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   ![Product Spotlight: Bobbi Brown Vitamin Enriched Face Base](https://media.sheerluxe.com/HqXeTSVoB8wXI3_XLXJB3wiTRog=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F01%2Fsl-site-assets-210125-thumb-hero-product-spotlight-bobbi-brown-vitamin-enriched-face-base-to-come.jpg?itok=8pYbTIJT)

  

 

 



 

  Image: @BOBBIBROWN 

 

 

 

[Make-up](/beauty/make-up)

 /  21 January 2025  

#  Product Spotlight: Bobbi Brown Vitamin Enriched Face Base  


One pot of Bobbi Brown’s cult Vitamin Enriched Face Base sells every 30 seconds worldwide – and it’s easy to see why. Designed to smooth and unify the skin, it also minimises redness and uneven tone to provide instant glow. Those in the know swear by it and if you’re not already on the bandwagon, this is why you need to give it a try…  


ByRebecca Hull

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[ Save To My Favourites ](/user/login?destination=/markdownify/node/44688)

 

  Image: @BOBBIBROWN 

 

 

 

All products on this page have been selected by our editorial team, however we may make commission on some products.

 



 

 

 

 

## THE HYPE 



  

Despite being 24 years old, Bobbi Brown’s [Vitamin Enriched Face Base](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=40562&murl=https%3A%2F%2Fwww.bobbibrown.co.uk%2Fproduct%2F14007%2F7485%2Fskincare%2Fmoisturiser%2Fvitamin-enriched-face-base%23%2Fshade%2F50ml) remains a viral product, with one sold every 30 seconds somewhere in the world. It’s rare for a product to continue to climb in popularity decades after its inception, so what makes it so special? A moisturiser-meets-primer, it was one of the first launches within the ‘skincare infused’ make-up category.

It was initially positioned as a skincare product when it launched in 2001, but experts and make-up artists soon began using it as a primer after discovering its ability to grip product while boosting skin’s glow and overall texture. No wonder it’s often referred to as the ‘ultimate make-up multi-tasker.’

 

## THE FORMULA 



  

Both formula and texture set this product apart from the crowd. Full of nourishing hyaluronic acid, squalane and shea butter, there’s also vitamins B, C and E inside, which is why it is still considered a skin-first formula – it’s like a big glass of water for your complexion.

A thick, silky cream, it hydrates and nourishes, while priming the face with a budge-proof veil that helps grip anything you apply on top. Just a small amount gives skin a plump, fresh, healthy-looking glow while working over any dry, flaky or red patches of skin. Unlike some similar formulas, it never causes pilling, nor does it react with other products that aren’t from the same brand family.

The vitamins are included to give instant brightness, which is why make-up artists swear by it for quickly overcoming dullness to bring skin to life for events and shoots.

 

 [ ![](https://media.sheerluxe.com/J6dT_5wLJ2I0rWG-5GXweZmOX4E=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F01%2Fsl-210125-bobbi-brown-product-spotlight-2.jpg?itok=mnPNvVrZ)

 

 ](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=40562&murl=https%3A//www.bobbibrown.co.uk/product/14007/7485/skincare/moisturiser/vitamin-enriched-face-base%23/shade/50ml) 

 

 

 

 

 

 [ ![](https://media.sheerluxe.com/XLRu2CiduZHA1jsIcFRjp-FDOUA=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F01%2Fsl-210125-bobbi-brown-product-spotlight-3_0.jpg?itok=PV9kc-0B)

 

 ](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=40562&murl=https%3A//www.bobbibrown.co.uk/product/14007/7485/skincare/moisturiser/vitamin-enriched-face-base%23/shade/50ml) 

 

 

 

 

 

 

## THE BEST WAY TO USE IT 



  

“Sometimes cult products are overhyped, but this really is loved by everyone. As a make-up artist, I need products that truly do what they say, and it’s rare to find a moisturiser and primer in one that honestly works. You’ll notice the texture feels quite rich to the touch, but don’t let that put you off if you have oily skin, since its nourishing properties work well on all skin types. Because it works as both a moisturiser and primer and is easily absorbed, you can use it two ways. I’d suggest those with oily or combination skin types use it as their regular moisturiser, with that priming element already included. Those with dry skin which needs more moisture could use their regular moisturiser and add this as a primer on top in areas make-up doesn’t typically ‘hold’ (like your T-zone for example) to really help lock in make-up.” *– Zara Findlay, Bobbi Brown make-up artist*

“It’s no secret that the look of your make-up depends on what’s underneath it. In my opinion, few primers rival Bobbi Brown’s Face Base because it just gives such a beautiful glow and brightness to the skin – no highlighter needed. To use it, I recommend picking up a pea-sized amount with your ring finger. I like to work it in my hands first, then gently apply it to the skin. As it warms, it creates a beautifully creamy texture that glides on really smoothly, thanks to the shea butter base. The cushion-like texture means you won’t experience any annoying pilling or a white cast on the skin’s surface.” *– Amy Conway, Bobbi Brown make-up artist*

“If you notice make-up looks tired or blotchy after a long day, take a really small amount, warm it up between the fingers, and press it on top of make-up to revive it, topping up your concealer or foundation if needed. An instant time-saver and it makes a huge difference to the look of your make-up.” *– Zara*

 

 

 

 

 [ ![](https://media.sheerluxe.com/zqrbkmHxghqCSUHjil2zO0keTYk=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F01%2Fsl-210125-bobbi-brown-product-spotlight-4.jpg?itok=uKj1tEsg)

 

 ](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=40562&murl=https%3A//www.bobbibrown.co.uk/product/14007/7485/skincare/moisturiser/vitamin-enriched-face-base%23/shade/50ml) 

 

 

 

 

 

 

## THE FACTS RECAPPED 



  

- Over 5,000 5\* Reviews
- 98% Would Recommend The Formula To Friends
- One Sold Every 30 Seconds Globally
- 24 Years Old But Still Going Viral On TikTok
- It’s Bobbi Brown’s Second Bestselling Product
- The First Skin-Make-Up Hybrid To Launch
    
    *Shop now at* [BOBBIBROWN.CO.UK](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=40562&murl=https%3A%2F%2Fwww.bobbibrown.co.uk%2Fproduct%2F14007%2F7485%2Fskincare%2Fmoisturiser%2Fvitamin-enriched-face-base%23%2Fshade%2F50ml)
    
    *Visit* [*Sheerluxe Vouchers*](https://sheerluxe.com/vouchers) *For A* [*Bobbi Brown Discount Code*](https://sheerluxe.com/vouchers/bobbibrown.co.uk)

 

 

 

 

  

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