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   ![The Best New Beauty Buys Under £30](https://media.sheerluxe.com/dAmfuUPAoZbQJy37U-DGMPxuvig=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2023%2F07%2F2uner-30-hero.png?itok=bdpU17xg)

  

 

 ![The Best New Beauty Buys Under £30](https://media.sheerluxe.com/IzVMS_Bc-WRkwOqdMNoHkhTpmtM=/400x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2023%2F07%2Funder-30-thumb.png?itok=i-qaFLaH)

 

 

 



 

 

[Make-up](/beauty/make-up)

 /  24 July 2023  

#  The Best New Beauty Buys Under £30  


The beauty market moves fast. Whether you’re searching for more effective skincare products or just fancy a change to your daily routine, there’s always a host of new products to consider. From the latest skin-smoothing primers to hydrating lip tints and glow-giving body gels, here’s our pick of the latest crop that won’t break the bank.  


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All products on this page have been selected by our editorial team, however we may make commission on some products.

 



 

 

 

 


  [ ![](https://media.sheerluxe.com/MPkYxKC82NQLg-zjqL4tDWuCnYQ=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2023%2F07%2Fmanucurist-green-active-glow-effect.png?itok=GHr2G15x)

 

 ](https://uk.manucurist.com/products/active-glow) 

 

 

 

## Active Glow Nail Care Polish, £16 | Manucurist 



 

If you want to overhaul your bare nails without gels or the faff of polish, look to this new glow treatment. It’s nourishing and protective with a hint of pink that gives your fingertips a glossy, well-manicured effect with little effort. Sweet almond oil seals in moisture and AHAs ensure your nails stay flexible and strong.

Available at [UK.Manucurist.com](https://uk.manucurist.com/products/active-glow)



  

  [ ![](https://media.sheerluxe.com/io-IJsd71hYVVqUnVLyWohNmHis=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2023%2F07%2Festee-lauder-bronze-goddess-self-tan-gelee-face-body.png?itok=KVHiC3Vt)

 

 ](https://www.awin1.com/cread.php?awinmid=2041&awinaffid=69421&ued=https%3A//www.boots.com/est%25C3%25A9e-lauder-bronze-goddess-self-tan-gelee-for-face-and-body-190ml-10331805) 

 

 

 

## Bronze Goddess Self-Tan Gelée For Face &amp; Body, £23.20 (was £29) | Estée Lauder 



 

This relaunches every year for good reason. Silky-smooth, the formula is full of nourishing and quenching ingredients that soak up dry patches of skin, while the soft warmth it lends limbs is unrivalled. It’s non-committal, too, given you can rinse it off and the colour will go immediately – ideal for fake tan phobes, or anybody wanting just a hint of definition on their limbs this summer.

Available at [Boots.com](https://www.awin1.com/cread.php?awinmid=2041&awinaffid=69421&ued=https%3A%2F%2Fwww.boots.com%2Fest%25C3%25A9e-lauder-bronze-goddess-self-tan-gelee-for-face-and-body-190ml-10331805)



  

 

 

  [ ![](https://media.sheerluxe.com/GMz-G40yQK3byHF6M43cpzjZn3M=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2023%2F07%2Fclarins-primer2.gif?itok=Ogl2DXpx)

 

 ](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=47730&murl=https%3A//www.fenwick.co.uk/beauty/make-up/face/primers/sos-primer/2530008987204.html) 

 

 

 

## SOS Primers, £28.50 | Clarins 



 

It all started with the iconic Beauty Flash Balm, one of the most coveted and copied beauty products to date. From there, Clarins extended its line with the SOS Primers – a range of useful, radiant skin perfectors. There are now even more to choose from with the brand dropping new shades that cater to different issues. Green helps correct redness, lavender brightens and blue helps to mattify. We love ‘03’ – the coral-tone – for its colour-correcting benefits. It gives a hefty dose of luminosity, while evening out skin tone and lending a soft, peachy glow that’s universally flattering. Great worn solo or underneath make-up.

Available at [Fenwick.co.uk](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=47730&murl=https%3A%2F%2Fwww.fenwick.co.uk%2Fbeauty%2Fmake-up%2Fface%2Fprimers%2Fsos-primer%2F2530008987204.html)



  

  [ ![](https://media.sheerluxe.com/RO5gvabAK17E50uggNzddCAPymU=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2023%2F07%2Fsculpted-aimee-hydralip.png?itok=8zqoniQS)

 

 ](https://www.awin1.com/cread.php?awinmid=2041&awinaffid=69421&ued=https%3A//www.boots.com/sculpted-by-aimee-hydralip-blush-10314863) 

 

 

 

## HydraLip Blush, £15 | Sculpted By Aimee 



 

Hyaluronic acid and jojoba seed oils come together in these nourishing lip balms to keep dryness and tightness at bay. There are six suit-all shades that are ideal for daytime – think soft pinks and warming peach tones to keep your lips looking healthy and softly flushed. Easy to apply, you don’t need a mirror – just swipe on and go.

Available at [Boots.com](https://www.awin1.com/cread.php?awinmid=2041&awinaffid=69421&ued=https%3A%2F%2Fwww.boots.com%2Fsculpted-by-aimee-hydralip-blush-10314863)



  

 

 

  [ ![](https://media.sheerluxe.com/ugSrV-nRi8q7uhZ1qGl5huxADzw=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2023%2F07%2Flisa-eldridge-gloss-embrace-lip-glosses.png?itok=UnuwCsze)

 

 ](https://www.lisaeldridge.com/collections/gloss-embrace-lip-gloss) 

 

 

 

## Gloss Embrace Lip Glosses, £20 | Lisa Eldridge 



 

Providing subtle, non-sticky definition to your lips, these new glosses from Lisa Eldridge are perfect for anyone wanting to create the illusion of fullness. They come in several flattering shades, but we love ‘Songbird’ – a warm, peachy rose – that works for both day and night. For something that feels more summery, we recommend ‘Go Lightly’ which is a modern, wearable coral. Unlike some glosses, these last for hours and the colour stays put, even if the shine wears a little.

Available at [LisaEldridge.com](https://www.lisaeldridge.com/collections/gloss-embrace-lip-gloss)



  

 

 

  [ ![](https://media.sheerluxe.com/Z2t9Pr8Bt-aZ9Jrz_03jXrRwHFY=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2023%2F07%2Fcaudalie-soleil-des-vignes-oil-elixir.png?itok=wLp7Bkz9)

 

 ](https://www.awin1.com/cread.php?awinmid=2082&awinaffid=69421&ued=https%3A//www.lookfantastic.com/caudalie-soleil-des-vignes-oil-elixir-50ml/14703968.html) 

 

 

 

## Soleil Des Vignes Oil Elixir, £20 | Caudalie 



 

We guarantee you’ll love the scent of these new elixirs. Designed for use on the body, hair and décolleté, each one is full of skin-quenching oils – including argan, grapeseed and shea. The formulas penetrate deep down to soften skin and get rid of scaly patches and will also keeps the ends of your hair looking smooth and shiny. If it came down to it, Soleil des Vignes is the one we would choose – we can’t get enough of the coconuty, summery fragrance.

Available at [LookFantastic.com](https://www.awin1.com/cread.php?awinmid=2082&awinaffid=69421&ued=https%3A%2F%2Fwww.lookfantastic.com%2Fcaudalie-soleil-des-vignes-oil-elixir-50ml%2F14703968.html)



  

  [ ![](https://media.sheerluxe.com/k-2eAY9lJImvH6oMA0aLAmnmOSs=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2023%2F07%2Fit-cosmetics-concealer.gif?itok=xtBfr0AU)

 

 ](https://www.awin1.com/cread.php?awinmid=2041&awinaffid=69421&ued=https%3A//www.boots.com/it-cosmetics-bye-bye-dark-spots-concealer-serum-10331576) 

 

 

 

## Bye Bye Dark Spots Concealer &amp; Serum, £20.80 (was £26) | iT Cosmetics 



 

Fans of iT Cosmetics’ famed CC Cream will love its new Concealer &amp; Serum hybrid. Full of anti-reddening niacinamide, skin-quenching hyaluronic acid and brightening caffeine, it works hard to smooth skin and keep it supple, while the sheer, lightweight pigment provides the perfect amount of coverage. The doe-foot applicator and in-built kabuki brush are handy, too, allowing for foolproof application, even when on the go.

Available at [Boots.com](https://www.awin1.com/cread.php?awinmid=2041&awinaffid=69421&ued=https%3A%2F%2Fwww.boots.com%2Fit-cosmetics-bye-bye-dark-spots-concealer-serum-10331576)



  

 

 

  [ ![](https://media.sheerluxe.com/w2PMJwCiFv35NGnAriaKXpajJX4=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2023%2F07%2Fmax-factor-mascara-2-1.png?itok=fkMLxGWS)

 

 ](https://www.awin1.com/cread.php?awinmid=2082&awinaffid=69421&ued=https%3A//www.lookfantastic.com/max-factor-masterpiece-2-in-1-lash-wow-volume-and-length-mascara-001-black-7ml/14235260.html) 

 

 

 

## Masterpiece 2 in 1 Lash Wow Volume Mascara, £12.99 | Max Factor 



 

Just a small twist of the lid enables this mascara’s wand to go from thick to thin, allowing you to choose the finish you wish to create. Each one provides clump-free definition, but we love the shorter, fat version of the wand for instant volume and lift. If you want to extend lashes at the edges and ensure you have more of a wispy, daytime effect, opt for the thinner wand. Its formula has been ophthalmologist tested, so it’s suitable for even the most sensitive and watery eyes.

Available at [LookFantastic.com](https://www.awin1.com/cread.php?awinmid=2082&awinaffid=69421&ued=https%3A%2F%2Fwww.lookfantastic.com%2Fmax-factor-masterpiece-2-in-1-lash-wow-volume-and-length-mascara-001-black-7ml%2F14235260.html)



  

  [ ![](https://media.sheerluxe.com/6G-BhKkP2UnHcP63AR9OJnFowq4=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2023%2F07%2Fgente-beauty-body-contour-tool.png?itok=ZVzZu3Gl)

 

 ](https://www.jdoqocy.com/click-2310238-12527506?url=https%3A//www.revolve.com/gente-beauty-the-body-contour-tool/dp/GBEA-WU3/) 

 

 

 

## The Body Contour Tool, £23 | Gente Beauty 



 

Whether you want to ease muscle tension, improve circulation or brighten the appearance of your limbs, this at-home massage tool can help. It may look intimidating, but it’s incredibly easy to use. Designed to ‘scrape’ away dead skin cells, massage and exfoliate your skin, it’s versatile with a large size that covers a wide surface area. Use it straight after you’ve taken a hot bath or shower, when your skin is warm and damp – this allows for a more seamless glide. Use a moderate pressure, always working in upward motions. Regular use will boost your lymph drainage, but also stimulate muscles and smooth your skin.

Available at [Revolve.com](https://www.jdoqocy.com/click-2310238-12527506?url=https%3A%2F%2Fwww.revolve.com%2Fgente-beauty-the-body-contour-tool%2Fdp%2FGBEA-WU3%2F)



  

 

 

  [ ![](https://media.sheerluxe.com/_iYYSdbdk-b42vw6BanhVGpSNNU=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2023%2F07%2Fkiehls-ultra-pure-high-15-hyaluronic-acid.png?itok=KzPWSxjQ)

 

 ](https://www.awin1.com/cread.php?awinmid=15733&awinaffid=69421&ued=https%3A//www.kiehls.co.uk/skin-care/category/facial-oils-serums/ultra-pure-high-potency-serum-1.5--hyaluronic-acid/WW0238KIE.html) 

 

 

 

## Ultra-Pure High-Potency Serum 1.5% Hyaluronic Acid, £29 | Kiehl’s 



 

If your complexion feels a little dry and lifeless, look to this new serum from Kiehl’s. It’s jam-packed with hyaluronic acid, which works hard to plump your skin from the inside out. Just a small amount instantly alleviates feelings of tightness and provides a healthy, bouncy glow to skin that wasn’t there before. Its thin texture is a bonus, too, as it never interferes with other products or causes make-up to roll.

Available at [Kiehls.co.uk](https://www.awin1.com/cread.php?awinmid=15733&awinaffid=69421&ued=https%3A%2F%2Fwww.kiehls.co.uk%2Fskin-care%2Fcategory%2Ffacial-oils-serums%2Fultra-pure-high-potency-serum-1.5--hyaluronic-acid%2FWW0238KIE.html)



  

 

 

  [ ![](https://media.sheerluxe.com/rZCps5xUTJKuSUoSsX6kOmFWG68=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2023%2F07%2Frare-beauty-brow-harmony-precision.gif?itok=06E8Ywna)

 

 ](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=36362&murl=https%3A//www.spacenk.com/uk/makeup/eyes/eyeshadow/brow-harmony-precision-pencil-MUK200038953.html) 

 

 

 

## Brow Harmony Precision Pencil, £19 | Rare Beauty 



 

This is one of the best brow pencils we’ve tried for creating realistic-looking hairs. The sharp nib allows for precision, while the creamy, velvety texture is easy to blend and work with. You never have to worry about overdoing it either – the handy spoolie brush at the other end allows you to brush the formula through and tidy up any ashy residue. The colours available are vast, allowing for subtle, but visible, definition.

Available at [SpaceNK.com](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=36362&murl=https%3A%2F%2Fwww.spacenk.com%2Fuk%2Fmakeup%2Feyes%2Feyeshadow%2Fbrow-harmony-precision-pencil-MUK200038953.html)



  

  [ ![](https://media.sheerluxe.com/4xmru74CbRTNLd5v651u_fATLfI=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2023%2F07%2Floving-tan-removing-skin-polishing-glove.png?itok=ABGl-b0n)

 

 ](https://uk.lovingtan.com/products/tan-removing-skin-polishing-glove) 

 

 

 

## Removing &amp; Skin Polishing Glove, £27.95 | Loving Tan 



 

Removing tan and uneven streaks has never been easier, thanks to this new glove. Made from a material that gently buffs away at skin, it helps to break down dead skin cells and any dirt – and product – attached to them for seamless tan removal. It’s also a great tool for prepping your skin for self-tan. Soft, yet effective, you don’t have to really attack your body with this – just a light glide will do the job, so you’re never left with irritated, red limbs.

Available at [UK.LovingTan.com](https://uk.lovingtan.com/products/tan-removing-skin-polishing-glove)



  

 

 

  [ ![](https://media.sheerluxe.com/7IMbjwGEjrzLk9HS5OGxGVLYeIw=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2023%2F07%2Folaplex-volumizing-blow-dry-mist.png?itok=ojkdg8Z2)

 

 ](https://www.awin1.com/cread.php?awinmid=2082&awinaffid=69421&ued=https%3A//www.lookfantastic.com/olaplex-volumising-blow-dry-mist-150ml/14606267.html) 

 

 

 

## Volumizing Blow Dry Mist, £28 | Olaplex 



 

Olaplex has done it again with a great, new hair launch. This Blow Dry Mist is so easy to use and provides quick results. Just mist it all over damp hair before blow-drying and, as you heat style, the formula sticks to your strands, providing better bounce, body and volume throughout your hair. Better still, it speeds up blow-drying time and seals in moisture to prevent hair looking dry and brittle. The best bit? It’s not sticky or heavy, unlike some volume-boosting products – expect to feel as if you’ve just had a professional blow-dry each time you use it.

Available at [LookFantastic.com](https://www.awin1.com/cread.php?awinmid=2082&awinaffid=69421&ued=https%3A%2F%2Fwww.lookfantastic.com%2Folaplex-volumising-blow-dry-mist-150ml%2F14606267.html)



  

  [ ![](https://media.sheerluxe.com/1TFLQUHD_dL3fEarOaVfIOTAYHQ=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2023%2F07%2Fstila-double-ended-foundation-brush.png?itok=HJwl2d1Y)

 

 ](https://www.awin1.com/cread.php?awinmid=2082&awinaffid=69421&ued=https%3A//www.lookfantastic.com/stila-dual-ended-foundation-and-concealer-brush/12764864.html) 

 

 

 

## Double-Ended Foundation Brush, £25 | Stila 



 

We love this new dual-ended brush. The bristles are flexible, but stiff enough to help push your foundation and concealer into your skin for seamless, all-over coverage. The small end is handy as it allows you to apply concealer to areas of concern – around and under the eyes, and on top of small spots that are beginning to form. You’ll love the soft and weightless finish it gives your skin, while the fluffy head doesn’t deposit too much of your go-to base in one solid area.

Available at [LookFantastic.com](https://www.awin1.com/cread.php?awinmid=2082&awinaffid=69421&ued=https%3A%2F%2Fwww.lookfantastic.com%2Fstila-dual-ended-foundation-and-concealer-brush%2F12764864.html)



  

 

 

  [ ![](https://media.sheerluxe.com/7afC6I6N6vUwRbC5n0l1NavsJOk=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2023%2F07%2Fno7-beautiful-skin-gorgeous-glow-body-scrub3.png?itok=l6hbYc9f)

 

 ](https://www.awin1.com/cread.php?awinmid=2041&awinaffid=69421&ued=https%3A//www.boots.com/no7-beautiful-skin-gorgeous-glow-body-scrub-10202452) 

 

 

 

## Beautiful Skin Gorgeous Glow Body Scrub, £11.96 (was £14.95) | No7 



 

Affordable body scrubs don’t get better than this. Luxuriously thick, the heavy-duty, gritty formula is so satisfying to use. Apply it to damp skin, working it in from the ankles upwards in circular motions to allow rosehip seeds to buff away at dead cells, trapped dirt and under-the-skin bumps. The result is smoother, softer-looking limbs, plus the added nourishing argan oil means you can skip using a moisturiser.

Available at [Boots.com](https://www.awin1.com/cread.php?awinmid=2041&awinaffid=69421&ued=https%3A%2F%2Fwww.boots.com%2Fno7-beautiful-skin-gorgeous-glow-body-scrub-10202452)



  

 

 

  [ ![](https://media.sheerluxe.com/CO-H8Fy4B2zVockrMusgg_c1ewg=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2023%2F07%2Fchanel-nail-files.gif?itok=VPCFBjYd)

 

 ](https://www.chanel.com/gb/makeup/p/138265/the-nail-file-limited-edition/) 

 

 

 

## The Nail File Limited Edition, £30 | Chanel 



 

Is there anything chicer than a Chanel nail file? Made from etched glass, it’s gentle on your tips, too, with a smooth design that doesn’t pull or snag as you glide it across to reach you chosen shape and length. We love the fun colourways, and makes a great gift for yourself or a loved one.

Available at [Chanel.com](https://www.chanel.com/gb/makeup/p/138265/the-nail-file-limited-edition/)



  

  [ ![](https://media.sheerluxe.com/KH3GkqtawTpyaXDTLM5Ni8jIDk8=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2023%2F07%2Ffloral-street-scented-reeds.png?itok=symv64aY)

 

 ](https://www.awin1.com/cread.php?awinmid=2082&awinaffid=69421&ued=https%3A//www.lookfantastic.com/floral-street-midnight-tulip-scented-reeds/13712593.html) 

 

 

 

## Scented Reeds, £20 | Floral Street 



 

These have only just launched but are already selling out at speed. Fans of Floral Street fragrances will want to snap up these reeds which emit the perfect amount of scent. Our favourite is ‘Wonderland Bloom’, especially at this time of year, given its lemony and subtle sweetness that doesn’t overpower. Extra points for the recyclable and biodegradable packaging, so you never have any throwaway guilt.

Available at [LookFantastic.com](https://www.awin1.com/cread.php?awinmid=2082&awinaffid=69421&ued=https%3A%2F%2Fwww.lookfantastic.com%2Ffloral-street-midnight-tulip-scented-reeds%2F13712593.html)



  

 

 

 



 

 

 

 

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