Breadcrumbs ![July’s Best New Beauty Buys](https://media.sheerluxe.com/ucclGIBCw7gts-_IRWZtIzFAM88=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F07%2Fsl-site-assets-100726-thumb-hero-new-beauty.jpg) ![July’s Best New Beauty Buys](https://media.sheerluxe.com/vrEGiFkTaGf4gHZVjlI5X92o8e4=/400x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F07%2Fsl-site-assets-100726-thumb-hero-new-beauty.jpg) Image: @MERIT; Curél; Fara Homidi [Beauty](/beauty) / 10 July 2026 # July’s Best New Beauty Buys This month’s beauty launches are as good as ever. From must-have Japanese serums and silky hair mists to the cool-girl make-up compact you didn’t know you were missing until now, here’s our pick of the crop… ByOrin Carlin / [ Save To My Favourites ](/user/login?destination=/markdownify/node/53226) Image: @MERIT; Curél; Fara Homidi All products on this page have been selected by our editorial team, however we may make commission on some products. [ ![](https://media.sheerluxe.com/_STynfiqdD5Il6fbT-N8r11de3M=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F07%2F1-santa-maria-novella-nectarium-eau-de-cologone.jpg) ](https://harrods.prf.hn/click/camref:1100l5D4tv/destination:https%3A%2F%2Fwww.harrods.com%2Fen-gb%2Fp%2Fsanta-maria-novella-nectarium-eau-de-cologne-100ml-000000000000262110) ## Nectarium Eau de Cologne #### £155 | Santa Maria Novella Santa Maria Novella’s aptly named Nectarium fragrance is ambrosial and sun-drenched – conjuring up the image of an ancient apothecary by blending notes of sweet, golden honey, bright citrus and lavender. Radiant and transportive, it’s so unusual and unlike anything else we’ve tried. Definitely one to spritz if you love niche scents. *Available at* [HARRODS.COM](https://harrods.prf.hn/click/camref:1100l5D4tv/destination:https%3A%2F%2Fwww.harrods.com%2Fen-gb%2Fp%2Fsanta-maria-novella-nectarium-eau-de-cologne-100ml-000000000000262110) --- [ ![](https://media.sheerluxe.com/_p2WJ80l0X0o1oV6P84oKoI_0P4=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F07%2F2anastasia-beverly-hills-kiss-theory-lip-balmanastasia-beverly-hills-kiss-theory-lip-balm.jpg) ](https://sephora.prf.hn/click/camref:1101l5hxvM/destination:https%3A%2F%2Fwww.sephora.co.uk%2Fp%2Fanastasia-beverly-hills-kiss-theory-lip-balm) ## Kiss Theory Lip Balm #### £17 | Anastasia Beverly Hills Vying for a place in your lip rotation, this new launch by ABH delivers serious impact. Think of it a colour in its own right rather than a sheer wash – the pay-off is surprisingly rich for a balm formula. Comforting and gel-like, it nourishes your lips and creates a juicy, glass-like shine. Plus, the slim tube is perfect for throwing in a bag for on-the-go top-ups. *Available at* [SEPHORA.CO.UK](//sephora.prf.hn/click/camref:1101l5hxvM/destination:https%3A%2F%2Fwww.sephora.co.uk%2Fp%2Fanastasia-beverly-hills-kiss-theory-lip-balm) [ ![](https://media.sheerluxe.com/llcTUcVOSXWcp-RtB3GW7vpyyns=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F07%2F3-olaplex-deg7-shine-serum-oil-mist.jpg) ](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=53807&murl=https%3A%2F%2Fuk.olaplex.com%2Fproducts%2Folaplex-7-shine-serum-oil-mist-uk) ## °7 Shine Serum Oil Mist #### £36 | Olaplex Combining the nourishing qualities of an oil with the effortlessness of a mist, this clever hybrid by Olaplex is one to try. Designed to smooth frizz and boost shine, this uses the brand’s proprietary Bond Building Technology™ as well as silky Kalahari melon seed and kukui nut oils to condition your hair and give it a glossy, expensive-looking shine. *Available at* [OLAPLEX.COM](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=53807&murl=https%3A%2F%2Fuk.olaplex.com%2Fproducts%2Folaplex-7-shine-serum-oil-mist-uk) --- [ ![](https://media.sheerluxe.com/eDF0URajKwXauIjJPCEiH-UJFDA=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F07%2F4-ghd-sculpt.jpg) ](https://www.awin1.com/cread.php?awinmid=2526&awinaffid=69421&ued=https%3A%2F%2Fwww.ghdhair.com%2Fhair-straighteners%2Fghd-sculpt-hair-styler-white-p-778) ## Sculpt Interactive Hair Straightener #### £369 | GHD There’s a reason why so many beauty insiders remain unswayed by newness, staying faithful to their ghd straighteners. They really are that good – but they’re also better than ever thanks to the brand’s latest design. Powered by AI heat-adaptive technology, this version works by measuring the temperature of your hair itself rather than the plate, meaning improved protection and even less damage. *Available at* [GHDHAIR.COM](https://www.awin1.com/cread.php?awinmid=2526&awinaffid=69421&ued=https%3A%2F%2Fwww.ghdhair.com%2Fhair-straighteners%2Fghd-sculpt-hair-styler-white-p-778) --- [ ![](https://media.sheerluxe.com/8calERUV9Jq0r0qBtF5D92uKcOY=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F07%2F5-curel-regenerative-micro-mousse-treatment.jpg) ](https://www.awin1.com/cread.php?awinmid=2082&awinaffid=69421&ued=https%3A%2F%2Fwww.lookfantastic.com%2Fp%2Fcurel-regenerative-micro-mousse-treatment-120ml%2F17899680%2F) ## Regenerative Micro Mousse Treatment #### £25 | Curél Unlike any other serum you’ve tried, this uses clever microbubbles to allow Curél’s biomimetic ceramide technology to absorb better. It works hard, deeply hydrating while simultaneously strengthening your skin barrier. The sensorial appeal of a foam never wanes and this melts away into a silky fluid when you massage it in. For skin that’s leaning dull or tired, this is the ultimate reviver. *Available at* [LOOKFANTASTIC.COM](https://www.awin1.com/cread.php?awinmid=2082&awinaffid=69421&ued=https%3A%2F%2Fwww.lookfantastic.com%2Fp%2Fcurel-regenerative-micro-mousse-treatment-120ml%2F17899680%2F) [ ![](https://media.sheerluxe.com/fKrBF16TOEJACokr9XRzDdtgrg0=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F07%2F6-jones-road-bright-skin-illuminating-drops.jpg) ](https://liberty.prf.hn/click/camref:1110lurq/destination:https%3A%2F%2Fwww.libertylondon.com%2Fuk%2Fbright-skin-illuminating-drops-30ml-R750291006.html) ## Bright Skin Illuminating Drops #### £36 | Jones Road If you feel your skin is looking a little flat, Jones Road’s drops are just the ticket. Full of ultra-fine pearlescent pigment, these reflect the light and give your skin a renewed luminosity, while feeling surprisingly weightless. Press them over the top of your make-up as the final touch or mix a couple of drops with your go-to foundation for an instant glow-boost. Note that a little goes a long way – a single bottle will last you months. *Available at* [LIBERTYLONDON.COM](https://liberty.prf.hn/click/camref:1110lurq/destination:https%3A%2F%2Fwww.libertylondon.com%2Fuk%2Fbright-skin-illuminating-drops-30ml-R750291006.html) --- [ ![](https://media.sheerluxe.com/RsxwpPo9gWG2F5itUjail6t6_Zk=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F07%2F7-clinique-daily-calm-foundation.jpg) ](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=37401&murl=https%3A%2F%2Fwww.clinique.co.uk%2Fproduct%2F16422%2F147255%2Fgift-center%2Fgifts%2Fdaily-calmtm-foundation-makeup-balm) ## Daily Calm™ Foundation Balm #### £43 | Clinique Carefully formulated for even the most sensitive of skin, Clinique’s latest is a game-changer if you struggle with irritation. Sheer yet buildable, the solid balm blends effortlessly with a brush or fingertips for a soft-focus, skin-like finish. It instantly soothes thanks to Uniflavon™ – a TCM-inspired botanical blend – and we can’t get enough of the striking, pebble-like packaging. *Available at* [CLINIQUE.CO.UK](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=37401&murl=https%3A%2F%2Fwww.clinique.co.uk%2Fproduct%2F16422%2F147255%2Fgift-center%2Fgifts%2Fdaily-calmtm-foundation-makeup-balm) --- [ ![](https://media.sheerluxe.com/k5MP4m2vB14nWlb_ShneVbraAFg=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F07%2F8-davines-su-hair-body-oil.jpg) ](https://www.awin1.com/cread.php?awinmid=29063&awinaffid=69421&ued=https%3A%2F%2Fwww.cultbeauty.co.uk%2Fp%2Fdavines-su-oil-135ml%2F17891451%2F) ## Su Hair & Body Oil #### £32 | Davines Italian label Davines is all about plant-powered nourishment. Promising to bring sun-scorched strands back from the brink, consider this your holiday must-have. Formulated with bitter orange extract, the antioxidant-rich formula protects your hair against UV-related damage and leaves it silky to the touch. You can even massage it into your body for a supple sheen. Available at [CULTBEAUTY.CO.UK ](https://www.awin1.com/cread.php?awinmid=29063&awinaffid=69421&ued=https%3A%2F%2Fwww.cultbeauty.co.uk%2Fp%2Fdavines-su-oil-135ml%2F17891451%2F) [ ![](https://media.sheerluxe.com/zLQI-zT2te7WX1W1pw5q2U-sbAQ=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F07%2F9-poco-beauty-universal-glow-treatment.jpg) ](https://www.pocobeauty.com/products/universal-primer) ## Universal Glow Skin Perfector SPF30 PA+++ #### £32 | Poco Beauty Poco Beauty, brainchild of influencer and entrepreneur Pippa O’Connor, is already huge in Ireland and we strongly suspect it’ll also be a hit with UK beauty fans. The standout is the bestselling Universal Glow – a multi-tasker which gives you the kind of glow that attracts serious compliments. Handily, it contains SPF 30 and also layers beautifully under other make-up. Available at [POCOBEAUTY.COM](https://www.pocobeauty.com/products/universal-primer) --- [ ![](https://media.sheerluxe.com/hyI0YsXOcJK0h2MeCOn9LLszyIQ=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F07%2F10-cerave-hydrating-ha-water-gel.jpg) ](https://www.awin1.com/cread.php?awinmid=2082&awinaffid=69421&platform=dl&ued=https%3A%2F%2Fwww.lookfantastic.com%2Fp%2Fcerave-hydrating-hyaluronic-acid-water-gel-for-plumping-hydration-with-ceramides-hyaluronic-acid-niacinamide-48ml%2F17745345%2F) ## Hydrating Hyaluronic Acid Water Gel #### £19.50 | CeraVe If your skin is crying out with thirst, you need this on hand. Full of ceramides, hyaluronic acid and niacinamide, CeraVe’s new water-gel floods your skin with moisture, delivering a fresh, quenched feel in seconds. Perfect during a heatwave, it feels cool on your skin and plumps up pesky dehydration lines, making your complexion appear visibly bouncier. *Available at* [LOOKFANTASTIC.COM](https://www.awin1.com/cread.php?awinmid=2082&awinaffid=69421&platform=dl&ued=https%3A%2F%2Fwww.lookfantastic.com%2Fp%2Fcerave-hydrating-hyaluronic-acid-water-gel-for-plumping-hydration-with-ceramides-hyaluronic-acid-niacinamide-48ml%2F17745345%2F) --- [ ![](https://media.sheerluxe.com/OWFNOAy5nE9iQ3J0PiaiZ2L_-EM=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F07%2F11-merit-clean-volume.jpg) ](https://meritbeauty.sjv.io/QYGJQA) ## Clean Volume Mascara #### £24 | Merit Beauty Serial smudgers, you need this in your corner. Creating impact without overdoing it, MERIT’s take on tubing mascara is ideal for holidays and heatwaves. The fine, precision-focused brush allows for easy separation and lets you catch each individual lash, even in the hard-to-reach inner corners – and we love that it actually stays put. Say goodbye to the dreaded panda eyes. *Available at* [MERITBEAUTY.COM](https://meritbeauty.sjv.io/QYGJQA) [ ![](https://media.sheerluxe.com/c7g-JBpjIL7oQMjnG-3Fr87YGcA=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F07%2F12-prequel-skin-universal-skin-solution-hypochlorous-acid-spray.jpg) ](https://prequelskin.com/products/universal-skin-solution-hypochlorous-acid-spray) ## Universal Skin Solution Hypochlorous Acid Spray #### From $17 | Prequel Skin We’ve been eyeing this one up for a while but it’s only just hit the UK market. The hero ingredient is hypochlorous acid, a powerful but gentle microbial that works to fight bacteria. Simply spray it over any areas where you’re prone to spots and it’ll calm everything down and prevent new breakouts from forming. It’s especially useful for throwing in your gym bag. *Available at* [PREQUELSKIN.COM](https://prequelskin.com/products/universal-skin-solution-hypochlorous-acid-spray) --- [ ![](https://media.sheerluxe.com/NPBJHpsymqUehpnRxA7uAzoKOao=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F07%2F13-fara-homidi-blonzer.jpg) ](https://selfridges.prf.hn/click/camref:1100loTp9/destination:https%3A%2F%2Fwww.selfridges.com%2FGB%2Fen%2Fproduct%2Ffara-homidi-essential-bronzer-compact-35-g_R04529770%2F) ## Essential Bronzer Compact #### £74 | Fara Homidi Dialling up the heat, cool-girl label Fara Homidi is leaning into that post-sun flush with its playfully named ‘Blonzer’. Think of it as your code to that soft, sunblazed look, only without the UV damage. The formula behaves like a glowy powder but with a creamy feel, taking its cues from the brand’s insider-loved bronzer. If you’re someone who likes to apply a dash of blush across the bridge of your nose, you’ve been warned – this is about to become your new obsession. *Available at* [SELFRIDGES.COM](https://selfridges.prf.hn/click/camref:1100loTp9/destination:https%3A%2F%2Fwww.selfridges.com%2FGB%2Fen%2Fproduct%2Ffara-homidi-essential-bronzer-compact-35-g_R04529770%2F) *more from* Beauty [View All Beauty](/beauty) ![We’ve Used These Beauty Products To The Last Drop ](https://media.sheerluxe.com/QQLMa5xWHY4hZU2t3xRDI5SKWEc=/200x267/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F06%2Fsl-site-assets-090626-thumb-hero-mias-empties.jpg) [Beauty](/beauty) / 09 June 2026 [## We’ve Used These Beauty Products To The Last Drop ](/beauty/weve-used-these-beauty-products-to-the-last-drop) ![The Holiday Packing Guide For Beauty 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