Breadcrumbs ![The New Brands 4 Tastemakers Think You Should Know About ](https://media.sheerluxe.com/zjBieIfup59Kj73Bv3uW1YwCT3I=/500x221/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F06%2Fhero-insiders-new-brands.jpg) ![The New Brands 4 Tastemakers Think You Should Know About ](https://media.sheerluxe.com/3kdDc5O43oPeT64e8knzEgbtWLs=/400x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F06%2Fthumb-insiders-new-brands.jpg) [Shopping](/fashion/shopping) / 26 June 2026 # The New Brands 4 Tastemakers Think You Should Know About The best brand discoveries rarely come from an algorithm but rather people with a great eye. Here, we asked our favourite tastemakers to share the under-the-radar names they've come across and what's currently topping their wish lists… [ Save To My Favourites ](/user/login?destination=/markdownify/node/53044) All products on this page have been selected by our editorial team, however we may make commission on some products. ![Brisk Shirt](https://media.sheerluxe.com/uizzEO5nOY3f9LZWeiohxyW2ZtI=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F06%2Fsl-260626-insiders-new-brand-discoveries-alex-frenken-2.jpg) [#### Brisk Shirt](https://www.frenkenfashion.com/products/brisk-shirt-ivory) €429 [ Flag this item ](/user/login?destination=/markdownify/node/53044 "Add product to my favourites") ## Alex Steinherr ### Contributing Editor ![](https://media.sheerluxe.com/SKL81VAblcVl6FTNdYzS888HboI=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F06%2Fsl260626-insider-brand-edit-alex.jpg) FRENKEN is one of those rare brands that makes clothes feel genuinely exciting again. It sits at the intersection of sharp menswear tailoring and modern femininity, creating pieces that feel both directional and incredibly wearable. I love the way it reimagines wardrobe staples with unexpected proportions and details, giving them a distinct point of view without sacrificing practicality. Every piece has that elusive quality of feeling fashion-forward yet timeless. *Visit* [FRANKENFASHION.COM](https://www.frenkenfashion.com/) *Follow* [@ALEXSTEINHERR](https://www.instagram.com/alexsteinherr/) ![Twist Two Colour Pants](https://media.sheerluxe.com/AKViSDV6xvyX-Txl0b0sYNgrUno=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F06%2Ffranken-twist-two-colour-pants.jpg) [#### Twist Two Colour Pants](https://www.frenkenfashion.com/products/twist-two-colour-pants-blue) €419 [ Flag this item ](/user/login?destination=/markdownify/node/53044 "Add product to my favourites") ![Cross Crushed Pants](https://media.sheerluxe.com/LotCiiH-tyo_eD32sLMFJ8I-lz4=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F06%2Ffranken-cross-crushed-pants.jpg) [#### Cross Crushed Pants](https://www.frenkenfashion.com/products/cross-crushed-pants-butter) €459 [ Flag this item ](/user/login?destination=/markdownify/node/53044 "Add product to my favourites") ![Cord Waisted Jacket](https://media.sheerluxe.com/iN0SRzE9f_xigu7Ndk-fXFoq5fg=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F06%2Ffranken-cord-waisted-jacket.jpg) [#### Cord Waisted Jacket](https://www.frenkenfashion.com/products/cord-waisted-jacket-navy) €598 [ Flag this item ](/user/login?destination=/markdownify/node/53044 "Add product to my favourites") ![Circle Cropped Blazer](https://media.sheerluxe.com/Girp2VwAJiszxYHKXRb2vA10ONA=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F06%2Ffranken-circle-cropped-blazer.jpg) [#### Circle Cropped Blazer](https://www.frenkenfashion.com/products/circle-cropped-blazer-black) €629 [ Flag this item ](/user/login?destination=/markdownify/node/53044 "Add product to my favourites") ![Snap Spagetti Strap Shirt](https://media.sheerluxe.com/fM1-EPC2lpWgzFya_mcaESzbTS0=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F06%2Ffranken-snap-spagetti-strap-shirt.jpg) [#### Snap Spagetti Strap Shirt](https://www.frenkenfashion.com/products/snap-spagetti-strap-shirt-light-blue) €398 [ Flag this item ](/user/login?destination=/markdownify/node/53044 "Add product to my favourites") ![Cutted Blazer](https://media.sheerluxe.com/_cSDyeqwgBNfgJIzPCDvIR04Az0=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F06%2Ffranken-cutted-blazer.jpg) [#### Cutted Blazer](https://www.frenkenfashion.com/products/cutted-blazer-ivory) €798 [ Flag this item ](/user/login?destination=/markdownify/node/53044 "Add product to my favourites") ## Felicity Bird ### Fashion Contributor ![](https://media.sheerluxe.com/QvXTLWn1WMcXNC56TObF8mu23PY=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F06%2Fsl260626-insider-brand-edit-felicity.jpg) I came across Gigi Burris while I was looking for an Ascot hat. With so many summer events coming up, it felt too good not to share. The pieces are really beautifully made and just a bit different from the usual occasion wear options. Some are super unique without tipping into OTT territory. I love how a hat can completely shift the feel of an outfit or even become the whole look. *Visit* [GIGIBURRIS.COM](https://gigiburris.com/) *Follow* [@FELICITYMBIRD](https://www.instagram.com/felicitymbird/) ![Coco Hat](https://media.sheerluxe.com/ZfwkW3YL63XuXGR0QhBG4vWuJlE=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F06%2Fgigi-coco-hat.jpg) [#### Coco Hat](https://gigiburris.com/products/coco-natural-1) £315 [ Flag this item ](/user/login?destination=/markdownify/node/53044 "Add product to my favourites") ![Harriet Hat](https://media.sheerluxe.com/iULG9V5bcmmsZcVOWTGxkTt5dzA=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F06%2Fgigi-harriet-hat.jpg) [#### Harriet Hat](https://gigiburris.com/products/harriet) £492 [ Flag this item ](/user/login?destination=/markdownify/node/53044 "Add product to my favourites") ![Maris Hat](https://media.sheerluxe.com/58LhHXBXbpkbUjizoRddj95W7Rg=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F06%2Fgigi-maris-hat-silver-peark.jpg) [#### Maris Hat](https://gigiburris.com/products/maris-silver-pearl) £461 [ Flag this item ](/user/login?destination=/markdownify/node/53044 "Add product to my favourites") ![Heloise Hat](https://media.sheerluxe.com/A8YtDuumIH_SARPvqlgY0ZLvN0M=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F06%2Fgigi-heloise-hat.jpg) [#### Heloise Hat](https://gigiburris.com/products/heloise-natural) £430 [ Flag this item ](/user/login?destination=/markdownify/node/53044 "Add product to my favourites") ![Walton Boater Hat](https://media.sheerluxe.com/KlzvfB46yrnkmNs5sKsTWPOXAhI=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F06%2Fgigi-walton-boater-hat.jpg) [#### Walton Boater Hat](https://gigiburris.com/products/walton-boater) £461 [ Flag this item ](/user/login?destination=/markdownify/node/53044 "Add product to my favourites") ![Katrina Hat](https://media.sheerluxe.com/7qnnWdyC-FspfN0_bXj-NniNpbI=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F06%2Fgigi-katrina-hat.jpg) [#### Katrina Hat](https://gigiburris.com/products/katrina-black) £392 [ Flag this item ](/user/login?destination=/markdownify/node/53044 "Add product to my favourites") ![Caliborne Hat](https://media.sheerluxe.com/1efPwt4yupeihfN8As7FaqrGFSU=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F06%2Fsl-260626-insiders-new-brand-discoveries-felicity-gigi-burris.jpg) [#### Caliborne Hat](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=24448&murl=https%3A%2F%2Fwww.net-a-porter.com%2Fen-gb%2Fshop%2Fproduct%2Fgigi-burris%2Faccessories%2Fwide-brim%2Fclairborne-hat%2F46376663163076872) £335 [ Flag this item ](/user/login?destination=/markdownify/node/53044 "Add product to my favourites") ![Showtime Leopard-Print Calf Hair Loafer Pumps](https://media.sheerluxe.com/wgrOkX4kpH-HD9uFLpCEDiobYUg=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F06%2Fsl-260626-insiders-new-brand-discoveries-rabea-herbert-levine-1.jpg) [#### Showtime Leopard-Print Calf Hair Loafer Pumps](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=35663&murl=https%3A%2F%2Fwww.mytheresa.com%2Fgb%2Fen%2Fwomen%2Fherbert-levine-showtime-leopard-print-calf-hair-loafer-pumps-brown-p01209218) £1,225 [ Flag this item ](/user/login?destination=/markdownify/node/53044 "Add product to my favourites") ## Rabea Schif ### Fashion Contributor ![](https://media.sheerluxe.com/SOUMg_nRpPJT1hsd0v9yVl4h0mY=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F06%2Fsl260626-insider-brand-edit-rabea.jpg) I’ve recently discovered Herbert Levine and have become completely obsessed. The brand manages to strike that rare balance between timeless and playful, offering everything from elegant satin mules and velvet ballet flats to loafers and ankle boots. Every shoe feels like it has personality while remaining incredibly wearable. As someone who loves using accessories to elevate an outfit, these are exactly the kind of shoes that make getting dressed more fun. *Visit* [HERBERTLEVINE.COM](https://www.herbertlevine.com/) *Follow* [@RABEASCHIF](https://www.instagram.com/rabeaschif/) ![Fair & Square Leather Loafers](https://media.sheerluxe.com/A9tHIjvShEXAJ5pAjDRKM5Gp-_U=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F06%2Fherbert-levine-fair-and-square-leather-mules.jpg) [#### Fair & Square Leather Loafers](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=35663&murl=https%3A%2F%2Fwww.mytheresa.com%2Fgb%2Fen%2Fwomen%2Fherbert-levine-fair-and-square-leather-loafers-white-p01173819) £710 [ Flag this item ](/user/login?destination=/markdownify/node/53044 "Add product to my favourites") ![Sitting Pretty Satin Mules](https://media.sheerluxe.com/ELz3I8CwHyar1swGd1NnW5p7FM8=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F06%2Fherbert-levine-sitting-pretty-heels.jpg) [#### Sitting Pretty Satin Mules](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=35663&murl=https%3A%2F%2Fwww.mytheresa.com%2Fgb%2Fen%2Fwomen%2Fherbert-levine-sitting-pretty-satin-mules-red-p01209162) £735 [ Flag this item ](/user/login?destination=/markdownify/node/53044 "Add product to my favourites") ![Gather Around Patent Leather Mules](https://media.sheerluxe.com/kAAwCoWs_Zjn6VVI1QhtzSFHQq0=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F06%2Fherbert-levine-gather-around-patent-leather-mules.jpg) [#### Gather Around Patent Leather Mules](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=35663&murl=https%3A%2F%2Fwww.mytheresa.com%2Fgb%2Fen%2Fwomen%2Fherbert-levine-gather-around-patent-leather-mules-burgundy-p01106076) £630 [ Flag this item ](/user/login?destination=/markdownify/node/53044 "Add product to my favourites") ![Shadow Ban 30 Leather Ankle Boots](https://media.sheerluxe.com/Ig-uDH68yvaZMfyoXtPVnXWszRQ=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F06%2Fherbert-levine-shadow-ban-leather-ankle-boots.jpg) [#### Shadow Ban 30 Leather Ankle Boots](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=35663&murl=https%3A%2F%2Fwww.mytheresa.com%2Fgb%2Fen%2Fwomen%2Fherbert-levine-shadow-ban-30-leather-ankle-boots-black-p01106075) £970 [ Flag this item ](/user/login?destination=/markdownify/node/53044 "Add product to my favourites") ## Polly Newman ### Fashion Editor & Broadcaster ![](https://media.sheerluxe.com/rzWR2eYvLEyL1ifPB6IeLGjBzKs=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F06%2Fsl-260626-tastemakerspolly-newman.png) Eikō ai is my most recent discovery and I'm completely obsessed. The Barcelona-based brand draws on Japanese craftsmanship and the pieces don't feel like anything else out there. I was immediately drawn in by the fabrics and drama of the silhouettes – think rich jacquards, fluid shapes and a sense of considered femininity. These feel like the perfect event-season pieces but also the kind of thing you'll reach for years from now. *Visit* [EIKOAI.COM](https://www.eikoai.com/en-gb/) *Follow* [@POLLYVNEWMAN](https://www.instagram.com/pollyvnewman?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==) ![Cora Dress ](https://media.sheerluxe.com/M3ID6ERHyNQY0EAmzewVs9lxDeA=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F06%2Feiko-ai-cora-dress-flamingo.jpg) [#### Cora Dress ](https://www.eikoai.com/en-gb/products/cora-dress-flamingo-1) £295 [ Flag this item ](/user/login?destination=/markdownify/node/53044 "Add product to my favourites") ![Elise Purse](https://media.sheerluxe.com/ju8DNKLNkPn0JM_wo5NwTBPRedc=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F06%2Feiko-ai-elise-purse.jpg) [#### Elise Purse](https://www.eikoai.com/en-gb/products/elise-purse) £166 [ Flag this item ](/user/login?destination=/markdownify/node/53044 "Add product to my favourites") ![Ida Top](https://media.sheerluxe.com/guCeC1777oA2clEOn887HN7GXOg=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F06%2Feiko-ai-ida-top-coffee.jpg) [#### Ida Top](https://www.eikoai.com/en-gb/products/ida-top-coffee) £254 [ Flag this item ](/user/login?destination=/markdownify/node/53044 "Add product to my favourites") ![Arion Pants](https://media.sheerluxe.com/48Fc6Dlto5JoaftSXk9_xfsiVm0=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F06%2Feiko-ai-arion-pants-stemsy.jpg) [#### Arion Pants](https://www.eikoai.com/en-gb/products/arion-pants-stemsy) £203 [ Flag this item ](/user/login?destination=/markdownify/node/53044 "Add product to my favourites") ![Thymes Shirt](https://media.sheerluxe.com/2kN02kxEdc78T7uN-hsOWkVft3o=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F06%2Feiko-ai-thymes-shirt-stripes.jpg) [#### Thymes Shirt](https://www.eikoai.com/en-gb/products/thymes-shirt-stripes) £184 [ Flag this item ](/user/login?destination=/markdownify/node/53044 "Add product to my favourites") ![Electra Pants](https://media.sheerluxe.com/xo-DK3AFnuog7ANFQ-KJKgerdzI=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F06%2Feiko-ai-electra-pants-ivory.jpg) [#### Electra Pants](https://www.eikoai.com/en-gb/products/electra-pants-ivory) £212 [ Flag this item ](/user/login?destination=/markdownify/node/53044 "Add product to my favourites") ![Glow Top](https://media.sheerluxe.com/97zLBbwaddaz0avr66qDEaczm1s=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F06%2Fsl-260626-insiders-new-brand-discoveries-polly-eiko-ai.jpg) [#### Glow Top](https://www.eikoai.com/en-gb/products/glow-top-blush) £212 [ Flag this item ](/user/login?destination=/markdownify/node/53044 "Add product to my favourites") *more from* Fashion [View All Fashion](/fashion) 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[## Community Question: 25 Cool Co-Ords ](/fashion/shopping/co-ord-sets) ![Evening Bags To Elevate Your Summer Line-Up](https://media.sheerluxe.com/h5OQaIgIueLBa8p5l5FeWkIaboE=/200x267/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F06%2Fsl-site-assets-170626-thumb-evening-bags.jpg) [Shopping](/fashion/shopping) / 17 June 2026 [## Evening Bags To Elevate Your Summer Line-Up ](/fashion/shopping/evening-bags) Share This Story [Facebook ](https://www.facebook.com/sharer/sharer.php?display=popup&redirect_uri=http%3A%2F%2Fwww.facebook.com&u=https%3A%2F%2Fsheerluxe.com%2Ffashion%2Fshopping%2Fthe-new-brands-4-tastemakers-think-you-should-know-about&t=The+New+Brands+4+Tastemakers+Think+You+Should+Know+About) [ Pinterest ](https://www.pinterest.com/pin/create/button/?url=https%3A%2F%2Fsheerluxe.com%2Ffashion%2Fshopping%2Fthe-new-brands-4-tastemakers-think-you-should-know-about&description=The+New+Brands+4+Tastemakers+Think+You+Should+Know+About&media=) [ E-mail 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