Breadcrumbs ![The Under-£20 Make-Up Launches We’re Loving](https://media.sheerluxe.com/pxwzCFlR4jRc57Zslt8wPClmiVI=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F07%2Fsl-site-assets-070726-thumb-under-ps20-make-up-newness.jpg) Images: @refybeauty; Poco Beauty [Make-up](/beauty/make-up) / 07 July 2026 # The Under-£20 Make-Up Launches We’re Loving From a Korean-inspired foundation to a knockout lip stain, these are the latest beauty launches you – and your bank balance – will love… ByJenn George / [ Save To My Favourites ](/user/login?destination=/markdownify/node/53181) Images: @refybeauty; Poco Beauty All products on this page have been selected by our editorial team, however we may make commission on some products. [ ![](https://media.sheerluxe.com/ILqOQcJGFLc8ZHNVy3HXZOKVSMw=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F07%2Floreal-paris-cushion-foundation.jpg) ](https://www.awin1.com/cread.php?awinmid=2041&awinaffid=69421&ued=https%3A%2F%2Fwww.boots.com%2Floreal-paris-foundation-infallible-fresh-wear-cushion-foundation-up-to-24hr-wear-10382636) ## The Foundation #### Infallible Fresh Wear Cushion Foundation, £19.99 | L’Oréal Paris When the famously-French brands start embracing K-beauty, you know it’s time to really pay attention. L’Oréal’s newest foundation is based on Korean innovation: a cushion formula that gives a dewy, lightweight yet long-lasting finish. Convenient and compact, it’s perfect for throwing in your gym bag for on-the-go touch-ups. *Available at* [BOOTS.COM](https://www.awin1.com/cread.php?awinmid=2041&awinaffid=69421&ued=https%3A%2F%2Fwww.boots.com%2Floreal-paris-foundation-infallible-fresh-wear-cushion-foundation-up-to-24hr-wear-10382636) --- [ ![](https://media.sheerluxe.com/qpCddL7MwXvWjtsntOl3U-Ynb_s=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F07%2Frefy-water-blush.jpg) ](https://refybeauty.sjv.io/VOAG2E) ## The Blush #### Water Blush, £20 | REFY Trust REFY to create a blush that gives us everything we want: a seamless wash of hydrating colour, lightweight but buildable. There are currently three shades (our favourite is ‘[Lychee](https://refybeauty.sjv.io/VOAG2E)’, a bright but warm pink) but we predict more will be coming. *Available at* [REFYBEAUTY.COM](https://refybeauty.sjv.io/VOAG2E) [ ![](https://media.sheerluxe.com/vtX9oGGNyFfIjd7h6dHTPPCmN6s=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F07%2Frare-beauty-flexible-brow-gel_0.jpg) ](https://www.awin1.com/cread.php?awinmid=59805&awinaffid=69421&ued=https%3A%2F%2Fwww.spacenk.com%2Fuk%2Fmakeup%2Feyes%2Feyebrows%2Fbrow-harmony-flexible-lifting-gel-MUK200064926.html) ## The Gel #### Brow Harmony Flexible Lifting Gel, £19 | Rare Beauty Rare Beauty’s clear brow gel has been a top pick since it launched and after a three-year wait, there are now, finally, tinted versions. We’re not talking just a couple of shades either – there are six to choose from, from a minky-blonde to an inky-black. *Available at* [SPACENK.COM](https://www.awin1.com/cread.php?awinmid=59805&awinaffid=69421&ued=https%3A%2F%2Fwww.spacenk.com%2Fuk%2Fmakeup%2Feyes%2Feyebrows%2Fbrow-harmony-flexible-lifting-gel-MUK200064926.html) --- [ ![](https://media.sheerluxe.com/OXKDyP2pgqzukX_PpoF3jDFrMIs=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F07%2Fsl070726-beauty-under-ps20-morphe-palate.jpg) ](https://www.awin1.com/cread.php?awinmid=2041&awinaffid=69421&ued=https%3A%2F%2Fwww.boots.com%2Fmorphe-chromaplus-eyeshadow-trio-10386220) ## The Palette #### Chromaplus Eyeshadow Trio, £13 | Morphe Morphe’s rebrand continues to impress with these eyeshadow trios. Perfectly proportioned for your mini-break or bag, these fit a lot into a small package: three different finishes (shimmery, matte and molten metal), intense pigment and mango butter-infused formulas for extra hydration. *Available at* [BOOTS.COM](https://www.awin1.com/cread.php?awinmid=2041&awinaffid=69421&ued=https%3A%2F%2Fwww.boots.com%2Fmorphe-chromaplus-eyeshadow-trio-10386220) --- [ ![](https://media.sheerluxe.com/kNY5rNYVUuC9vhkQXH4TjzOEb0E=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F07%2Fmaybeline-peel-off-stain_0.jpg) ](https://www.awin1.com/cread.php?awinmid=2041&awinaffid=69421&ued=https%3A%2F%2Fwww.boots.com%2Fmaybelline-new-york-superstay-peel-off-lip-liner-4-6g-10383471) ## The Stain #### Super Stay Peel Off Lip Liner, £9.99 | Maybelline New York Not just a social media novelty, lip liner stains are here to stay. This one works in just five minutes (other, more expensive ones, need at least ten to leave their mark) and can last for up to 24 hours, whether that’s as a precise edge or used across the full lip for a full-wash effect. *Available at* [BOOTS.COM](https://www.awin1.com/cread.php?awinmid=2041&awinaffid=69421&ued=https%3A%2F%2Fwww.boots.com%2Fmaybelline-new-york-superstay-peel-off-lip-liner-4-6g-10383471) [ ![](https://media.sheerluxe.com/R6GwUsO8Wu1JHT_cxrIhjHniFak=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F07%2Fpocobeauty-lip-and-cheek-stain.jpg) ](https://www.pocobeauty.com/collections/face/products/universal-cream-sticks-cheek-lip?variant=55709735485825) ## The Stick #### Universal Cream Stick, £19 | Poco Beauty This might be the first you’ve heard of Irish beauty brand Poco but we’re sure it won’t be the last. Soon becoming more widely available in the UK, it’s made up of effortless essentials like this new multi-use stick. Creamy and blendable, use it sparingly for a wash of colour or build it up into something bolder. *Available at* [POCOBEAUTY.COM](https://www.pocobeauty.com/collections/face/products/universal-cream-sticks-cheek-lip?variant=55709735485825) --- [ ![](https://media.sheerluxe.com/LqAweqV3u80bqmNt_51dlterESg=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F07%2Frimmel-london-butter-me-up-oh-my-gloss_0.jpg) ](https://www.awin1.com/cread.php?awinmid=2082&awinaffid=69421&ued=https%3A%2F%2Fwww.lookfantastic.com%2Fp%2Frimmel-london-oh-my-gloss-butter-me-up-lip-butter-balm-15ml-various-shades%2F16993754%2F) ## The Balm #### Oh My Gloss! Butter Me Up Lip Butter Balm, £9.99 | Rimmel London Whether it’s [Summer Fridays](https://www.awin1.com/cread.php?awinmid=59805&awinaffid=69421&ued=https%3A%2F%2Fwww.spacenk.com%2Fuk%2Fskincare%2Flipcare%2Flip-balm%2Flip-butter-balm-UK200037846.html), [Dior](https://www.awin1.com/cread.php?awinmid=2041&awinaffid=69421&ued=https%3A%2F%2Fwww.boots.com%2Fdior-addict-lip-glow-oil-10374277) or [Laneige](https://www.awin1.com/cread.php?awinmid=2041&awinaffid=69421&ued=https%3A%2F%2Fwww.boots.com%2Flaneige-lip-glowy-balm-berry-10g-10353137), you’ll find a buttery lip balm in every beauty editor’s bag. This under-£10 version from Rimmel – enriched with shea butter, squalane and avocado oil – stands up to those pricier formulas, and comes in six flattering shades. *Available at* [LOOKFANTASTIC.COM](https://www.awin1.com/cread.php?awinmid=2082&awinaffid=69421&ued=https%3A%2F%2Fwww.lookfantastic.com%2Fp%2Frimmel-london-oh-my-gloss-butter-me-up-lip-butter-balm-15ml-various-shades%2F16993754%2F) *more from* Beauty [View All Beauty](/beauty) ![The Treatments, Products & Places Our Beauty Contributor Really Rates ](https://media.sheerluxe.com/lQF67KYBElT9IAyREQ21vSO7sn8=/200x267/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F06%2Fsl-site-assets-170626-thumb-rhea-beauty-lbb.jpg) [Beauty](/beauty) / 17 June 2026 [## The Treatments, Products & Places Our Beauty Contributor Really Rates ](/beauty/the-treatments-products-places-our-beauty-contributor-really-rates) ![8 New Beauty Brands We 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