Breadcrumbs ![This British Brand Knows The Secret To Effortless Style](https://media.sheerluxe.com/Xapegz57vHCJVLyP_Nk3_p03pJg=/500x221/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F04%2Femello-hero.jpg) ![This British Brand Knows The Secret To Effortless Style](https://media.sheerluxe.com/oJ9-3Eb3bjaHMrBMPfzOh68fMKs=/400x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F04%2Femello-mobile-thumb.jpg) [Shopping](/fashion/shopping) / 28 April 2026 # This British Brand Knows The Secret To Effortless Style Less is more, and Emello knows it. Founded by Victoria Price, the London label has built a contemporary uniform for busy, stylish women – one that removes the guesswork from getting dressed without compromising on style. Here's why it deserves a place in your wardrobe… [ Save To My Favourites ](/user/login?destination=/markdownify/node/52175) Created in partnership with Emello ## ABOUT THE BRAND [Emello](https://emello.com/?utm_source=sheerluxe&utm_medium=referral&utm_campaign=launch&utm_content=homepage) was founded in 2025 by Victoria Price – a qualified accountant with over two decades of experience, who became one of the youngest people at the time to make Partner at Ernst & Young, aged just 32. After years balancing a high-pressure career, three children & the desire to look & feel her best, she saw a gap: clothing that truly meets the needs of modern women. Emello is the answer – a refined, grown-up label that simplifies your wardrobe without compromising style. ## THE INSPIRATION The Emello woman is busy, dynamic and unapologetically stylish – and the collection reflects that. In a grown-up palette of terracotta, navy and ivory, these are timeless, hard-working pieces designed to remove decision fatigue, ensuring you look polished and feel confident, whatever's on the agenda. [ ![](https://media.sheerluxe.com/ipiCdNfhXLbkUQ9WxduBYlFlnTo=/1920x0/smart/filters:no_upscale()/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F04%2Femello-extra.jpg) ](https://emello.com/?utm_source=sheerluxe&utm_medium=referral&utm_campaign=launch&utm_content=homepage) ## WHAT'S DIFFERENT [Emello](https://emello.com/?utm_source=sheerluxe&utm_medium=referral&utm_campaign=launch&utm_content=homepage) stands apart through its commitment to craft. Its Italian-made knitwear, produced in family-run factories with generations of expertise, is designed to transcend seasons. Made in small batches, these are considered, investment pieces – not trend-driven, but made to last and to earn their place in your wardrobe year after year. ## SHOP THE COLLECTION ![Tonal Ribbed Knit Tank Top](https://media.sheerluxe.com/9f6R8YiFyGJ6gLdySfL4VSFZ_Oo=/1920x0/smart/filters:no_upscale()/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F04%2Femello-1.jpg) [#### Tonal Ribbed Knit Tank Top](https://emello.com/products/tonal-ribbed-knit-tank-top-tops-red?utm_source=sheerluxe&utm_medium=editorial&utm_campaign=emello_launch&utm_content=tonal_ribbed_tank_red) £190 [ Flag this item ](/user/login?destination=/markdownify/node/52175 "Add product to my favourites") ![Ribbed Quarter Zip Sweater In Cotton Cashmere](https://media.sheerluxe.com/Tjy3lQvbQTIdBwyq_Th73Aalaqo=/1920x0/smart/filters:no_upscale()/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F04%2Femello-full-bleed-1.jpg) [#### Ribbed Quarter Zip Sweater In Cotton Cashmere](https://emello.com/products/ribbed-half-zip-sweater-tops-cream?utm_source=sheerluxe&utm_medium=editorial&utm_campaign=emello_launch&utm_content=ribbed_half_zip_cream) £380 [ Flag this item ](/user/login?destination=/markdownify/node/52175 "Add product to my favourites") ![Tonal Ribbed Knit Trousers](https://media.sheerluxe.com/W177st-iXD-lw6bI70f8XVkkdfU=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F04%2Ftonal-ribbed-knit-trousers.jpg) [#### Tonal Ribbed Knit Trousers](https://emello.com/products/tonal-ribbed-knit-trousers-bottoms-red-ss2026?utm_source=sheerluxe&utm_medium=editorial&utm_campaign=emello_launch&utm_content=tonal_ribbed_trouser_red) £350 [ Flag this item ](/user/login?destination=/markdownify/node/52175 "Add product to my favourites") ![Bouclé Wide Leg Trousers](https://media.sheerluxe.com/4a7MML2sNqK9Nsf4YgGoJiQ2cxc=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F04%2Fboucle-wide-leg-trousers-2_0.jpg) [#### Bouclé Wide Leg Trousers](https://emello.com/products/boucle-wide-leg-trousers-cream?utm_source=sheerluxe&utm_medium=editorial&utm_campaign=emello_launch&utm_content=boucle_wide_leg_cream) £320 [ Flag this item ](/user/login?destination=/markdownify/node/52175 "Add product to my favourites") ![Tonal Ribbed Knit Tank Top](https://media.sheerluxe.com/quVO1RmmBAjuDi5WjFDXLm-rsYc=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F04%2Ftonal-ribbed-knit-tank-top.jpg) [#### Tonal Ribbed Knit Tank Top](https://emello.com/products/tonal-ribbed-knit-tank-top-tops-white?utm_source=sheerluxe&utm_medium=editorial&utm_campaign=emello_launch&utm_content=tonal_ribbed_tank_white) £190 [ Flag this item ](/user/login?destination=/markdownify/node/52175 "Add product to my favourites") ![Quarter-Zip Funnel-Neck Sweatshirt](https://media.sheerluxe.com/M-GJxQlSoXUQpRtR4UBIAG1lBrI=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F04%2Fquarter-zip-funnel-neck-sweatshirt-navy.jpg) [#### Quarter-Zip Funnel-Neck Sweatshirt](https://emello.com/products/half-zip-funnel-neck-top-navy?utm_source=sheerluxe&utm_medium=editorial&utm_campaign=emello_launch&utm_content=half_zip_funnel_navy) £150 [ Flag this item ](/user/login?destination=/markdownify/node/52175 "Add product to my favourites") ![Double Waistband Knitted Trousers](https://media.sheerluxe.com/0XCKqcaLbAY4OXmDdjpgKvfBlw0=/1920x0/smart/filters:no_upscale()/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F04%2Femello-2.jpg) [#### Double Waistband Knitted Trousers](https://emello.com/products/double-waistband-knitted-trousers-navy?utm_source=sheerluxe&utm_medium=editorial&utm_campaign=emello_launch&utm_content=double_waistband_trouser_navy) £380 [ Flag this item ](/user/login?destination=/markdownify/node/52175 "Add product to my favourites") There's something quietly luxurious about a perfectly matched co-ord – COMFORTABLE ENOUGH TO LIVE IN, considered enough to wear anywhere. It will be one of the HARDEST WORKING staples in your wardrobe. ![Stripe Knit Wide Leg Trousers](https://media.sheerluxe.com/cKLqg6Ayp8-ai5OL8lfV_ByK2j4=/1920x0/smart/filters:no_upscale()/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F04%2Femello-full-bleed-2.jpg) [#### Stripe Knit Wide Leg Trousers](https://emello.com/products/stripe-knit-wide-leg-trousers-cream?utm_source=sheerluxe&utm_medium=editorial&utm_campaign=emello_launch&utm_content=stripe_wide_leg_cream) £350 [ Flag this item ](/user/login?destination=/markdownify/node/52175 "Add product to my favourites") ![Double-Layer Top](https://media.sheerluxe.com/TRKvyw_XBMG3HeODa-KWBo_ceRM=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F04%2Fdouble-layer-top-in-lyocell.jpeg) [#### Double-Layer Top](https://emello.com/products/double-layer-top-black?utm_source=sheerluxe&utm_medium=editorial&utm_campaign=emello_launch&utm_content=double_layer_top_black) £110 [ Flag this item ](/user/login?destination=/markdownify/node/52175 "Add product to my favourites") ![Ribbed Wide-Leg Trousers](https://media.sheerluxe.com/YqdcpBAVvFM49VFvwHgxU7BxYsE=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F04%2Fribbed-wide-leg-trouser-in-cotton-cashmere-1.jpg) [#### Ribbed Wide-Leg Trousers](https://emello.com/products/ribbed-wide-leg-trouser-bottoms-brown?utm_source=sheerluxe&utm_medium=editorial&utm_campaign=emello_launch&utm_content=ribbed_wide_leg_brown) £380 [ Flag this item ](/user/login?destination=/markdownify/node/52175 "Add product to my favourites") ![Sweatshirt With Debossing](https://media.sheerluxe.com/k5huhwyTClUpoGafL8mWeAvT-QQ=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F04%2Fsweatshirt-with-debossing-in-lyocell.jpeg) [#### Sweatshirt With Debossing](https://emello.com/products/sweatshirt-debossed-tops-cream?utm_source=sheerluxe&utm_medium=editorial&utm_campaign=emello_launch&utm_content=debossed_sweatshirt_cream) £170 [ Flag this item ](/user/login?destination=/markdownify/node/52175 "Add product to my favourites") ![Relaxed Straight Leg Trousers](https://media.sheerluxe.com/Uo-TOPsSbzP4bteZQRVyEaTFGo0=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F04%2Frelaxed-straight-leg-trousers.jpg) [#### Relaxed Straight Leg Trousers](https://emello.com/products/relaxed-straight-leg-trousers-red?utm_source=sheerluxe&utm_medium=editorial&utm_campaign=emello_launch&utm_content=relaxed_trouser_red) £150 [ Flag this item ](/user/login?destination=/markdownify/node/52175 "Add product to my favourites") ![Ribbed Pocket Tee](https://media.sheerluxe.com/yoJ1duZv7wTLdZ_9wNLyS-oSiNE=/1920x0/smart/filters:no_upscale()/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F04%2Femello-3.jpg) [#### Ribbed Pocket Tee](https://emello.com/products/ribbed-pocket-tee-tops-red?utm_source=sheerluxe&utm_medium=editorial&utm_campaign=emello_launch&utm_content=ribbed_pocket_tee_red) £100 [ Flag this item ](/user/login?destination=/markdownify/node/52175 "Add product to my favourites") ![Open Knit Polo Top](https://media.sheerluxe.com/OiSMmE6cYP6XP53ZGZCBrS-IWWg=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F04%2Femello-4.jpg) [#### Open Knit Polo Top](https://emello.com/products/open-knit-polo-top-cream?utm_source=sheerluxe&utm_medium=editorial&utm_campaign=emello_launch&utm_content=open_knit_polo_cream) £280 [ Flag this item ](/user/login?destination=/markdownify/node/52175 "Add product to my favourites") ![Open Knit Trousers](https://media.sheerluxe.com/s_KB7BtpWhWFRXYbPEsnryF71qw=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F04%2Femello-5.jpg) [#### Open Knit Trousers](https://emello.com/products/open-knit-trousers-bottoms-cream-ss2026?utm_source=sheerluxe&utm_medium=editorial&utm_campaign=emello_launch&utm_content=open_knit_trouser_cream) £300 [ Flag this item ](/user/login?destination=/markdownify/node/52175 "Add product to my favourites") ![Supima Cotton Pocket Tee](https://media.sheerluxe.com/ghn97miRGuEi5FCZA0pPiL27U-k=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F04%2Fsupima-cotton-pocket-tee.jpg) [#### Supima Cotton Pocket Tee](https://emello.com/products/supima-cotton-pocket-tee-tops-white?utm_source=sheerluxe&utm_medium=editorial&utm_campaign=emello_launch&utm_content=supima_tee_white) £100 [ Flag this item ](/user/login?destination=/markdownify/node/52175 "Add product to my favourites") ![Structured Layered Vest](https://media.sheerluxe.com/95zpY3gXTB-MCkL8ulgXtTLys5I=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F04%2Fstructured-layered-vest.jpg) [#### Structured Layered Vest](https://emello.com/products/vest-layered-top-fig?utm_source=sheerluxe&utm_medium=editorial&utm_campaign=emello_launch&utm_content=vest_layered_fig) £140 [ Flag this item ](/user/login?destination=/markdownify/node/52175 "Add product to my favourites") ![Relaxed Straight Leg Trousers](https://media.sheerluxe.com/x1MSCMqlnDo916z7boHr4ZzD8Us=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F04%2Femello-relaxed-straight-leg-trousers-em2-resized.jpg) [#### Relaxed Straight Leg Trousers](https://emello.com/products/relaxed-straight-leg-trousers-cream?utm_source=sheerluxe&utm_medium=editorial&utm_campaign=emello_launch&utm_content=relaxed_trouser_cream) £150 [ Flag this item ](/user/login?destination=/markdownify/node/52175 "Add product to my favourites") ![ Quarter-Zip Funnel-Neck Sweatshirt](https://media.sheerluxe.com/ViuloAnIhBNrD4C4XQOfENPKxTQ=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F04%2Fquarter-zip-funnel-neck-sweatshirt.jpg) [#### Quarter-Zip Funnel-Neck Sweatshirt](https://emello.com/products/half-zip-funnel-neck-top-red?utm_source=sheerluxe&utm_medium=editorial&utm_campaign=emello_launch&utm_content=half_zip_funnel_red) £150 [ Flag this item ](/user/login?destination=/markdownify/node/52175 "Add product to my favourites") *Shop the collection at* [EMELLO.COM](https://emello.com/?utm_source=sheerluxe&utm_medium=referral&utm_campaign=launch&utm_content=homepage) ## *more from* ### Fashion [View All Fashion](/fashion) ![The 7 Lingerie Pieces To Shop Now](https://media.sheerluxe.com/eFAxYeIqZYzeRaBVtIJePvYl20c=/200x267/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F04%2Fnew-hero-ms-portraits.jpg) [Fashion](/gold/fashion)/ 20 April 2026 [## The 7 Lingerie Pieces To Shop Now ](/fashion/the-7-lingerie-pieces-to-shop-now) ![39 Stylish Statement Blouses](https://media.sheerluxe.com/GHhSf1nwUFsgHQpevhNtRSyGgpA=/200x267/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F04%2Fsl-200426-gold-site-assets-blouses-thumb-1.png) [Fashion](/gold/fashion)/ 20 April 2026 [## 39 Stylish Statement Blouses ](/fashion/39-stylish-statement-blouses) ![Everything New In The Fashion World Right Now ](https://media.sheerluxe.com/auh7HY2KeP_8UodBnt9EoWXyRiw=/200x267/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F04%2Fsl-site-assets-070426-thumb-hero-fashion-news.jpg) [Fashion](/fashion) / 07 April 2026 [## Everything New In The Fashion World Right Now ](/fashion/everything-new-in-the-fashion-world-right-now) ![3 Brands To Shop For Easy Summer Dressing](https://media.sheerluxe.com/pBDIYR1mHZBXLslqwWtHUi_SsAg=/200x267/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F04%2Fsl-site-assets-020426-thumb-3-cool-brands-2.jpg) [Fashion](/fashion) / 02 April 2026 [## 3 Brands To Shop For Easy Summer Dressing ](/fashion/3-brands-to-shop-for-easy-summer-dressing) ![5 Spring Colours Nana Can’t Wait To Wear](https://media.sheerluxe.com/C41zAacEBTn7XJXgQ6egmB_43NE=/200x267/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F03%2Fsl-site-assets-190326-thumb-5-spring-colour-trends-i-cant-wait-to-wear-nana-column-2.jpg) [Fashion](/fashion) / 19 March 2026 [## 5 Spring Colours Nana Can’t Wait To Wear ](/fashion/5-spring-colours-nana-cant-wait-to-wear) ![The SheerLuxe Oscars All-Nighter](https://media.sheerluxe.com/EE-LLxOxJjsR2ksOjkgCBf4uDyw=/200x267/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F03%2Fsl-site-assets-160326-thumb-oscars-3.png) [Fashion](/fashion) / 16 March 2026 [## The SheerLuxe Oscars All-Nighter ](/fashion/the-sheerluxe-oscars-all-nighter) ![What’s New In Fashion Right Now ](https://media.sheerluxe.com/_Gj4SVZlKJovjmo2gbO0olcRSU0=/200x267/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F03%2Ffashion-news-portrait_0.jpg) [Fashion](/fashion) / 09 March 2026 [## What’s New In Fashion Right Now ](/fashion/whats-new-in-fashion-right-now-7) ![Tibi Founder Amy Smilovic Talks The Business Of Fashion, Guiding Principles & More](https://media.sheerluxe.com/p0j95xkpIXpZtJPXyy7ksWVS96g=/200x267/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F03%2Fsl-site-assets-050326-thumb-almost-reckless-tibi-founder-business-ed-2-1.jpg) [The Business Edition](/the-business-edition)/ 05 March 2026 [## Tibi Founder Amy Smilovic Talks The Business Of Fashion, Guiding Principles & More ](/fashion/tibi-founder-amy-smilovic-talks-the-business-of-fashion-guiding-principles-more) ![The Round Up: Ballet Flats](https://media.sheerluxe.com/btAJonpzOf4KhKCSWsXDVnq_E-w=/200x267/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F04%2Fsl-site-assets-280426-thumb-ballet-flats.jpg) [Shopping](/fashion/shopping) / 28 April 2026 [## The Round Up: Ballet Flats ](/fashion/shopping/best-ballet-flats) ![The Colour Trend: Red](https://media.sheerluxe.com/FIU1DqMv1yzU5hicQQ8aD8u5Rrc=/200x267/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F04%2Fsl-site-assets-270426-thumb-red.jpg) [Shopping](/fashion/shopping) / 27 April 2026 [## The Colour Trend: Red ](/fashion/shopping/red-clothing) ![The Community Edit: Gymwear](https://media.sheerluxe.com/r7Ys5gRbjmeDXm4Dl7Ch13SGZ9o=/200x267/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F04%2Fsl-site-assets-270426-thumb-community.jpg) [Shopping](/fashion/shopping) / 27 April 2026 [## The Community Edit: Gymwear ](/fashion/shopping/summer-gym-clothes) ![5 Cool Outfits & The Daily Accessory That Works With All Of Them](https://media.sheerluxe.com/82nUbhoRj6AgPUIXMy457qCPd8s=/200x267/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F03%2Fnew-starbucks-11003-hero.png) [Shopping](/fashion/shopping) / 23 April 2026 [## 5 Cool Outfits & The Daily Accessory That Works With All Of Them ](/fashion/shopping/5-cool-outfits-the-daily-accessory-that-works-with-all-of-them) Share This Story [Facebook ](https://www.facebook.com/sharer/sharer.php?display=popup&redirect_uri=http%3A%2F%2Fwww.facebook.com&u=https%3A%2F%2Fsheerluxe.com%2Ffashion%2Fshopping%2Fthis-british-brand-knows-the-secret-to-effortless-style&t=This+British+Brand+Knows+The+Secret+To+Effortless+Style) [ Pinterest 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