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           ![3 Cool Brands To Know](https://media.sheerluxe.com/rxS4eCNuVQ05rNN62inqmbsJ9zM=/500x221/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2024%2F11%2Fsl-site-assets-131124-cool-brands-hero-2.png?itok=Fpb7Mvjx) 

  

 

 ![3 Cool Brands To Know](https://media.sheerluxe.com/P1WsaLghpIoZh78nrbZwAvnza8w=/400x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2024%2F11%2Fsl-site-assets-131124-cool-brands-thumb_3.jpg?itok=57NXCbv4)

 

 

 



 

 [Fashion](/fashion)

 /  13 November 2024  

#  3 Cool Brands To Know  


Here at SL, it’s our job to keep you in the know about the newest and most discerning fashion brands out there. From modern capsule heroes to cool jewellery and bags, here are three labels we’re loving right now.  


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 [ ![](https://media.sheerluxe.com/ro-x1AHR300Uc5g2vQIUVhEM1-g=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2024%2F11%2Fsl-121124-brands-to-know-groes.jpg?itok=q0VXKz20)

 

 ](https://groes.com/) 

 

 

 

 

 

## Groes 



  

GROES is a modern British brand founded by Dilly, a Londoner with a background in digital fashion. The core collection includes six timeless styles that can be worn together and mixed and matches to create a versatile capsule wardrobe. This is complemented by a personalised styling service to help you make the most of these investment pieces.

*Visit* [GROES.COM](https://groes.com/)

 

 ![The Mabel Jumper](https://media.sheerluxe.com/E-rWpurGfCPWD5hXWDARd9z_26k=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2024%2F11%2Fthe-mabel-jumper-brugandy.jpg?itok=zrFj37fO)

 

 

 

[#### The Mabel Jumper](https://groes.com/products/the-mabel-jumper?variant=49180481454375)

£250

 

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 ![The London Coat](https://media.sheerluxe.com/6rivOW5G9_Ipnrwd9-TzVLBRhsA=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2024%2F11%2Fthe-london-coat.jpg?itok=wofpM9OU)

 

 

 

[#### The London Coat](https://groes.com/products/the-london-coat?variant=49180482830631)

£580

 

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 ![The Sofia Skirt](https://media.sheerluxe.com/Xeufs-NV2_xRet9j3_nDtBycH_o=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2024%2F11%2Fthe-sofia-skirt.jpg?itok=ZgL2mhqo)

 

 

 

[#### The Sofia Skirt](https://groes.com/products/the-rachel-skirt?variant=49180480799015)

£150

 

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 ![The Mabel Jumper](https://media.sheerluxe.com/CXoMYWEJbMZqeRthGRqRVJQK4II=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2024%2F11%2Fthe-mabel-jumper-cream.jpg?itok=DksNWiIn)

 

 

 

[#### The Mabel Jumper](https://groes.com/products/the-mabel-jumper?variant=49180481454375)

£250

 

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 ![The Margot Trousers](https://media.sheerluxe.com/yJc_8izs8cAudIMH4OsXASvcP-0=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2024%2F11%2Fthe-margot-trousers-black.jpg?itok=CL2fR_Jn)

 

 

 

[#### The Margot Trousers](https://groes.com/products/the-margot-trouser?variant=49180479783207)

£190

 

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 ![The Florence Shirt](https://media.sheerluxe.com/BvlteWfaBE-STpFBg2Ck-8XK-4w=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2024%2F11%2Fthe-florence-shirt-white.jpg?itok=NSoqICco)

 

 

 

[#### The Florence Shirt](https://groes.com/products/the-florence-shirt?variant=49180480307495)

£170

 

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 ![The Kate Blazer](https://media.sheerluxe.com/X5PF_qk800ra3AGDJJmi0YK0sgY=/1920x0/smart/filters:no_upscale()/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2024%2F11%2Fthe-kate-blazer-navy.jpg?itok=vvMDXswD)

 

 

 

[#### The Kate Blazer](https://groes.com/products/the-kate-blazer?variant=49180479127847)

£350

 

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## Demarson 



  

Since 2017, New York-born Demarson’s modern statement jewellery has been building a loyal fashion editor and celebrity fanbase. Founded by Marcela Ponce and Jason Crantz, the brand is all about beautiful, versatile pieces – look for mixed metal styles including hoops with pavé details, oversized studs and cool collars.

*Visit* [DEMARSON.COM](http://demarson.com)

 

 

 

 

 ![Lexi Earrings](https://media.sheerluxe.com/SBAR_pPuZEUyrHWiKwOj6mgr3Bg=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2024%2F11%2Flexi-earrings.jpg?itok=58Md9CNQ)

 

 

 

[#### Lexi Earrings](https://www.demarson.com/products/lexi-earrings?_pos=1&_sid=d7ac1da1c&_ss=r)

£220

 

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 ![Luna Braided Pave Earrings](https://media.sheerluxe.com/U_-50Jkey5PnDBOpa0Ux5-2f4xE=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2024%2F11%2Fluna-braided-pave-earrings.jpg?itok=mZf-OGrs)

 

 

 

[#### Luna Braided Pave Earrings](https://www.demarson.com/products/luna-braided-pave-earrings?_pos=1&_sid=5e11ae7bf&_ss=r)

£299

 

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 ![Livy Cuff Bracelet](https://media.sheerluxe.com/QRCMoFqXn_hX47wy1x8-N6i6eW4=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2024%2F11%2Flivy-cuff-gold.jpg?itok=hVcF_Klj)

 

 

 

[#### Livy Cuff Bracelet](https://www.demarson.com/products/livy-cuff-bracelet?_pos=1&_sid=7fe9e80fd&_ss=r)

£395

 

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 ![Kenna Ghost Ring](https://media.sheerluxe.com/g88JEM7x4AH0PbUvZgmaPbrBcxw=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2024%2F11%2Fkenna-ring.jpg?itok=sESYez7M)

 

 

 

[#### Kenna Ghost Ring](https://www.demarson.com/products/kenna-ghost-ring-size-7?_pos=2&_sid=a50ff25e3&_ss=r)

£220

 

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 ![ Camille Ring](https://media.sheerluxe.com/UsHtq5rCZisaMxy4qNGe2sX8gGU=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2024%2F11%2Fcamille-ring_0.jpg?itok=uCQZvY2M)

 

 

 

[####  Camille Ring](https://www.demarson.com/products/gold-pave-camilla-ring?_pos=1&_sid=7ce15b1b8&_ss=r)

£200

 

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 ![Nadia Necklace](https://media.sheerluxe.com/jZT9R2BoG4vM7vF8W-SPqffQQ-k=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2024%2F11%2Fnadia-necklace.jpg?itok=3y1a2wu8)

 

 

 

[#### Nadia Necklace](https://www.demarson.com/products/nadia-necklace?_pos=1&_sid=c2c1ed665&_ss=r)

£259

 

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 ![Axis Luna Earrings](https://media.sheerluxe.com/pPwEjYqzQHiUgFX_8C5Rk4a4Yyo=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2024%2F11%2Fluna-axis-earrings.jpg?itok=-DgGLXHq)

 

 

 

[#### Axis Luna Earrings](https://www.demarson.com/products/axis-luna?_pos=2&_sid=7ce495547&_ss=r)

£220

 

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 ![Naomi Necklace](https://media.sheerluxe.com/mQT0jD0W3Jtr9WMeuaaI6sr8984=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2024%2F11%2Fnaomi-bracelet.jpg?itok=WOBPDIsr)

 

 

 

[#### Naomi Necklace](https://www.demarson.com/products/naomi-necklace?_pos=1&_sid=eb4abd7c0&_ss=r)

£259

 

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  ![Jelena Earrings](https://media.sheerluxe.com/kSDniH4hXeCHYShrnBScgKNeeBA=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2024%2F11%2Fjelena-earrings_0.jpg?itok=ACm5DMLE)

 

 

 

[#### Jelena Earrings](https://www.demarson.com/products/jelena-earrings?_pos=1&_sid=d08799739&_ss=r)

£220

 

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  ![Livy Collar Necklace](https://media.sheerluxe.com/ez-py2Cen-MtUitT5ZD9x4FYXDg=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2024%2F11%2Flivy-collar-gold.jpg?itok=8NTzGWtq)

 

 

 

[#### Livy Collar Necklace](https://www.demarson.com/products/livy-collar-necklace?_pos=1&_sid=196e4a0d7&_ss=r)

£578

 

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## Ree Projects 



  

With a focus on thoughtful functional design, Amsterdam-based bag brand Ree Projects creates understated, luxury handbags. After 20 years honing her skills at leading fashion houses, Desiree Kleinen launched the brand in 2016. Currently, it offers cool pieces for modern women – each piece is meticulously handcrafted in Italy and made from the finest Italian leather. The styles are defined by sculptural elements, including the signature folded gusset. Favourites for this season include the Ann tote in maroon and mock python.

*Visit* [REEPROJECTS.COM](http://reeprojects.com)

 

 ![Riva Large 2.0 Bag](https://media.sheerluxe.com/M3mGJD42Hbq0VoJszMm9JOIkQDo=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2024%2F11%2Friva-20-large-bag-beige.jpg?itok=LjWzvcpB)

 

 

 

[#### Riva Large 2.0 Bag](https://www.reeprojects.com/products/riva-large-soft-calf-beige-ii)

£676

 

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 ![Avy Medium Bag](https://media.sheerluxe.com/81CW86pLenF_8Ga-CotvBVg8v8g=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2024%2F11%2Favy-bucket-medium-bag.jpg?itok=FWxEE2iG)

 

 

 

[#### Avy Medium Bag](https://www.reeprojects.com/products/avy-medium-suede-soft-calf-mocha)

£761

 

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 ![Nessa Purse Small Bag](https://media.sheerluxe.com/_s9uC7xwjLVHIU29N5xru6T7Fmc=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2024%2F11%2Fnessa-purse-python-print.jpg?itok=tRrooxNu)

 

 

 

[#### Nessa Purse Small Bag](https://www.reeprojects.com/products/nessa-purse-small-python-black)

£506

 

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 ![Ann Tote Mini](https://media.sheerluxe.com/n8LFgSvQqQDBf-Xp6fhnnv95IBM=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2024%2F11%2Fann-tote-mnini-suede.jpg?itok=hJmGCOWe)

 

 

 

[#### Ann Tote Mini](https://www.reeprojects.com/products/ann-tote-mini-suede-soft-calf-maroon?_pos=5&_sid=3ceb59d3e&_ss=r)

£506

 

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 ![Tote Clare Large Bag](https://media.sheerluxe.com/van4voK9LfdEUwz1R1NN1OzOKos=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2024%2F11%2Ftote-clare-large-bag-brown.jpg?itok=QB5cAcu1)

 

 

 

[#### Tote Clare Large Bag](https://www.reeprojects.com/products/tote-clare-large-suede-soft-calf-mocha)

£761

 

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 ![Elieze Medium Bag](https://media.sheerluxe.com/ngu_Jap3UhOGd0k1VEgtTdWYUh4=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2024%2F11%2Felieze-medium-bag.jpg?itok=umt4R6dw)

 

 

 

[#### Elieze Medium Bag](https://www.reeprojects.com/products/elieze-medium-soft-calf-beige-ii?_pos=1&_sid=e610c8c84&_ss=r)

£591

 

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 ![Ann Tote Mini](https://media.sheerluxe.com/VacR3Hpgu6Md9pUuCQP4oETTAdg=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2024%2F11%2Fann-tote-mini.jpg?itok=1g4CX7zp)

 

 

 

[#### Ann Tote Mini](https://www.reeprojects.com/products/ann-tote-mini-python-black)

£506

 

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 ![Elieze Mini Bag](https://media.sheerluxe.com/QKM-md-B0LrYz2b1TSazqxLWa_I=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2024%2F11%2Felieze-mini-bag.jpg?itok=kQ7EqzLu)

 

 

 

[#### Elieze Mini Bag](https://www.reeprojects.com/products/elieze-mini-small-pebble-grain-beige)

£506

 

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 ![Riva Large 2.0 Bag](https://media.sheerluxe.com/XumeSXbN6VRl9XRFbVyRV5-7oRQ=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2024%2F11%2Friva-large-handbag.jpg?itok=bTSSPCl8)

 

 

 

[#### Riva Large 2.0 Bag](https://www.reeprojects.com/products/riva-large-soft-calf-black)

£676

 

[ Flag this item ](/user/login?destination=/markdownify/node/43941 "Add product to my favourites")

 

 

 

 ![Tote Clare Large Bag](https://media.sheerluxe.com/8R5jKplOzMbXyYoCdqOJ8zTGNYA=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2024%2F11%2Ftote-clare-large-bag.jpg?itok=7j9LuABk)

 

 

 

[#### Tote Clare Large Bag](https://reeprojects.com/products/tote-clare-large-small-pebble-grain-beige)

£761

 

[ Flag this item ](/user/login?destination=/markdownify/node/43941 "Add product to my favourites")

 

 

 

 ![Avy Mini Bag](https://media.sheerluxe.com/gJ4PPLMd9elRfkp75WteY4OPGIs=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2024%2F11%2Favy-mini-python-print.jpg?itok=J_GQ2wDm)

 

 

 

[#### Avy Mini Bag](https://www.reeprojects.com/products/avy-mini-calf-python?_pos=4&_fid=f1df714bf&_ss=c)

£591

 

[ Flag this item ](/user/login?destination=/markdownify/node/43941 "Add product to my favourites")

 

 

 

 



 

 

 

 

  

## *more from*

### Fashion



 [View All Fashion](/fashion) 

  ![Go Behind The Scenes At The Barbour LFW Pop-Up](https://media.sheerluxe.com/XYlWQbC2ICeUPpFqwyKwUXVi7dg=/200x267/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F09%2Fsl-site-assets-260925-thumb-hero-barbour-2.jpg?itok=gpIz9-5t)

  

 

 



 

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 [##  Sapna’s London Fashion Week Diary  


 

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  ![41 Autumnal Hits At New Look](https://media.sheerluxe.com/YUTjq_HyuuZSMva6RE5eGOwEcaE=/200x267/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F09%2Fsl-site-assets-180925-thumb-new-look-commercial.png?itok=ks9prYCM)

  

 

 



 

[Fashion](/fashion)

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  18 September 2025  

 [##  41 Autumnal Hits At New Look  


 

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  ![31 Stylish Bags To Buy Now](https://media.sheerluxe.com/jfCXM32v7K46iqtGzD0lhFDs3Rc=/200x267/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F09%2Fsl-gold-150925-site-assets-ms-bags-thumb.png?itok=8FOelQfh)

  

 

 



 

 [Fashion](/gold/fashion)/

  15 September 2025  

 [##  31 Stylish Bags To Buy Now  


 

 ](/fashion/31-stylish-bags-to-buy-now) 

 

 

 

  ![What’s New In Fashion This Month](https://media.sheerluxe.com/O1b4mRX-eNfyYNuN-jpKpUf-wr0=/200x267/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F09%2Fsl-site-assets-080925-thumb-fashion-news.jpg?itok=oxLN9rX_)

  

 

 



 

[Fashion](/fashion)

/

  08 September 2025  

 [##  What’s New In Fashion This Month  


 

 ](/fashion/whats-new-in-fashion-this-month-1) 

 

 

 

  ![The Round Up: Mongolian Coats](https://media.sheerluxe.com/tgJo1qF3T8eWwUkJPTrDSahpgG8=/200x267/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F12%2Fsl-site-assets-031225-thumb-mongolian-coats.jpg?itok=loRYau07)

  

 

 



 

[Fashion](/fashion)

/

  03 December 2025  

 [##  The Round Up: Mongolian Coats  


 

 ](/fashion/mongolian-coats) 

 

 

 

  ![Everything You Need In Your Styling Kit For Event Season](https://media.sheerluxe.com/1sTsnOf4-YKCiabmFTy1veoPve8=/200x267/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F11%2Fsl-site-assets-251125-thumb-hero-event-season-styling-kit-community.jpg?itok=pUL30Em2)

  

 

 



 

[Fashion](/fashion)

/

  25 November 2025  

 [##  Everything You Need In Your Styling Kit For Event Season  


 

 ](/fashion/everything-you-need-in-your-styling-kit-for-event-season) 

 

 

 

  ![Priyanka Chopra Talks Style, Culture & Celebrating Diwali ](https://media.sheerluxe.com/C8ot6i0GjhdmNSFbIViOsxzWtxk=/200x267/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F10%2Fsl-site-assets-221025-thumb-priyanka-chopra-interview.jpg?itok=0OvK-eLY)

  

 

 



 

[Fashion](/fashion)

/

  22 October 2025  

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