Breadcrumbs ![New & Trending Beauty That’s Actually Worth The Hype](https://media.sheerluxe.com/zznIYanjNmyu_4lRtf77Tzua4SQ=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F05%2Fsl-site-assets-140526-hero-trending-beauty.png) ![New & Trending Beauty That’s Actually Worth The Hype](https://media.sheerluxe.com/YbiSclbwwZvKDSKsARRAqPChcIU=/400x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F05%2Fsl-site-assets-140526-hero-trending-beauty.png) Images: @Kosas; @SummerFridays [Beauty](/beauty) / 14 May 2026 # New & Trending Beauty That’s Actually Worth The Hype There’s no shortage of beauty recommendations on social media – but the key is to separate the genuinely good from the overhyped. Every so often, a product cuts through the noise for the right reasons, earning its place through impressive formulas and visible results. From skincare and make-up to haircare heroes, these are the products we think deserve your attention… ByJenn George / [ Save To My Favourites ](/user/login?destination=/markdownify/node/52479) Images: @Kosas; @SummerFridays All products on this page have been selected by our editorial team, however we may make commission on some products. [ ![](https://media.sheerluxe.com/OCa3B6Mfsa5SNdIroP3WQnY8eko=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F05%2Fsl-140526-trending-beauty-products-worth-the-hype-kosas-lip-pulse.jpg) ](https://www.awin1.com/cread.php?awinmid=59805&awinaffid=69421&ued=https%3A%2F%2Fwww.spacenk.com%2Fuk%2Fmakeup%2Flips%2Flip-gloss%2Flip-pulse-glassy-lip-plumper-MUK200063180.html) @Kosas ## Lip Pulse Glassy Lip Plumper #### £24 | Kosas Plumping lip products don’t always have the best reputation but this one genuinely lives up to the hype. The tingling sensation takes a few seconds to kick in but when it does, it feels effective rather than uncomfortable. The pay-off is subtly fuller-looking lips with plenty of hydration and a high-shine finish that feels cushiony and buttery, never sticky. *Available at* [SPACENK.COM](https://www.awin1.com/cread.php?awinmid=59805&awinaffid=69421&ued=https%3A%2F%2Fwww.spacenk.com%2Fuk%2Fmakeup%2Flips%2Flip-gloss%2Flip-pulse-glassy-lip-plumper-MUK200063180.html) [ ![](https://media.sheerluxe.com/X2p90gWqgLCcGafyb2FBM29SOUQ=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F05%2Fsl-140526-trending-beauty-products-worth-the-hype-charlotte-tilbury-airbrush-concealer.jpg) ](https://shop.charlottetilbury.com/or/camref:1011l4QSA/destination:https%3A%2F%2Fwww.charlottetilbury.com%2Fuk%2Fproduct%2Fairbrush-flawless-blur-concealer-7-5-medium) @CharlotteTilbury ## Airbrush Flawless Blur Concealer #### £31 | Charlotte Tilbury Launched earlier this year, this concealer is everywhere and once you try it, it’s easy to see why. Offering impressive coverage without ever feeling heavy, the formula manages to be long-wearing while still keeping skin looking fresh and hydrated. True to the Charlotte Tilbury Airbrush line, it also delivers that signature soft-focus finish that gives skin an almost filter-like effect. *Available at* [CHARLOTTETILBURY.COM](https://shop.charlottetilbury.com/or/camref:1011l4QSA/destination:https%3A%2F%2Fwww.charlottetilbury.com%2Fuk%2Fproduct%2Fairbrush-flawless-blur-concealer-7-5-medium) --- [ ![](https://media.sheerluxe.com/_bJ7QuArozDNUU4x23D__1hg8v4=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F05%2Fsl-140526-trending-beauty-products-worth-the-hype-phlur-honey-moon.jpg) ](https://www.awin1.com/cread.php?awinmid=59805&awinaffid=69421&ued=https%3A%2F%2Fwww.spacenk.com%2Fuk%2Ffragrance%2Fpersonal-fragrance%2Ffragrance%2Fhoney-moon-eau-de-parfum-UK200061315.html) @Phlur ## Honey Moon Eau De Parfum #### £99 | Phlur Phlur’s Vanilla Skin has already become one of social media’s most talked-about fragrances – but this latest launch could generate even more buzz. Warm, skin-like and impressively long-lasting, it balances soft sweetness with a richer, more sophisticated edge, making it an ideal choice for anyone who finds traditional vanilla scents a little overpowering. *Available at* [SPACENK.COM](https://www.awin1.com/cread.php?awinmid=59805&awinaffid=69421&ued=https%3A%2F%2Fwww.spacenk.com%2Fuk%2Ffragrance%2Fpersonal-fragrance%2Ffragrance%2Fhoney-moon-eau-de-parfum-UK200061315.html) --- [ ![](https://media.sheerluxe.com/5fcp4hD5cfGhREksxIXH6hLdYns=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F05%2Fsl-140526-trending-beauty-products-worth-the-hype-biodance-jelly-serum-mist.jpg) ](https://www.awin1.com/cread.php?awinmid=23223&awinaffid=69421&ued=https%3A%2F%2Fwww.stylevana.com%2Fen_GB%2Fbiodance-collagen-peptide-jelly-serum-mist-50ml107122.html) @Biodance_Official ## Collagen Peptide Jelly Serum Mist #### £13.90 | Biodance The K-beauty industry is always pushing boundaries – and yet, a jelly-to-mist formula still feels genuinely innovative. Transforming from a hydrogel texture into a fine, refreshing spray, it delivers intense hydration and instant radiance in just a couple of spritzes. Skin is left looking plumper, fresher and noticeably more radiant. *Available at* [STYLEVANA.COM](https://www.awin1.com/cread.php?awinmid=23223&awinaffid=69421&ued=https%3A%2F%2Fwww.stylevana.com%2Fen_GB%2Fbiodance-collagen-peptide-jelly-serum-mist-50ml107122.html) [ ![](https://media.sheerluxe.com/BVCrA2D5FOZrc0wkzCY9Vp_Ad4k=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F05%2Fsl-140526-trending-beauty-products-worth-the-hype-urban-decay-tube-job-mascara.jpg) ](https://www.awin1.com/cread.php?awinmid=2082&awinaffid=69421&ued=https%3A%2F%2Fwww.lookfantastic.com%2Fp%2Furban-decay-tube-job-tubing-mascara-various-shades%2F17684703%2F) @UrbanDecayCosmetics ## Tube Job Tubing Mascara #### £25 | Urban Decay Tubing mascaras are having a well-deserved moment. Wrapping each lash in water-resistant ‘tubes’ that stay put until removed with warm water (coming off in those oddly satisfying little clumps), they offer serious length and definition without smudging or flaking. This latest launch – which may well have the best beauty name we’ve heard in years – is a standout new addition to the category. *Available at* [LOOKFANTASTIC.COM](https://www.awin1.com/cread.php?awinmid=2082&awinaffid=69421&ued=https%3A%2F%2Fwww.lookfantastic.com%2Fp%2Furban-decay-tube-job-tubing-mascara-various-shades%2F17684703%2F) --- [ ![](https://media.sheerluxe.com/b0vBLbvgiuMGMC_0TOnjRMOc-6k=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F05%2Fsl-140526-trending-beauty-products-worth-the-hype-armani-power-of-you.jpg) ](https://www.awin1.com/cread.php?awinmid=2041&awinaffid=69421&ued=https%3A%2F%2Fwww.boots.com%2Farmani-power-of-you-50ml-10378347) @ArmaniBeauty ## Power Of You Eau De Parfum #### £79 | Emporio Armani While vanilla fragrances continue to dominate, fruity gourmands are quickly becoming the internet’s newest obsession. One scent leading the charge is this tropical blend, which has built a cult following thanks to its mix of juicy passionfruit, bright citrus and creamy frangipani, all grounded by the warmth of labdanum. Sweet, sunny and surprisingly sophisticated, it’s easy to see the appeal. *Available at* [BOOTS.COM](https://www.awin1.com/cread.php?awinmid=2041&awinaffid=69421&ued=https%3A%2F%2Fwww.boots.com%2Farmani-power-of-you-50ml-10378347) --- [ ![](https://media.sheerluxe.com/E1FMRO8K98CZgSA9nWueftbhMrw=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F05%2Fsl-140526-trending-beauty-products-worth-the-hype-summer-fridays-lip-tint.jpg) ](https://www.awin1.com/cread.php?awinmid=59805&awinaffid=69421&ued=https%3A%2F%2Fwww.spacenk.com%2Fuk%2Fmakeup%2Flips%2Flip-tint%2Fflushed-lip-stain-MUK200061245.html) @SummerFridays ## Flushed Lip Stain #### £22 | Summer Fridays So popular it’s constantly selling out, this is one to snap up the moment you see it back in stock. The lightweight, water-based formula delivers long-lasting colour without feeling dry or heavy, while the felt-tip applicator makes it easy to use as either a soft-focus liner or an all-over lip tint. The result is a blurred, just-bitten flush that lasts for hours. *Available at* [SPACENK.COM](https://www.awin1.com/cread.php?awinmid=59805&awinaffid=69421&ued=https%3A%2F%2Fwww.spacenk.com%2Fuk%2Fmakeup%2Flips%2Flip-tint%2Fflushed-lip-stain-MUK200061245.html) [ ![](https://media.sheerluxe.com/BbtcUHRDIYzcHJXS1h5RJnKvNyg=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F05%2Fsl-140526-trending-beauty-products-worth-the-hype-medicube-one-day-exosome-shot.jpg) ](https://www.awin1.com/cread.php?awinmid=2082&awinaffid=69421&ued=https%3A%2F%2Fwww.lookfantastic.com%2Fp%2Fmedicube-one-day-exosome-shot-pore-ampoule-7500-30ml%2F16858544%2F) ## One Day Exosome Shot Pore Ampoule 7500 #### £25 | Medicube Dubbed “liquid microneedling”, spicule serums – formulas containing microscopic needle-like structures designed to drive ingredients deeper into the skin – are quickly gaining traction online. This one combines the technology with another buzzy skincare ingredient, exosomes, to deliver fast-acting smoothing and radiance-boosting results. Just be warned: the tingling sensation is real, so it’s best introduced into your routine gradually. *Available at* [LOOKFANTASTIC.COM](https://www.awin1.com/cread.php?awinmid=2082&awinaffid=69421&ued=https%3A%2F%2Fwww.lookfantastic.com%2Fp%2Fmedicube-one-day-exosome-shot-pore-ampoule-7500-30ml%2F16858544%2F) *more from* Beauty [View All Beauty](/beauty) ![8 New Hero Buys Under £20](https://media.sheerluxe.com/l4uZo2-zcIynyvEMjVR24ZdBSYY=/200x267/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F04%2Fsl-site-assets-170426-thumb-hero-beauty-under-ps20.png) [Beauty](/beauty) / 17 April 2026 [## 8 New Hero Buys Under £20 ](/beauty/8-new-hero-buys-under-ps20) ![April’s Best New Beauty Buys](https://media.sheerluxe.com/mor4Z1v_G_VcMfK0zx8nrQVeMzQ=/200x267/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F04%2Fsl-site-assets-070426-thumb-hero-april-new-beauty.jpg) [Beauty](/beauty) / 07 April 2026 [## April’s Best New Beauty 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