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           ![The Hot List: Matcha Edition](https://media.sheerluxe.com/f-cD1cU0FmWgW5rncuydFHorV2g=/500x221/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F10%2Flg-site-assets-061025-hero-matcha-hotlist.jpg?itok=kRDF8DP6) 

  

 

 ![The Hot List: Matcha Edition](https://media.sheerluxe.com/ejjq7qhurA2FeB3oWPtlSXMXG-U=/400x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F10%2Flg-thumb-matcha.png?itok=oqfuFdb-)

 

 

 



 

 [Culture](/luxegen/culture)

 /  06 October 2025  

#  The Hot List: Matcha Edition  


With fashion insiders swapping flat whites for green lattes, and cult cafés serving up desserts with a ceremonial twist, matcha has officially moved from wellness niche to lifestyle mainstay. In the last few months alone we’ve seen new brands launch, inventive flavour mash-ups and a wave of cafés across London – and beyond – making it their star ingredient. Whether you’re looking for a grab-and-go drink, a boutique sit-down spot or even a popcorn snack, here are the launches, openings and trends you should know about…  


ByEleanor Magill

 

[ Save To My Favourites ](/user/login?destination=/markdownify/node/48673)

 

 

 

 

  Images: @DongnaeBristol; How Matcha; Damson Madder; @FrotheeCafe; @JenkiMatcha; @MyMeloMatcha 

 

 

 

All products on this page have been selected by our editorial team, however we may make commission on some products.

 

 

 

 [ ![](https://media.sheerluxe.com/HF1M9L3TTyqlch-HnbNndtes_5w=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F10%2Flg-editorial-matcha-portrait-sproud.jpg?itok=KddbrH5y)

 

 ](https://sproud.uk/products/match-6x1l) 

 

 

 

 

 

## THE FUNCTIONAL FIX: 



### Sproud’s Matcha Pea Milk 



  

Swedish brand Sproud – co-owned by Maya Jama – has carved a niche with its pea-protein milk, and now it’s giving the matcha latte an upgrade. The new Matcha Pea Milk is low in sugar, high in protein and froths beautifully – making it an excellent plant-based option for at-home lattes. Smooth, creamy and with the grassy notes of matcha running through, it’s functional as well as delicious. Whether you’re looking for a post-gym pick-me-up or simply want a more balanced energy boost than coffee, this launch is perfect for health-conscious matcha lovers who still want their morning ritual to feel a little indulgent.

Visit [Sproud.uk](https://sproud.uk/products/match-6x1l)

 

 

 

 [ ![](https://media.sheerluxe.com/O2lmGo-vMgyBToi8pUw0JXNbxRs=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F10%2Flg-editorial-matcha-landscape-oatly.jpg?itok=OvHpW8-O)

 

 ](https://www.ocado.com/products/oatly-matcha-latte/670436011) 

 

 

 

 

 

## THE BRAND LAUNCH: 



### Oatly’s Ready-To-Drink Matcha Latte 



  

Oatly has taken its cult oat milk into new territory with a ready-to-drink matcha latte. Smooth, lightly sweet and with a whisper of vanilla, it’s designed to be sipped straight from the fridge or poured over ice. As matcha continues to go mainstream, this feels like the perfect gateway for anyone who wants the antioxidant hit without the faff of whisking powders at home. Already stocked in Sainsbury’s, Morrisons and Ocado, it’s an accessible way to jump on the trend – and exactly the kind of drink you’ll want in your bag come the afternoon slump.

Visit [Ocado.com](https://www.ocado.com/products/oatly-matcha-latte/670436011)

 

 

 

 [ ![](https://media.sheerluxe.com/NWre6CvLOTRkvqvI1aat3uDc_ww=/1920x0/smart/filters:no_upscale()/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F10%2Flg-editorial-matcha-hero-frothee_0.jpg?itok=dCRYrWBD)

 

 ](https://www.instagram.com/frotheecafe/?hl=en) 

 @FrotheeCafe 

 



 

 

 

 

 

 

## THE MINIMALIST SPOT: 



### frothee, King’s Cross 



  

King’s Cross has welcomed frothee, a minimalist café dedicated almost entirely to matcha. With clean interiors and a short but stylish menu, it’s quickly become a go-to for anyone wanting more than the standard latte. Expect ceremonial-grade matcha whisked to order, iced drinks designed for Instagram, and playful hybrids that blend coffee and matcha together. It’s the kind of place you pop into for a quick hit of caffeine and end up staying longer, thanks to the calm atmosphere and design-led space. For Londoners, it’s the freshest addition to the capital’s growing crop of matcha-first cafés.

Follow [@FrotheeCafe](https://www.instagram.com/frotheecafe/?hl=en)

 

 

 

## THE WELLNESS CROSSOVER: 



### The Salad Project, Notting Hill 



  

Wellness favourite The Salad Project has expanded to Notting Hill – and its new space includes a dedicated matcha bar. Beyond the classic latte, the menu experiments with flavours inspired by the brand’s signature salad toppings: maple walnut, hot honey and even spiced blends. The idea is to bring the creativity of the food into the drinks, with matcha as the star. Stop by for a bright green pick-me-up that feels nourishing, but still indulgent enough to replace your afternoon flat white.

Follow [@The.Salad.Project](https://www.instagram.com/the.salad.project/?hl=en)

 

 

 [ ![](https://media.sheerluxe.com/LrlohvnO7xTtw5gTDKhzHoLq-CU=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F10%2Flg-editorial-matcha-portrait-salad-project-matcha-bar.gif?itok=ZAa132g8)

 

 ](https://www.instagram.com/the.salad.project/?hl=en) 

 

 

 

 

 

 

## THE FASHION FAVOURITE: 



### Café Kitsuné, Covent Garden 



  

Maison Kitsuné’s chic café concept has landed in Covent Garden, and the interiors are as much of a draw as the drinks. Paris-meets-Tokyo design cues set the tone for a menu that includes the now-iconic strawberry matcha latte – made with premium Uji matcha and just the right level of sweetness. It’s already become a go-to for fashion insiders and creatives who want something cooler than a cappuccino.

Visit [MaisonKitsune.com](https://maisonkitsune.com/fr_en/storelocator-cafe-kitsune-covent-garden?srsltid=AfmBOoqOIJwNpTf1Q_L7F7rZSmCtmbCUoyJqJfbJT-uHf0vna-XbHdd7)

 

 

 [ ![](https://media.sheerluxe.com/tL5xgHwwZZT0FZQ_6U7bV2QWDQE=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F10%2Flg-editorial-matcha-landscape-cafe-kitsune-matcha.jpg?itok=KqWb5wAI)

 

 ](https://maisonkitsune.com/fr_en/storelocator-cafe-kitsune-covent-garden?srsltid=AfmBOoqOIJwNpTf1Q_L7F7rZSmCtmbCUoyJqJfbJT-uHf0vna-XbHdd7) 

 

 

 

 

 

 

 [ ![](https://media.sheerluxe.com/rm53-GAPKRg0j8NP_i7T3sPV7hc=/1920x0/smart/filters:no_upscale()/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F10%2Flg-editorial-matcha-hero-jenki.jpg?itok=gYz7zwP6)

 

 ](https://www.instagram.com/jenkimatcha/?hl=en) 

 @JenkiMatcha 

 



 

 

 

 

 

 



## THE FOODIE FAVOURITE: 



### JENKI x Whisk, Borough Market 



  

Borough Market’s latest addition is a sleek bar from cult matcha brand JENKI. Here, the ceremonial side of tea meets inventive twists, with a menu that spans traditional whisked matcha, iced drinks and new ideas like an Earl Grey matcha latte. It’s quickly become a foodie hotspot, drawing both Borough regulars and curious first-timers. The design is minimal but welcoming, and the drinks are consistently excellent.

Follow [@JenkiMatcha](https://www.instagram.com/jenkimatcha/?hl=en)

 

 

 

 [ ![](https://media.sheerluxe.com/FNAe7CderCQ-_O-nPW2V-D53BbE=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F10%2Flg-editorial-matcha-portrait-dognae-the-restaurant-dessert.jpg?itok=MwyK-FSS)

 

 ](http://dongnae.co.uk/) 

 @DongnaeBristol; Adam Beveridge 

 



 

 

 

 

 

## THE RESTAURANT DISH: 



### Dongnae’s Matcha Terrine 



  

 Any chef will tell you that Bristol’s food scene is seriously exciting, and newcomer Dongnae should be at the top of your list for a special lunch on your next visit. In Bristol’s Redland neighbourhood, it serves authentic Korean dishes in a contemporary dining room. After tucking into the likes of sticky chicken wings and wagyu beef, you’ll want to order the kitchen’s only dessert: a matcha terrine, served with a mezcal-infused cream. An unusual but seriously delicious pud made with ceremonial-grade matcha.

Visit [Dongnae.co.uk](http://dongnae.co.uk/)

 

 

 

 

 [ ![](https://media.sheerluxe.com/FHjfjIaT8BN65gPwCXqK76_yXf0=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F10%2Flg-editorial-matcha-landscape-popcorn-shed.jpg?itok=Atqn2xjF)

 

 ](https://www.popcornshed.com/products/matcha-latte-popcorn-shed) 

 

 

 

 

 

## THE SNACK: 



### Popcorn Shed’s Matcha Latte Popcorn 



  

Popcorn Shed is known for playful, unexpected flavours, and its latest limited-edition proves matcha really has gone mainstream. The Matcha Latte Popcorn combines sweet white chocolate notes with earthy matcha powder for a moreish snack that’s just the right side of indulgent. Perfect for Netflix nights or desk drawers.

Visit [PopcornShed.com](https://www.popcornshed.com/products/matcha-latte-popcorn-shed?srsltid=AfmBOoodpc6zw8qm1knOhWrP4p3MppQvK9JGou7iALDvIpSkJBbRbFld)

 

 

 

 [ ![](https://media.sheerluxe.com/t1GOhBCaQGZ4mEHkGULae0Smfes=/1920x0/smart/filters:no_upscale()/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F10%2Flg-editorial-matcha-hero-melo.jpg?itok=Hh7pgM3U)

 

 ](https://www.instagram.com/mymelomatcha/) 

 @mymelomatcha 

 



 

 

 

 

 

 

## THE WELLNESS BRAND: 



### Melo Matcha 



  

Australian creator Cartia Mallan has channelled her wellness journey into Melo Matcha, a ceremonial-grade brand that puts heritage and mindfulness at the heart of modern rituals. Now stocked exclusively in the UK via DELLI, Melo is sourced from certified tea farms in Kagoshima, Japan and made with the premium Yabukita cultivar – prized for its velvety umami flavour and naturally sweet finish. Whether whisked traditionally, poured over ice or stirred into baking, Melo promises a smooth energy lift without the crash.

Visit [Delli.Market](https://delli.market/products/melo-matcha-melo-matcha?srsltid=AfmBOopwU7OGn-r0X4AF_BT11YMh1fO6FKoDGnY1TWmyzS_E_YMh7faQ)

 

 

 

## THE TEE: 



### Damson Madder 



  

Scandi-inspired fashion label Damson Madder has dropped a playful top for those who want to wear their matcha obsession on their sleeve – literally. The ‘Matcha Moments’ tee, cut from organic cotton in an oversized silhouette, comes stamped with bold front and back prints that nod to the ritual.

Visit [DamsonMadder.com](https://damsonmadder.com/products/matcha-moments-long-sleeve-tee-ecru?variant=55415883727235&currency=GBP&source=webgains&siteid=74409&utm_source=webgains&wgu=303580_74409_17597444442639_fa2e576116&wgexpiry=1791280444)

 

 

 [ ![](https://media.sheerluxe.com/QoGqqQzKys5H2umq1Ju_R3Sv7kY=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F10%2Flg-editorial-matcha-portrait-damson-madder.jpg?itok=jD9QYIZ8)

 

 ](https://damsonmadder.com/products/matcha-moments-long-sleeve-tee-ecru?variant=55415883727235) 

 

 

 

 

 

 

## THE COLLAB: 



### Badiani’s Matcha Affogato 



  

Florentine gelato house Badiani has teamed up with [OMGTEA](https://omgteas.co.uk/) [ ](https://omgteas.co.uk/)to bring London and Brighton the matcha affogato – and it’s as indulgent as it sounds. Signature Buontalenti gelato is topped with a hot shot of vibrant green ceremonial matcha, creating a balance of creamy sweetness and earthy bitterness. It’s a contemporary reimagining of the Italian classic, perfect for anyone who wants their matcha experience to feel more like dessert.

Follow [@Badiani1932](https://www.instagram.com/badiani1932/?hl=en)

 

 

 [ ![](https://media.sheerluxe.com/qls6_ru0CpkxsvOZbsKLe8T98hw=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F10%2Flg-editorial-matcha-landscape-badianis.jpg?itok=TKJNPO-_)

 

 ](https://www.instagram.com/badiani1932/?hl=en) 

 @badiani1932 

 



 

 

 

 

 

 

 

 [ ![](https://media.sheerluxe.com/Cn3L2arv25F3wNLLKJj_Q8BcRlQ=/1920x0/smart/filters:no_upscale()/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F10%2Flg-editorial-matcha-landscape-how-matcha.jpg?itok=_Kw46Y2G)

 

 ](https://www.instagram.com/howmatchaofficial/?hl=en) 

 @howmatchaofficial 

 



 

 

 

 

 

 



## THE WILDCARD: 



### How Matcha 



  

Marylebone favourite How Matcha has opened a second, three-storey site on Ledbury Road, cementing its reputation as London’s most experimental matcha bar. Beyond the serene interiors – think a dedicated ‘Kintsugi Room’ and a hidden garden terrace – the menu continues to push boundaries. Alongside classics sit creations like the fiery Wasabi Matcha Shot, the sultry Matcha Noir and limited-edition soft-serve collabs with Wild Oats. If you thought you’d tried every variation, How Matcha proves the category is still full of surprises.

Visit [HowMatcha.com](https://howmatcha.com/)

 

 

 

---

 

## SHOP THE EDIT 



  

 

 

 ![Shiki Matcha Powder from Maeda-en ](https://media.sheerluxe.com/5EluORRZRVTmkYh7Oo404VTS5YQ=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F10%2Fmaeda-en-matcha-green-tea-powder-28g.png?itok=OZINCvvS)

 

 

 

[#### Shiki Matcha Powder](https://amzn.to/4pPxxwP)

##### Maeda-en 



£10.33

 

[ Flag this item ](/user/login?destination=/markdownify/node/48673 "Add product to my favourites")

 

 

 

 ![Matcha Ice Cream Cookies from Oreo](https://media.sheerluxe.com/PyseiS20SUPQeQULrw08KTa3A78=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F10%2Foreo-matcha-ice-cream-cookies-97g.png?itok=zp5v6cVk)

 

 

 

[#### Matcha Ice Cream Cookies](https://www.souschef.co.uk/products/oreo-matcha-ice-cream-cookies)

##### Oreo



£2.99

 

[ Flag this item ](/user/login?destination=/markdownify/node/48673 "Add product to my favourites")

 

 

 

 ![Matcha Set from XPJBKC](https://media.sheerluxe.com/l0r6qPBQGSq3pdGHT4I3mddT_e0=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F10%2Fxpjbkc-pink-matcha-set-amazon.png?itok=UXnpbHL7)

 

 

 

[#### Matcha Set](https://amzn.to/4pRflTz)

##### XPJBKC



£20.99

 

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 ![Vanilla Flavour Syrup from Marks & Spencer](https://media.sheerluxe.com/jEAAQyzv_UDYMkmLOv8RZqTJTHE=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F10%2Fms-vanilla-flavour-syrup.png?itok=kqfJPM8Z)

 

 

 

[#### Vanilla Flavour Syrup](https://www.ocado.com/products/m-s-vanilla-flavour-syrup/614832011)

##### Marks &amp; Spencer



£3.50

 

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 ![Bamboo Chasen Matcha Whisk from Jing](https://media.sheerluxe.com/b79uMmLwHGU5JUfsfwEnUGbtJEM=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F10%2Fjing-tea-whisk.png?itok=RxIvK6qj)

 

 

 

[#### Bamboo Chasen Matcha Whisk](https://jingtea.com/products/matcha-whisk?country=GB)

##### Jing



£19

 

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 ![Ribbed Clear Glass Iced Coffee Tumbler With Straw from Dunelm ](https://media.sheerluxe.com/aCJVihIsYJ4_BaTeOkdHPddstEE=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F10%2Fribbed-clear-glass-iced-coffee-tumbler-with-straw-dunelm.png?itok=CMIrxxw2)

 

 

 

[#### Ribbed Clear Glass Iced Coffee Tumbler With Straw](https://dunelm.prf.hn/click/camref:1011l5dAUn/destination:https%3A%2F%2Fwww.dunelm.com%2Fproduct%2Fribbed-clear-glass-tumbler-with-straw-1000239888)

##### Dunelm 



£3

 

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 ![Golden Grade Matcha Tin from OSSU](https://media.sheerluxe.com/h_wob0rshHvDVUXj99ISmlF1ooE=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F10%2Fossu-organic-matcha-powder-40g.png?itok=mI5__0zp)

 

 

 

[#### Golden Grade Matcha Tin](https://selfridges.prf.hn/click/camref:1100loTp9/destination:https%3A%2F%2Fwww.selfridges.com%2FGB%2Fen%2Fproduct%2Fossu-golden-grade-matcha-tin-40g_R04526290%2F)

##### OSSU



£21.99

 

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 ![Reactive-Glaze Stoneware Mug from H&M](https://media.sheerluxe.com/warAzU0DNpg6h4HTKW31XrsMxfU=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F10%2Fhm-reactive-glaze-stoneware-mug.png?itok=PNT6P_qf)

 

 

 

[#### Reactive-Glaze Stoneware Mug](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=43250&murl=https%3A//www2.hm.com/en_gb/productpage.1216988002.html)

##### H&amp;M



£9.99

 

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 ![Ceremonial Grade Matcha from Jenki](https://media.sheerluxe.com/Mmx3JwfcsgL9hkIk5wlVapZ-reI=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F10%2Fjenki-powder.png?itok=QPWfkbvZ)

 

 

 

[#### Ceremonial Grade Matcha](https://www.jenki.co.uk/products/matcha)

##### Jenki



£34

 

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 ![Matcha Latte Magic Whisk from Bird & Blend](https://media.sheerluxe.com/zyBpoOsu9se9GpqW7luN6gm5Ajo=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F10%2Fmatcha-latte-maker.png?itok=L5ZEV5a2)

 

 

 

[#### Matcha Latte Magic Whisk](https://www.birdandblendtea.com/products/matcha-latte-whisk-machine?variant=44887798743201)

##### Bird &amp; Blend



£99

 

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 ![KitKat Matcha Flavour Cookies from Nestle](https://media.sheerluxe.com/TX_b6XZVuhssnZhBsvIm8WgANM4=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F10%2Fkit-kat-nestle-mini-chocolate-bar-adult-sweetness-dark-matcha-10pcs.png?itok=kvo_F_OU)

 

 

 

[#### KitKat Matcha Flavour Cookies](https://www.joybuy.co.uk/dp/kitkat-matcha-flavour-cookies-113g/10216608)

##### Nestle



£3.99

 

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 ![Matcha Latte from Oatly](https://media.sheerluxe.com/oBOH2MFW0P4xhLfANkX8D0FYVwc=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F10%2Foatly-matcha-latte.png?itok=rOlD2dEa)

 

 

 

[#### Matcha Latte](https://www.ocado.com/products/oatly-matcha-latte/670436011)

##### Oatly



£2.25 *(was £2.95)*

 

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