Breadcrumbs ![The New Brand We'll Be Wearing All Summer ](https://media.sheerluxe.com/jfX7IE2a6BCoGTXHNvs8Z8tKBrc=/500x221/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F06%2Fnext-bhoem-hero.jpg) ![The New Brand We'll Be Wearing All Summer ](https://media.sheerluxe.com/WNBdRQDtvUjRbG0yhvElMiIz6aE=/400x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F06%2Fnext-bhoem-mobile-thumb.jpg) [High Street](/fashion/high-street) / 22 June 2026 # The New Brand We'll Be Wearing All Summer There's a new name making waves in the world of hot-weather dressing and we have a feeling it’ll be your next go-to. BHOĒM has just launched at NEXT, bringing relaxed silhouettes, considered craftsmanship and a colour palette lifted straight from a Mediterranean summer. Here’s our edit… [ Save To My Favourites ](/user/login?destination=/markdownify/node/52949) Created in partnership with BHOĒM AT NEXT X ![Stripes Fluid Balloon Trousers](https://media.sheerluxe.com/lbSYQzPqW-j50Jpzvm7b_jHdsow=/1920x0/smart/filters:no_upscale()/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F06%2Fnext-bhoem.jpg) [#### Stripes Fluid Balloon Trousers](https://tinyurl.com/5xc3ff24) £52 [ Flag this item ](/user/login?destination=/markdownify/node/52949 "Add product to my favourites") ![Lace Embellished Short Sleeve Top](https://media.sheerluxe.com/aWqxdh4AzK8rIkDgtdH4cP25XRQ=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F06%2Fnext-bhoem-1.jpg) [#### Lace Embellished Short Sleeve Top](https://tinyurl.com/yf4xwuzh) £39 [ Flag this item ](/user/login?destination=/markdownify/node/52949 "Add product to my favourites") ![Lace Details Strappy Maxi Dress](https://media.sheerluxe.com/pVYfUE5h8C-PYtzwigEEwYTN5jM=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F06%2Fnext-bhoem-3.jpg) [#### Lace Details Strappy Maxi Dress](https://tinyurl.com/mr2wcphp) £69 [ Flag this item ](/user/login?destination=/markdownify/node/52949 "Add product to my favourites") BHOĒM has NAILED THE ART of looking put-together without trying. It’s all about linen mini and maxi dresses in SUN-BAKED COLOURS and the kind of pieces that work just as well on a beach as they do at a long lunch. ![Romantic Short Sleeve Blouse](https://media.sheerluxe.com/ZsjpBTON3lDi9Dbl1lsRIwDm2fA=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F06%2Fbhoem-white-romantic-short-sleeve-blouse.jpg) [#### Romantic Short Sleeve Blouse](https://tinyurl.com/mr22wjz8) £42 [ Flag this item ](/user/login?destination=/markdownify/node/52949 "Add product to my favourites") ![Broderie Wide Leg Pull On Trousers](https://media.sheerluxe.com/ijJ48fa14AQu2msjnE22okZQi_Q=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F06%2Fbhoem-neutral-wide-leg-100-linen-trousers-with-tie-detail.jpg) [#### Broderie Wide Leg Pull On Trousers](https://www.next.co.uk/style/sv001512/v50579) £55 [ Flag this item ](/user/login?destination=/markdownify/node/52949 "Add product to my favourites") ![V-Neck Gathering Waist Poplin Midi Dress](https://media.sheerluxe.com/T-20TQQg4Kc3IS9IcjrdonRMLn0=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F06%2Fbhoem-pink-v-neck-gathering-waist-poplin-midi-dress.jpg) [#### V-Neck Gathering Waist Poplin Midi Dress](https://tinyurl.com/yckfxvzh) £59 [ Flag this item ](/user/login?destination=/markdownify/node/52949 "Add product to my favourites") ![Embroidered Romantic Mini Dress](https://media.sheerluxe.com/NU1wjH7mDhHf52baKgIH4u5xOQQ=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F06%2Fbhoem-white-embroidered-romantic-mini-dress.jpg) [#### Embroidered Romantic Mini Dress](https://tinyurl.com/yzrdtjef) £59 [ Flag this item ](/user/login?destination=/markdownify/node/52949 "Add product to my favourites") ![100% Linen Mini A Line Strap Dress](https://media.sheerluxe.com/ozH9_vC9YPBc83IL_gPBkqMsNAA=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F06%2Fnext-bhoem-5.jpg) [#### 100% Linen Mini A Line Strap Dress](https://tinyurl.com/348wdbzs) £55 [ Flag this item ](/user/login?destination=/markdownify/node/52949 "Add product to my favourites") ![Mini Dress With Ruched Bust](https://media.sheerluxe.com/vGORxI3Gl_2QLVinIhchl6zT78g=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F06%2Fnext-bhoem-6.jpg) [#### Mini Dress With Ruched Bust](https://tinyurl.com/5bcx7amk) £49 [ Flag this item ](/user/login?destination=/markdownify/node/52949 "Add product to my favourites") ![Multi Stripes Crochet Style Shorts With Scallop Detail](https://media.sheerluxe.com/4jFPdy9N_KbwzgVFH1VUybo4nV0=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F06%2Fnext-bhoem-4.jpg) [#### Multi Stripes Crochet Style Shorts With Scallop Detail](https://tinyurl.com/24fw36bm) £35 [ Flag this item ](/user/login?destination=/markdownify/node/52949 "Add product to my favourites") It's the details that set BHOĒM apart – DELICATE LACE TRIMS, broderie anglaise and crochet knits bring a sense of QUIET ROMANCE to even the simplest pieces, proving that CRAFTSMANSHIP doesn't have to come at a premium price tag. ![Crochet Style Midi Knit Dress](https://media.sheerluxe.com/XYpSSW_x4K0BjHu_g3B_npcXi4Y=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F06%2Fnext-bhoem-7.jpg) [#### Crochet Style Midi Knit Dress](https://tinyurl.com/2x7fxxc3) £69 [ Flag this item ](/user/login?destination=/markdownify/node/52949 "Add product to my favourites") ![100% Linen Mini A Line Strap Dress](https://media.sheerluxe.com/8Jor5RN0X2PuHpRGmRD0tIBRCsI=/1920x0/smart/filters:no_upscale()/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F06%2Fnext-bhoem-8.jpg) [#### 100% Linen Mini A Line Strap Dress](https://tinyurl.com/d2sbsewz) £55 [ Flag this item ](/user/login?destination=/markdownify/node/52949 "Add product to my favourites") ![V-Neck Gathering Waist Poplin Midi Dress](https://media.sheerluxe.com/y1hmfLKGY1xBNqeDyuvsep-gxec=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F06%2Fnext-bhoem-9.jpg) [#### V-Neck Gathering Waist Poplin Midi Dress](https://tinyurl.com/4t7mrx98) £59 [ Flag this item ](/user/login?destination=/markdownify/node/52949 "Add product to my favourites") ![Broderie Balloon Pull On Trousers](https://media.sheerluxe.com/NN-aIiZfgYAYxwKZD46rha-SVdI=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F06%2Fnext-bhoem-10.jpg) [#### Broderie Balloon Pull On Trousers](https://tinyurl.com/by6ce8dd) £49 [ Flag this item ](/user/login?destination=/markdownify/node/52949 "Add product to my favourites") ![Fluid Balloon Trousers With Scarf](https://media.sheerluxe.com/1fP5FjiqgkuYvt3wkgKkBPOY6Gg=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F06%2Fnext-bhoem-11.jpg) [#### Fluid Balloon Trousers With Scarf](https://tinyurl.com/ys7t59tb) £49 [ Flag this item ](/user/login?destination=/markdownify/node/52949 "Add product to my favourites") ![Romantic Broderie Lace Sleeveless Blouse](https://media.sheerluxe.com/qHIKhP5hgK6EzDuZ5vcFvqD4jf0=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F06%2Fbhoem-white-romantic-broderie-lace-sleeveless-blouse.jpg) [#### Romantic Broderie Lace Sleeveless Blouse](https://tinyurl.com/cyv6w5xv) £39 [ Flag this item ](/user/login?destination=/markdownify/node/52949 "Add product to my favourites") ![Broderie Wide Leg Pull On Trousers](https://media.sheerluxe.com/bus6lvbiKTVKxfZ3Q8SXfHk1Zpo=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F06%2Fbhoem-white-broderie-wide-leg-pull-on-trousers.jpg) [#### Broderie Wide Leg Pull On Trousers](https://www.next.co.uk/style/su969179/g66748) £55 [ Flag this item ](/user/login?destination=/markdownify/node/52949 "Add product to my favourites") ![Lace Details Strappy Maxi Dress](https://media.sheerluxe.com/XnA0s8hvT0zQd7dPQekYdVXotx4=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F06%2Fbhoem-cream-lace-details-strappy-maxi-dress.jpg) [#### Lace Details Strappy Maxi Dress](https://tinyurl.com/4cj5r2s6) £69 [ Flag this item ](/user/login?destination=/markdownify/node/52949 "Add product to my favourites") ![Lace Trim Scoop Neck Blouse](https://media.sheerluxe.com/sLHSPKjwJQkAkzZu5VoN2dkZVbo=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F06%2Fbhoem-ecru-lace-trim-scoop-neck-blouse.jpg) [#### Lace Trim Scoop Neck Blouse](https://tinyurl.com/35cjur99) £49 [ Flag this item ](/user/login?destination=/markdownify/node/52949 "Add product to my favourites") *Shop now at BHOĒM at* [NEXT.CO.UK](https://tinyurl.com/5ek4euhw) *more from* Fashion [View All Fashion](/fashion) ![8 Cool Brands A Fashion Insider Loves](https://media.sheerluxe.com/hu92F5WfeWZHPtPSUZSIc05-Be4=/200x267/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F06%2Fsl-site-assets-050626-thumb-claudia.jpg) [Fashion](/fashion) / 05 June 2026 [## 8 Cool Brands A Fashion Insider Loves ](/fashion/8-cool-brands-a-fashion-insider-loves) ![The Best White Heels For 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Street](/fashion/high-street) / 04 June 2026 [## 10 Hero Pieces On The High Street Right Now ](/fashion/high-street/10-hero-pieces-on-the-high-street-right-now) Share This Story [Facebook ](https://www.facebook.com/sharer/sharer.php?display=popup&redirect_uri=http%3A%2F%2Fwww.facebook.com&u=https%3A%2F%2Fsheerluxe.com%2Ffashion%2Fhigh-street%2Fthe-new-brand-well-be-wearing-all-summer&t=The+New+Brand+We%27ll+Be+Wearing+All+Summer) [ Pinterest ](https://www.pinterest.com/pin/create/button/?url=https%3A%2F%2Fsheerluxe.com%2Ffashion%2Fhigh-street%2Fthe-new-brand-well-be-wearing-all-summer&description=The+New+Brand+We%27ll+Be+Wearing+All+Summer&media=) [ E-mail ]() DISCLAIMER: We endeavour to always credit the correct original source of every image we use. 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