Breadcrumbs ![This Viral Blush Makes You Look Instantly Awake](https://media.sheerluxe.com/JLm3WGHMj4mNkPDihZTbjw_qkyM=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F09%2Fsl-160926-site-prada-thumb-hero.gif) [Make-up](/beauty/make-up) / 16 September 2026 # This Viral Blush Makes You Look Instantly Awake If you’re after a pretty flush of colour, Prada Touch is one of this year’s hottest new blush launches to know about. Loved by beauty editors and A-list make-up artists alike, its creamy formula melts into the apples of the cheeks, instantly making you look fresher and brighter. Here’s why we rate it… ByOrin Carlin / [ Save To My Favourites ](/user/login?destination=/markdownify/node/54073) All products on this page have been selected by our editorial team, however we may make commission on some products. > [View this post on Instagram](https://www.instagram.com/p/Da0AYmalkvy/?utm_source=ig_embed&utm_campaign=loading)[A post shared by Ernesto Casillas🦻🏽 (@ernestocasillas)](https://www.instagram.com/p/Da0AYmalkvy/?utm_source=ig_embed&utm_campaign=loading) ## The Hype Nothing breathes life back into the face quite like cream blush – and [Prada Touch](https://prada.prf.hn/click/camref:1100l3Hiir/destination:https%3A%2F%2Fwww.prada.com%2Fgb%2Fen%2Fp%2Fprada-touch-cream-to-powder-color%2F1A5681_B005_FBP72_P_GR0035) does exactly that. Since launching earlier this year, the brand’s first-ever blush has won over beauty fans with its creamy, melts-like-a-dream texture and playful packaging, including [Zendaya](https://www.instagram.com/p/Da0AYmalkvy/), whose make-up artist [Ernesto Casillas](https://www.instagram.com/ernestocasillas/) used it on her during a recent red carpet premiere circuit. ## The Formula What sets it apart is the formula. Combining the softness and ease of a cream with the velvety feel and longevity of a powder, this gives you the best of both. When it comes into contact with your skin, the creamy texture melts in seamlessly without clinging to texture, layering smoothly over base make-up. Cleverly, as it sets in place, it then transforms into a soft-focus powder. Quietly luminous, rather than a dewy, added pro vitamin E and raspberry extract feel nourishing on the skin. It even works dabbed onto the lips for a pretty, tonal moment. ## The Shades Available in eight shades, most of which lean brighter to the naked eye, Prada Touch can be lightly pressed over the top of your skin for a subtle, sheer effect or built up to maximise the pigment. Rich, rusty ‘[Caffe](https://prada.prf.hn/click/camref:1100l3Hiir/destination:https%3A%2F%2Fwww.prada.com%2Fgb%2Fen%2Fp%2Fprada-touch-cream-to-powder-color%2F1A5681_B005_FBB32_P_GR0035)’ feels fitting for autumn and would look particularly good on darker skin tones but we’re also drawn to rosy, terracotta-toned ‘[Bow](https://prada.prf.hn/click/camref:1100l3Hiir/destination:https%3A%2F%2Fwww.prada.com%2Fgb%2Fen%2Fp%2Fprada-touch-cream-to-powder-color%2F1A5681_B005_FBP71_P_GR0035)’. Otherwise, ‘[Dahlia](https://prada.prf.hn/click/camref:1100l3Hiir/destination:https%3A%2F%2Fwww.prada.com%2Fgb%2Fen%2Fp%2Fprada-touch-cream-to-powder-color%2F1A5681_B005_FBP72_P_GR0035)’ – a cool pink – is the one our beauty writer Orin Carlin has been wearing on repeat. [ ![](https://media.sheerluxe.com/y0nkLlQQ4jFgXJIMz-bJUUEj5Uo=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F09%2Fsl-150926-prada-beauty-small-landscape.jpg) ](https://www.instagram.com/pradabeauty/?hl=en) @PradaBeauty ## The Best Way To Use It A breeze to apply, even for make-up novices, it can be dabbed onto the apples of your cheeks and tapped in with your fingertips. For an easy, healthy-looking wash of colour, [Danny Morton](https://www.instagram.com/dannymortonmakeup/), national make-up artist at Prada Beauty UKI, recommends using a large fluffy brush, such as the [02 Sculpting Brush](https://prada.prf.hn/click/camref:1100l3Hiir/destination:https%3A%2F%2Fwww.prada.com%2Fgb%2Fen%2Fp%2F02-powder-sculpting-brush%2F1A5953_2IAN_F0Z99). “Use it to create a diffused wash of colour across the cheeks – it’s an amazing way to freshen up a look,” he advises. “I also like to take what’s left on my brush and apply it under the eyes to marry the blush placement with the concealer for a more natural, undetectable make-up look – shades like [‘Peach’](https://prada.prf.hn/click/camref:1100l3Hiir/destination:https%3A%2F%2Fwww.prada.com%2Fgb%2Fen%2Fp%2Fprada-touch-cream-to-powder-color%2F1A5681_B005_FBO86_P_GR0035) can help to gently correct any darkness under the eyes. Finally, for a natural finish, you can apply the blush underneath your foundation, so it looks like a flush of colour that is coming from within.” ## The Reviews\* *“I’m obsessed with how pretty this blush looks on the skin. It gives my cheeks that soft, fresh pop of colour while still looking really natural. I love the creamy feel and how it blends so easily.”* *“What I love is how easily you can build up the color, you can go for a subtle everyday flush or add more for a stronger, more defined look.”* *“This blush feels so luxurious and creamy. I love how it feels on my skin and it blends to perfection with a good brush. Plus, it lasts all day.”* *“Honestly, I’m really impressed with Prada Touch. It’s super creamy and blends like a dream without looking patchy. The color payoff is beautiful and buildable; it gives such a natural, radiant flush. Definitely a new favourite!”* *\*Reviews taken from* [*BOOTS.COM*](https://www.awin1.com/cread.php?awinmid=2041&awinaffid=69421&platform=dl&ued=https%3A%2F%2Fwww.boots.com%2Fprada-touch-cream-to-powder-multi-use-melting-blush-for-cheeks-lips-and-eyes-10381965) --- ## SHOP THE SHADES ![Touch In Caffe](https://media.sheerluxe.com/moyq0ArR2tYbg5YxF_7aCjyRBkY=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F09%2Fprada-touch-b32-caffe.png) [#### Touch In Caffe](https://prada.prf.hn/click/camref:1100l3Hiir/destination:https%3A%2F%2Fwww.prada.com%2Fgb%2Fen%2Fp%2Fprada-touch-cream-to-powder-color%2F1A5681_B005_FBB32_P_GR0035) £39 [ Flag this item ](/user/login?destination=/markdownify/node/54073 "Add product to my favourites") ![Touch In Peach](https://media.sheerluxe.com/KZdX9gidaBYsdCLl6gr89b3I-co=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F09%2Ftouch-in-peach_0.png) [#### Touch In Peach](https://prada.prf.hn/click/camref:1100l3Hiir/destination:https%3A%2F%2Fwww.prada.com%2Fgb%2Fen%2Fp%2Fprada-touch-cream-to-powder-color%2F1A5681_B005_FBO86_P_GR0035) £39 [ Flag this item ](/user/login?destination=/markdownify/node/54073 "Add product to my favourites") ![Touch In Bow](https://media.sheerluxe.com/39lYeVxaf0evc60uxvUENxgocJA=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F09%2Fprada-touch-p71-bow.png) [#### Touch In Bow](https://prada.prf.hn/click/camref:1100l3Hiir/destination:https%3A%2F%2Fwww.prada.com%2Fgb%2Fen%2Fp%2Fprada-touch-cream-to-powder-color%2F1A5681_B005_FBP71_P_GR0035) £39 [ Flag this item ](/user/login?destination=/markdownify/node/54073 "Add product to my favourites") ![Touch In Dahlia](https://media.sheerluxe.com/MwZlIet714VhAknHpVLJN9y-Sk8=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F09%2Ftouch-in-dahlia_0.png) [#### Touch In Dahlia](https://prada.prf.hn/click/camref:1100l3Hiir/destination:https%3A%2F%2Fwww.prada.com%2Fgb%2Fen%2Fp%2Fprada-touch-cream-to-powder-color%2F1A5681_B005_FBP72_P_GR0035) £39 [ Flag this item ](/user/login?destination=/markdownify/node/54073 "Add product to my favourites") ![Touch In Tulip](https://media.sheerluxe.com/7ZaY6twRnL2vQnKSOMs5kD_fi_Q=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F09%2Ftouch-in-tulip_0.png) [#### Touch In Tulip](https://prada.prf.hn/click/camref:1100l3Hiir/destination:https%3A%2F%2Fwww.prada.com%2Fgb%2Fen%2Fp%2Fprada-touch-cream-to-powder-color%2F1A5681_B005_FBP75_P_GR0035) £39 [ Flag this item ](/user/login?destination=/markdownify/node/54073 "Add product to my favourites") ![Touch In Waterlily](https://media.sheerluxe.com/M-Yni6PUDIkljty8y_-nsQloFGs=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F09%2Fprada-touch-p76-waterlily_0.png) [#### Touch In Waterlily](https://prada.prf.hn/click/camref:1100l3Hiir/destination:https%3A%2F%2Fwww.prada.com%2Fgb%2Fen%2Fp%2Fprada-touch-cream-to-powder-color%2F1A5681_B005_FBP76_P_GR0035) £39 [ Flag this item ](/user/login?destination=/markdownify/node/54073 "Add product to my favourites") ![Touch In Mauve](https://media.sheerluxe.com/_GoEcBafK9jfew9fLvEsE-rjf5Q=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F09%2Ftouch-in-mauve_0.png) [#### Touch In Mauve](https://prada.prf.hn/click/camref:1100l3Hiir/destination:https%3A%2F%2Fwww.prada.com%2Fgb%2Fen%2Fp%2Fprada-touch-cream-to-powder-color%2F1A5681_B005_FBP79_P_GR0035) £39 [ Flag this item ](/user/login?destination=/markdownify/node/54073 "Add product to my favourites") ![Touch In Cherry](https://media.sheerluxe.com/IubAPZp3UxRgKd_k9o9f6Jtl5tM=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F09%2Fprada-touchr68-cherry.png) [#### Touch In Cherry](https://prada.prf.hn/click/camref:1100l3Hiir/destination:https%3A%2F%2Fwww.prada.com%2Fgb%2Fen%2Fp%2Fprada-touch-cream-to-powder-color%2F1A5681_B005_FBR68_P_GR0035) £39 [ Flag this item ](/user/login?destination=/markdownify/node/54073 "Add product to my favourites") [ Sign in to comment with your SheerLuxe profile ](/user/login?destination=)Or continue to comment as a Guest below [View the discussion thread.](http://sheerluxe-dev.disqus.com/) *more from* Beauty [View All Beauty](/beauty) ![The Ultimate Brow Tips & Tricks From An Expert](https://media.sheerluxe.com/oX4_ot3I6FuuLj1przD_8DxTGuM=/200x267/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F09%2Fsl-160926-site-assets-brow-hacks-youll-wish-you-knew-sooner-hero-thumb_0.jpg) [Beauty](/beauty) / 16 September 2026 [## The Ultimate Brow Tips & Tricks From An Expert ](/beauty/better-brows) ![Everything Our Beauty Director Is Obsessed With Right 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