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           ![The Entrepreneur Who Turned Rejection Into A €100m Success Story](https://media.sheerluxe.com/ujh2I6KHhn5zqmPUsaoR7fyM-Is=/500x221/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F07%2Fhero_11.jpg?itok=G6stGGqi) 

  

 

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 /  31 July 2025  

#  The Entrepreneur Who Turned Rejection Into A €100m Success Story  


In this episode of SheerLuxe Conversations, Georgie Coleridge Cole is joined by Gary Lavin, founder of VITHIT, the UK’s leading health drink brand. Gary's journey is nothing short of inspiring: after a rugby injury ended his career at just 24, he spotted a gap in the market for healthier drink options, leading to the creation of VITHIT. The two discuss the challenges he faced along the way, including losing his home during the recession and being forced to sell bottles out of a van. Gary also shares the pivotal moments that led to the rebranding of VITHIT and how he turned a struggling business into a success story generating over €100m in retail sales across 15 countries, all without outside investment. He also dives into the importance of branding, the innovative ingredients in VITHIT and the strategies he used to get his product on the shelves at places like Boots and Sainsbury's. With insights on entrepreneurship, resilience and the health revolution, this episode is a must-listen for anyone interested in business and wellness.  


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[Conversations](/video/conversations)

 

 /  31 July 2025  

#  The Entrepreneur Who Turned Rejection Into A €100m Success Story 

In this episode of SheerLuxe Conversations, Georgie Coleridge Cole is joined by Gary Lavin, founder of VITHIT, the UK’s leading health drink brand. Gary's journey is nothing short of inspiring: after a rugby injury ended his career at just 24, he spotted a gap in the market for healthier drink options, leading to the creation of VITHIT. The two discuss the challenges he faced along the way, including losing his home during the recession and being forced to sell bottles out of a van. Gary also shares the pivotal moments that led to the rebranding of VITHIT and how he turned a struggling business into a success story generating over €100m in retail sales across 15 countries, all without outside investment. He also dives into the importance of branding, the innovative ingredients in VITHIT and the strategies he used to get his product on the shelves at places like Boots and Sainsbury's. With insights on entrepreneurship, resilience and the health revolution, this episode is a must-listen for anyone interested in business and wellness.  


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