product to my favourites")

 

 

 

 ![Micro Belt Bag](https://media.sheerluxe.com/5trU8pXwsl8nwmaKVXxdVvxemUg=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2023%2F02%2Fmicro-belt.png?itok=EKOHoTPK)

 

 

 

[#### Micro Belt Bag](https://rejinapyo.com/products/micro-belt-bag-shiny-leather-black?_pos=1&_sid=bed8a3233&_ss=r)

£163 *(was £325)*

 

[ Flag this item ](/user/login?destination=/markdownify/node/35493 "Add product to my favourites")

 

 

 

 



 

 

 

 

  

## *more from*

### Fashion



 [View All Fashion](/fashion) 

  ![The Round Up: Mongolian Coats](https://media.sheerluxe.com/tgJo1qF3T8eWwUkJPTrDSahpgG8=/200x267/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F12%2Fsl-site-assets-031225-thumb-mongolian-coats.jpg?itok=loRYau07)

  

 

 



 

[Fashion](/fashion)

/

  03 December 2025  

 [##  The Round Up: Mongolian Coats  


 

 ](/fashion/mongolian-coats) 

 

 

 

  ![Everything You Need In Your Styling Kit For Event Season](https://media.sheerluxe.com/1sTsnOf4-YKCiabmFTy1veoPve8=/200x267/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F11%2Fsl-site-assets-251125-thumb-hero-event-season-styling-kit-community.jpg?itok=pUL30Em2)

  

 

 



 

[Fashion](/fashion)

/

  25 November 2025  

 [##  Everything You Need In Your Styling Kit For Event Season  


 

 ](/fashion/everything-you-need-in-your-styling-kit-for-event-season) 

 

 

 

  ![7 Personal Stylists Fashion Insiders Rely On](https://media.sheerluxe.com/grwNBBP_REbgznomBZjLB2hgJrs=/200x267/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F10%2Fsl-email-171025-stylist-directory-3.jpg?itok=ifgW0pIi)

  

 

 



 

[Fashion](/fashion)

/

  17 October 2025  

 [##  7 Personal Stylists Fashion Insiders Rely On  


 

 ](/fashion/7-personal-stylists-fashion-insiders-rely-on) 

 

 

 

  ![6 Cool Things Happening In The Fashion World Right Now](https://media.sheerluxe.com/GjMJ86FXB1WR5HfrpKAXLW__lgM=/200x267/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F10%2Fsl-site-assets-061025-thumb-fashion-news-1.jpg?itok=Tgj-TyuT)

  

 

 



 

[Fashion](/fashion)

/

  06 October 2025  

 [##  6 Cool Things Happening In The Fashion World Right Now  


 

 ](/fashion/6-cool-things-happening-in-the-fashion-world-right-now) 

 

 

 

  ![This Cult Brand Has Just Landed In Selfridges](https://media.sheerluxe.com/bOtdnZWO5cl9_AjzP5wZxaJ1GyQ=/200x267/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F10%2Fsl-site-assets-021025-thumb-veronica-beard-3.jpg?itok=Ic9nNVW-)

  

 

 



 

[Fashion](/fashion)

/

  02 October 2025  

 [##  This Cult Brand Has Just Landed In Selfridges  


 

 ](/fashion/this-cult-brand-has-just-landed-in-selfridges) 

 

 

 

  ![Go Behind The Scenes At The Barbour LFW Pop-Up](https://media.sheerluxe.com/XYlWQbC2ICeUPpFqwyKwUXVi7dg=/200x267/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F09%2Fsl-site-assets-260925-thumb-hero-barbour-2.jpg?itok=gpIz9-5t)

  

 

 



 

[Fashion](/fashion)

/

  26 September 2025  

 [##  Go Behind The Scenes At The Barbour LFW Pop-Up  


 

 ](/fashion/go-behind-the-scenes-at-the-barbour-lfw-pop-up) 

 

 

 

  ![Our Favourite Shows At Paris Fashion Week ](https://media.sheerluxe.com/yhDMnMzB_HhmGYxeT4Vm6fGgNNc=/200x267/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F10%2Fpfw.jpg?itok=hdzKyGpb)

  

 

 



 

[Designer](/fashion/designer)

/

  07 October 2025  

 [##  Our Favourite Shows At Paris Fashion Week  


 

 ](/fashion/designer/our-favourite-shows-at-paris-fashion-week) 

 

 

 

  ![Our Favourite Shows From Milan Fashion Week](https://media.sheerluxe.com/DXPIDCWSI5dDZe6hiB99OL5ydq4=/200x267/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F09%2Fsl-email-300925-mfw-2_0.jpg?itok=G4uwkgC_)

  

 

 



 

[Designer](/fashion/designer)

/

  30 September 2025  

 [##  Our Favourite Shows From Milan Fashion Week  


 

 ](/fashion/designer/our-favourite-shows-from-milan-fashion-week) 

 

 

 

  ![26 Cool Pieces To Shop At The New Michael Kors Regent Street Flagship](https://media.sheerluxe.com/r1V9C7bdJKa9ARekPL28grdJhc8=/200x267/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F09%2Fsl-site-assets-250925-thumb-michael-kors-1.jpg?itok=4kD1eOlv)

  

 

 



 

[Designer](/fashion/designer)

/

  25 September 2025  

 [##  26 Cool Pieces To Shop At The New Michael Kors Regent Street Flagship  


 

 ](/fashion/designer/26-cool-pieces-to-shop-at-the-new-michael-kors-regent-street-flagship) 

 

 

 

  ![Our Favourite Shows At London Fashion Week](https://media.sheerluxe.com/pb_G3w_XjLAq9WvxyN6B3Ez168Q=/200x267/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F09%2Fsl-site-assets-thumb-update-fashion-week.jpg?itok=vfLj5GwD)

  

 

 



 

[Designer](/fashion/designer)

/

  24 September 2025  

 [##  Our Favourite Shows At London Fashion Week  


 

 ](/fashion/designer/our-favourite-shows-at-london-fashion-week-0) 

 

 

 

  ![Refresh Your Wardrobe With This AW25 Edit ](https://media.sheerluxe.com/d7_tQHK4iAZaQeCIslZwlA-Eky0=/200x267/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F09%2Fsl-220925-site-assets-harvey-nichols-commercial-thumb.jpg?itok=1lzXJJeg)

  

 

 



 

[Designer](/fashion/designer)

/

  22 September 2025  

 [##  Refresh Your Wardrobe With This AW25 Edit  


 

 ](/fashion/designer/refresh-your-wardrobe-with-this-aw25-edit) 

 

 

 

  ![Our Favourite Shows At New York Fashion Week](https://media.sheerluxe.com/QEHd4CjTD6C-B5JBpMDlQMgtsxU=/200x267/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F09%2Fsl-site-assets-170925-thumb-nyfw.png?itok=dMe4ckoj)

  

 

 



 

[Designer](/fashion/designer)

/

  17 September 2025  

 [##  Our Favourite Shows At New York Fashion Week  


 

 ](/fashion/designer/our-favourite-shows-at-new-york-fashion-week-0) 

 

 

 

 

           

 

 

 

 

 



  

 Share This Story

 [Facebook

 ](https://www.facebook.com/sharer/sharer.php?display=popup&redirect_uri=http%3A%2F%2Fwww.facebook.com&u=https%3A%2F%2Fsheerluxe.com%2Ffashion%2Fdesigner%2Fmeet-designer-rejina-pyo&t=Meet+The+Designer%3A+Rejina+Pyo) [ Pinterest

 ](https://www.pinterest.com/pin/create/button/?url=https%3A%2F%2Fsheerluxe.com%2Ffashion%2Fdesigner%2Fmeet-designer-rejina-pyo&description=Meet+The+Designer%3A+Rejina+Pyo&media=) [ E-mail

 ](<mailto:?subject=Meet The Designer: Rejina Pyo&body=Hi%0A%0AI&#039;ve just read this article https://sheerluxe.com/fashion/designer/meet-designer-rejina-pyo and thought you might like it, too.%0A%0ASheerLuxe is your in-the-know friend keeping you up to date with everything new in fashion, beauty, culture, lifestyle %26 home.%0A%0AYou can sign up for the FREE daily newsletter here. https%3A%2F%2Fsheerluxe.com%2Fsignup%3Fseed%3Dsharing%26utm_source%3DWebsite%26utm_medium%3DSL%26utm_campaign%3DEmail%26utm_id%3DSharing>) 

 

 

DISCLAIMER: We endeavour to always credit the correct original source of every image we use. If you think a credit may be incorrect, please contact us at <info@sheerluxe.com>.

 

 

 

  ##  Fashion. Beauty. Culture. Life. Home 

###  Delivered to your inbox, daily 

 [Subscribe](/signup)