 Breadcrumbs

  



           ![What’s New In Fashion Right Now](https://media.sheerluxe.com/y-b9RlL9pVevOaXoo1sIo-LMC9I=/500x221/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2024%2F09%2Fsl-site-assets-040924-hero-fashion-news-2.png?itok=lpFRPBt4) 

  

 

 ![What’s New In Fashion Right Now](https://media.sheerluxe.com/NiDJPGf2ClO5RANXbUueWiro2NY=/400x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2024%2F09%2Fsl-site-assets-040924-thumb-fashion-news.png?itok=vQ7rvBYH)

 

 

 



 

 [Fashion](/fashion)

 /  04 September 2024  

#  What’s New In Fashion Right Now  


From the latest launches to new-season campaigns, SL brings you all the fashion news you need on your radar this month…  


ByNana Acheampong

 

[ Save To My Favourites ](/user/login?destination=/markdownify/node/43055)

 

 

 

 

  Images: H&amp;M; Savage x Fenty; Whistles; Ba&amp;sh; Savoir; ARKET x Penny Martin 

 

 

 

All products on this page have been selected by our editorial team, however we may make commission on some products.

 

 

 

## THE EDIT: ARKET x Penny Martin 



  

ARKET has collaborated with Penny Martin, editor of The Gentlewoman magazine, on a capsule collection of womenswear. Reflecting the balance and duality of modern life, each piece is crafted with luxurious materials such as wool, cashmere, leather and silk. The collection includes both original designs and Penny’s favourite selections from ARKET’s AW24 collection.

*Visit* [ARKET.COM](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=43161&murl=https%3A%2F%2Fwww.arket.com%2Fen_gbp%2Fwomen%2Fc%2Fthe-penny-martin-edit.html)

 

 

 [ ![](https://media.sheerluxe.com/MB1Nf-ZU_3dVFU2TYcK7LrhEUwU=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2024%2F09%2Farket24308wpenny-martin11.png?itok=sw4rOl3m)

 

 ](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=43161&murl=https%3A//www.arket.com/en_gbp/women/c/the-penny-martin-edit.html) 

 

 

 

 

 

 

 [ ![](https://media.sheerluxe.com/CL4E8s8fLTeVCpZQdVlWIYaX1nw=/1920x0/smart/filters:no_upscale()/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2024%2F09%2Fhm-aw-2024-fashion-news-september-2024-new.png?itok=Nday3plf)

 

 ](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=43250&murl=https%3A//www2.hm.com/en_gb/index.html) 

 

 

 

 

 

 



## THE COLLECTION: H&amp;M AW24 



  

Launching on 12th September, H&amp;M’s latest collection is full of rich tones, design-focused silhouettes and intriguing details. The AW24 campaign features Charli XCX and Lila Moss, plus an array of musicians, models and cultural leaders. Look for embellished knits, voluminous sheer dresses and ruffled blouses to update your wardrobe for the season ahead.

*Visit* [H&amp;M.COM](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=43250&murl=https%3A%2F%2Fwww2.hm.com%2Fen_gb%2Findex.html)

 

 

 

 [ ![](https://media.sheerluxe.com/xD9NbbiWrBxdROYNobu2e42MtsA=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2024%2F09%2Fsl-whats-new-in-fashion-savage-x-fenty.png?itok=8NpQdwAn)

 

 ](https://selfridges.prf.hn/click/camref:1100loTp9/destination:https%3A%2F%2Fwww.selfridges.com%2FGB%2Fen%2Fcat%2Fsavage-x-fenty%2F) 

 

 

 

 

 

## THE LAUNCH: Savage X Fenty At Selfridges 



  

Savage X Fenty – Rihanna’s intimates, loungewear and sportswear brand – is opening a space in the Oxford Street outpost of Selfridges. At the brand’s first physical location outside the US, shoppers will be able to browse core collections such as Soft N’ Savage, Savage Not Sorry, Mod Poppy, Romantic Corded Lace and Sheer X. Bra sizes range from 32A to 42D with underwear and lingerie sizes from XS to 4X. Prices start at £15.

*Visit* [SELFRIDGES.COM](https://selfridges.prf.hn/click/camref:1100loTp9/destination:https%3A%2F%2Fwww.selfridges.com%2FGB%2Fen%2Fcat%2Fsavage-x-fenty%2F)

 

 

 

 [ ![](https://media.sheerluxe.com/cvaCeOg0A8VHLDNGBLFZRBjn428=/1920x0/smart/filters:no_upscale()/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2024%2F09%2F0812savoirpinkhouse3mb-549.png?itok=HxHy5BX8)

 

 ](https://savoir.shop/password) 

 

 

 

 

 

 

 

## THE PLATFORM: SAVOIR. 



  

SAVOIR. is the brainchild of fashion buyer Jenny Sprei, who is channelling her experience at Selfridges, Liberty and NET-A-PORTER into the fashion platform. Launching on 6th September, it has a meticulously curated selection of brands sourced everywhere from Turkey to Tokyo, Ghana to Australia.

*Visit* [SAVOIR.SHOP](https://savoir.shop/password)

 

 

 

## THE FLAGSHIP: Whistles 



  

Whistles is opening a flagship store in Covent Garden on 12th September. As well as must-have pieces from the AW24 collections, shoppers will be able to explore all of Whistles' lines, including Whistles Wedding, Petites and Limited Edition, with sizes ranging from UK4 to 20. Additionally, the store will offer an exclusive range of items from Hai, Rains, Isle of Eden and Sahar by Modest Mira.

*Visit* [WHISTLES.COM](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=24794&murl=https%3A%2F%2Fwww.whistles.com%2Fstores%2Fdetails%2F%3FstoreID%3D0304)

 

 

 [ ![](https://media.sheerluxe.com/CAdeTIVV97cv4dN6yUqhjQBSOfg=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2024%2F09%2F20240205whistlesaw24lookbookshot7364final2500px.png?itok=717VHS3v)

 

 ](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=24794&murl=https%3A//www.whistles.com/stores/details/%3FstoreID%3D0304) 

 

 

 

 

 

 

 ![](https://media.sheerluxe.com/b8ssW_OAoqeK70f5IaECDOHqGdQ=/1920x0/smart/filters:no_upscale()/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2024%2F09%2Febay-pre-loved-fashion-weekendless-runway-1.png?itok=aZamqR6M)

 

 

 

 

 

 

 

 



## THE SHOW: eBay Pre-Loved 



  

To mark the start of London Fashion Week, eBay will launch its first shoppable runway show on 12th September at 6pm. Expect pre-loved looks from iconic designers such as Khaite, Off-White, Christopher Kane and Simone Rocha. Shoppers can tune in to watch the ‘Endless Runway’ exclusively on eBay Live – eBay's live shopping platform accessible via the eBay app. Other pre-owned pieces will drop every day of London Fashion Week (12th-17th September).

*Visit* [EBAY.CO.UK](https://www.ebay.co.uk/)

 

 

 

 [ ![](https://media.sheerluxe.com/VLgjU3FffaNHv1E5Fu3LXc3gnYE=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2024%2F09%2Fbash-new-beginnins-georgia-may-jagger-fashion-news-september-2024.png?itok=XSXr22V_)

 

 ](https://www.awin1.com/cread.php?awinmid=21799&awinaffid=69421&ued=https%3A//ba-sh.com/uk/%3FbaseLocale%3Den_GB) 

 

 

 

 

 

## THE CAMPAIGN: ba&amp;sh New Beginnings 



  

Georgia May Jagger is the face of ba&amp;sh's New Beginnings campaign. Shot by fashion photographer Sean Thomas, the collection includes the June bag in a new tote size. Made from a soft leather fresh from the brand's Italian workshops, the bag is available in a palette of autumnal colours (black, burgundy, khaki, chocolate and cognac) as well as light denim and leopard-print leather.

*Visit* [BA&amp;SH.COM](https://www.awin1.com/cread.php?awinmid=21799&awinaffid=69421&ued=https%3A%2F%2Fba-sh.com%2Fuk%2F)

 

 

 

 

  

## *more from*

### Fashion



 [View All Fashion](/fashion) 

  ![Go Behind The Scenes At The Barbour LFW Pop-Up](https://media.sheerluxe.com/XYlWQbC2ICeUPpFqwyKwUXVi7dg=/200x267/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F09%2Fsl-site-assets-260925-thumb-hero-barbour-2.jpg?itok=gpIz9-5t)

  

 

 



 

[Fashion](/fashion)

/

  26 September 2025  

 [##  Go Behind The Scenes At The Barbour LFW Pop-Up  


 

 ](/fashion/go-behind-the-scenes-at-the-barbour-lfw-pop-up) 

 

 

 

  ![Sapna’s London Fashion Week Diary](https://media.sheerluxe.com/tUvEiZxyGgxGw5UC2cLolimXDr0=/200x267/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F09%2Fsl-site-assets-240925-thumb-pandora-commercial.jpg?itok=NS9jUjHD)

  

 

 



 

[Fashion](/fashion)

/

  23 September 2025  

 [##  Sapna’s London Fashion Week Diary  


 

 ](/fashion/sapnas-london-fashion-week-diary) 

 

 

 

  ![41 Autumnal Hits At New Look](https://media.sheerluxe.com/YUTjq_HyuuZSMva6RE5eGOwEcaE=/200x267/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F09%2Fsl-site-assets-180925-thumb-new-look-commercial.png?itok=ks9prYCM)

  

 

 



 

[Fashion](/fashion)

/

  18 September 2025  

 [##  41 Autumnal Hits At New Look  


 

 ](/fashion/41-autumnal-hits-at-new-look) 

 

 

 

  ![31 Stylish Bags To Buy Now](https://media.sheerluxe.com/jfCXM32v7K46iqtGzD0lhFDs3Rc=/200x267/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F09%2Fsl-gold-150925-site-assets-ms-bags-thumb.png?itok=8FOelQfh)

  

 

 



 

 [Fashion](/gold/fashion)/

  15 September 2025  

 [##  31 Stylish Bags To Buy Now  


 

 ](/fashion/31-stylish-bags-to-buy-now) 

 

 

 

  ![What’s New In Fashion This Month](https://media.sheerluxe.com/O1b4mRX-eNfyYNuN-jpKpUf-wr0=/200x267/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F09%2Fsl-site-assets-080925-thumb-fashion-news.jpg?itok=oxLN9rX_)

  

 

 



 

[Fashion](/fashion)

/

  08 September 2025  

 [##  What’s New In Fashion This Month  


 

 ](/fashion/whats-new-in-fashion-this-month-1) 

 

 

 

  ![The Round Up: Mongolian Coats](https://media.sheerluxe.com/tgJo1qF3T8eWwUkJPTrDSahpgG8=/200x267/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F12%2Fsl-site-assets-031225-thumb-mongolian-coats.jpg?itok=loRYau07)

  

 

 



 

[Fashion](/fashion)

/

  03 December 2025  

 [##  The Round Up: Mongolian Coats  


 

 ](/fashion/mongolian-coats) 

 

 

 

  ![Everything You Need In Your Styling Kit For Event Season](https://media.sheerluxe.com/1sTsnOf4-YKCiabmFTy1veoPve8=/200x267/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F11%2Fsl-site-assets-251125-thumb-hero-event-season-styling-kit-community.jpg?itok=pUL30Em2)

  

 

 



 

[Fashion](/fashion)

/

  25 November 2025  

 [##  Everything You Need In Your Styling Kit For Event Season  


 

 ](/fashion/everything-you-need-in-your-styling-kit-for-event-season) 

 

 

 

  ![Priyanka Chopra Talks Style, Culture & Celebrating Diwali ](https://media.sheerluxe.com/C8ot6i0GjhdmNSFbIViOsxzWtxk=/200x267/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F10%2Fsl-site-assets-221025-thumb-priyanka-chopra-interview.jpg?itok=0OvK-eLY)

  

 

 



 

[Fashion](/fashion)

/

  22 October 2025  

 [##  Priyanka Chopra Talks Style, Culture &amp; Celebrating Diwali  


 

 ](/fashion/priyanka-chopra) 

 

 

 

  ![7 Personal Stylists Fashion Insiders Rely On](https://media.sheerluxe.com/grwNBBP_REbgznomBZjLB2hgJrs=/200x267/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F10%2Fsl-email-171025-stylist-directory-3.jpg?itok=ifgW0pIi)

  

 

 



 

[Fashion](/fashion)

/

  17 October 2025  

 [##  7 Personal Stylists Fashion Insiders Rely On  


 

 ](/fashion/7-personal-stylists-fashion-insiders-rely-on) 

 

 

 

  ![Everything This Fashion Minimalist Has Her Eye On](https://media.sheerluxe.com/x4pr5vuw3-RhWGebGYFV78dp9zE=/200x267/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F10%2Fsl-site-assets-141025-thumb-sam-blush-wishlist.png?itok=UEaXZvA7)

  

 

 



 

[Fashion](/fashion)

/

  14 October 2025  

 [##  Everything This Fashion Minimalist Has Her Eye On  


 

 ](/fashion/everything-this-fashion-minimalist-has-her-eye-on) 

 

 

 

  ![6 Cool Things Happening In The Fashion World Right Now](https://media.sheerluxe.com/GjMJ86FXB1WR5HfrpKAXLW__lgM=/200x267/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F10%2Fsl-site-assets-061025-thumb-fashion-news-1.jpg?itok=Tgj-TyuT)

  

 

 



 

[Fashion](/fashion)

/

  06 October 2025  

 [##  6 Cool Things Happening In The Fashion World Right Now  


 

 ](/fashion/6-cool-things-happening-in-the-fashion-world-right-now) 

 

 

 

  ![This Cult Brand Has Just Landed In Selfridges](https://media.sheerluxe.com/bOtdnZWO5cl9_AjzP5wZxaJ1GyQ=/200x267/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F10%2Fsl-site-assets-021025-thumb-veronica-beard-3.jpg?itok=Ic9nNVW-)

  

 

 



 

[Fashion](/fashion)

/

  02 October 2025  

 [##  This Cult Brand Has Just Landed In Selfridges  


 

 ](/fashion/this-cult-brand-has-just-landed-in-selfridges) 

 

 

 

 

           

 

 

 

 

 



  

 Share This Story

 [Facebook

 ](https://www.facebook.com/sharer/sharer.php?display=popup&redirect_uri=http%3A%2F%2Fwww.facebook.com&u=https%3A%2F%2Fsheerluxe.com%2Ffashion%2Fwhats-new-in-fashion-right-now-0&t=What%E2%80%99s+New+In+Fashion+Right+Now) [ Pinterest

 ](https://www.pinterest.com/pin/create/button/?url=https%3A%2F%2Fsheerluxe.com%2Ffashion%2Fwhats-new-in-fashion-right-now-0&description=What%E2%80%99s+New+In+Fashion+Right+Now&media=) [ E-mail

 ](<mailto:?subject=What’s New In Fashion Right Now&body=Hi%0A%0AI&#039;ve just read this article https://sheerluxe.com/fashion/whats-new-in-fashion-right-now-0 and thought you might like it, too.%0A%0ASheerLuxe is your in-the-know friend keeping you up to date with everything new in fashion, beauty, culture, lifestyle %26 home.%0A%0AYou can sign up for the FREE daily newsletter here. https%3A%2F%2Fsheerluxe.com%2Fsignup%3Fseed%3Dsharing%26utm_source%3DWebsite%26utm_medium%3DSL%26utm_campaign%3DEmail%26utm_id%3DSharing>) 

 

 

DISCLAIMER: We endeavour to always credit the correct original source of every image we use. If you think a credit may be incorrect, please contact us at <info@sheerluxe.com>.

 

 

 

  ##  Fashion. Beauty. Culture. Life. Home 

###  Delivered to your inbox, daily 

 [Subscribe](/signup)