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           ![Everything A Stylish Brand Owner Is Loving Right Now ](https://media.sheerluxe.com/ey5clFm8bOfBNaJhqbJFnSvCrUA=/500x221/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F04%2Fsl-170425-paulina-liffner-von-sydow-favourite-things-hero-v2_0.png?itok=4q77bvqD) 

  

 

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 [Interviews](/fashion/interviews)

 /  17 April 2025  

#  Everything A Stylish Brand Owner Is Loving Right Now  


As the founder of contemporary bag brand Little Liffner, New York-based Paulina Liffner von Sydow knows a forever piece when she sees one. From standouts in her own collection to everything on her new-season wish list, here’s what she’s loving right now…  


ByElaine Lloyd-Jones

 

[ Save To My Favourites ](/user/login?destination=/markdownify/node/45842)

 

 

 

 

  Images: Rebecca von Matérn; @liffnervonsydow; Liffner 

 

 

 

All products on this page have been selected by our editorial team, however we may make commission on some products.

 

 

 

 [ ![](https://media.sheerluxe.com/nRF8I5se2dNKp4MV0X2eoKSZOHY=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F04%2Fsl-170425-paulina-liffner-von-sydow-favourite-things-1.png?itok=jqjJv--f)

 

 ](https://www.instagram.com/littleliffner/) 

 @LittleLiffner 

 



 

 

 

 

 

#### *1. The Investment*

I would love a vintage [Tank Américaine](https://www.therealreal.com/products/watches/strap/cartier-tank-americaine-watch-ot1ze) from Cartier with a colourful alligator bracelet. If you’re looking to invest in your wardrobe or personal style, you can’t go wrong with a classic timepiece.

#### *2. The Shoes*

I love barely there shoes. Having worn my [The Row](https://www.therow.com/en-gb) nylon flats into the ground, I decided to treat myself to [these](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=24448&murl=https%3A%2F%2Fwww.net-a-porter.com%2Fen-gb%2Fshop%2Fproduct%2Fchristopher-esber%2Fshoes%2Fballet-flats%2Fmesh-ballet-flats%2F1647597352694732). If I didn't already own three very similar pairs, I would also splurge on these flat beaded [sandals](https://khaite.com/products/loop-flat-sandal-w-beads-in-black-multi-leather) from Khaite – they’re my summer vibe.

#### *3. The Denim* 

I love the [Marilyn jeans](https://lalignenyc.com/en-gb/products/the-marilyn-jean-emerson) from La Ligne. The cut has a subtle curve to it and the flattering lowish mid-rise waist really works for me.

#### *4. The Jacket*

I’m very into this [jacket](https://liberowe.com/products/raja-jacket-chunky-tweed-copy) from Liberowe. It the perfect elegant piece with an artsy twist.

#### *5. The Dress*

The simple sleeveless dresses from [Pleats Please Issey Miyake](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=41610&murl=https%3A%2F%2Fwww.ssense.com%2Fen-gb%2Fwomen%2Fproduct%2Fpleats-please-issey-miyake%2Fbrown-monthly-colors-march-midi-dress%2F17172721) are a summer staple. They’re ideal for travel as they take up zero space and never wrinkle. I layer them over pants for a more casual look or with a festive flat at night.

#### *6. The Bag*

This Little Liffner [Belted Bucket bag](https://liffner.co/products/belted-bucket-bag-large-dark-brown-suede) is my current favourite for everyday. I’m also into this green satin [Pillow Pouch ](https://liffner.co/collections/new-arrivals/products/pillow-pouch-green-curry-satin)for spring. I wear a lot of black and cream with touches of red, so this is the perfect accent.

#### *7. The Jewellery* 

I have a hippie streak and these pieces from [Marisa Klass](https://marisaklass.com/products/jasper-embroidered-cord-with-green-tourmaline-and-brown-jade-shell-carving) and [Sara Beltran](https://www.instagram.com/dezsobysb/?hl=en) check the boho luxe box. For more reasonably priced jewellery, I love [Le Sundial](https://lesundial.com/) and [Julietta](https://www.shopjulietta.com/).

#### *8. The Sunglasses*

I need Phoebe Philo’s [Peak](https://www.phoebephilo.com/products/peak-sunglasses-black-acetate?country=GB) frames for spring. They are a natural evolution of my old [Celine](https://www.celine.com/en-gb/home) cat-eyes that I wore many years ago.

 

 

 

 

 [ ![](https://media.sheerluxe.com/C8sEdPzjRni_1mbJsu6n-mVhq3Q=/1920x0/smart/filters:no_upscale()/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F04%2Fsl-170425-paulina-liffner-von-sydow-favourite-things-2.jpg?itok=mvSn0ZU_)

 

 ](https://liffner.co/collections/shoulder-bags/products/belted-bucket-bag-large-dark-brown-suede) 

 

 

 

 

 

 

#### *9. The Beauty Essentials*

Merit’s [Flush Balm](https://www.awin1.com/cread.php?awinmid=22773&awinaffid=69421&ued=https%3A%2F%2Fwww.sephora.co.uk%2Fp%2Fmerit-beauty-flush-balm-cream-blush-9g) and [Minimalist Cover Stick](https://www.awin1.com/cread.php?awinmid=22773&awinaffid=69421&ued=https%3A%2F%2Fwww.sephora.co.uk%2Fp%2Fmerit-beauty-the-minimalist-perfecting-complexion-stick-6.5g%3Fq%3Dmerit%2BMinimalist%2BCover%2BStick%26q_typ%3Df) are my go-to products for a quick touch-up.

I’m also hooked on sheet masks. After testing an unhealthy number, I have concluded that the COSRX Advanced Snail Mucin Power budget [mask](https://www.stylevana.com/en_GB/cosrx-advanced-snail-mucin-power-essence-sheet-mask-10pcs43800.html) is the best.

#### *10. The SPF*

My skin was never a fan of sunscreen until I found this one from Swedish clean beauty brand [Bagliora](https://www.bagliora.com/en-int/products/bagliora-silk-sunscreen-spf-50).

#### *11. The Podcast*

My favourite listens are currently [*The Knowledge Project*](https://open.spotify.com/show/1VyK52NSZHaDKeMJzT4TSM) with Shane Parrish, to learn new things, and old episodes of Oprah Winfrey’s [*Super Soul Sunday*](https://open.spotify.com/show/0nMF1JL5tNJW7B0teIFWxV).

#### *12. The Book* 

I’m currently reading Jen Beagin’s [*Big Swiss*](https://amzn.to/4ileMMN) – it's quirky and funny. I recently read Deborah Levy’s trilogy [*Things I Don’t Want To Know*](https://amzn.to/4jtoMVf), [*The Cost of Living*](https://amzn.to/3ROnXdV) and [*Real Estate*](https://amzn.to/3Y0rWrz) and I’m quite obsessed.

#### *13. The Cocktail*

At a recent visit to the [Clemente Bar](https://www.clementebar.com/bar) in New York I tried the La Tomatina cocktail, which is made with tomato water, tequila and sake – delicious. A straightforward margarita never fails to put me in a good mood either. I used to drink mostly natural wines when I was living in Stockholm, but moving to New York has put me in a classic cocktail state of mind.

#### *14. The Art*

I recently bought a beautiful and pretty affordable painting from Stockholm-based artist [Rebecca von Matérn](https://rvmkonst.com/).

#### *15. The Hotel*

I would love to go back to the magical hotel[ Reschio](https://www.reschio.com/) in Umbria – one of the most beautiful I have ever stayed at. The building dates back 1050, the décor is exquisite, and the horses are beautiful. Unfortunately, it's painfully expensive.

#### *16. The Restaurant*

I would go to [Café Zaffri](https://www.cafezaffri.com/) in New York and order the spaghetti with king crab, saffron and Aleppo pepper. In London, I would go to [Brat](https://bratrestaurant.co.uk/) and order the bread – it’s the best I’ve ever tasted.

*Follow* [@LITTLELIFFNER](https://www.instagram.com/littleliffner/) &amp; *visit* [LIFFNER.CO](https://liffner.co/)

 

 [ ![](https://media.sheerluxe.com/ttS9zcdf8vS-gAEAh3t6P2hwnmU=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F04%2Fsl-170425-paulina-liffner-von-sydow-favourite-things-4.jpg?itok=Wg5IioZ-)

 

 ](https://www.reschio.com/) 

 Castello di Reschio 

 



 

 

 

 

 

 [ ![](https://media.sheerluxe.com/wuxD5HY_yulte3Ol5ZFH2mwHX34=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F04%2Fsl-170425-paulina-liffner-von-sydow-favourite-things-3.png?itok=1qyFacJ2)

 

 ](https://www.instagram.com/littleliffner/) 

 Rebecca von Matérn; The Clemente Bra/@EmSet_; Brat 

 



 

 

 

 

 

 

 

  

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