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           ![Ilouity Is The Comfortable & Stylish Scandi Maternity Brand You Need To Know](https://media.sheerluxe.com/VH0OLQ6DW4yob9okirRZVKh7u9U=/500x221/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F01%2Filuity-hero-new.jpg?itok=-wGzK83Q) 

  

 

 ![Ilouity Is The Comfortable & Stylish Scandi Maternity Brand You Need To Know](https://media.sheerluxe.com/d61AqJvueE2nT7II0Q5oyysW76U=/400x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F01%2Fhero-thumb-new.jpg?itok=sxCCOL68)

 

 

 



 

  /  27 January 2025  

#  Ilouity Is The Comfortable &amp; Stylish Scandi Maternity Brand You Need To Know  


Just because you’re pregnant, there’s no need to compromise on style – Ilouity offers thoughtfully designed pieces for every stage of the journey, pregnancy, postpartum and motherhood. Here’s what you need to know about the Swedish label – plus, our favourite pieces from the collection…  


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 Created in partnership with Ilouity

 

 

 [ ![](https://media.sheerluxe.com/LGJKo0C3JUKUrpdOcuSgrSQPvQA=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F01%2Ffounders-square.jpg?itok=7lQZHTDu)

 

 ](https://ilouity.com/) 

 

 

 

 

## ABOUT THE BRAND 



 

[Ilouity](https://ilouity.com/) was founded by Fanny Herngren Rosén and Asli Tunhammar, two friends in the midst of their careers in tech and photography, who bonded over the lack of well-fitting jeans during pregnancy and beyond. Frustrated by the thought of compromising on their personal styles, they created a brand that combines comfort, support and clean Scandinavian design. With close attention to detail, Ilouity’s jeans are crafted from a heavyweight cotton, rayon and elastane blend, designed to adapt to womens’ changing bodies. What started with denim has now expanded into other essential maternity and post-partum pieces, with leggings and nursing wear forming the foundations of the maternity wardrobe.

 

 

 

 [ ![](https://media.sheerluxe.com/pe_k-E5u-FJY5wTDR0VgJDZXVuc=/1920x0/smart/filters:no_upscale()/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F01%2Filouty-hero-denim-hold.jpg?itok=xY3l3T2i)

 

 ](https://ilouity.com/collections/bestsellers) 

 

 

 

 

 

 

## Denim 



 

The brand’s [denim](https://ilouity.com/collections/bestsellers) is designed to offer the perfect balance of style and comfort. With a focus on fit, the soft, elasticated waistband provides gentle support throughout pregnancy.

 

 

 

 ![Flare Fit](https://media.sheerluxe.com/SoM2neNoJPIrG69cw_B8mnNQYMM=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F01%2F02-flare-fit-faded-black.jpg?itok=rZpfBMn4)

 

 

 

[#### Flare Fit](https://ilouity.com/products/02-flare-faded-black)

£138

 

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 ![Wide Fit](https://media.sheerluxe.com/EbRZXVeKvLCmFCIrbjNGlQBoiTU=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F01%2Fwide-fit.jpg?itok=miahp1Fu)

 

 

 

[#### Wide Fit](https://ilouity.com/products/03-wide-leg-pitch-black)

£138

 

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 ![Flare Fit](https://media.sheerluxe.com/Tohc1yunlYcddPVDUWFaYXbBOI8=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F01%2Fflare-fit-faded-black.jpg?itok=Dz5lZrAs)

 

 

 

[#### Flare Fit](https://ilouity.com/products/02-flare-washed-blue)

£138

 

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 ![Boyfriend Fit](https://media.sheerluxe.com/bYGypwb7djaGSoqZZR7GiYraUF8=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F01%2F20-widefit.jpg?itok=wWk1D7Ew)

 

 

 

[#### Boyfriend Fit](https://ilouity.com/products/04-boyfriend-fit-dark-vintage-wash)

£138

 

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 ![Straight Fit](https://media.sheerluxe.com/TuSNYUBrtgkUNhPPRD-_vu6j0V4=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F01%2Fstraight-fit_0.jpg?itok=VXKDvegH)

 

 

 

[#### Straight Fit](https://ilouity.com/products/01-straight-faded-black)

£138

 

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 ![Wide Fit](https://media.sheerluxe.com/oRQRU2q1rkFr9yhZJnCkMMRJCJI=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F01%2Fboyfriend.jpg?itok=Dl1d3bDO)

 

 

 

[#### Wide Fit](https://ilouity.com/products/03-wide-fit-raw-indigo)

£138

 

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 ![Tailored Trousers](https://media.sheerluxe.com/FZnuktl7hDNTUdMGPF3PONWawBY=/1920x0/smart/filters:no_upscale()/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F01%2Filouity-trousers_0.jpg?itok=H4BLDvPp)

 

 

 

[#### Tailored Trousers](https://ilouity.com/products/dressed-up-leggings-copy)

£151

 

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## TROUSERS 



 

Designed with working mothers in mind, these [tailored trousers](https://ilouity.com/products/dressed-up-leggings-copy) have a relaxed straight fit and extra long length, plus they've been crafted from a wool blend with slight stretch.

 

 

 

 [ ![](https://media.sheerluxe.com/55UrYpw4ZGUnb5HHj-w6EkcLtQ0=/1920x0/smart/filters:no_upscale()/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F01%2Filouty-hero-tops_0.jpg?itok=BX1ql_4Q)

 

 ](https://ilouity.com/collections/tops-and-dresses) 

 

 

 

 

 

 

## TOPS 



 

[Ribbed tank tops](https://ilouity.com/products/ribbed-maternity-tank) and [long-sleeved tees](https://ilouity.com/products/ribbed-nursing-long-sleeve) are all about effortless comfort and versatile style. The perfect foundations for layering, they’ll work with everything in your wardrobe.

 

 

 

 

 ![Ribbed Nursing Tank & Cross-back Bra](https://media.sheerluxe.com/Bv6Q2r03fUXi5n7Qdn7xruRX8yw=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F01%2F02widerawilouity130924235-kopia_0.jpg?itok=uXz65iFn)

 

 

 

[#### Ribbed Nursing Tank &amp; Cross-back Bra](https://ilouity.com/products/the-ultimate-nursing-combo-white-ribbed-nursing-tank-and-cross-back-bra?_pos=4&_sid=09a6d3e24&_ss=r)

£100

 

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 ![Ribbed Nursing Long Sleeve](https://media.sheerluxe.com/i3U0lzaBkzDLmg080S6B8IWoEP8=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F01%2Fribbed-nursing-long-sleeve.jpg?itok=7Xd6iOGl)

 

 

 

[#### Ribbed Nursing Long Sleeve](https://ilouity.com/products/ribbed-nursing-long-sleeve)

£73

 

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 ![Ribbed Pregnancy Tank](https://media.sheerluxe.com/UDzXKjWfCBrtdRFTXNxj5F86kvo=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F01%2Fblack-white-grey-melange_0.jpg?itok=k2FIidBA)

 

 

 

[#### Ribbed Pregnancy Tank](https://ilouity.com/products/ribbed-maternity-tank)

£55

 

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 ![Ribbed Nursing Tank](https://media.sheerluxe.com/EgrS3nOdzwRiLVIIkdCYiqace24=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F01%2Fribbed-pregnancy-tank.jpg?itok=3g_D0K-J)

 

 

 

[#### Ribbed Nursing Tank](https://ilouity.com/products/ribbed-nursing-tank)

£64

 

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 ![Dressed-Up Leggings](https://media.sheerluxe.com/CseeASe7eBRY15II0G0459eScy8=/1920x0/smart/filters:no_upscale()/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F01%2Filouity-leggings-new.jpg?itok=RAwCbzqk)

 

 

 

[#### Dressed-Up Leggings](https://ilouity.com/products/dressed-up-leggings)

£106

 

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## LEGGINGS 



 

These [leggings](https://ilouity.com/products/dressed-up-leggings) are the ultimate in comfort and stretch. Designed to support and move with your body, they’re a maternity must-have for both lounging and layering.

 

 

 

 [ ![](https://media.sheerluxe.com/k4QrvGLSqQMqupYaVDQNBnqUXTA=/1920x0/smart/filters:no_upscale()/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F01%2Filouty-hero-bras-1.jpg?itok=lzmMzMWJ)

 

 ](https://ilouity.com/collections/tops-and-dresses) 

 

 

 

 

 

 

## BRAS 



 

These [bras](https://ilouity.com/collections/tops-and-dresses) have a cross-back function for maximum versatility and comfort – plus, they fit perfectly under the Ilouity nursing tank tops.

 

 

 

 ![Cross-back Nursing Bra](https://media.sheerluxe.com/3kbrwjzf_j-oBIoxVYpqFHscHOM=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F01%2Fcross-back-nursing-bra-black.jpg?itok=j8Op9nnw)

 

 

 

[#### Cross-back Nursing Bra](https://ilouity.com/products/cross-back-nursing-bra)

£64

 

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 ![2-Pack Cross-Back Nursing Bra](https://media.sheerluxe.com/SSY8TtqcWqbls3Xo1TuQtLFrPSU=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F01%2Fbracross-backnursing.jpg?itok=-r1Q5W8O)

 

 

 

[#### 2-Pack Cross-Back Nursing Bra](https://ilouity.com/products/cross-back-nursing-bra-bundle)

£100

 

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 ![Cross-back Nursing Bra](https://media.sheerluxe.com/57ZHM6WqPlfobhlPEwwOldar5bg=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F01%2Fcross-back-nursing-bra.jpg?itok=p73hZpl7)

 

 

 

[#### Cross-back Nursing Bra](https://ilouity.com/products/cross-back-nursing-bra?variant=50888887566667)

£64

 

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 ![Ribbed Nursing Tank & Cross-Back Bra](https://media.sheerluxe.com/ae3t4RF7U7u1et9tYROOmgmTKXM=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F01%2Fribbed-nursing-tank-cross-back-bra.jpg?itok=wJdcrtYz)

 

 

 

[#### Ribbed Nursing Tank &amp; Cross-Back Bra](https://ilouity.com/products/the-ultimate-nursing-tank-bra-ribbed-nursing-tank-and-cross-back-bra)

£100

 

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*Shop now at* [ILOUITY.COM](https://ilouity.com/)

 

 

 

 

 

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