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   ![The Best New Beauty Buys Under £30](https://media.sheerluxe.com/2WvsJU0JyPqPcue08Oaxr-0ORJ8=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F02%2Fbeauty-buys-portrait-2.jpg?itok=3IU37R0E)

  

 

 



 

 

[Beauty](/beauty)

 /  26 February 2025  

#  The Best New Beauty Buys Under £30  


Thanks to high-performing ingredients and new-generation formulas, high-street beauty has never been more effective – or accessible. From growth-boosting hair serums to latte-inspired fragrances, here are the latest buys worth trying…  


ByOrin Carlin

  /  

[ Save To My Favourites ](/user/login?destination=/markdownify/node/45191)

 

 

All products on this page have been selected by our editorial team, however we may make commission on some products.

 



 

 

 

 


  [ ![](https://media.sheerluxe.com/7ZiuZDNkYif2zZvTkVKDrBW-bTM=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F02%2Fcerave-intensive-moisturising-lotion-pack-shot.jpg?itok=28tnfB9q)

 

 ](https://www.awin1.com/cread.php?awinmid=2041&awinaffid=69421&ued=https%3A//www.boots.com/cerave-intensive-moisturising-lotion-for-very-dry-itchy-skin-236ml-10360240) 

 

 

 

## Intensive Moisturising Lotion 



#### £15 | CeraVe 



 

Derm-backed CeraVe is known for its hardworking, solution-based formulas, and this new body moisturiser is designed to relieve severe dryness. Fans of the original bestseller will love how quickly it absorbs and gets to work, softening roughness and soothing irritation. Powered by its unique 5% Hydro-Urea complex, as well as nourishing ceramides and occlusives to seal in the moisture, it has a rich, lotion consistency that deeply hydrates, without leaving your skin feeling overloaded.

*Available at* [BOOTS.COM](https://www.awin1.com/cread.php?awinmid=2041&awinaffid=69421&ued=https%3A%2F%2Fwww.boots.com%2Fcerave-intensive-moisturising-lotion-for-very-dry-itchy-skin-236ml-10360240)



  

 

 

 



 

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  [ ![](https://media.sheerluxe.com/8iMQ5DVroSBaZBXAzMGq3ULsTIA=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F02%2Fother-stories-pistachio-hand-cream.jpg?itok=pBNplunt)

 

 ](https://otherstories.prf.hn/click/camref:1101l44paJ/destination:https%3A%2F%2Fwww.stories.com%2Fen_gbp%2Fbeauty%2Fbath-body%2Fhandlotions%2Fproduct.hand-cream-green.1224710010.html) 

 

 

 

## Perfect Pistachio Hand Cream​ 



#### £6 | &amp; Other Stories 



 

During the winter months, chapped, sore hands are a common skin woe. For those constantly battling dryness, this is the budget-friendly hand cream to add to your rotation. Nutty and ambrosial, the scent is almost good enough to eat. It also sinks into the skin easily and doesn’t leave behind any greasy residue.

*Available at* [STORIES.COM](https://otherstories.prf.hn/click/camref:1101l44paJ/destination:https%3A%2F%2Fwww.stories.com%2Fen_gbp%2Fbeauty%2Fbath-body%2Fhandlotions%2Fproduct.hand-cream-green.1224710010.html)



  

  [ ![](https://media.sheerluxe.com/qyuoHavoXwUNiOBjeeogk6GT38M=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F02%2Floreal-growth-booster-serum.jpg?itok=lrrOyl6s)

 

 ](https://www.awin1.com/cread.php?awinmid=2041&awinaffid=69421&ued=https%3A//www.boots.com/loreal-elvive-growth-booster-serum-102ml-10355625) 

 

 

 

## Elvive Growth Booster Serum 



#### £8.50 (was £17) | L'Oréal 



 

There are so many factors that can affect hair growth, and plenty of expensive, supposedly miraculous remedies – from supplements to gadgets. If you’re wanting to take a punt on something affordable, this new L’Oréal treatment is worth a go. Fitted with a nozzle to target the scalp, it’s powered by a combination of aminexil, niacinamide and ginger extract. Designed to reduce hair loss and boost the growth process of existing hair, simply apply to the roots and massage in with your fingertips.

*Available at* [BOOTS.COM](https://www.awin1.com/cread.php?awinmid=2041&awinaffid=69421&ued=https%3A%2F%2Fwww.boots.com%2Floreal-elvive-growth-booster-serum-102ml-10355625)



  

 

 

  [ ![](https://media.sheerluxe.com/NllUeTsRnEI9KiU3c1C8afr34zM=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F02%2Festrid-deodorant.jpg?itok=qnjfzJir)

 

 ](https://estrid.com/en-gb/products/deodorant?variant=49970279973198) 

 

 

 

## The Weightless Refillable Deodorant 



#### £9.95 | Estrid 



 

Aerosol deodorants are notoriously bad for the environment, so for those looking to make the switch, this refillable roll-on by Estrid is a great conscious option. Formulated with probiotic-rich noni fruit to balance the skin’s microbiome, it has a light, serum-like texture that feels practically weightless. If you balk at paying a tenner for a deodorant, know that each refill comes in at under £4 – so once you’ve got the bottle, it’s a fair price.

*Available at* [ESTRID.COM](https://estrid.com/en-gb/products/deodorant?variant=49970279973198)



  

 

 

 



 

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  [ ![](https://media.sheerluxe.com/trWfqJhuuqYEcKHmfTLSLo29Nds=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F02%2Fzara-cocoa-and-latte-perfume.jpg?itok=OR4xHvLJ)

 

 ](https://www.awin1.com/cread.php?awinmid=32887&awinaffid=69421&ued=https%3A//www.zara.com/uk/en/cocoa---latte-edp-100ml---3-38%25C2%25A0oz-p20120920.html) 

 

 

 

## Cocoa &amp; Latte Eau De Parfum 



#### £17.99 | Zara 



 

The rise in food and drink-inspired beauty has peaked with Zara’s new Cocoa collection. Straight out of a Wonka fantasy comes this delectable scent which blends notes of white, milk and dark chocolate with chantilly cream. Before you write it off as migraine-inducing, give it a whiff – it’s surprisingly wearable, and not at all sickly, but smooth and enveloping instead.

*Available at* [ZARA.COM](https://www.awin1.com/cread.php?awinmid=32887&awinaffid=69421&ued=https%3A%2F%2Fwww.zara.com%2Fuk%2Fen%2Fcocoa---latte-edp-100ml---3-38%25C2%25A0oz-p20120920.html)



  

  [ ![](https://media.sheerluxe.com/hCiQmb5Nd40bJ95UITHKGYFt9Ok=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F02%2Fhair-mask-deep-moisture_0.jpg?itok=8fWC_KUt)

 

 ](https://www.awin1.com/cread.php?awinmid=2041&awinaffid=69421&ued=https%3A//www.boots.com/monday-hair-mask-deep-moisture-250ml-10354097) 

 

 

 

## Deep Moisture Hair Mask 



#### £5 | Monday 



 

The quest for a nourishing hair mask is a hot topic on the [SL Community](https://community.sheerluxe.com/t/hair-mask/6301), and this one by Monday is one of the best bargains in the category. Formulated with shea butter, argan oil and hydrolysed keratin, this leaves your locks feeling like silk. Comb it through your hair (dry or damp) from root to tip, leave it on for ten minutes, then rinse it out for a touchable softness.

*Available at* [BOOTS.COM](https://www.awin1.com/cread.php?awinmid=2041&awinaffid=69421&ued=https%3A%2F%2Fwww.boots.com%2Fmonday-hair-mask-deep-moisture-250ml-10354097)



  

 

 

  [ ![](https://media.sheerluxe.com/f8OiSL1-paVdDwgAkD0FqvymseA=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F02%2Ffloral-street-peony-mist.jpg?itok=XZwPhLBX)

 

 ](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=46690&murl=https%3A//floralstreet.com/collections/perfume-mists/products/wonderland-peony-perfume-mist) 

 

 

 

## Wonderland Peony Perfume Mist 



#### £24 | Floral Street 



 

Floral Street, the brainchild of PR powerhouse Michelle Feeney, has some excellent, well-crafted scents within its line-up. Its new Perfume Mists would suit those who prefer something lighter and less heady than a traditional eau de parfum. If you’re a liberal spritzer, this won’t break the bank either, and you can just throw it in your bag and top it up throughout the day.

*Available at* [FLORALSTREET.COM](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=46690&murl=https%3A%2F%2Ffloralstreet.com%2Fcollections%2Fperfume-mists%2Fproducts%2Fwonderland-peony-perfume-mist)



  

 

 

 



 

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  [ ![](https://media.sheerluxe.com/b2vGbETiPY-YbLhLCkw9G4ppfi4=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F02%2Fbenefit-bad-gal-bouncejpg.jpg?itok=s5UoeEnc)

 

 ](https://www.awin1.com/cread.php?awinmid=7225&awinaffid=69421&ued=https%3A//www.benefitcosmetics.com/en-gb/product/badgal-bounce-BOUNCE.html) 

 

 

 

## BADgal Bounce Mascara 



#### £27 | Benefit Cosmetics 



 

We’re loving Benefit’s BADgal Bounce – and so is everyone on TikTok. Designed to give you the best of both volume and length, it features a dual-sided brush with fibre bristles and a fine-tooth comb. Giving you a full, feathery flutter, it creates noticeable lift, helping open the eye so you appear fresh and wide-awake.

*Available at* [BENEFITCOSMETICS.COM](https://www.awin1.com/cread.php?awinmid=7225&awinaffid=69421&ued=https%3A%2F%2Fwww.benefitcosmetics.com%2Fen-gb%2Fproduct%2Fbadgal-bounce-BOUNCE.html)



  

  [ ![](https://media.sheerluxe.com/fdSjjJSPsPHEJsyTGcMLedt3dj8=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F02%2Fthe-dream-collection-nourishing-body-lotion-mousse-ps17-avaliable-at-rituals.png?itok=xgMvQc4n)

 

 ](https://www.rituals.com/en-gb/home#home) 

 

 

 

## The Dream Collection Body Mousse 



#### Rituals 



 

Rituals is all about leaning into life’s small pleasures, and The Dream collection feels suitably whimsical. One product that stands out is the Body Mousse, with its playful, nostalgic texture, and soothing blue daisy and moonstone scent that lingers long after application.

*Coming soon to* [RITUALS.COM](https://www.rituals.com/en-gb/home#home)



  

 

 

 



 

 

 

 

  

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