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   ![7 Affordable Mascaras We Really Rate](https://media.sheerluxe.com/H6f7UKByQDqUm7wNMgQxvIiOowQ=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F10%2Fsl-011025-site-assets-high-street-mascaras-hero-thumb-2.jpg?itok=PuvDg4GN)

  

 

 



 

  Image: Dlilamour/Stocksy United 

 

 

 

[Make-up](/beauty/make-up)

 /  01 October 2025  

#  7 Affordable Mascaras We Really Rate  


Thanks to improved formulas and more functional packaging, high-street mascaras are better than ever – proving a lower price doesn’t mean lower quality. Here are seven that won’t set you back more than £16…  


ByJenn George

  /  

[ Save To My Favourites ](/user/login?destination=/markdownify/node/38505)

 

  Image: Dlilamour/Stocksy United 

 

 

 

All products on this page have been selected by our editorial team, however we may make commission on some products.

 



 

 

 

 


  [ ![](https://media.sheerluxe.com/S_78bu-ukO0kT7ddd28OE7YP-bA=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F10%2Fuk-lash-mascara-2.jpg?itok=hNyKqMJy)

 

 ](https://www.awin1.com/cread.php?awinmid=29571&awinaffid=69421&ued=https%3A//www.uklash.com/products/tubing-mascara) 

 

 

 

## Best Everyday Option 



#### Tubing Mascara, £11.20 (was £16) | UKLASH 



 

Another tubing formula, this has a tapered wand that allows you to paint the polymers on more precisely to create a light and feathery look. One coat will leave lashes defined yet subtle – perfect for an everyday look – but you can always build things up for more drama.

*Available at* [UKLASH.COM](https://www.awin1.com/cread.php?awinmid=29571&awinaffid=69421&ued=https%3A%2F%2Fwww.uklash.com%2Fproducts%2Ftubing-mascara)



  

 

 

 



 

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  [ ![](https://media.sheerluxe.com/o9cfKG4Hu0GHUZe5Czb3WhzrDbo=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F09%2Felf-incredi-curl-mascara.jpg?itok=KGBEqiDc)

 

 ](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=42448&murl=https%3A//www.elfcosmetics.co.uk/incredicurl-mascara/300250.html) 

 

 

 

## Best For Curling 



#### Incredi-curl Mascara, £9 | e.l.f. 



 

If you have straight or short lashes, this could be a game-changer. The curved wand grabs, lifts and sets lashes for a bouncy, eye-opening effect that lasts all day long.

*Available at* [ELFCOSMETIC.CO.UK](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=42448&murl=https%3A%2F%2Fwww.elfcosmetics.co.uk%2Fincredicurl-mascara%2F300250.html)



  

  [ ![](https://media.sheerluxe.com/iTTNEAJOcMVa3CnmVi_SPZBQayQ=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F09%2Floreal-paris-volume-million-lashes-panorama-mascara.jpg?itok=zTa95RYX)

 

 ](https://www.awin1.com/cread.php?awinmid=2082&awinaffid=69421&platform=dl&ued=https%3A//www.lookfantastic.com/p/l-oreal-paris-volume-million-lashes-panorama-mascara-various-shades/15009389/) 

 

 

 

## Best Dramatic Finish 



#### Volume Million Lashes Panorama Mascara, £12.99 | L’Oréal Paris 



 

Designed to give you that fanned out, panoramic effect, this brush really gets into the lashes, separating and lifting them to their fullest potential. It’s also a sturdy formula, so you shouldn’t see any transfer throughout the day.

*Available at* [LOOKFANTASTIC.COM](https://www.awin1.com/cread.php?awinmid=2082&awinaffid=69421&platform=dl&ued=https%3A%2F%2Fwww.lookfantastic.com%2Fp%2Fl-oreal-paris-volume-million-lashes-panorama-mascara-various-shades%2F15009389%2F)



  

 

 

 



 

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  [ ![](https://media.sheerluxe.com/Q5F_KKrliF8kR5qieAxmfYH2f1w=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F09%2Fmaybelline-lash-sensational-sky-high-waterproof-mascara-01-black.jpg?itok=ayUNCzxR)

 

 ](https://www.awin1.com/cread.php?awinmid=2082&awinaffid=69421&platform=dl&ued=https%3A//www.lookfantastic.com/p/maybelline-lash-sensational-sky-high-waterproof-mascara-01-black/13027919/) 

 

 

 

## Best Long-Wear Results 



#### Lash Sensational Sky High Waterproof Mascara, £12.99 | Maybelline 



 

With a flexible brush that allows you to get right into the lash line, this is a true one-coat-and-done mascara. Once applied, it won’t budge – even if you get caught in a downpour. To remove it, try soaking the lashes in micellar water or using an oil-based make-up remover.

*Available at* [LOOKFANTASTIC.COM](https://www.awin1.com/cread.php?awinmid=2082&awinaffid=69421&platform=dl&ued=https%3A%2F%2Fwww.lookfantastic.com%2Fp%2Fmaybelline-lash-sensational-sky-high-waterproof-mascara-01-black%2F13027919%2F)



  

 

 

 



 

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  [ ![](https://media.sheerluxe.com/qMWuo2JXUHOKnTEYEx8HTBNKKdo=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F09%2Frimmel-extra-super-lash-lengthening-mascara.jpg?itok=iGOIZ8gc)

 

 ](https://www.awin1.com/cread.php?awinmid=2041&awinaffid=69421&platform=dl&ued=https%3A//www.boots.com/rimmel-extra-super-lash-mascara-10022418) 

 

 

 

## Best Lengthening Effect 



#### Extra Super Lash Lengthening Mascara, £4.99 | Rimmel London 



 

If you’re looking to ditch your lash extensions without missing out on length, this does the job brilliantly, building and defining without clumps. A rare find under £5.

*Available at* [BOOTS.COM](https://www.awin1.com/cread.php?awinmid=2041&awinaffid=69421&platform=dl&ued=https%3A%2F%2Fwww.boots.com%2Frimmel-extra-super-lash-mascara-10022418)



  

  [ ![](https://media.sheerluxe.com/Zwig-AGfa7pYwirk2kviCionm4A=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F09%2Fsephora-size-up-supersized-volume-mascara-14ml.jpg?itok=HWgen8rc)

 

 ](https://sephora.prf.hn/click/camref:1101l5hxvM/destination:https%3A%2F%2Fwww.sephora.co.uk%2Fp%2Fsephora-collection-size-up-supersized-volume-mascara-14ml%3Fq%3Dsize%2Bup%2Bmascara%2B%2Bbrown) 

 

 

 

## Best Brown Mascara 



#### Size Up - Supersized Volume Mascara, £14.99 | Sephora 



 

Brown mascara is a great choice if you have lighter skin or more delicate features and want a more subtle, day-to-day look. This formula gives the same definition and length as black, only without the harsh contrast.

*Available at* [SEPHORA.CO.UK](https://sephora.prf.hn/click/camref:1101l5hxvM/destination:https%3A%2F%2Fwww.sephora.co.uk%2Fp%2Fsephora-collection-size-up-supersized-volume-mascara-14ml%3Fq%3Dsize%2Bup%2Bmascara%2B%2Bbrown)



  

 

 

 



 

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  [ ![](https://media.sheerluxe.com/QgjGJy7EcnxDgyPN09o_nDrPNc8=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F09%2Fbeauty-pie-wrap-star-tubing-mascara.jpg?itok=vdhMyhUV)

 

 ](https://www.awin1.com/cread.php?awinmid=12780&awinaffid=69421&platform=dl&ued=https%3A//www.beautypie.com/products/wrap-star-tubing-mascara) 

 

 

 

## Best Tubing Formula 



#### Wrap Star Tubing Mascara, £17 | Beauty Pie 



 

If you’ve not tried a tubing mascara before, be prepared to be converted. Polymers create little ‘tubes’ around each lash that only come off with warm-to-hot water. This means they don’t smudge, transfer or budge until you want them to. This one is lengthening too but doesn’t feel heavy on the lashes.

*Available at* [BEAUTYPIE.COM](https://www.awin1.com/cread.php?awinmid=12780&awinaffid=69421&platform=dl&ued=https%3A%2F%2Fwww.beautypie.com%2Fproducts%2Fwrap-star-tubing-mascara)



  

 

 

 



 

 

 

 

  

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