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   ![10 Viral TikTok Products That Are Really Worth It](https://media.sheerluxe.com/btSeCIDtPtMJiI6sgNmpKfD5ezI=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F02%2Fsl-site-assests-210225-thumb-hero-viral-on-tt-beauty-2.jpg?itok=xisMtF2D)

  

 

 



 

 

[Beauty](/beauty)

 /  21 February 2025  

#  10 Viral TikTok Products That Are Really Worth It  


TikTok continues to be the ultimate testing ground for beauty products, turning underappreciated formulas into overnight sell-outs. From freshly launched future icons to rediscovered classics, a new wave of trending buys has taken over our FYPs, so here’s what everyone is adding to their baskets…  


BySapna Rao

  /  

[ Save To My Favourites ](/user/login?destination=/markdownify/node/45143)

 

 

All products on this page have been selected by our editorial team, however we may make commission on some products.

 



 

 

 

 


  [ ![](https://media.sheerluxe.com/OOjriu_5YFxFtwcJntQCIagAAFs=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F02%2Fsl-viral-on-tt-beauty-benefit-badgal-bang-mascara.png?itok=KvXq0fF5)

 

 ](https://www.awin1.com/cread.php?awinmid=7225&awinaffid=69421&ued=https%3A//www.benefitcosmetics.com/en-gb/product/badgal-bounce-BOUNCE.html) 

 

 

 

## BADgal Bounce Mascara 



#### £27 | Benefit Cosmetics 



 

Mascara hacks are everywhere on TikTok and this formula is at the centre of it all. With users testing everything from upside-down application to the ‘underpainting’ technique, this mascara is proving to be the ultimate tool for gravity-defying length and volume. The bottom line? If you want sky-high lashes, this is the one to buy.

*Available at* [BENEFITCOSMETICS.COM](https://www.awin1.com/cread.php?awinmid=7225&awinaffid=69421&ued=https%3A%2F%2Fwww.benefitcosmetics.com%2Fen-gb%2Fproduct%2Fbadgal-bounce-BOUNCE.html)



  

 

 

 



 

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  [ ![](https://media.sheerluxe.com/-n-jSQieFodbDAosOTeEjJL0h2s=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F02%2Fsl-viral-tt-beauty-the-beauty-crop-blusher.png?itok=umRCcwN0)

 

 ](https://www.awin1.com/cread.php?awinmid=15526&awinaffid=69421&ued=https%3A//www.beautybay.com/p/the-beauty-crop/glow-milk-luminous-blush/glistening/) 

 

 

 

## Glow Milk Luminous Blush 



#### £10 | The Beauty Crop 



 

BlushTok remains undefeated, and this luminous one is the latest must-have. Known for its blendable, buildable pigment and creamy formula, it’s the product giving everyone that post-Pilates, sun-kissed glow. Some say it’s a dupe for pricier options but, at this point, it’s a favourite in its own right.

*Available at* [BEAUTYBAY.COM](https://www.awin1.com/cread.php?awinmid=15526&awinaffid=69421&ued=https%3A%2F%2Fwww.beautybay.com%2Fp%2Fthe-beauty-crop%2Fglow-milk-luminous-blush%2Fglistening%2F)



  

  [ ![](https://media.sheerluxe.com/jWSgEZ5nygR-DICr7waqU_5jJqI=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F02%2Fsl-viral-on-tt-beauty-clinique-serum.png?itok=YGYm6TMM)

 

 ](https://www.awin1.com/cread.php?awinmid=22773&awinaffid=69421&ued=https%3A//www.sephora.co.uk/p/clinique-even-better-clinical-dark-spot-clearing-serum-30ml) 

 

 

 

## Even Better Clinical™ Dark Spot Clearing Serum 



#### £59 | Clinique 



 

SkinTok is always on the hunt for the next miracle worker, and this dark spot serum has become a fast favourite. Designed to tackle hyperpigmentation and uneven tone – especially around the under-eyes – its ability to deliver visible results without irritation hasn’t gone unnoticed.

*Available at* [SEPHORA.CO.UK](https://www.awin1.com/cread.php?awinmid=22773&awinaffid=69421&ued=https%3A%2F%2Fwww.sephora.co.uk%2Fp%2Fclinique-even-better-clinical-dark-spot-clearing-serum-30ml)



  

 

 

 



 

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  [ ![](https://media.sheerluxe.com/N2MTGM1YSXr6LXwlsCRbryywVjg=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F02%2Fsl-viral-on-tt-beauty-glossier-lip-balm.png?itok=Sg7Z2xfz)

 

 ](https://glossier.79ic8e.net/NkQZO7) 

 

 

 

## Balm Dotcom In 'Black Cherry' 



#### £16 | Glossier 



 

A fresh new formula means this internet-famous lip balm is back on everyone’s radar. The reformulated version ditches lanolin in favour of a vegan-friendly blend, while keeping that signature hydrating finish. The new ‘Black Cherry’ red is one of those suits-all shades that just works on everyone.

*Available at* [GLOSSIER.COM](https://glossier.79ic8e.net/NkQZO7)



  

 

 

 



 

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  [ ![](https://media.sheerluxe.com/NJGH0rz366ZQJPJrA04af9l9GX4=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F02%2Fsl-viral-tt-beauty-loreal-hylauronic-acid-serum.png?itok=4JXfXNxk)

 

 ](https://www.awin1.com/cread.php?awinmid=2041&awinaffid=69421&ued=https%3A//www.boots.com/loreal-paris--hyaluronic-acid-eye-serum-20ml-10305492) 

 

 

 

## Hyaluronic Acid &amp; Caffeine Eye Serum 



#### £31.99 | L’Oréal 



 

Eye creams are having a moment on TikTok, and this one is leading the charge. Full of 2.5% hyaluronic acid and caffeine, it promises to hydrate, depuff and smooth fine lines. Beauty creators are putting it to the test with dramatic before-and-afters, proving once again that the right eye serum can work wonders.

*Available at* [BOOTS.COM](https://www.awin1.com/cread.php?awinmid=2041&awinaffid=69421&ued=https%3A%2F%2Fwww.boots.com%2Floreal-paris--hyaluronic-acid-eye-serum-20ml-10305492)



  

  [ ![](https://media.sheerluxe.com/H6GAC-dXDUMgnsElPaJW3ZaXVIA=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F02%2Fsl-viral-tt-beauty-rhode-lip-shaper.png?itok=8sntJJSB)

 

 ](https://www.rhodeskin.com/en-gb/products/peptide-lip-shape-bend) 

 

 

 

## Peptide Lip Shape 



#### £24 | Rhode 



 

Hailey Bieber’s Rhode Beauty only launched lip liners a few weeks ago, but they’ve already taken over TikTok. The velvety, long-wearing formula makes overlining easy, and fans can’t get enough of 90s-inspired shades like ‘[Twist](https://www.rhodeskin.com/en-gb/products/peptide-lip-shape-twist)’ and ‘[Lean](https://www.rhodeskin.com/en-gb/products/peptide-lip-shape-lean)’. Pair it with a sheer gloss and you’ve got the signature Rhode lip look everyone wants.

*Available at* [RHODESKIN.COM](https://www.rhodeskin.com/en-gb/products/peptide-lip-shape-balance)



  

 

 

 



 

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  [ ![](https://media.sheerluxe.com/APiXEBT-QQFpdWJ8DaOMwhq24Rs=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F02%2Fsl-viral-tt-beauty-beauty-of-joeson-essence-water.png?itok=5wACjh5s)

 

 ](https://www.awin1.com/cread.php?awinmid=2041&awinaffid=69421&ued=https%3A//www.boots.com/beauty-of-joseon-ginseng-essence-water-150ml-10348090) 

 

 

 

## Ginseng Essence Water 



#### £15.50 | Beauty Of Joseon 



 

This essence is being praised for its ability to hydrate, brighten and give people that ‘just had a facial’ glow. It’s a favourite among K-beauty fans, with glass skin experts declaring it an essential step in their morning routine.

*Available at* [BOOTS.COM](https://www.awin1.com/cread.php?awinmid=2041&awinaffid=69421&ued=https%3A%2F%2Fwww.boots.com%2Fbeauty-of-joseon-ginseng-essence-water-150ml-10348090)



  

 

 

 



 

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  [ ![](https://media.sheerluxe.com/nyOy8iyVrXD6xtGJR7nloJPFD0U=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F02%2Fsl-viral-on-tt-beauty-biodance-masks.png?itok=WPcQZLgO)

 

 ](https://www.awin1.com/cread.php?awinmid=2041&awinaffid=69421&ued=https%3A//www.boots.com/biodance-bio-collagen-real-deep-mask-4-sheets-x-34g-10354652) 

 

 

 

## Bio Collagen-Real Deep Mask 



#### £14.90 | Biodance 



 

K-beauty is always ahead of the curve and this deeply hydrating mask has recently been hailed as the ultimate glow-booster. Full of skin-repairing ingredients, it’s become a staple in #SelfCareSunday routines, with users raving about how soft and bouncy their skin feels after just one use.

*Available at* [BOOTS.COM](https://www.awin1.com/cread.php?awinmid=2041&awinaffid=69421&ued=https%3A%2F%2Fwww.boots.com%2Fbiodance-bio-collagen-real-deep-mask-4-sheets-x-34g-10354652)



  

  [ ![](https://media.sheerluxe.com/G3PDsId4T9wUM9oiAplY_RVSax8=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F02%2Fsl-viral-tt-beauty-tom-ford-vanilla-sex-perume.png?itok=lt2lkSoW)

 

 ](https://www.awin1.com/cread.php?awinmid=22773&awinaffid=69421&ued=https%3A//www.sephora.co.uk/p/tom-ford-vanilla-sex-eau-de-parfum-50ml) 

 

 

 

## Vanilla Sex Eau De Parfum 



#### £290 | Tom Ford 



 

Fragrance TikTok has anointed this the ‘ultimate cosy luxury scent’ – perfect for winter. With warm vanilla, saffron and mahogany notes, it’s giving expensive, mysterious main-character energy. If you’re looking to enter your ‘soft life’ era, this is the scent to match.

*Available at* [SEPHORA.CO.UK](https://www.awin1.com/cread.php?awinmid=22773&awinaffid=69421&ued=https%3A%2F%2Fwww.sephora.co.uk%2Fp%2Ftom-ford-vanilla-sex-eau-de-parfum-50ml)



  

 

 

 



 

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  [ ![](https://media.sheerluxe.com/r-A7IUyvfMMNTHqszUDCxUk-Wn0=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F02%2Fsl-viral-tt-beauty-loreal-treatment.png?itok=jsMjzCev)

 

 ](https://www.awin1.com/cread.php?awinmid=2041&awinaffid=69421&ued=https%3A//www.boots.com/loreal-elvive-growth-booster-serum-102ml-10355625) 

 

 

 

## Growth Booster Serum 



#### £8.50 (was £17) | L’Oréal Elvive 



 

TikTok’s obsession with ‘bond-building’ haircare has made this one an unexpected sensation. Positioned as an affordable alternative to salon-favourite treatments, it promises to repair damage from heat, bleach and over-styling. Expect to see endless split-screen transformations proving just how well it works.

*Available at* [BOOTS.COM](https://www.awin1.com/cread.php?awinmid=2041&awinaffid=69421&ued=https%3A%2F%2Fwww.boots.com%2Floreal-elvive-growth-booster-serum-102ml-10355625)



  

 

 

 



 

 

 

 

  

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