Breadcrumbs ![How Rachael Wilde Built Bouf, Scaled A Viral Haircare Brand & Disrupted The Hair Loss Market](https://media.sheerluxe.com/JtdrKv-_vqyeK_cEiHSAIhty4Ws=/500x221/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F04%2Fsl-conversations-podcast-230426-how-rachael-wilde-built-bouf-hero.jpg?itok=IT1aZglW) [Podcast](/podcast-3) / 23 April 2026 # How Rachael Wilde Built Bouf, Scaled A Viral Haircare Brand & Disrupted The Hair Loss Market In this episode of SheerLuxe Conversations, Sapna sits down with Rachael Wilde, co-founder of cult Australian acne brand The Breakout Hack and, most recently, Bouf haircare. Rachael shares the full story behind building two fast-growing beauty brands, from licensing breakthrough skincare technology to launching Bouf’s patented hair science just eight months ago. She opens up about what it really takes to turn innovation into a standout brand and why understanding your customer is everything. We also dive into her personal journey with acne and hair health, the ingredients she swears by and the common hair myths she’s keen to bust. Plus, Rachael takes us through her everyday routine, her favourite products from Bouf and the viral TikTok moment that helped scale her first brand. Watch on to hear insider advice, founder insights and plenty of honest, practical tips from one of the most exciting voices in beauty right now. [ Save To My Favourites ](/user/login?destination=/markdownify/node/52210) All products on this page have been selected by our editorial team, however we may make commission on some products. Remote video URL [Podcast](/podcast-3) / 23 April 2026 # How Rachael Wilde Built Bouf, Scaled A Viral Haircare Brand & Disrupted The Hair Loss Market In this episode of SheerLuxe Conversations, Sapna sits down with Rachael Wilde, co-founder of cult Australian acne brand The Breakout Hack and, most recently, Bouf haircare. Rachael shares the full story behind building two fast-growing beauty brands, from licensing breakthrough skincare technology to launching Bouf’s patented hair science just eight months ago. She opens up about what it really takes to turn innovation into a standout brand and why understanding your customer is everything. We also dive into her personal journey with acne and hair health, the ingredients she swears by and the common hair myths she’s keen to bust. Plus, Rachael takes us through her everyday routine, her favourite products from Bouf and the viral TikTok moment that helped scale her first brand. Watch on to hear insider advice, founder insights and plenty of honest, practical tips from one of the most exciting voices in beauty right now. [ Save To My Favourites ](/user/login?destination=/markdownify/node/52210) ## *more from* ### Podcast [View All Podcast](/podcast-3) ![Jake Paul’s Latest Fight, Date-Night Ideas & Best Men’s Hair Products](https://media.sheerluxe.com/sANyXFDpre05L8aaFC7im6Yrl94=/200x267/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F11%2Fjake-pauls-latest-fight-date-night-ideas-best-mens-hair-products-portrait.jpg?itok=9Vx2Ijjp) [Podcast](/podcast-3) / 28 November 2025 [## Jake Paul’s Latest Fight, Date-Night Ideas & Best Men’s Hair Products ](/podcast/jake-pauls-latest-fight-date-night-ideas-best-mens-hair-products) Share This Story [Facebook ](https://www.facebook.com/sharer/sharer.php?display=popup&redirect_uri=http%3A%2F%2Fwww.facebook.com&u=https%3A%2F%2Fsheerluxe.com%2Fpodcast%2Fhow-rachael-wilde-built-bouf-scaled-a-viral-haircare-brand-disrupted-the-hair-loss-market&t=How+Rachael+Wilde+Built+Bouf%2C+Scaled+A+Viral+Haircare+Brand+%26+Disrupted+The+Hair+Loss+Market) [ Pinterest ](https://www.pinterest.com/pin/create/button/?url=https%3A%2F%2Fsheerluxe.com%2Fpodcast%2Fhow-rachael-wilde-built-bouf-scaled-a-viral-haircare-brand-disrupted-the-hair-loss-market&description=How+Rachael+Wilde+Built+Bouf%2C+Scaled+A+Viral+Haircare+Brand+%26+Disrupted+The+Hair+Loss+Market&media=) [ E-mail ]() DISCLAIMER: We endeavour to always credit the correct original source of every image we use. If you think a credit may be incorrect, please contact us at . ## Fashion. Beauty. Culture. Life. Home ### Delivered to your inbox, daily [Subscribe](/signup)