Breadcrumbs # Farron Clark Reveals What Actually Makes A Brand Go Viral On Social Media The girls are joined by Farron Clark – marketing expert, content creator and ASOS’s new marketing insider – to talk about careers, social media and the campaigns everyone has an opinion on right now. Farron shares how she built her career without university or formal training, going from working in small beauty and fashion teams to building her own platform around life in marketing. She also reveals the story behind the viral ‘Farron Clark Effect’, why you shouldn’t wait for the perfect moment to start creating content and what her new role at ASOS actually involves. Elsewhere, the girls unpack ‘brand LARPing’, debate whether nostalgia marketing has officially gone too far and dissect the celebrity partnerships that work – and those that don’t. From Willow Smith x Free People and Kylie Jenner x Alo to Emma Chamberlain x J.Crew, expect plenty of marketing hot takes. Plus, Farron reveals the brands she thinks are genuinely getting social right – and the products currently worth adding to the basket. [ Save To My Favourites ](/user/login?destination=/markdownify/node/53933) Remote video URL [ Sign in to comment with your SheerLuxe profile ](/user/login?destination=)Or continue to comment as a Guest below [View the discussion thread.](http://sheerluxe-dev.disqus.com/) Share This Story [Facebook ](https://www.facebook.com/sharer/sharer.php?display=popup&redirect_uri=http%3A%2F%2Fwww.facebook.com&u=https%3A%2F%2Fsheerluxe.com%2Fluxegen%2Fwatch-listen%2Fluxegen-podcast%2Ffarron-clark-reveals-what-actually-makes-a-brand-go-viral-on&t=Farron+Clark+Reveals+What+Actually+Makes+A+Brand+Go+Viral+On+Social+Media) [ Pinterest ](https://www.pinterest.com/pin/create/button/?url=https%3A%2F%2Fsheerluxe.com%2Fluxegen%2Fwatch-listen%2Fluxegen-podcast%2Ffarron-clark-reveals-what-actually-makes-a-brand-go-viral-on&description=Farron+Clark+Reveals+What+Actually+Makes+A+Brand+Go+Viral+On+Social+Media&media=) [ E-mail ]() DISCLAIMER: We endeavour to always credit the correct original source of every image we use. If you think a credit may be incorrect, please contact us at .