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           ![A Stylist's Rules For Building Your Capsule Wardrobe](https://media.sheerluxe.com/tMFHwQmaMCEDhQRIN6zL7JbpOj4=/500x221/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F04%2Fsl-site-assets-130426-hero-georgina-downe-ul.png?itok=hnJS-K3_) 

  

 

 ![A Stylist's Rules For Building Your Capsule Wardrobe](https://media.sheerluxe.com/GwvioaFrqXQCfSIdh-pX_sTlZ8w=/400x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F04%2Fsl-site-assets-130426-thumb-georgina-downe-ul.png?itok=vRq9oVIW)

 

 

 



 

 [UltraLuxe](/ultraluxe)

 /  13 April 2026  

#  A Stylist's Rules For Building Your Capsule Wardrobe  


Georgina Downe is a rising star in fashion. After starting out as Dani Michelle’s assistant, she now styles high-profile clients including Pia Mance, Julianne Hough and Kelsey Merritt. Having honed her craft in LA, she approaches styling as both art and strategy – from elevated everyday looks to red-carpet moments. Here, she shares her rules for building a timeless wardrobe, including when to invest and how to refine your signature style.  


ByLucia Hawley

 

[ Save To My Favourites ](/user/login?destination=/markdownify/node/52003)

 

 

 

 

  Images: @GEORGINADOWNE 

 

 

 

All products on this page have been selected by our editorial team, however we may make commission on some products.

 

 

 

 [ ![](https://media.sheerluxe.com/4mREDWZgByzCh8mu515sEVsutBs=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F04%2Fgeorginadowne-1.jpg?itok=cIWPZV8b)

 

 ](https://www.instagram.com/georginadowne/) 

 @GeorginaDowne 

 



 

 

 

 

 

**Find your three words**. Tailored, modern and elevated is how I would explain my own sense of style. I feel like I have a very distinct personal style and this has come from a lifelong passion for clothes – every early memory is based around what I was wearing. I always knew I was going to work in the fashion industry and discovering that styling was a job (*The Rachel Zoe Project* was a personal awakening) only confirmed my calling.

**Styling is branding.** It’s creative but it’s also strategic, especially when you’re working with public figures. It’s about understanding marketing, and visual communication as much as it is about fabrics and fit. My goal is to make sure that impression is consistent with who the client truly is and what they are hoping to achieve.

**Treat trends like seasoning.** I think of them as something that layers on top of a solid foundation. I believe your wardrobe should be 90% investment pieces and 10% trend-driven items. That way, your style evolves naturally without ever feeling forced or disposable. I’ll introduce trends through a particular fabric, colour or accessory rather than reinventing my whole wardrobe. Going into spring/summer, for example, it’s all about fringe and tassel accessories – I love [Maison Magdalena](https://maisonmagdalena.com/).

**Build a foundation of quality essentials.** This is about creating a system that simplifies dressing without compromising on style. Start with great tailoring. My key pieces include tailored black suit trousers from brands like [Camilla and Marc](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=38323&murl=https%3A%2F%2Fuk.camillaandmarc.com%2Fproducts%2Fmackinley-slim-leg-pant-black) or [The Row](https://prf.hn/click/camref:1100l8te6/destination:https%3A%2F%2Fwww.farfetch.com%2Fuk%2Fshopping%2Fwomen%2Fthe-row-jesse-trousers-item-24377933.aspx), a timeless trench coat like this one from [Saint Laurent](https://www.jdoqocy.com/click-3836078-12150991?url=https%3A%2F%2Fwww.fwrd.com%2Fproduct-saint-laurent-belted-coat-in-kaki%2FSLAU-WO237%2F), and classic black boots. I’ve recommended these [Bottega boots](https://www.vestiairecollective.com/women-shoes/boots/bottega-veneta/lean/?product_id=62587899) to everyone because they’re so comfortable.

 

 [ ![](https://media.sheerluxe.com/28S87P1XLA5W2cFnWZcrRC_S7uw=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F04%2Fsl-130426-capsule-wardrobe-georgina-downe-small-landscape-5.jpg?itok=d2esol-Q)

 

 ](https://www.instagram.com/georginadowne/) 

 @GeorginaDowne 

 



 

 

 

 

 

 

**Elevate your basics.** The material and fit are what will make an outfit look more polished. When even your t-shirts and crew neck tops are well made, your most casual looks will read as sophisticated. I have this [Wardrobe.NYC knit](https://prf.hn/click/camref:1100l8te6/destination:https%3A%2F%2Fwww.farfetch.com%2Fuk%2Fshopping%2Fwomen%2Fwardrobenyc-crew-neck-wool-sweater-item-22688805.aspx) in multiple sizes to wear with different trousers and love the masculine feel of cotton basics from [Beare Park](https://www.bearepark.com/products/logo-long-sleeve-t-shirt-washed-black) and [TOTEME](https://www.tkqlhce.com/click-3836078-17097604?url=https%3A%2F%2Fint.toteme.com%2Fproducts%2Fclassic-long-sleeve-tee-white).

**Start with one hero piece.** I always anchor my outfit with one item and build around it. I typically pick the shoe first because the agenda will determine if I am in flats, boots or heels. The shoe then determines the length of the trousers, the fit of the trousers determines the top and the weather determines the jacket. It’s easier to make decisions when you narrow down your options by knowing which item is the common denominator. This same principle extends to packing for a trip; I'll style a few hero pieces in multiple ways. Ultimately, what gives you that truly effortless vibe is when you see people wearing and loving their clothes – both multiple times and in different ways.

**Identify your go-to brands.** I gravitate towards [TOTEME](https://www.tkqlhce.com/click-3836078-17097604?url=https%3A%2F%2Fint.toteme.com%2F%3Fcountry%3DGB%26curr%3DGBP%26loc%3DGB%26name%3DUnited%2BKingdom%26currency%3DGBP), [Saint Laurent](https://www.ysl.com/en-gb), [Camilla and Marc](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=38323&murl=https%3A%2F%2Fuk.camillaandmarc.com%2F), and [Beare Park](https://www.bearepark.com/) for seasonless pieces because they all have that sense of understated luxury. If I could only wear one brand of footwear, it would be Saint Laurent. For fine knits and cotton basics, I always start at TOTEME. Camilla and Marc strikes a good balance between timeless and trendy, and Beare Park puts a cool-girl spin on wardrobe staples – I have put everyone onto these [high-rise long jeans](https://www.bearepark.com/products/high-rise-long-jean-washed-blue).

**Invest for longevity and purpose.** I only invest when I know a piece will last. Last summer I had my eye on a Tom Ford dress but then found a very similar one in Zara. It was a piece I wanted to wear over swimwear and not be precious about, so the high-street option was best. For special occasions, investing in a timeless dress like this one from [Diana Milkanova](https://www.dianamilkanova.com/products/gaia-dress-in-white) can take the stress out of decision-making and is worth it if you re-wear it.

 

 

 

 [ ![](https://media.sheerluxe.com/rTAlRCAXcIXseHF3kT43sDlVP_Y=/1920x0/smart/filters:no_upscale()/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F04%2Fsl-130426-capsule-wardrobe-georgina-downe-full-bleed-1.jpg?itok=bz_N7nVG)

 

 ](https://www.instagram.com/georginadowne/) 

 @GeorginaDowne 

 



 

 

 

 

 

 

**Don’t overlook pre-owned.** Platforms like [Vestiaire Collective](https://www.vestiairecollective.com/) are a great resource for finding affordable designer options. I found the gorgeous Roberto Cavalli dress Pia Mance wore for her vow renewal there. Some of my recent purchases include this [The Row purse](https://www.vestiairecollective.com/women-accessories/purses-wallets-cases/the-row/green-leather-the-row-purse-55581680.shtml) and this [Hugo Boss biker jacket](https://www.vestiairecollective.com/women-clothing/biker-jackets/hugo-boss/black-leather-hugo-boss-biker-jacket-61818202.shtml). A well-made shoe will last you a lifetime and buying them second-hand is a great way to build a quality collection.

**Curate your signature jewellery.** Think personal and old-school: simple diamonds, white gold, classic studs. Like a signature scent, these are the final touches to your look. If you invest in only one piece, make it diamond studs. They are the anchor of every “quiet luxury” look – understated, timeless, and chic. In a world where celebrities loan jewellery and influencers are gifted, I love noticing when someone is wearing the same earrings from their personal collection with their jeans during the day and dresses at night. Try [Spinelli Kilcollin](https://harrods.prf.hn/click/camref:1100l5D4tv/destination:https%3A%2F%2Fwww.harrods.com%2Fen-gb%2Fp%2Fspinelli-kilcollin-mixed-gold-and-diamond-halley-ring-000000000007600716), [Heinrich Freeman](https://heinrichfreeman.com/products/round-diamond-studs) and the Real Fine collection from [Heaven Mayhem](https://heavenmayhem.com/).

**Stick to a neutral palette.** It’s the simplest secret to building a wardrobe where everything works together. When your basics are black, white, grey and beige, you can get dressed in the dark and still look put-together. It also means that when you do wear a pop of colour, like a bright bag or a great pair of shoes, it actually makes a statement.

**Find your style muses**. Style is a conversation and it helps to know who inspires you. I’ve always loved watching Jennifer Lawrence’s fashion evolution, and her wearing [Phoebe Philo](https://www.phoebephilo.com/) on the red carpet was iconic. For me, Lara Worthington is the ultimate cool girl with an androgynous edge, while Miley Cyrus and [Alaïa](https://www.maison-alaia.com/en-gb) [ ](https://www.maison-alaia.com/en-gb)are a match made in heaven. Seeing her with the Alaïa click bag was the very reason I bought it in [the large size](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=35663&murl=https%3A%2F%2Fwww.mytheresa.com%2Fgb%2Fen%2Fwomen%2Falaia-curve-east-west-large-leather-shoulder-bag-black-p01016769). Following people whose style you admire isn’t about copying them; it's about identifying what you’re drawn to and using that inspiration to refine your own look.

**Refine your style through discovery**. Your personal style is an evolution, not an overnight decision. The best way to find what truly works for you is through trial and error. Treat the dressing room as a creative space and try on silhouettes you’ve never considered before – you might be surprised by what you love. Pay attention to the colours and shapes that don't just look good but feel good. The goal is to develop your own go-to formulas for outfits that suit your body and give you an unshakable sense of confidence the moment you put them on.

*Follow* [@GEORGINADOWNE](https://www.instagram.com/georginadowne/)

 

 [ ![](https://media.sheerluxe.com/nk1i-D_Y73c1psoz_n-PZiL9EKg=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F04%2Fsl-130426-capsule-wardrobe-georgina-downe-small-landscape-1.jpg?itok=HpOtFlmH)

 

 ](https://www.instagram.com/georginadowne/) 

 @GeorginaDowne 

 



 

 

 

 

 

 [ ![](https://media.sheerluxe.com/Mc8ZQyr5arqMvzJDyhB6EA9yh4s=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F04%2Fgeorginadowne_0.jpg?itok=7dMlQlhn)

 

 ](https://www.instagram.com/georginadowne/) 

 @GeorginaDowne 

 



 

 

 

 

 

 

 

---

 

## SHOP THE EDIT 



 

 

 

 ![Gaia Dress from Diana Milkanova](https://media.sheerluxe.com/uRtvoDVWZmIvLFfAuzV8L3_K4Us=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F04%2Fdiana-milkanova-gaia-dress-in-white.jpg?itok=LkQ4AKJP)

 

 

 

[#### Gaia Dress](https://www.dianamilkanova.com/products/gaia-dress-in-white)

##### Diana Milkanova



£310

 

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 ![Whisp Earrings from Heaven Mayhem](https://media.sheerluxe.com/6nK334S1amWQj_uw2npkJNyjHA0=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F04%2Fheaven-mayhem-whisp-earrings.jpg?itok=1j5ZhN56)

 

 

 

[#### Whisp Earrings](https://heavenmayhem.com/products/whisp-earrings?variant=46769351721138)

##### Heaven Mayhem



£267

 

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 ![High-Rise Long Jeans from Beare Park](https://media.sheerluxe.com/_ZVf5YNjU8HnRGj7Dm5rMVvPcdI=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F04%2Fbeare-park-high-rise-long-jean_0.jpg?itok=A4Yre3qQ)

 

 

 

[#### High-Rise Long Jeans](https://www.bearepark.com/products/high-rise-long-jean-washed-blue)

##### Beare Park



£363

 

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 ![Belted Coat from Saint Laurent](https://media.sheerluxe.com/PVaYVAWgWZ84ZkK9SYkPkB1Ul1E=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F04%2Fsaint-laurent-belted-coat_0.jpg?itok=GNmvQPdn)

 

 

 

[#### Belted Coat](https://www.jdoqocy.com/click-3836078-12150991?url=https%3A%2F%2Fwww.fwrd.com%2Fproduct-saint-laurent-belted-coat-in-kaki%2FSLAU-WO237%2F)

##### Saint Laurent



£5,977

 

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 ![Cecilia Leather Pumps from Khaite](https://media.sheerluxe.com/mGa1jgRJe0tlvcyG_Pdd6KeQiA0=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F04%2Fkhaite-cecilia-leather-pumps.jpg?itok=IkwFZVRL)

 

 

 

[#### Cecilia Leather Pumps](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=35663&murl=https%3A%2F%2Fwww.mytheresa.com%2Fgb%2Fen%2Fwomen%2Fkhaite-cecilia-leather-pumps-black-p01138888)

##### Khaite



£850

 

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 ![Le Click Large Leather Shoulder Bag from Alaïa](https://media.sheerluxe.com/b4TVf-by33OSuVUZSirknq6cFog=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F04%2Falaia-le-click-large-leather-shoulder-bag.jpg?itok=IShm8qTA)

 

 

 

[#### Le Click Large Leather Shoulder Bag](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=35663&murl=https%3A%2F%2Fwww.mytheresa.com%2Fgb%2Fen%2Fwomen%2Falaia-curve-east-west-large-leather-shoulder-bag-black-p01016769)

##### Alaïa



£2,850

 

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 ![Mackinley Slim Leg Pants from Camilla & Marc](https://media.sheerluxe.com/s613kTGUlLtYQGr66m5HzyRry-c=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F04%2Fcamilla-marc-satin-mackinley-suit-trousers.jpg?itok=2DOkYdJG)

 

 

 

[#### Mackinley Slim Leg Pants](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=38323&murl=https%3A%2F%2Fuk.camillaandmarc.com%2Fproducts%2Fmackinley-slim-leg-pant-black)

##### Camilla &amp; Marc



£320

 

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 ![Jesse Trousers from The Row](https://media.sheerluxe.com/FYcjmNQZPClIr5j5Xd7kZ9v5KcI=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F04%2Fthe-row-jesse-trousers.jpg?itok=klXF22XF)

 

 

 

[#### Jesse Trousers](https://prf.hn/click/camref:1100l8te6/destination:https%3A%2F%2Fwww.farfetch.com%2Fuk%2Fshopping%2Fwomen%2Fthe-row-jesse-trousers-item-24377933.aspx)

##### The Row



£692 *(were £1,437)*

 

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 ![Classic Long-Sleeve Tee from TOTEME](https://media.sheerluxe.com/yb_nptx3n4EUdDjQITVdroArq54=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F04%2Ftoteme-classic-long-sleeve-tee-white.jpg?itok=dTa9txr1)

 

 

 

[#### Classic Long-Sleeve Tee](https://www.tkqlhce.com/click-3836078-17097604?url=https%3A%2F%2Fint.toteme.com%2Fproducts%2Fclassic-long-sleeve-tee-white)

##### TOTEME



£200

 

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 ![Mixed Gold & Diamond Halley Ring from Spinelli Kilcollin](https://media.sheerluxe.com/2f7qaGb2gsuz8edTx-hODK5357M=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F04%2Fspinelli-kilcollin-mixed-gold-diamond-halley-ring.jpg?itok=YOGvi8ql)

 

 

 

[#### Mixed Gold &amp; Diamond Halley Ring](https://harrods.prf.hn/click/camref:1100l5D4tv/destination:https%3A%2F%2Fwww.harrods.com%2Fen-gb%2Fp%2Fspinelli-kilcollin-mixed-gold-and-diamond-halley-ring-000000000007600716)

##### Spinelli Kilcollin



£13,600

 

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 ![Faux Leather Double Breasted Long Coat from Khy](https://media.sheerluxe.com/zU2Kk3dJsj_5yuB0DxR00ekDwuE=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F04%2Fkhy-wardrobe-faux-leather-double-breasted-long-coat.jpg?itok=Em1LRtbb)

 

 

 

[#### Faux Leather Double Breasted Long Coat](https://www.khy.com/products/faux-leather-double-breasted-long-coat-black)

##### Khy



$299 *(was $498)*

 

[ Flag this item ](/user/login?destination=/markdownify/node/52003 "Add product to my favourites")

 

 

 

 



 

 

 

 ![Brisa Scarf from Maison Magdalena](https://media.sheerluxe.com/MRhmSBZEcM-pthN80oKY1Vzzi_o=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F04%2Fmaison-magdalena-brisa-scarf-burgundy.jpg?itok=wtBB8PEz)

 

 

 

[#### Brisa Scarf](https://maisonmagdalena.com/products/brisa-scarf-holiday-edition)

##### Maison Magdalena



€246

 

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 ![Munich Diamond Studs from Heinrich Freeman](https://media.sheerluxe.com/TVzRcG6ZWwiYwXrlgml4SzH8x-A=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F04%2Fheinrich-freeman-munich-diamond-studs.jpg?itok=jyWHVYul)

 

 

 

[#### Munich Diamond Studs](https://heinrichfreeman.com/products/round-diamond-studs?variant=52037175410962)

##### Heinrich Freeman



£828

 

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 ![Lean Leather Western Boots from Bottega Veneta](https://media.sheerluxe.com/cVMFAXV-kdr0egea3uXRNFg3cFY=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F04%2Fvestiaire-bottega-veneta-lean-leather-western-boots.jpg?itok=l_CfeUst)

 

 

 

[#### Lean Leather Western Boots](https://www.vestiairecollective.com/women-shoes/boots/bottega-veneta/lean/?product_id=62587899)

##### Bottega Veneta



£800 *(were £850)*

 

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 ![Crew-Neck Wool Sweater from Wardrobe.NYC](https://media.sheerluxe.com/IcIK5MZGTBVZwADwouJRpMFAPjA=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F04%2Fwardrobenyc-long-sleeved-crewneck-jumper.jpg?itok=fyJd_cme)

 

 

 

[#### Crew-Neck Wool Sweater](https://prf.hn/click/camref:1100l8te6/destination:https%3A%2F%2Fwww.farfetch.com%2Fuk%2Fshopping%2Fwomen%2Fwardrobenyc-crew-neck-wool-sweater-item-22688805.aspx)

##### Wardrobe.NYC



£221 *(was £451)*

 

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 ![Pressed-Crease Straight-Leg Trousers from Philosophy Di Lorenzo Serafini](https://media.sheerluxe.com/6M5wvog4kdO-0TQSPp4EYOWOIZQ=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F04%2Fphilosophy-di-lorenzo-serafini-pressed-crease-straight-leg-trousers.jpg?itok=mPpv9RY6)

 

 

 

[#### Pressed-Crease Straight-Leg Trousers](https://prf.hn/click/camref:1100l8te6/destination:https%3A%2F%2Fwww.farfetch.com%2Fuk%2Fshopping%2Fwomen%2Fphilosophy-di-lorenzo-serafini-pressed-crease-straight-leg-trousers-item-20856521.aspx)

##### Philosophy Di Lorenzo Serafini



£144 *(were £345)*

 

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 ![Crew Neck Long Sleeve T-Shirt from Beare Park](https://media.sheerluxe.com/nupyq3sD0-fFY3jSv2A6PM-D3m8=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F04%2Fbeare-park-crew-neck-long-sleeve-t-shirt.jpg?itok=hzaUPfuc)

 

 

 

[#### Crew Neck Long Sleeve T-Shirt](https://www.bearepark.com/products/logo-long-sleeve-t-shirt-washed-black)

##### Beare Park



£99

 

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 ![Seri Coat from Camilla & Marc](https://media.sheerluxe.com/Ymxiao053Iecvdt4kdW03J_7_ts=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F04%2Fcamilla-marc-seri-coat.jpg?itok=mvgm6xG1)

 

 

 

[#### Seri Coat](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=38323&murl=https%3A%2F%2Fuk.camillaandmarc.com%2Fproducts%2Fseri-coat-stone-marle)

##### Camilla &amp; Marc



£880

 

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