Breadcrumbs ![ Beauty After 40, Breaking The ‘Dress Your Age’ Rules & Why Reinvention Has No Age Limit](https://media.sheerluxe.com/cxWyz4rajZvQk12jg669hz19oS0=/500x221/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F09%2Fsl-090926-gold-video-hero.jpg) ![ Beauty After 40, Breaking The ‘Dress Your Age’ Rules & Why Reinvention Has No Age Limit](https://media.sheerluxe.com/pfhJbhydXfQqerpJAUtnwy3YZpQ=/400x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F09%2Fsl-090926-gold-video-portrait.jpg) ![ Beauty After 40, Breaking The ‘Dress Your Age’ Rules & Why Reinvention Has No Age Limit](https://media.sheerluxe.com/cxWyz4rajZvQk12jg669hz19oS0=/500x221/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F09%2Fsl-090926-gold-video-hero.jpg) ![ Beauty After 40, Breaking The ‘Dress Your Age’ Rules & Why Reinvention Has No Age Limit](https://media.sheerluxe.com/pfhJbhydXfQqerpJAUtnwy3YZpQ=/400x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F09%2Fsl-090926-gold-video-portrait.jpg) # Beauty After 40, Breaking The ‘Dress Your Age’ Rules & Why Reinvention Has No Age Limit This week on The Gold Show, Jo Good is joined by restaurant critic and ‘Master Chef’ host Grace Dent, beauty entrepreneur Sarah Creal and personal stylist Jess Colivet for a brilliant conversation about beauty, style, confidence and why getting older should never mean becoming less visible. Sarah shares the story behind creating a beauty brand specifically for women over 40 – including the investors who told her it wouldn’t work, the lessons she learnt from failure and her decades spent developing products for names including Tom Ford, Prada and Victoria Beckham. Plus, the panel discusses how make-up needs change with age and the beauty rules actually worth following. Elsewhere, Grace gets candid about rediscovering glamour in her 50s and dressing for ‘Master Chef’, while Jess explains why she doesn’t believe in “dressing your age” and how the right clothes can help women find themselves again. There will be honest conversations about ambition, reinvention and second chances, plus the beauty treatments, wellness finds, fashion tips and £35 chocolate soufflé they genuinely swear by. [ Save To My Favourites ](/user/login?destination=/markdownify/node/54140) Remote video URL [ Sign in to comment with your SheerLuxe profile ](/user/login?destination=)Or continue to comment as a Guest below [View the discussion thread.](http://sheerluxe-dev.disqus.com/) *more from* Video [View All Video](/video) ![ Unexpected Career Journeys, Things We're Loving & LGBTQ+ Advice We’d Give Our Younger Selves](https://media.sheerluxe.com/z7U3L9ljXs60MpFHtGE4zQ4P76w=/200x267/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F07%2Fsl-man-out-about-podcast-150726-portrait.jpg) [Video](/video) / 15 July 2026 [## Unexpected Career Journeys, Things We're Loving & LGBTQ+ Advice We’d Give Our Younger Selves ](/video/unexpected-career-journeys-things-were-loving-lgbtq-advice-wed-give-our-younger-selves) ![Protein Is Overrated, Biohacking & The Biggest Health Myths Busted With Gary Brecka](https://media.sheerluxe.com/mpGBTPID9llI1YfFHDSWOXxNEGs=/200x267/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F06%2Fportrait-5.jpg) [Video](/video) / 01 July 2026 [## Protein Is Overrated, Biohacking & The Biggest Health Myths Busted With Gary Brecka ](/video/protein-is-overrated-biohacking-the-biggest-health-myths-busted-with-gary-brecka) ![ Roger Federer, Centre Court & The Untold Stories Of The ATP Tour](https://media.sheerluxe.com/RMjwnLmKjw2F9O59j2K9g584BVY=/200x267/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F06%2Fsl-man-podcast-240626-tim-henman-portrait.jpg) [Video](/video) / 24 June 2026 [## Roger Federer, Centre Court & The Untold Stories Of The ATP Tour ](/video/roger-federer-centre-court-the-untold-stories-of-the-atp-tour) ![Investing In Art, Ceramics & How Do You Discover The Next Big Name?](https://media.sheerluxe.com/2CW6S8lRIMVpZWbHI7qF101Wad4=/200x267/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F06%2Fportrait_3.jpg) [Video](/video) / 23 June 2026 [## Investing In Art, Ceramics & How Do You Discover The Next Big Name? ](/video/investing-in-art-ceramics-how-do-you-discover-the-next-big-name) ![Emma’s Transitional Shopping Tips & High-Street Heroes](https://media.sheerluxe.com/XTgdcR6lGAosKco3Y41Af_iD1k4=/200x267/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F08%2Fsl-200826-emmas-transitional-heroes-on-the-high-street-thumb.jpg) [Fashion](/video/fashion) / 20 August 2026 [## Emma’s Transitional Shopping Tips & High-Street Heroes ](/video/fashion/emmas-transitional-shopping-tips-high-street-heroes) ![Style SOS: Fashion Editors Solve Your Biggest Style Dilemmas](https://media.sheerluxe.com/c8K6j9golZ9p2i_sduHkq25-jPs=/200x267/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F08%2Fsl-130826-style-sos-thumb.jpg) [Fashion](/video/fashion) / 13 August 2026 [## Style SOS: Fashion Editors Solve Your Biggest Style Dilemmas ](/video/fashion/style-sos-fashion-editors-solve-your-biggest-style-dilemmas) ![A Creative Director’s London Packing Essentials ](https://media.sheerluxe.com/M_Mp4aeOOKvAkwP1OGvzCIr81to=/200x267/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F08%2Fsl-060826-sally-matthewsportrait.jpg) [Fashion](/video/fashion) / 06 August 2026 [## A Creative Director’s London Packing Essentials ](/video/fashion/a-creative-directors-london-packing-essentials) ![Nana's High-Street Shopping Secrets](https://media.sheerluxe.com/lSvKW7L893vumjbjwrGu_Ea43Zw=/200x267/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F07%2Fsl300726-nana-oxford-street-portrait.jpg) [Fashion](/video/fashion) / 30 July 2026 [## Nana's High-Street Shopping Secrets ](/video/fashion/nanas-high-street-shopping-secrets) ![A Style Insider Shares Her Top Packing Tips](https://media.sheerluxe.com/sGZYi1n8wP5lQ3Z0x1cUjZDfq_4=/200x267/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F07%2Fsl-220726-larissa-mills-holiday-packingportrait-1.jpg) [Fashion](/video/fashion) / 22 July 2026 [## A Style Insider Shares Her Top Packing Tips ](/video/fashion/a-style-insider-shares-her-top-packing-tips) ![ Summer Holiday Packing With Anna Bromilow: M&S, Zara & Topshop](https://media.sheerluxe.com/Mub8sV36tyqcEQz28wfmgvV4am4=/200x267/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F07%2Fsl-080726-anna-bromilowportrait.jpg) [Fashion](/video/fashion) / 08 July 2026 [## Summer Holiday Packing With Anna Bromilow: M&S, Zara & Topshop ](/video/fashion/summer-holiday-packing-with-anna-bromilow-ms-zara-topshop) ![90s Trends, CBK Style & Cool Australian Brands](https://media.sheerluxe.com/453FDx9r5c0fR_HW6IZOfyolpc4=/200x267/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F07%2Fportrait.jpg) [Fashion](/video/fashion) / 02 July 2026 [## 90s Trends, CBK Style & Cool Australian Brands ](/video/fashion/90s-trends-cbk-style-cool-australian-brands) ![ Alexis Foreman’s Summer Style & Why Having A Wardrobe For Every Season Just Works](https://media.sheerluxe.com/Pwef-20KjvIReZyPRXyxMEiEP3Y=/200x267/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F06%2Fsl-250626-alexis-foreman-style-insiderportrait.jpg) [Fashion](/video/fashion) / 25 June 2026 [## Alexis Foreman’s Summer Style & Why Having A Wardrobe For Every Season Just Works ](/video/fashion/alexis-foremans-summer-style-why-having-a-wardrobe-for-every-season-just-works) Share This Story [Facebook ](https://www.facebook.com/sharer/sharer.php?display=popup&redirect_uri=http%3A%2F%2Fwww.facebook.com&u=https%3A%2F%2Fsheerluxe.com%2Fvideo%2Ffashion%2Fbeauty-after-40-breaking-the-dress-your-age-rules-why-reinvention-has-no-age-limit&t=Beauty+After+40%2C+Breaking+The+%E2%80%98Dress+Your+Age%E2%80%99+Rules+%26+Why+Reinvention+Has+No+Age+Limit) [ Pinterest ](https://www.pinterest.com/pin/create/button/?url=https%3A%2F%2Fsheerluxe.com%2Fvideo%2Ffashion%2Fbeauty-after-40-breaking-the-dress-your-age-rules-why-reinvention-has-no-age-limit&description=Beauty+After+40%2C+Breaking+The+%E2%80%98Dress+Your+Age%E2%80%99+Rules+%26+Why+Reinvention+Has+No+Age+Limit&media=) [ E-mail ]() DISCLAIMER: We endeavour to always credit the correct original source of every image we use. If you think a credit may be incorrect, please contact us at . Fashion. Beauty. Culture. Life. Home Delivered to your inbox, daily [Subscribe](/signup)