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   ![The Best New Beauty Buys To Hit The High Street ](https://media.sheerluxe.com/54FrfEK7fonxAeXKaVN5wyXXg9w=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F01%2Fgold-site-assets-200125-hero-thumb-beauty-whats-new-on-high-st-to-come.png?itok=VQezhh0j)

  

 

 



 

 

[Make-up](/beauty/make-up)

 /  20 January 2025  

#  The Best New Beauty Buys To Hit The High Street  


Whether you’re searching for more effective but affordable make-up or fancy switching up your skin routine, there’s a host of new high-street launches to consider. From the latest skin-smoothing body care to silky serums and nourishing lip tints, here are our favourites that won’t break the bank.  


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All products on this page have been selected by our editorial team, however we may make commission on some products.

 



 

 

 

 


  [ ![](https://media.sheerluxe.com/cDCG2LGBs4tj2zC1_XWkoNdDBec=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F01%2F0-nyx-pmu-makeup-eyes-eyebrow-the-brow-glue-instant-brow-styler-tbg03-medium-brown.png?itok=m4AaHh2F)

 

 ](https://www.awin1.com/cread.php?awinmid=2082&awinaffid=69421&ued=https%3A//www.lookfantastic.com/p/nyx-professional-makeup-the-brow-glue-instant-styler-5g-various-shades/14220131/) 

 

 

 

## The Brow Glue Instant Styler In Medium Brown 



#### £8.99 | NYX 



 

A multi-tasker, this sets brows firmly in place with a few strokes while depositing subtle colour that adds just enough definition and bulk. It fills in sparse patches, without any ashy tone left on the skin. Available in five shades – taupe, medium brown, dark brown, black and clear, there’s something for all preferences.

Available at [LookFantastic.com](https://www.awin1.com/cread.php?awinmid=2082&awinaffid=69421&ued=https%3A%2F%2Fwww.lookfantastic.com%2Fp%2Fnyx-professional-makeup-the-brow-glue-instant-styler-5g-various-shades%2F14220131%2F)



  

 

 

 



 

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  [ ![](https://media.sheerluxe.com/r2hnl0mv--ZCMpwWUmYaLZftUkA=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F01%2F1-manucurist-drying-drops.png?itok=60iAUXtq)

 

 ](https://uk.manucurist.com/products/hydrating-drying-drops) 

 

 

 

## Drying Drops 



#### £16 | Manucurist 



 

If you’re taking a break from gels or prefer to apply polish but hate the dry time, look to these drying drops. Just a little applied on top of any colour speeds everything up and minimises any wet, tacky feel so you can get moving quickly. There’s added ceramides too which keep both your nail and the skin around it soft and supple.

Available at [Manucurist.com](https://uk.manucurist.com/products/hydrating-drying-drops)



  

  [ ![](https://media.sheerluxe.com/GGwU_68jPZs647BsAyJXb1nX4ik=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F01%2F2-laneige-radian-c-cream.png?itok=zCYGx3F_)

 

 ](https://www.awin1.com/cread.php?awinmid=2041&awinaffid=69421&ued=https%3A//www.boots.com/laneige-radian-c-cream-30ml-10348255) 

 

 

 

## Radian-C Cream 



#### £22.50 | Laneige 



 

This skin-brightening cream is so light, yet it delivers a hefty dose of comforting moisture that lasts all day. Loaded with vitamin C – up to 8.5%, which is far more than some – it helps to strengthen skin, boost existing collagen and smooth uneven tone for a fresher glow. Despite the potency, it has skin-protective vitamin E inside too, decreasing the chance of any irritation.

Available at [Boots.com](https://www.awin1.com/cread.php?awinmid=2041&awinaffid=69421&ued=https%3A%2F%2Fwww.boots.com%2Flaneige-radian-c-cream-30ml-10348255)



  

 

 

 



 

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  [ ![](https://media.sheerluxe.com/rJpSW1l2wJkIZSQ4Ko-mbKbtpik=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F01%2F3-catrice-lip-pen.png?itok=4gPYHNRE)

 

 ](https://www.parfumdreams.co.uk/Catrice/Lips/Lipstick/Creamy-Nudes-Lip-Pen/index_131889.aspx) 

 

 

 

## Lip Liners 



#### £3.25 | Catrice 



 

Chunky with a satin texture, these liners define and fill with impressive colour payoff. It does away with the need for a separate lipstick and is available in a number of neutral, easy to wear shades that will flatter everyone. Plus, they are just £3.25.

Available at [ParfumDreams.co.uk](https://www.parfumdreams.co.uk/Catrice/Lips/Lipstick/Creamy-Nudes-Lip-Pen/index_131889.aspx)



  

 

 

 



 

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  [ ![](https://media.sheerluxe.com/I-eXogxcAaxmm06_9xXtXNOG0b0=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F01%2F4-loreal-paris-paradise-le-shadow-stick-eyeshadow.png?itok=vxWeq0OB)

 

 ](https://www.awin1.com/cread.php?awinmid=2041&awinaffid=69421&ued=https%3A//www.boots.com/loreal-paris-paradise-le-shadow-stick-eyeshadow-10352443) 

 

 

 

## Le Shadow Sticks 



#### £9.99 | L’Oréal 



 

These easy-to-use sticks make application a doddle. Blendable and richly pigmented, they deliver a flattering wash of shimmery colour that gives eyes a brighter and sparklier quality. Each one can be amped up for the evening or muted down for daytime if you want a look that’s more understated.

Available at [Boots.com](https://www.awin1.com/cread.php?awinmid=2041&awinaffid=69421&ued=https%3A%2F%2Fwww.boots.com%2Floreal-paris-paradise-le-shadow-stick-eyeshadow-10352443)



  

  [ ![](https://media.sheerluxe.com/fO8tTkhTnq8cS6QK9vg8Hs11t-w=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F01%2F5-no7-pro-artist-soft-glow-cream-bronzer.png?itok=9lVYIcnw)

 

 ](https://www.awin1.com/cread.php?awinmid=2041&awinaffid=69421&ued=https%3A//www.boots.com/no7-pro-artist-soft-glow-cream-bronzer-10355680) 

 

 

 

## Pro Artist Soft Glow Cream Bronzer 



#### £19.95 | No7 



 

These creamy bronzers have a silky, velvety quality to them, meaning they glide over skin, allowing you to create a buildable, warm, soft glow that looks natural and healthy. They melt into the skin easily, making them seamless to work with.

Available at [Boots.com](https://www.awin1.com/cread.php?awinmid=2041&awinaffid=69421&ued=https%3A%2F%2Fwww.boots.com%2Fno7-pro-artist-soft-glow-cream-bronzer-10355680)



  

 

 

 



 

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  [ ![](https://media.sheerluxe.com/QPzV8GQWEq_r8W5GFI48eOXILD8=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F01%2F6-rms-legendary-lip-oil.png?itok=OtVB4CSB)

 

 ](https://www.awin1.com/cread.php?awinmid=59805&awinaffid=69421&ued=https%3A//www.spacenk.com/uk/makeup/lips/lip-gloss/legendary-lip-oil-MUK200052583.html) 

 

 

 

## Legendary Lip Oils 



#### £24 | RMS Beauty 



 

If you like the comfort of a balm but also the pigment of a lip stain, these new oils from RMS will be right up your street. The pudgy, doe-foot applicator gives great even coverage, while ingredients like cherry oil and jojoba butter make light work of any dry and flaky patches. The tints available are impressive too – from soft corals to peachy pinks and deep reds, each one lasts for ages and absorbs into the lips for a ‘just-bitten’ effect.

Available at [SpaceNK.com](https://www.awin1.com/cread.php?awinmid=59805&awinaffid=69421&ued=https%3A%2F%2Fwww.spacenk.com%2Fuk%2Fmakeup%2Flips%2Flip-gloss%2Flegendary-lip-oil-MUK200052583.html)



  

 

 

 



 

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  [ ![](https://media.sheerluxe.com/yk-4CfFUCYody1kQE8MAGaNzVO8=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F01%2F7-beauty-pie-amber-001-edp.png?itok=lovQ96I3)

 

 ](https://www.awin1.com/cread.php?awinmid=12780&awinaffid=69421&ued=https%3A//www.beautypie.com/products/amber-001-edp) 

 

 

 

## Amber 001 Eau De Parfum 



#### £60 | Beauty Pie 



 

We can’t think of anyone who won’t love this warming, wintery scent that’s full of skin-complimentary notes – think sandalwood, tonka, vanilla and patchouli. This soft – but impactful – combination mingles nicely with a dry down that’s never overpowering or sickly. It’s elegant and refined, and easy to wear.

Available at [BeautyPie.com](https://www.awin1.com/cread.php?awinmid=12780&awinaffid=69421&ued=https%3A%2F%2Fwww.beautypie.com%2Fproducts%2Famber-001-edp)



  

  [ ![](https://media.sheerluxe.com/RSd3NBulFRkYm00s9y4Va8-vTdM=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F01%2F8-beautyworks-10-in-1-miracle-spray.png?itok=UqLr--Fv)

 

 ](https://www.awin1.com/cread.php?awinmid=2082&awinaffid=69421&ued=https%3A//www.lookfantastic.com/p/beauty-works-ten-in-one-miracle-heat-protect-spray-250ml/11115148/) 

 

 

 

## 10-In-1 Miracle Heat Protect Spray 



#### £11.99 | Beauty Works 



 

The definition of a one-stop-shop, this versatile spray does a bit of everything. Whether you want to eliminate frizz, boost shine, protect from heat damage or boost your hair’s volume and body, a light misting will work hard for you. Spray it into wet hair before blasting with a dryer for the best results. You can use it on dry hair too – just be sure to tweak the amount and build up as needed to avoid making hair lank or greasy.

Available at [LookFantastic.com](https://www.awin1.com/cread.php?awinmid=2082&awinaffid=69421&ued=https%3A%2F%2Fwww.lookfantastic.com%2Fp%2Fbeauty-works-ten-in-one-miracle-heat-protect-spray-250ml%2F11115148%2F)



  

 

 

 



 

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  [ ![](https://media.sheerluxe.com/JcqF90jmBVDVC2GeSon3Fq8lPIY=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F01%2F9-vieve-super-skin-nova-lid-on-shadow-copy.png?itok=lrze5rhW)

 

 ](https://www.awin1.com/cread.php?awinmid=22773&awinaffid=69421&ued=https%3A//www.sephora.co.uk/p/vieve-super-skin-nova-50ml) 

 

 

 

## Super Skin Nova 



#### £39 | Vieve 



 

Joining Vieve’s cult Nova range is this Rich Primer. Thicker than the [Skin Nova Primer](https://www.awin1.com/cread.php?awinmid=59805&awinaffid=69421&ued=https%3A%2F%2Fwww.spacenk.com%2Fuk%2Fmakeup%2Fcomplexion%2Fprimer%2Fskin-nova-MUK200036203.html), it’s full of big-time hydration-hitters like hyaluronic acid, collagen and peptides. It sits nicely under foundation to increase its longevity but, thanks to its soft, smooth glow, it’s also lovely worn alone. It significantly lifts and brightens skin while keeping your complexion unified. It might be one of our favourite launches so far from the brand.

Available at [Sephora.co.uk](https://www.awin1.com/cread.php?awinmid=22773&awinaffid=69421&ued=https%3A%2F%2Fwww.sephora.co.uk%2Fp%2Fvieve-super-skin-nova-50ml)



  

 

 

 



 

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  [ ![](https://media.sheerluxe.com/59QIFwUdTVOfEe5bWPsfUwPDNJk=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F01%2F10-nuxe-hair-prodigieuxr-high-shine-conditioner.png?itok=v861zcDc)

 

 ](https://www.awin1.com/cread.php?awinmid=1402&awinaffid=69421&ued=https%3A//www.marksandspencer.com/nuxe-hair-prodigieux-high-shine-conditioner-200ml/p/hbp60713055) 

 

 

 

## High Shine Conditioner 



#### £20 | NUXE 



 

If your hair is feeling lifeless and looking dry, this glossy conditioner will bring it back from the brink. Hydrating oils seal in moisture and, in turn, boost shine while helping to rid knots and disguise visible signs of breakage. Promising mirror-like shine, it helps hair look decidedly glossy and non-frizzy immediately – not to mention easier to work with. It’s also silicone-free, unlike some similar treatments, so you don’t have to worry about it weighing your hair down or making it feel slick.

Available at [MarksAndSpencer.com](https://www.awin1.com/cread.php?awinmid=1402&awinaffid=69421&ued=https%3A%2F%2Fwww.marksandspencer.com%2Fnuxe-hair-prodigieux-high-shine-conditioner-200ml%2Fp%2Fhbp60713055)



  

  [ ![](https://media.sheerluxe.com/j_hDgyOnr5Dxy15vSxO415Yba64=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F01%2F11-lashify-led-infinity-mirror.png?itok=7mGmd-xx)

 

 ](https://selfridges.prf.hn/click/camref:1100loTp9/[p_id:1100l24823]/destination:https%3A%2F%2Fwww.selfridges.com%2FGB%2Fen%2Fproduct%2Flashify-led-infinity-mirror_R04421102%2F) 

 

 

 

## LED Infinity Mirror 



#### £44 | Lashify 



 

This compact mirror was created for lash application, but it needn’t be limited to that. Allowing you to see right up close with a rechargeable LED light, it’s great for ensuring make-up always looks seamless. We love that you can also detach it from its base, moving it around with you wherever you are.

Available at [Selfridges.com](https://selfridges.prf.hn/click/camref:1100loTp9/[p_id:1100l24823]/destination:https%3A%2F%2Fwww.selfridges.com%2FGB%2Fen%2Fproduct%2Flashify-led-infinity-mirror_R04421102%2F)



  

 

 

 



 

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  [ ![](https://media.sheerluxe.com/RGXjbfo0cOxqIf9OLptKnzGgMwU=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F01%2F12-ms-mango-body-butter.png?itok=rHwyhFgT)

 

 ](https://www.awin1.com/cread.php?awinmid=1402&awinaffid=69421&ued=https%3A//www.marksandspencer.com/mango-body-butter/p/hbp60633012) 

 

 

 

## Mango Body Butter 



#### £8 | Marks &amp; Spencer 



 

M&amp;S has been having a moment for some time, but its effective, own-brand beauty is often forgotten. We love its spa-inspired Apothecary range, including this new Mango Body Butter which has a velvety, whipped texture that’s lovely to apply. It all but eliminates dry, flaky patches while giving your body a nice, healthy sheen.

Available at [MarksAndSpencer.com](https://www.awin1.com/cread.php?awinmid=1402&awinaffid=69421&ued=https%3A%2F%2Fwww.marksandspencer.com%2Fmango-body-butter%2Fp%2Fhbp60633012)



  

 

 

 



 

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  [ ![](https://media.sheerluxe.com/Yg1OscyCHpATrOHKvBdWvVTNVU4=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F01%2F13-moonglaze-multi-use-make-up-brush.png?itok=9p3Gdi0q)

 

 ](https://selfridges.prf.hn/click/camref:1100loTp9/[p_id:1100l24823]/destination:https%3A%2F%2Fwww.selfridges.com%2FGB%2Fen%2Fproduct%2Fmoonglaze-multi-use-make-up-brush-29g_R04415013%2F) 

 

 

 

## Multi-Use Make-Up Brush 



#### £33 | Moonglaze 



 

Everyone needs a hard-working brush and this is one of our favourites. Its densely packed bristles grip all types of product – be it liquids, creams or tints for smooth and even application. It gets into all the nooks and crannies of your face too – think around the eyes and nose – so no area is left uncovered.

Available at [Selfridges.com](https://selfridges.prf.hn/click/camref:1100loTp9/[p_id:1100l24823]/destination:https%3A%2F%2Fwww.selfridges.com%2FGB%2Fen%2Fproduct%2Fmoonglaze-multi-use-make-up-brush-29g_R04415013%2F)



  

  [ ![](https://media.sheerluxe.com/YpDND6LUYjEm3bgIS3c1YCHIJrg=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F01%2F14-nivea-q10-power-expert-dual-action-serum.png?itok=krJ458m8)

 

 ](https://www.awin1.com/cread.php?awinmid=2041&awinaffid=69421&ued=https%3A//www.boots.com/nivea-q10-anti-wrinkle-expert-dual-action-anti-glycation-serum-30ml-10346658) 

 

 

 

## Q10 Anti-Wrinkle Dual Action Serum 



#### £17.99 | NIVEA 



 

When it comes to reliable and affordable skincare, it’s hard to rival Nivea. Its new Anti-Wrinkle Serum is no-nonsense, with hard-working ingredients like hydrating glycerin and Q10, which boost skin’s tone, brighten dullness and provides a firming effect that is visible – think better bounce and suppleness. It’s not tacky or sticky either, so you’ll find it sits well with the rest of your products.

Available at [Boots.com](https://www.awin1.com/cread.php?awinmid=2041&awinaffid=69421&ued=https%3A%2F%2Fwww.boots.com%2Fnivea-q10-anti-wrinkle-expert-dual-action-anti-glycation-serum-30ml-10346658)



  

 

 

 



 

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  [ ![](https://media.sheerluxe.com/5GPeGXX__x0JoJdK6RlPxjFjKmw=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F01%2F15-sculpted-by-aimee-connolly-brighten-up-concealer.gif?itok=2Ul1jkO7)

 

 ](https://www.awin1.com/cread.php?awinmid=49249&awinaffid=69421&ued=https%3A//sculptedbyaimee.co.uk/products/brighten-up-concealer%3Fvariant%3D42447766094080) 

 

 

 

## Brighten Up Concealer 



#### £15 | Sculpted By Aimee 



 

Sheer with a matte dry down, these concealers cancel out grey and purple shadows in various skin tones. Use a finger or a brush to apply it – the satin-y finish won’t budge and will offer natural-looking coverage that goes the distance and doesn’t settle into fine lines. It also brightens skin a little, thanks to the addition of pearly pigments.

Available at [SculptedByAimee.co.uk](https://www.awin1.com/cread.php?awinmid=49249&awinaffid=69421&ued=https%3A%2F%2Fsculptedbyaimee.co.uk%2Fproducts%2Fbrighten-up-concealer%3Fvariant%3D42447766094080)



  

 

 

 



 

 

 

 

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