Breadcrumbs ![The Essentials This Beauty Founder Uses Every Morning](https://media.sheerluxe.com/-MVBR8FjH6BUSaPiCnFXDAEMkaQ=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F08%2Fsl-site-assets-240826-hero-cassandra-grey-2_0.png) Images: @VioletGrey; @CassandraGrey [Beauty](/beauty) / 24 August 2026 # The Essentials This Beauty Founder Uses Every Morning As the founder of Violet Grey, Cassandra Grey has built a reputation as one of beauty’s most discerning tastemakers. From the products she reaches for first thing to the rituals she swears by, these are the essentials that make up her morning routine. ByOrin Carlin / [ Save To My Favourites ](/user/login?destination=/markdownify/node/53805) Images: @VioletGrey; @CassandraGrey All products on this page have been selected by our editorial team, however we may make commission on some products. [ ![](https://media.sheerluxe.com/pYT6DQTRZUe1Z-h8LoRU_mzOOt4=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F08%2Fcassandra-greymme-perfume.jpg) ](https://madamegrey.com/products/madame-grey-parfum-now-for-traveling) ## MME Grey #### Madame Grey | $250 I never leave the house without spritzing something – my signature is Madame Grey Parfum which I like to spray all over my body. I worked on it for years and the final version was created in collaboration with master perfumer Jérôme Epinette. I can’t be without it. [ ![](https://media.sheerluxe.com/QpTWRzhQ3RJeTWWM9YGlLU7qfGo=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F08%2Fcassandra-greybrow-pencil.jpg) ](https://bobbeaute.com/en-gb/shop/the-brow-pencil) ## The Brow Pencil #### BOB BEAUTÉ | £26 Don’t skip your brows if you want to feel more put-together. Eyebrows make me feel my best. I use the Norwegian brand Bob Beauté to add definition and frame my face. My go-tos are The Brow Pencil and [The Brow Gel](https://www.violetgrey.com/products/the-brow-gel?variant=50487596482864). --- [ ![](https://media.sheerluxe.com/DoFwmTltTncxDsbEbdn284Z4X6E=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F08%2Fcassandra-greymutha-hand-soap.jpg) ](https://www.dpbolvw.net/click-3836078-12367138?url=https%3A%2F%2Fwww.revolveclothing.fr%2Fmutha-exfoliating-body-bar-detox-greens%2Fdp%2FMTHA-WU14%2F) ## Exfoliating Body Bar #### Mutha | £27 One product that energises me for the day is the Mutha Exfoliating Body Bar in the ‘Detox Greens’ scent. I actually use it to wash my underwear in the shower – a tip I picked up from my friend Lorraine who’s French. I use the soap on my body afterwards and I love it because I clean away any toxins and start my day feeling so fresh and clean. --- [ ![](https://media.sheerluxe.com/DBT1FEfTxyGQB8THvKBpTU3V7aA=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F08%2Fcassandra-grey-sunscreen.jpg) ](https://ninthavenue.uk/products/isdin-eryfotona-ageless-tinted-mineral-sunscreen-for-face-spf-50-zinc-oxide-formula-helps-repair-sun-damage-17-floz-travelsize-tube-water-resistant-and-noncomedogenic) ## Eryfotona Ageless Tinted Mineral Sunscreen #### ISDIN | £91.22 (was £152.03) I am religious about wearing sunscreen to protect my face from harmful UV rays. Not all SPFs are created equal but one I swear by and use every morning is the Isdin Eryfotona Ageless SPF 50. [ ![](https://media.sheerluxe.com/cD6Bk1N2UyYxj0nrcUp7I5TxpRw=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F08%2Fcassandra-greyessential-face-compact.jpg) ](https://selfridges.prf.hn/click/camref:1100loTp9/destination:https%3A%2F%2Fwww.selfridges.com%2FGB%2Fen%2Fproduct%2Ffara-homidi-essential-face-compact-37g_R04529766%2F) ## Essential Face Compact #### Fara Homidi | £83 To help me appear fresher, I use make-up artist Fara Homidi’s Essential Face Compact – specifically the Smooth Veil Soft Matte side of the compact which sits somewhere between concealer and foundation – but only in the spots where I need it. *Discover Violet Grey via* [MADAMEGREY.COM](https://madamegrey.com/) & *follow* [@CASSANDRAGREY](https://www.instagram.com/cassandragrey/) [ Sign in to comment with your SheerLuxe profile ](/user/login?destination=)Or continue to comment as a Guest below [View the discussion thread.](http://sheerluxe-dev.disqus.com/) *more from* Beauty 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