 Breadcrumbs

  



           ![BTS At ASOS HQ With Lu ](https://media.sheerluxe.com/GAQ9Ck7xv9_m0rJUvnIVfkGdGyo=/500x221/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F04%2Flu-hero.jpg?itok=MlXQxPvG) 

  

 

 ![BTS At ASOS HQ With Lu ](https://media.sheerluxe.com/ae2cQ7MTdMk3iquOGBWwLCYnsnE=/400x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F04%2Flu-portrait.jpg?itok=bltMJSiS)

 

 

 



 

 [Fashion](/video/fashion)

 /  02 April 2025  

#  BTS At ASOS HQ With Lu  


In this episode of SheerLuxe Fashion, our fashion &amp; creative director Lu goes behind-the-scenes at ASOS HQ to meet Vanessa Spence, EVP of Brand and Creative, and Shazmeen Malik, Partner Brands Director &amp; discuss ASOS's newly launched premium collection, Arrange. We discover the creative process behind the collection, from the intricate hand-beading techniques to the vibrant designs inspired by vintage pieces. Vanessa shares her insights from nearly 20 years at ASOS, highlighting the evolution of the fashion industry and the importance of craftsmanship in a fast-paced retail environment. We also explore ASOS's diverse brand portfolio, featuring over 300 brands and the exciting new launches coming this year. Finally, Shazmeen gives us a sneak peek into the curated selections that resonate with ASOS's 20 million active customers &amp; shares how the brand stays at the forefront of online fashion.  


[ Save To My Favourites ](/user/login?destination=/markdownify/node/45673)

 

 

 

 

 

All products on this page have been selected by our editorial team, however we may make commission on some products.

 

 

 

Remote video URL



 



 

 

 

 

 

  

## *more from*

### Video



 [View All Video](/video) 

  ![Wellbeing In Midlife, Menopause Myths & Self-Confidence At Any Age](https://media.sheerluxe.com/_KtpQboFpb7GbQ2zyHLHef_hPxI=/200x267/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F11%2Fportrait-3_1.jpg?itok=F378sg8_)

  

 

 



 

[Video](/video)

/

  27 November 2025  

 [##  Wellbeing In Midlife, Menopause Myths &amp; Self-Confidence At Any Age  


 

 ](/video/wellbeing-in-midlife-menopause-myths-self-confidence-at-any-age) 

 

 

 

  ![The Fashion Awards 2025 Red Carpet](https://media.sheerluxe.com/lufjvUdXOh3d9Pge-6uqCZaU1b4=/200x267/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F12%2Fportrait-1.jpg?itok=C6cklKZF)

  

 

 



 

[Fashion](/video/fashion)

/

  02 December 2025  

 [##  The Fashion Awards 2025 Red Carpet  


 

 ](/video/fashion/the-fashion-awards-2025-red-carpet) 

 

 

 

  ![Festive Outfit Inspo: Party Dresses, Sequin Skirts & Women’s Suits](https://media.sheerluxe.com/Qsq9UHBg1czh9iNfbuoXCWna_mo=/200x267/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F11%2Fportrait1.jpg?itok=C4FgEQrk)

  

 

 



 

[Fashion](/video/fashion)

/

  19 November 2025  

 [##  Festive Outfit Inspo: Party Dresses, Sequin Skirts &amp; Women’s Suits  


 

 ](/video/fashion/festive-outfit-inspo-party-dresses-sequin-skirts-womens-suits) 

 

 

 

  ![Best Winter Coats 2025: Try-On Haul, Styling Tips & High-Street Favourites](https://media.sheerluxe.com/ajTrR6KGQHhbPgwXdewuHMDWdSI=/200x267/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F11%2Fportrait_3.jpg?itok=uMYUxQ81)

  

 

 



 

[Fashion](/video/fashion)

/

  19 November 2025  

 [##  Best Winter Coats 2025: Try-On Haul, Styling Tips &amp; High-Street Favourites  


 

 ](/video/fashion/best-winter-coats-2025-try-on-haul-styling-tips-high-street-favourites) 

 

 

 

  ![Winter Coats, Massimo Dutti Picks, Steve Madden Lookalikes & Festive Outfit Inspo](https://media.sheerluxe.com/b_iPJKzv6LGX7870paw1dl_sl2U=/200x267/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F11%2Fportrait_0.jpg?itok=lczdmCVU)

  

 

 



 

[Fashion](/video/fashion)

/

  12 November 2025  

 [##  Winter Coats, Massimo Dutti Picks, Steve Madden Lookalikes &amp; Festive Outfit Inspo  


 

 ](/video/fashion/winter-coats-massimo-dutti-picks-steve-madden-lookalikes-festive-outfit-inspo) 

 

 

 

  ![How Celebrities Are Really Styled: Inside The Met Gala, Bridgerton & More](https://media.sheerluxe.com/KKDMhDXG_gYVLo9RsswYuT109co=/200x267/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F11%2Fportrait-2.jpg?itok=GL3zjyvv)

  

 

 



 

[Fashion](/video/fashion)

/

  05 November 2025  

 [##  How Celebrities Are Really Styled: Inside The Met Gala, Bridgerton &amp; More  


 

 ](/video/fashion/how-celebrities-are-really-styled-inside-the-met-gala-bridgerton-more) 

 

 

 

  ![Our Country Getaway: Autumn Fashion Inspiration & Home Styling Ideas](https://media.sheerluxe.com/0NtFuA-tyIB60Dz0KelsjWC48Us=/200x267/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F10%2Fportrait-1_4.jpg?itok=HeE9w1CN)

  

 

 



 

[Fashion](/video/fashion)

/

  31 October 2025  

 [##  Our Country Getaway: Autumn Fashion Inspiration &amp; Home Styling Ideas  


 

 ](/video/fashion/our-country-getaway-autumn-fashion-inspiration-home-styling-ideas) 

 

 

 

  ![Work Fashion Inspo & 2025 Capsule Wardrobe Essentials ](https://media.sheerluxe.com/CObqUbUeE8zItO4Bv_VmmBxVDjk=/200x267/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F10%2Fportrait_6.jpg?itok=GctHNaIB)

  

 

 



 

[Fashion](/video/fashion)

/

  29 October 2025  

 [##  Work Fashion Inspo &amp; 2025 Capsule Wardrobe Essentials  


 

 ](/video/fashion/work-fashion-inspo-2025-capsule-wardrobe-essentials) 

 

 

 

  ![Launching A Fashion Collection With Wear That Dubai x SheerLuxe Middle East](https://media.sheerluxe.com/CpSk-8uHvKSI-e-bOs7yS8gohuA=/200x267/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F10%2Fportrait-1_0.jpg?itok=k_Hu0rg9)

  

 

 



 

[Fashion](/video/fashion)

/

  15 October 2025  

 [##  Launching A Fashion Collection With Wear That Dubai x SheerLuxe Middle East  


 

 ](/video/fashion/launching-a-fashion-collection-with-wear-that-dubai-x-sheerluxe-middle-east) 

 

 

 

  ![High-Street Autumn Try On: H&M, Massimo Dutti & Zara](https://media.sheerluxe.com/eTmM_E5pWNG7pVdn5PELxo8wEqU=/200x267/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F10%2Fsl-141025-anna-bromilow-fashion-video-hero.jpg?itok=cmPK1v9S)

  

 

 



 

[Fashion](/video/fashion)

/

  14 October 2025  

 [##  High-Street Autumn Try On: H&amp;M, Massimo Dutti &amp; Zara  


 

 ](/video/fashion/high-street-autumn-try-on-hm-massimo-dutti-zara) 

 

 

 

 

           

 

 

 

 

 



  

 Share This Story

 [Facebook

 ](https://www.facebook.com/sharer/sharer.php?display=popup&redirect_uri=http%3A%2F%2Fwww.facebook.com&u=https%3A%2F%2Fsheerluxe.com%2Fvideo%2Ffashion%2Fbts-at-asos-hq-with-lu&t=BTS+At+ASOS+HQ+With+Lu) [ Pinterest

 ](https://www.pinterest.com/pin/create/button/?url=https%3A%2F%2Fsheerluxe.com%2Fvideo%2Ffashion%2Fbts-at-asos-hq-with-lu&description=BTS+At+ASOS+HQ+With+Lu&media=) [ E-mail

 ](<mailto:?subject=BTS At ASOS HQ With Lu &body=Hi%0A%0AI&#039;ve just read this article https://sheerluxe.com/video/fashion/bts-at-asos-hq-with-lu and thought you might like it, too.%0A%0ASheerLuxe is your in-the-know friend keeping you up to date with everything new in fashion, beauty, culture, lifestyle %26 home.%0A%0AYou can sign up for the FREE daily newsletter here. https%3A%2F%2Fsheerluxe.com%2Fsignup%3Fseed%3Dsharing%26utm_source%3DWebsite%26utm_medium%3DSL%26utm_campaign%3DEmail%26utm_id%3DSharing>) 

 

 

DISCLAIMER: We endeavour to always credit the correct original source of every image we use. If you think a credit may be incorrect, please contact us at <info@sheerluxe.com>.

 

 

 

  ##  Fashion. Beauty. Culture. Life. Home 

###  Delivered to your inbox, daily 

 [Subscribe](/signup)