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[Beauty](/luxegen/beauty)

 /  03 November 2025  

#  The Affordable Skincare Range Everyone’s Talking About  


New skincare ranges land all the time but POP is one worth knowing about. Superdrug’s latest own-brand launch has been developed with Gen Alpha in mind through fun packaging, barrier-friendly ingredients and proven results, which make it a smart starting point for anyone keen to build an easy-to-follow, everyday routine. Tested on real teens and designed to be both effective and enjoyable, think of it as skincare made simple. Here’s everything you need to know…  


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 Created in partnership with Superdrug



 

 

 

 

 

## THE HYPE 



  

POP proves skincare doesn’t need to be complicated. With playful packaging, barrier-friendly ingredients and results backed by real trials, it makes building a routine both exciting and effective. This is skincare that feels trustworthy, looks great on your shelf and fits effortlessly into everyday life.

 

 

 

## THE HEROES 



  

 

 


  [ ![](https://media.sheerluxe.com/Lbb5Yfos4_vpBkCMjvmmfznSIV0=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F10%2Fclean-slate-cleansing-balm_0.jpg?itok=jqLp0dQg)

 

 ](https://www.superdrug.com/skin/face-skin-care/face-balms/pop-clean-slate-cleansing-balm/p/842090) 

 

 

 

## Clean Slate Cleansing Balm 



#### £8 



 

Enriched with squalane, this buttery balm transforms into a silky oil to melt away make-up, dirt and impurities. Skin is left feeling soft, clear and moisturised – and 99% of triallists agreed it removed every trace of make-up.  
  
*Shop* [*here.*](https://www.superdrug.com/skin/face-skin-care/face-balms/pop-clean-slate-cleansing-balm/p/842090)



  

 

 

 



 

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  [ ![](https://media.sheerluxe.com/kYNKj-7oh7c0EPOMy-GUqxNwAIM=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F10%2Fall-a-blur-moisturiser.jpg?itok=9r2KoozB)

 

 ](https://www.superdrug.com/skin/moisturisers/day-creams/pop-all-a-blur-moisturiser/p/842095) 

 

 

 

## All A Blur Moisturiser 



#### £8 



 

Think of this as hydration with a soft-focus finish. A lightweight priming cream that blends shea butter and avocado oil, it also nourishes, conditions and supports the skin barrier – with 97% of users reporting a healthier-looking complexion post-use.

*Shop* [*here.*](https://www.superdrug.com/skin/moisturisers/day-creams/pop-all-a-blur-moisturiser/p/842095)



  

  [ ![](https://media.sheerluxe.com/DUMhicH6xS59iquxznJBh68rqqg=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F10%2Ffresh-reset-face-wash.jpg?itok=r7TeKDQ8)

 

 ](https://www.superdrug.com/skin/face-wash/pop-fresh-reset-face-wash/p/842091) 

 

 

 

## Fresh Reset Face Wash 



#### £6 



 

Gentle but effective, this gel cleanser is the daily reset your routine needs. Pink pomelo extract offers antioxidant protection, while aloe vera soothes and hydrates. The latter is also gentle on your skin, making it feel fresh and radiant in minutes.  
  
*Shop* [*here.*](https://www.superdrug.com/skin/face-wash/pop-fresh-reset-face-wash/p/842091)



  

 

 

 



 

 

 

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 [ ![](https://media.sheerluxe.com/qiM2bI_HgJhXPdKFp8TnQs9712o=/1920x0/smart/filters:no_upscale()/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F10%2Fsuperdrug-pop-landscape.jpg?itok=C5UMB8b8)

 

 ](https://www.superdrug.com/pop/b/415099) 

 

 

 

 

 

 

 

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  [ ![](https://media.sheerluxe.com/qX_k9xphKJU_P1bfNSP7xfIK5H8=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F10%2Fgood-glow-toner.jpg?itok=T6AB7mg9)

 

 ](https://www.superdrug.com/skin/face-skin-care/cleansers/face-toner/pop-good-glow-toner/p/842092) 

 

 

 

## Good Glow Toner 



#### £6 



 

Designed to restore balance to your skin, this refreshing toner combines hyaluronic acid with pink pomelo extract. The result? Skin that’s soothed and nourished.

*Shop* [*here.*](https://www.superdrug.com/skin/face-skin-care/cleansers/face-toner/pop-good-glow-toner/p/842092)



  

 

 

 



 

 

 

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  [ ![](https://media.sheerluxe.com/fMEM0o1trZ8WJ4pN663hc3MjK2U=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F10%2Fbalancing-act.jpg?itok=6W3uovFS)

 

 ](https://www.superdrug.com/skin/face-skin-care/face-serums/pop-balancing-act-serum/p/842093) 

 

 

 

## Balancing Act Serum 



#### £8 



 

When your skin feels out of sync, reach for this lightweight serum. Infused with an omega complex and avocado oil, it hydrates, smooths and supports the natural barrier – with 95% of triallists agreeing their skin felt more conditioned afterwards.

*Shop* [*here.*](https://www.superdrug.com/skin/face-skin-care/face-serums/pop-balancing-act-serum/p/842093)



  

  [ ![](https://media.sheerluxe.com/7kw49NGw1UZco_5m70bS6VRpZag=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F10%2Fdewy-defence-moisturiser.jpg?itok=hd8deZyZ)

 

 ](https://www.superdrug.com/skin/moisturisers/day-creams/pop-dewy-defence-spf50-moisturiser/p/842094) 

 

 

 

## Dewy Defence Moisturiser SPF50 



#### £10 



 

Your daily dose of protection and glow, this SPF50 moisturiser defends against UVA and UVB rays, while ceramides strengthen the barrier and pink pomelo extract boosts hydration – all without leaving a white cast behind.

*Shop* [ *here.*](https://www.superdrug.com/skin/moisturisers/day-creams/pop-dewy-defence-spf50-moisturiser/p/842094)



  

 

 

 



 

 

 

## THE REVIEWS 



  

 

 

 “The Clean Slate Cleansing Balm has become my go-to – it melts everything off in seconds but still feels gentle. The packaging is just as fun as the formulas – definitely one for the shelfie.” - Lola  
 

 



 

 

 “All A Blur is such a clever moisturiser – it hydrates and gives me that soft-focus finish which makes my skin look instantly better. The best bit? Every product in the range comes in under £10 – offering serious value for money, particularly if you take advantage of the introductory offer, which gives you a third off!” – India  
 

 



 

 

 “Dewy Defence SPF50 is exactly what I want in a daily moisturiser – lightweight, glowy and no white cast in sight. I also love that the whole range is built around barrier-friendly ingredients – it feels thoughtful, as well as effective.” - Saroop  
 

 



 

 

 

 

*Shop now at* [SUPERDRUG.COM](https://www.superdrug.com/pop/b/415099)

 

 

 

 

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