Breadcrumbs ![What’s New In Watches & Jewellery ](https://media.sheerluxe.com/5_xWUg8ZfGbli8YOrIpM8hAGBUw=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F05%2Fsl-site-assets-210526-thumb-hero-watch-jewellery-news-to-come.jpg) ![What’s New In Watches & Jewellery ](https://media.sheerluxe.com/ZFYZEvqg5brAt-qoLQU2cb9GQFA=/400x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F05%2Fsl-site-assets-210526-thumb-hero-watch-jewellery-news-to-come.jpg) Images: CHANEL; Dior; Sarah Madeleine Bru [Shopping](/fashion/shopping) / 21 May 2026 # What’s New In Watches & Jewellery From storied maisons unveiling fresh icons to under-the-radar names bringing a new perspective to fine jewellery and watches, this season’s launches are all about modern collectability. The result is pieces that feel elevated, enduring and destined to become keepsakes… ByElaine Lloyd-Jones / [ Save To My Favourites ](/user/login?destination=/markdownify/node/52561) Images: CHANEL; Dior; Sarah Madeleine Bru All products on this page have been selected by our editorial team, however we may make commission on some products. [ ![](https://media.sheerluxe.com/qwkwfRlLCpl54IMSQTnto6JCIHo=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F05%2Fsl-210526-watch-jewellery-news-chanel-no-5-new-novelties.gif) ](https://www.chanel.com/gb/) Chanel ## The Fashion Favourite: ### Chanel ​​Chanel reinterprets its most iconic symbol – the number 5 – through a fine jewellery line that feels both modern and enduring. Bringing together necklaces, rings, earrings and bracelets, the collection expresses the house’s signature codes with a refined, contemporary touch. Crafted in yellow, beige and white gold, and accented with diamonds, each piece plays with light and contrast while staying true to Chanel’s distinctive, pared-back aesthetic. *Visit* [CHANEL.COM](https://www.chanel.com/gb/) ![Eternal N°5 Hoops](https://media.sheerluxe.com/QrrmJqqNZc_SOk9BInvKAV1rd7c=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F05%2Fjo20250410201rgb.jpg) [#### Eternal N°5 Hoops](https://www.chanel.com/gb/fine-jewellery/p/J13859/eternal-n5-hoops/) £13,400 [ Flag this item ](/user/login?destination=/markdownify/node/52561 "Add product to my favourites") ![Extrait De N°5 Earrings](https://media.sheerluxe.com/SedtLCjYkYO5gN6S80slJeq3OoE=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F05%2Fjo2025041026rgb.jpg) [#### Extrait De N°5 Earrings](https://www.chanel.com/gb/fine-jewellery/p/J13857/extrait-de-n5-earrings/) £5,450 [ Flag this item ](/user/login?destination=/markdownify/node/52561 "Add product to my favourites") ![Extrait De N°5 Necklace](https://media.sheerluxe.com/bl4aOnb7CtTC44AlQIGzcd3IUMU=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F05%2Fjo20250510431rgb_0.jpg) [#### Extrait De N°5 Necklace](https://www.chanel.com/gb/fine-jewellery/p/J13854/extrait-de-n5-necklace/) £4,450 [ Flag this item ](/user/login?destination=/markdownify/node/52561 "Add product to my favourites") ![Eternal N°5 Hoops](https://media.sheerluxe.com/C005bdy_txjXAMy5ppMApNTKXp0=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F05%2Fjo2025041020rgb.jpg) [#### Eternal N°5 Hoops](https://www.chanel.com/gb/fine-jewellery/p/J13862/eternal-n5-hoops/) £12,800 [ Flag this item ](/user/login?destination=/markdownify/node/52561 "Add product to my favourites") [ ![](https://media.sheerluxe.com/N8rEOvA8LEbvIO6slA7TgYDwXXQ=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F05%2Fsl-210526-watch-jewellery-news-the-watch-cartier.jpg) ](https://www.tissotwatches.com/en-gb/lp-tissot-srv.html) ## The Everyday Hero: ### Tissot In the premium mid-range space, Tissot is expanding its SRV collection with three new takes on the design, inspired by 1920s heritage and a modern sense of feminine confidence. Made for women who do things their own way, expect sleek rectangular cases and luminous mother-of-pearl dials, reworked in three finishes: stainless steel with a carnation gold PVD bezel, a bold full yellow gold PVD version, and a softer style pairing carnation gold with a cognac leather strap. Practical and polished, each watch features a quartz movement, an end-of-life indicator, and a quick-release strap system for easy switching. Effortless and versatile, the SRV is designed to transition from day to night with ease, no matter your schedule. *Visit* [TISSOT.COM](https://www.tissotwatches.com/en-gb/lp-tissot-srv.html) [ ![](https://media.sheerluxe.com/1DFJRuamde0j-BR-b4ajDSL4WOg=/1920x0/smart/filters:no_upscale()/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F05%2Fsl-210526-watch-jewellery-news-name-to-know-sarah-madeleine-bru.jpg) ](https://sarahmadeleinebru.com/) ## The Name To Know: ### Sarah Madeleine Bru One to watch, Sarah Madeleine Bru makes pieces that explore the connection between objects and the people who wear them. With a background in furniture design and ceramics, she brings a distinct perspective to form and material. Working closely with artisans in Paris and London, she refines these ideas into pieces that balance craftsmanship with a sense of spontaneity. Sustainability is also central to her practice, with a focus on recycled gold and silver, alongside responsibly sourced or repurposed gemstones. *Visit* [SARAHMADELEINEBRU.COM](https://sarahmadeleinebru.com/) ![Perle Des Jours Ring](https://media.sheerluxe.com/Hiy385JlHbSBQXjkU1pikq499Zo=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F05%2Fperlesdesjoursygold1080x.jpg) [#### Perle Des Jours Ring](https://sarahmadeleinebru.com/collections/rings/products/perle-des-jours-ring?variant=56184316133754) £12,900 [ Flag this item ](/user/login?destination=/markdownify/node/52561 "Add product to my favourites") ![Arum Small Earrings](https://media.sheerluxe.com/Mv3_AMpbTc-uocGb1jO3scdOpE4=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F05%2Farumearringsecumesmall1900x.jpg) [#### Arum Small Earrings](https://sarahmadeleinebru.com/collections/earring/products/arum-small-earrings-ocean-foam-diamonds) £4,370 [ Flag this item ](/user/login?destination=/markdownify/node/52561 "Add product to my favourites") ![Petite Aile Ring](https://media.sheerluxe.com/sTH2rn3pGwN7_HaI_vjprAJbAOU=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F05%2Fpetiteaileringecume051080x.jpg) [#### Petite Aile Ring](https://sarahmadeleinebru.com/collections/rings/products/petite-aile-ring-nude?variant=55345350705530) £3,985 [ Flag this item ](/user/login?destination=/markdownify/node/52561 "Add product to my favourites") ![La Vague Ring](https://media.sheerluxe.com/KxrwOpgjW71j3_xiNre_UFdJlsg=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F05%2Fsnapinstato683804560183988764881582612208552671604985803n.jpg) [#### La Vague Ring](https://sarahmadeleinebru.com/collections/lecume-edit-i-private-access/products/la-vague-ring-ocean-foam-diamonds) £4,200 [ Flag this item ](/user/login?destination=/markdownify/node/52561 "Add product to my favourites") ## The Classic Reinvented: ### Cartier With its flexible metal bracelet, hardstone dial and mechanical movement, the new Cartier Santos-Dumont Watch reworks Alberto Santos-Dumont’s signature dandyism through a more modern lens. First created in 1904 for the pioneering aviator, it remains defined by its Roman numerals, exposed screws, grooved crown and blue cabochon. This latest version introduces a yellow gold bracelet inspired by Cartier’s 1920s made-to-measure designs, crafted from ultra-fine link. Powered by a hand-wound movement, it’s a considered update of a true classic. *Visit* [CARTIER.COM](https://www.cartier.com/en-gb) ![Extra Large Steel & Yellow Gold Santos-Dumont Watch 46.6mm](https://media.sheerluxe.com/Rhew3iEQCfYK6O9FK-5robH-4_4=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F05%2Fcarcrw2sa0046t3014v3007b0008apoj-og-santos-dumont-lm.jpg) [#### Extra Large Steel & Yellow Gold Santos-Dumont Watch 46.6mm](https://harrods.prf.hn/click/camref:1100l5D4tv/destination:https%3A%2F%2Fwww.harrods.com%2Fen-gb%2Fp%2Fcartier-extra-large-steel-and-yellow-gold-santos-dumont-watch-466mm-000000000007816765) £8,900 [ Flag this item ](/user/login?destination=/markdownify/node/52561 "Add product to my favourites") ![Large 18K Yellow Gold Santos-Dumont Watch 43.5 mm](https://media.sheerluxe.com/eglivsjWneJJ5j2VIdgu2apHzOE=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F05%2Fcarcrwgsa0122t3014v3007b0008apoj-santos-dumont-lm-bracelet-metal_0.jpg) [#### Large 18K Yellow Gold Santos-Dumont Watch 43.5 mm](https://www.cartier.com/en-gb) [ Flag this item ](/user/login?destination=/markdownify/node/52561 "Add product to my favourites") [ ![](https://media.sheerluxe.com/AZU49jEFHh2E1FQGSmioyyIkdiA=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F05%2Fsl-210526-watch-jewellery-news-the-watch-cartier-2.jpg) ](https://www.cartier.com/en-gb) ## The Ambassador: ### Bvlgari Italian jewellery house Bvlgari has named Florence Pugh as its newest ambassador. Known for her daring red-carpet style and modern glamour, she’s a natural fit for the maison. Speaking on the partnership, she said: “Becoming a Bvlgari ambassador is about more than wearing extraordinary jewellery; it’s about being part of a legacy that celebrates fearless female artistry, where every creation tells a story. I’m honoured to partner with a Maison that allows me to express my individuality while embodying its spirit.” *Visit* [BULGARI.COM](https://www.bulgari.com/en-gb/) [ ![](https://media.sheerluxe.com/OMNVKPri_dhaa5IUQcW-3x1PaH8=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F05%2Fsl-210526-watch-jewellery-news-the-ambassador.jpg) ](https://www.bulgari.com/en-gb/) Bvlgari [ ![](https://media.sheerluxe.com/o7K5FbUVBBESMibDM-MFBqUx7tI=/1920x0/smart/filters:no_upscale()/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F05%2Fsl-210526-watch-jewellery-news-the-tribute-collection-bucherer.jpg) ](https://www.bucherer.com/uk/en) Advertisement Scroll to continue ## The Collection: ### Bucherer The new Diamond Twist collection builds on the house’s Classics line, bringing a softer, more fluid approach to everyday fine jewellery. Crafted in 18ct white and rose gold, the collection spans rings, earrings, bangles and necklaces, each defined by its gently twisted silhouette. A line of meticulously set diamonds follows the curve of each piece, creating a sense of movement that feels both subtle and considered. Pear, brilliant and occasional emerald-cut stones add variation and enhance the light play across the designs. *Visit* [BUCHERER.COM](https://www.bucherer.com/uk/en) [ ![](https://media.sheerluxe.com/JtJlcaqvxUY-csII02gPYZtV1Rg=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F05%2Fsl-210526-watch-jewellery-news-the-summer-drop-dior.jpg) ](https://www.dior.com/en_gb/fashion/womens-fashion/fashion-jewellery/jewellery) Chaumont Zaerpour ## The Summer Drop: ### Dior Dior has reimagined its signature La D de Dior watch with a new softness, introducing a trio of pastel-hued variations that feel both playful and poised. Since 2003, the style has embodied the house’s pared-back approach to elegance. Each new iteration pairs a sleek, single-colour strap in shades of pink, blue or yellow with a luminous mother-of-pearl dial, delicately detailed with the Dior logo for a subtle signature finish. Elevating the design further, the bezel and crown are fully pavé-set with diamonds. *Visit* [DIOR.COM](https://www.dior.com/en_gb/fashion/womens-fashion/fashion-jewellery/jewellery) [ ![](https://media.sheerluxe.com/j5MMh3Q-clkvTSKRdQ2Qwh87R_s=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F05%2Fsl-210526-watch-jewellery-news-the-new-everyday-addition-david-morris.jpg) ](https://davidmorris.com/) ## The Refined Staples: ### David Morris This summer sees the expansion of the Triolette by Cecily Morris collection with the introduction of pendants and stud earrings, bringing a fresh versatility to the signature line. Crafted in 18ct yellow gold, the new additions build on Triolette’s distinctive geometric language while offering new ways to wear and layer the pieces. For the first time, the collection’s recognisable motifs are translated into pendant form, sitting neatly at the neckline as an easy everyday option. The stud earrings, available to buy individually, lend themselves to a more personal approach to styling. The result is a considered evolution of the collection – refined, wearable and designed to be mixed and matched with ease. *Visit* [DAVIDMORRIS.COM](https://davidmorris.com/) [ ![](https://media.sheerluxe.com/Co9dSZoFix_b_VrTB7J0hjMEhz4=/1920x0/smart/filters:no_upscale()/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F05%2Fsl-210526-watch-jewellery-news-sophie-bille-brahe-new-ocean-collection-2.jpg) ](https://sophiebillebrahe.com/) ## The New Feminine: ### Sophie Bille Brahe Discover *L’Histoire d’Ocean*, the latest collection from Copenhagen jeweller Sophie Bille Brahe – a favourite of Alexa Chung and Dakota Johnson. Building on *Histoire d’Ensembles*, it reimagines signature designs, bringing together familiar forms in a way that feels fresh, fluid and effortlessly refined. As Sophie puts it: “For L’Histoire d’Ocean, I imagined my designs intertwined, taking on new forms and expressions – expanding and coming together as one.” *Visit* [SOPHIEBILLEBRAHE.COM](https://sophiebillebrahe.com/) ## The Modern Icon: ### Jessica McCormack British jeweller Jessica McCormack and muse Zoë Kravitz continue to cement their status as one of fashion’s most compelling creative pairings. From the diamond earrings Zoë wore to this year’s Met Gala to countless standout jewellery moments, McCormack’s modern-meets-timeless aesthetic has become her signature. Most recently, pieces from the designer’s Summer 2026 *Medallions* collection – bold gold pendants and long guard lapis necklaces made for day-to-night dressing – inspired Zoë’s latest Met look. *Visit* [JESSICAMCCORMACK.COM](https://www.jessicamccormack.com/) [ ![](https://media.sheerluxe.com/9MWBj-dWaED-OQpFmbnIUXG2h18=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F05%2Fsl-210526-watch-jewellery-news-the-moment.jpg) ](https://www.jessicamccormack.com/) Jessica McCormack ## The Collector’s Pieces: ### Boodles British jeweller Boodles has partnered with Historic Royal Palaces on a seriously high-end jewellery collection for 2026, inspired by the artistry, craftsmanship and hidden details of six iconic royal residences, including Hampton Court Palace and Kensington Palace. These aren’t everyday fine jewellery pieces – they feature rare gemstones, hundreds of hours of craftsmanship and exquisite designs. Building on Boodles’ 2024 collaboration with the National Gallery, the collection reimagines intricate murals, textiles and architectural details as contemporary statement pieces, with highlights including the Tudor Skyline collar and the Queen Anne’s Mural suite, both designed to bring a touch of Britain’s royal history into wearable form. *Visit* [BOODLES.COM](https://www.boodles.com/) [ ![](https://media.sheerluxe.com/uz0FsFj-Ll__4N2bAT-sIqGjr6I=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F05%2Fsl-210526-watch-jewellery-news-the-collectors-pieces-boodles.jpg) ](https://www.boodles.com/) *more from* Fashion [View All Fashion](/fashion) ![Where To Buy Lab-Grown Diamonds](https://media.sheerluxe.com/-rINUFhWX988KP4DKLiF5CQ0sOU=/200x267/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F05%2Fsl-site-assets-210526-thumb-lab-brands-to-know.jpg) [Fashion](/fashion) / 21 May 2026 [## Where To Buy Lab-Grown Diamonds 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Bags](https://media.sheerluxe.com/yQEXmyMBVU-eH-8eb53vIf5lmqE=/200x267/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F05%2Fsl-gold-180526-site-assets-bags-thumb.jpg) [Fashion](/gold/fashion)/ 18 May 2026 [## The Round Up: Summer Tote Bags ](/fashion/shopping/the-round-up-summer-tote-bags) Share This Story [Facebook ](https://www.facebook.com/sharer/sharer.php?display=popup&redirect_uri=http%3A%2F%2Fwww.facebook.com&u=https%3A%2F%2Fsheerluxe.com%2Ffashion%2Fshopping%2Fwhats-new-in-watches-jewellery&t=What%E2%80%99s+New+In+Watches+%26+Jewellery) [ Pinterest ](https://www.pinterest.com/pin/create/button/?url=https%3A%2F%2Fsheerluxe.com%2Ffashion%2Fshopping%2Fwhats-new-in-watches-jewellery&description=What%E2%80%99s+New+In+Watches+%26+Jewellery&media=) [ E-mail ]() DISCLAIMER: We endeavour to always credit the correct original source of every image we use. 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