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           ![Brand Spotlight: Jil Sander ](https://media.sheerluxe.com/_UX89eVDilgN5hg1LTdLAbdNgtQ=/500x221/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F04%2Fsl-site-assets-100425-hero-ul-jil-sander.jpg?itok=CLGRpRAU) 

  

 

 ![Brand Spotlight: Jil Sander ](https://media.sheerluxe.com/55AP0BpO6Hd8D2McIcZB1BKid2I=/400x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F04%2Fsl-site-assets-100425-thumb-ul-jil-sander.jpg?itok=JXD_Zvv8)

 

 

 



 

 [UltraLuxe](/ultraluxe)

 /  10 April 2025  

#  Brand Spotlight: Jil Sander  


Jil Sander has long epitomised the idea of minimalist – dare we say ‘quiet’ – luxury, and under its new creative director, Simone Bellotti, the brand is embarking on an exciting new chapter. A long-time favourite among fashion editors and tastemakers, this season demonstrates why it’s having a moment…  


ByEmma Bigger

 

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  Images: @JilSander; @JoaquinLaguinge; @StudioPaulRiddle 

 

 

 

 

 

 [ ![](https://media.sheerluxe.com/c5eRgd3lAewMWgdCCR3MiRl6AGU=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F04%2Fsl-100425-ul-jil-sander-brand-spotlight-1.jpg?itok=h3trasCp)

 

 ](https://www.jilsander.com/en-gb/) 

 @JilSander 

 



 

 

 

 

 

## The History 



  

Founded in 1968, the German designer’s eponymous label was built on the principles of clean lines, understated elegance and superior craftsmanship, offering a refined alternative to the excess of the time. Known for its precision tailoring and use of luxurious yet simple fabrics, the brand quickly gained a loyal following. Over the years, [Jil Sander](https://www.jilsander.com/en-gb/) has evolved, with various creative directors bringing their own vision to the brand – but it has always stayed true to its roots.

 

## The Aesthetic 



  

Jil Sander’s aesthetic is where clean lines and sharp tailoring meet quiet sophistication. Every piece feels effortless and chic, with a modern edge that’s still grounded in timeless design. The brand is all about precision and simplicity – think sharp silhouettes, perfect proportions and luxurious fabrics that never shout but still manage to make a statement. It’s a kind of luxury that doesn’t try too hard, offering a look that’s both elevated and completely wearable.

 

 [ ![](https://media.sheerluxe.com/0AaOL2faPcF2Wsx4CzDEt2kitYA=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F04%2Fsl-100425-ul-jil-sander-brand-spotlight-2.jpg?itok=yAgHd-5v)

 

 ](https://www.jilsander.com/en-gb/) 

 @JilSander; @Chris.Rhodes 

 



 

 

 

 

 

 

## The New Collection 



  

The SS25 collection, unveiled in Milan, perfectly captured the brand’s minimalist ethos but with a fresh, modern twist. The collection embraced a soft pastel colour palette, with delicate shades of pale pink and mint green offering a feminine contrast to the usual clean neutrals. Silhouettes were relaxed yet refined, with flowing fabrics and sharp tailoring creating a sense of effortless elegance. The collection felt both light and fresh, striking the right balance between subtle colour and understated luxury.

*Visit* [JILSANDER.COM](https://www.jilsander.com/en-gb/)

 

 

 

 [ ![](https://media.sheerluxe.com/pzBbsOnXgFwX82fsrfs1VGjWs0E=/1920x0/smart/filters:no_upscale()/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F04%2Fsl-100425-ul-jil-sander-brand-spotlight-3.jpg?itok=iHPjxT0u)

 

 ](https://www.jilsander.com/en-gb/) 

 @JilSander; @Chris.Rhodes; @StudioPaulRiddle; @JoaquinLaguinge 

 



 

 

 

 

 

 

 

---

 

## *Inspired? Shop our edit to get the look...*



 

 

 

 ![Earrings](https://media.sheerluxe.com/2Ay3600gQVzGCWZXTDRqFa3Y_sY=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F04%2Fjil-sander-earrings.jpg?itok=GpjsvBic)

 

 

 

[#### Earrings](https://www.jilsander.com/en-gb/earrings/J12VG0316P7401109.html)

£530

 

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 ![Silk Crew-Neck Sweater](https://media.sheerluxe.com/naCPNueUSltm0elxnprwvl3UqBE=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F04%2Fjil-sander-crew-neck-sweater-900ps.jpg?itok=NtIpxqRY)

 

 

 

[#### Silk Crew-Neck Sweater](https://www.jilsander.com/en-gb/silk-crew-neck-sweater/J02GP0209J16135105.html)

£900

 

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 ![Lightweight Cashmere Overshirt](https://media.sheerluxe.com/jzqEgItj3T4Zl1CVLwXUXI1h1E8=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F04%2Flightweight-cashmere-overshirt-3500ps.jpg?itok=eRcEcmrG)

 

 

 

[#### Lightweight Cashmere Overshirt](https://www.jilsander.com/en-gb/lightweight-cashmere-overshirt/J04BN0004J35001233.html)

£3,500

 

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 ![Loafers](https://media.sheerluxe.com/I40P3dTCapCPOOL1l50QzK7hHeY=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F04%2Fjil-sander-loafers.jpg?itok=ZxvyQjP4)

 

 

 

[#### Loafers](https://www.jilsander.com/en-gb/loafers/J16WR0022P8297205.html)

£1,040

 

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 ![Wool Tailored Coat](https://media.sheerluxe.com/QrHE2Fvbe5cYUPHjmA7kiEQK1qA=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F04%2Fjil-sander-tailored-coat-3690ps.jpg?itok=MKfWelsI)

 

 

 

[#### Wool Tailored Coat](https://www.jilsander.com/en-gb/wool-tailored-coat/J01AA0122J40218105.html)

£3,690

 

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 ![Linen Shirt](https://media.sheerluxe.com/4S_ON9_CcVD1GTXSFINJjcw2ol4=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F04%2Fjil-sander-linen-shirt.jpg?itok=rG_sVDaG)

 

 

 

[#### Linen Shirt](https://www.jilsander.com/en-gb/linen-shirt/J04DL0006J60001100.html)

£1,040

 

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 ![Rollup Small Bag](https://media.sheerluxe.com/JI4qXD5YSgtFNKHSe0Btmwzhn28=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F04%2Fjil-sander-gold-bag.jpg?itok=9a8skkav)

 

 

 

[#### Rollup Small Bag](https://www.jilsander.com/en-gb/rollup-small/J08WG0044P7201704.html)

£1,760

 

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 ![Crêpe Draped Dress](https://media.sheerluxe.com/jau2Z9T4kCLhtb2CdBdf5L-NCV8=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F04%2Fjil-sander-draped-dress-1850ps.jpg?itok=oUnd--HS)

 

 

 

[#### Crêpe Draped Dress](https://www.jilsander.com/en-gb/cr%C3%AApe-draped-dress/J02CT0473J20041678.html)

£1,850

 

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 ![Eldorado Small Bag](https://media.sheerluxe.com/gAb24BJCpCr2TJWu-3xIgrFQQRk=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F04%2Fjil-sander-eldorado-small-1570ps.jpg?itok=GWmNE022)

 

 

 

[#### Eldorado Small Bag](https://www.jilsander.com/en-gb/eldorado-small/J08ZH0062P8355282.html)

£1,570

 

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 ![Pumps](https://media.sheerluxe.com/T6vGwZu9y_axJ1NPJFCi2HXZ88o=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F04%2Fjil-sander-pumps-810ps.jpg?itok=z0fymgrx)

 

 

 

[#### Pumps](https://www.jilsander.com/en-gb/pumps/J15WP0128P8226236.html)

£810

 

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 ![Fluid Viscose Shirt Dress](https://media.sheerluxe.com/RPr747s4qe7gW-wOwwjyR982fE8=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F04%2Fjil-sander-fluid-viscose-shirt-dress.jpg?itok=RfltEZxd)

 

 

 

[#### Fluid Viscose Shirt Dress](https://www.jilsander.com/en-gb/fluid-viscose-shirt-dress/J04CT0002J65004239.html)

£1,470

 

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 ![Cannolo Small Bag](https://media.sheerluxe.com/kDOQlDf7nZwn7rGKJfAC6KHRHnA=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F04%2Fjil-sander-cannolo-small-1230ps.jpg?itok=9JuMPfau)

 

 

 

[#### Cannolo Small Bag](https://www.jilsander.com/en-gb/cannolo-small/J07WD0023P4840106.html)

£1,230

 

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 ![Cotton Muslin Pleated Dress](https://media.sheerluxe.com/g_Cyl9u82RhISKRWSFt8_1QngDk=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F04%2Fjil-sander-pleated-dress-3980ps.jpg?itok=ZQwJUhrK)

 

 

 

[#### Cotton Muslin Pleated Dress](https://www.jilsander.com/en-gb/cotton-muslin-pleated-dress/J02CT0464J45014459.html)

£3,980

 

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 ![Slippers](https://media.sheerluxe.com/U28YUKJJLh7Md3O9e9SIKog_yGk=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F04%2Fjil-sander-slippers-850ps.jpg?itok=40sVpkxT)

 

 

 

[#### Slippers](https://www.jilsander.com/en-gb/slippers/J44WP0035P2306280.html)

£850

 

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 ![Techno Gabardine Tailored Trousers](https://media.sheerluxe.com/tqAE4XWj7763HbtjPlDONr0iYAc=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F04%2Fjil-sander-techno-gabardine-tailored-trousers-940ps.jpg?itok=f3RD53Tk)

 

 

 

[#### Techno Gabardine Tailored Trousers](https://www.jilsander.com/en-gb/techno-gabardine-tailored-trousers/J04KA0003J70013266.html)

£940

 

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