Breadcrumbs ![10 K-Beauty Buys That Deserve More Hype](https://media.sheerluxe.com/vqDWxeE85B3OHl5SBN0pmwEAWDI=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F07%2Flg-site-assets-thumbhero-lg-k-beauty.jpg) [Beauty](/luxegen/beauty) / 17 July 2026 # 10 K-Beauty Buys That Deserve More Hype From clever packaging to innovative haircare, K-beauty is always evolving. By now, we’re familiar with some of the category’s most cult products – but here, we’ve rounded up some under-the-radar favourites we think deserve just as much airtime… ByAngelina Mable / [ Save To My Favourites ](/user/login?destination=/markdownify/node/53300) All products on this page have been selected by our editorial team, however we may make commission on some products. [ ![](https://media.sheerluxe.com/gWNPucBBtRpxOvwt-9sLo3w-ddE=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F07%2F1-lg-editorial-160627-amuse-cheek-tok-tok.jpg) ](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=50336&murl=https%3A%2F%2Fwww.superdrug.com%2Fmake-up%2Fface%2Fblusher%2Famuse-cheek-tok-tok-08-rose-tok-55ml%2Fp%2Fmp-00508768) ## Cheek Tok Tok #### £15 | Amuse One drop of this liquid blush delivers up to 12 hours of wear and the skincare-like formula is designed to absorb sweat and oil so your cheeks stay fresh without turning patchy. With eight shades available, you can mix and match them to create your own signature colour. *Available at* [SUPERDRUG.COM](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=50336&murl=https%3A%2F%2Fwww.superdrug.com%2Fmake-up%2Fface%2Fblusher%2Famuse-cheek-tok-tok-08-rose-tok-55ml%2Fp%2Fmp-00508768) --- [ ![](https://media.sheerluxe.com/oEjHZbWnoQ4wjTaNq17c3PbRQps=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F07%2F2-lg-editorial-160627-skin1004-madagascar-centella-light-cleansing-oil.jpg) ](https://www.awin1.com/cread.php?awinmid=59805&awinaffid=69421&platform=dl&ued=https%3A%2F%2Fwww.spacenk.com%2Fuk%2Fskincare%2Fcleansers%2Fcleanser%2Fskin1004-madagascar-centella-light-cleansing-oil-UK200057582.html) ## Madagascar Centella Light Cleansing Oil #### £20 | Skin1004 Take this as your sign to start double cleansing. This oil can melt away make-up in seconds and it’s great at de-clogging pores. Follow up with your normal cleanser then moisturiser, and you have a minimal but effective skincare routine. *Available at* [SPACENK.COM](https://www.awin1.com/cread.php?awinmid=59805&awinaffid=69421&platform=dl&ued=https%3A%2F%2Fwww.spacenk.com%2Fuk%2Fskincare%2Fcleansers%2Fcleanser%2Fskin1004-madagascar-centella-light-cleansing-oil-UK200057582.html) [ ![](https://media.sheerluxe.com/FjwIfNgKaf3gzkPaVI_CYomvmkg=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F07%2F3-lg-editorial-160627-erborian-glow-moisturiser.jpg) ](https://www.awin1.com/cread.php?awinmid=59805&awinaffid=69421&platform=dl&ued=https%3A%2F%2Fwww.spacenk.com%2Fuk%2Fskincare%2Ftreatment%2Fserums%2Fglow-moisturiser-UK200065358.html) ## Glow Moisturiser #### £21.50 | Erborian Everyone is after that glass-skin glow but did you know you can achieve it with just one product? This moisturiser leaves your skin looking luminous and toned, and it’s formulated with hyaluronic acid, niacinamide and Korean snow mushroom for lasting hydration. *Available at* [SPACENK.COM](https://www.awin1.com/cread.php?awinmid=59805&awinaffid=69421&platform=dl&ued=https%3A%2F%2Fwww.spacenk.com%2Fuk%2Fskincare%2Ftreatment%2Fserums%2Fglow-moisturiser-UK200065358.html) [ ![](https://media.sheerluxe.com/hKSho3QAfEropA2sTwMECQabJGk=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F07%2F4-lg-editorial-160627-abib-pdrn-collagen-lip-mask-glazed-jelly.jpg) ](https://www.awin1.com/cread.php?awinmid=76738&awinaffid=69421&platform=dl&ued=https%3A%2F%2Fuk.iherb.com%2Fpr%2Fabib-pdrn-collagen-lip-mask-glazed-jelly-0-38-oz-11-g%2F154862) ## PDRN Collagen Lip Mask #### £13.10 | Abib Formulated with plant-derived PDRN, rice extract and amino acids, this jelly-texture lip mask deeply hydrates and revitalises chapped lips. Apply it ahead of your favourite lip combo or every night to wake up to softer, bouncier lips. *Available at* [IHERB.COM](https://www.awin1.com/cread.php?awinmid=76738&awinaffid=69421&platform=dl&ued=https%3A%2F%2Fuk.iherb.com%2Fpr%2Fabib-pdrn-collagen-lip-mask-glazed-jelly-0-38-oz-11-g%2F154862) --- [ ![](https://media.sheerluxe.com/WtsQLlU5xLaGyjmJBs6IGdbMJ3g=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F07%2F5-lg-editorial-160627-anillo-rosy-night-hair-ampoule-treatment.jpg) ](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=50336&murl=https%3A%2F%2Fwww.superdrug.com%2Fhair%2Fhair-treatments%2Fhair-care-oils%2Fanillo-rosy-night-repair-ampoule-treatment-200ml%2Fp%2Fmp-00481047) ## Rosy Night Repair Ampoule Treatment #### £22.90 | anillO This hair treatment instantly transforms into a cream once it touches water, leaving your hair with a glass-like shine and gentle floral scent. Designed to nourish and strengthen damaged hair, it’s the perfect addition to your wash routine. *Available at* [SUPERDRUG.COM](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=50336&murl=https%3A%2F%2Fwww.superdrug.com%2Fhair%2Fhair-treatments%2Fhair-care-oils%2Fanillo-rosy-night-repair-ampoule-treatment-200ml%2Fp%2Fmp-00481047) [ ![](https://media.sheerluxe.com/slkCGLXVeGx01HFIbdnroAwvmBw=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F07%2F6-lg-editorial-160627-beauty-of-joseon-ground-rice-and-honey-glow-mask.jpg) ](https://www.awin1.com/cread.php?awinmid=59805&awinaffid=69421&platform=dl&ued=https%3A%2F%2Fwww.spacenk.com%2Fuk%2Fskincare%2Ftreatment%2Fmasks%2Fground-rice-and-honey-glow-mask-UK200062552.html) ## Ground Rice & Honey Glow Mask #### £15.50 | Beauty Of Joseon If you struggle with inflammation or dullness, this is the face mask you need to try. Made with upcycled Korean rice wine, it brightens and gently exfoliates without stripping or drying your skin out in the process. *Available at* [SPACENK.COM](https://www.awin1.com/cread.php?awinmid=59805&awinaffid=69421&platform=dl&ued=https%3A%2F%2Fwww.spacenk.com%2Fuk%2Fskincare%2Ftreatment%2Fmasks%2Fground-rice-and-honey-glow-mask-UK200062552.html) [ ![](https://media.sheerluxe.com/HhVm1infS1Ky2wJ7uYctV3hBAZM=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F07%2F7-lg-editorial-160627-anua.jpg) ](https://www.awin1.com/cread.php?awinmid=2082&awinaffid=69421&platform=dl&ued=https%3A%2F%2Fwww.lookfantastic.com%2Fp%2Fanua-niacinamide-10-txa-4-serum-30ml%2F16201620%2F) ## Niacinamide 10% + TXA 4% Serum #### £19.80 (was £22) | Anua Beauty fans will likely have heard of Anua already but this serum is a quiet hero in the range. Built to regulate oil, minimise pores and fade dark spots, it’s lightweight and fast-absorbing – so if you have oily, combination or blemish-prone skin, it deserves a place in your evening routine. *Available at* [LOOKFANTASTIC.COM](https://www.awin1.com/cread.php?awinmid=2082&awinaffid=69421&platform=dl&ued=https%3A%2F%2Fwww.lookfantastic.com%2Fp%2Fanua-niacinamide-10-txa-4-serum-30ml%2F16201620%2F) --- [ ![](https://media.sheerluxe.com/9mwYYeA_6WlfiSIp8QZWFuTc9Q0=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F07%2F8-lg-editorial-160627-freeze-tag-ice-roller.jpg) ](https://www.awin1.com/cread.php?awinmid=59805&awinaffid=69421&ued=https%3A%2F%2Fwww.spacenk.com%2Fuk%2Fchasin-rabbits-freeze-tag-ice-roller-serum-MUK200057525.html) ## Freeze Tag Ice Roller Serum #### £25 | Chasin' Rabbits This serum instantly wakes up skin by combining a cooling roller applicator with a formula full of refreshing ingredients. It contains hyaluronic acid for hydration, oats to soothe and caffeine to tighten. Simply glide it across your skin before make-up to create a smooth, calm canvas. *Available at* [SPACENK.COM](https://www.awin1.com/cread.php?awinmid=59805&awinaffid=69421&ued=https%3A%2F%2Fwww.spacenk.com%2Fuk%2Fchasin-rabbits-freeze-tag-ice-roller-serum-MUK200057525.html) [ ![](https://media.sheerluxe.com/ox5yygApHewGr3xmzqtRBk_DB9g=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F07%2F10-lg-editorial-160627-cell-fusion-c.jpg) ](https://www.awin1.com/cread.php?awinmid=48443&awinaffid=69421&platform=dl&ued=https%3A%2F%2Fwww.joom.com%2Fen%2Fproducts%2F69702289c26a32012669fe58) ## Aquatica Sun Spray #### £45 | Cell Fusion C This is now officially our favourite way to re-apply sunscreen. The water-like mist absorbs quickly and doesn’t leave a white cast behind – making it ideal for quick touch-ups, even over make-up. *Available at* [JOOM.COM](https://www.awin1.com/cread.php?awinmid=48443&awinaffid=69421&platform=dl&ued=https%3A%2F%2Fwww.joom.com%2Fen%2Fproducts%2F69702289c26a32012669fe58) [ ![](https://media.sheerluxe.com/FkwqWdRH-gGWsloXwGp2LRrcdl8=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F07%2F9-lg-editorial-160627-dasique-souffle-color-pots.jpg) ](https://www.awin1.com/cread.php?awinmid=59805&awinaffid=69421&platform=dl&ued=https%3A%2F%2Fwww.spacenk.com%2Fuk%2Fdasique-souffle-color-pots-UK200057541.html) ## Souffle Color Pots #### £16 | Dasique Whether you use them on your lips or cheeks, these pots deliver an airbrushed flush of colour in one easy swipe. The whipped texture makes them buildable and easy to blend – and they even come in a sweet heart-shaped compact with its own brush. *Available at* [SPACENK.COM](https://www.awin1.com/cread.php?awinmid=59805&awinaffid=69421&platform=dl&ued=https%3A%2F%2Fwww.spacenk.com%2Fuk%2Fdasique-souffle-color-pots-UK200057541.html) Share This Story [Facebook ](https://www.facebook.com/sharer/sharer.php?display=popup&redirect_uri=http%3A%2F%2Fwww.facebook.com&u=https%3A%2F%2Fsheerluxe.com%2Fluxegen%2Fbeauty%2F10-k-beauty-buys-that-deserve-more-hype&t=10+K-Beauty+Buys+That+Deserve+More+Hype) [ Pinterest ](https://www.pinterest.com/pin/create/button/?url=https%3A%2F%2Fsheerluxe.com%2Fluxegen%2Fbeauty%2F10-k-beauty-buys-that-deserve-more-hype&description=10+K-Beauty+Buys+That+Deserve+More+Hype&media=) [ E-mail ]() DISCLAIMER: We endeavour to always credit the correct original source of every image we use. If you think a credit may be incorrect, please contact us at .