Breadcrumbs ![The Best New Beauty Buys Under £25](https://media.sheerluxe.com/xNNYdlay48lX00l3hHIEx1ROjMA=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F09%2Fsl-site-assets-280926-under-ps25-new-beauty-hero-thumb.jpg) [Beauty](/beauty) / 28 September 2026 # The Best New Beauty Buys Under £25 From a skincare innovation that addresses an often-forgotten area to a cherry-chocolate treat for your lips, we’ve rounded up the best affordable beauty launches this month. ByJenn George / [ Save To My Favourites ](/user/login?destination=/markdownify/node/54238) All products on this page have been selected by our editorial team, however we may make commission on some products. [ ![](https://media.sheerluxe.com/IEeRWJa_LVZGhPX_TSBp3Vffzpc=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F09%2Fsl-editorial-280926-new-beauty-buys-under-ps25-1.jpg) ](https://gisou.sjv.io/enZGYz) ## FOR SOFT LIPS #### Honey Glaze Collagen Therapy Lip Mask, £24 | Gisou The original version of this buttery lip mask, filled with honey and collagen, quickly became a deskside and bedside essential – so naturally, we’re all over the new chocolate edition. It leaves behind a sheer, dark-cherry glaze while nourishing and repairing lips. Consider us sold. *Available at* [GISOU.COM](https://gisou.sjv.io/enZGYz) --- [ ![](https://media.sheerluxe.com/I73BEOkajJqLitLUIF62TByrRo8=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F09%2Fsl-editorial-280926-new-beauty-buys-under-ps25-2.jpg) ](https://www.awin1.com/cread.php?awinmid=59805&awinaffid=69421&ued=https%3A%2F%2Fwww.spacenk.com%2Fuk%2Fskincare%2Fmoisturisers%2Fday-moisturiser%2Fmulti-quench-hydration-mist-UK200065349.html) ## FOR INSTANT HYDRATION #### Multi-Quench Hydration Mist, £20 | Prequel As the central heating ramps up, you might notice your skin drying out through the day – especially if you work in an office. We’re never far from a hydrating facial mist and this one proves you don’t have to spend a fortune to find a good one. The hero ingredient is polyglutamic acid, a humectant that draws moisture to the skin to fight dehydration and dullness. *Available at* [SPACENK.COM](https://www.awin1.com/cread.php?awinmid=59805&awinaffid=69421&ued=https%3A%2F%2Fwww.spacenk.com%2Fuk%2Fskincare%2Fmoisturisers%2Fday-moisturiser%2Fmulti-quench-hydration-mist-UK200065349.html) [ ![](https://media.sheerluxe.com/uWaN48WSeb_LT02OjcShOpvQj-Q=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F09%2Fsl-editorial-280926-new-beauty-buys-under-ps25-3.jpg) ](https://the-inkey-list.sjv.io/6kz6Ym) ## FOR EXTRA SKINCARE #### Bio-Active Ceramide Neck Stick, £15 | The INKEY List It’s easy to overlook your neck when it comes to skincare but it deserves just as much attention as your face. Full of skin-strengthening ceramides and smoothing peptides, this handy stick makes it easy to give the area some extra care in just a few swipes. If you fancy taking things a step further, its shape is designed for a lymphatic-style massage too. *Available at* [THEINKEYLIST.COM](https://the-inkey-list.sjv.io/6kz6Ym) [ ![](https://media.sheerluxe.com/5RO8Zl7wAIG-qhjGGLAacucWAkE=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F09%2Fsl-editorial-280926-new-beauty-buys-under-ps25-4.jpg) ](https://www.awin1.com/cread.php?awinmid=59805&awinaffid=69421&ued=https%3A%2F%2Fwww.spacenk.com%2Fuk%2Fmakeup%2Fcheeks%2Fblusher%2Flip-cheek-blur-UK200067503.html%3F) ## FOR SPEEDY TOUCH-UPS #### Lip + Cheek Blur Stick, £24 | Milk Makeup Milk recently reformulated its entire stick range, from bronzers to blushers but this multi-use version is the one we’re most excited about. It blends out to give skin a soft-focus effect and, like all Milk products, is designed to make make-up as easy as possible – just swipe, smudge and go. *Available at* [SPACENK.COM](https://www.awin1.com/cread.php?awinmid=59805&awinaffid=69421&ued=https%3A%2F%2Fwww.spacenk.com%2Fuk%2Fmakeup%2Fcheeks%2Fblusher%2Flip-cheek-blur-UK200067503.html%3F) --- [ ![](https://media.sheerluxe.com/G6gDTJVvhNmesgSGTfybFhEzwL4=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F09%2Fsl-editorial-280926-new-beauty-buys-under-ps25-5.jpg) ](https://amzn.to/3SZD6gY) ## FOR GLOWY COVERAGE #### Tinted Skin Cushion Glow, £25 | TirTir TirTir’s foundation went viral last year – and with its innovative cushion formula delivering seamless, second-skin coverage, it’s easy to see why. This fresher take has a 73% serum base, giving it more of a skincare feel than a traditional foundation, while still delivering a lightweight tint that evens out and brightens the complexion. *Available at* [AMAZON.CO.UK](https://amzn.to/3SZD6gY) [ ![](https://media.sheerluxe.com/G457OOYY4b0pg1kntDQhr_p_H0E=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F09%2Fsl-editorial-280926-new-beauty-buys-under-ps25-6.jpg) ](https://liberty.prf.hn/click/camref:1110lurq/destination:https%3A%2F%2Fwww.libertylondon.com%2Fuk%2Fminimalist-defining-mascara-10g-000882845.html) ## FOR DEFINED LASHES #### Minimalist Defining Mascara, £23.40 (was £26) | Jones Road The perfect everyday mascara, this gives lashes plenty of lift and length without looking too dramatic – think soft and fluffy rather than full-on. The brown shade is particularly good for a more natural effect. Founder Bobbi Brown also made sure it was a rich but truly neutral brown, after finding so many others had an unwanted red tint. *Available at* [LIBERTYLONDON.COM](https://liberty.prf.hn/click/camref:1110lurq/destination:https%3A%2F%2Fwww.libertylondon.com%2Fuk%2Fminimalist-defining-mascara-10g-000882845.html) [ ![](https://media.sheerluxe.com/HsxJ7jc3F5o5rxEpqdg9N54Ggx0=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F09%2Fsl-editorial-280926-new-beauty-buys-under-ps25-7.jpg) ](https://uk.morphe.com/products/sculptwear-long-lasting-lip-liner?) ## FOR LONGWEAR LINER #### Sculptwear Long Lasting Lip Liner, £12 | Morphe Available in ten shades, from pretty pale pink to an almost-black brown, this affordable liner more than holds its own against its luxury counterparts. It glides on smoothly for a defined finish and wears impressively well throughout the day. The matte formula is blended with botanical oils too, helping it stay soft and comfortable once it’s dried down. *Available at* [ MORPHE.COM](https://uk.morphe.com/products/sculptwear-long-lasting-lip-liner?) --- [ ![](https://media.sheerluxe.com/GBhvE56_W13SLqfWsjCI0pYlQ5A=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F09%2Fsl-editorial-280926-new-beauty-buys-under-ps25-8.jpg) ](https://www.awin1.com/cread.php?awinmid=2082&awinaffid=69421&platform=dl&ued=https%3A%2F%2Fwww.lookfantastic.com%2Fp%2Fcerave-hydrating-hyaluronic-acid-water-gel-for-plumping-hydration-with-ceramides-hyaluronic-acid-niacinamide-48ml%2F17745345%2F) ## FOR HEALTHY SKIN #### Hydrating Hyaluronic Acid Water Gel, £19.50 | CeraVe Gel moisturisers are a great option for oily or easily congested skin but some can fall short when it comes to lasting hydration. Not this one. It combines CeraVe’s signature ceramides, which help support the skin barrier, with a generous dose of hyaluronic acid and niacinamide to hydrate and help balance excess oil. Ultra-light and non-sticky, it feels wonderfully comfortable on skin and sits beautifully under make-up, too. *Available at* [LOOKFANTASTIC.COM](https://www.awin1.com/cread.php?awinmid=2082&awinaffid=69421&platform=dl&ued=https%3A%2F%2Fwww.lookfantastic.com%2Fp%2Fcerave-hydrating-hyaluronic-acid-water-gel-for-plumping-hydration-with-ceramides-hyaluronic-acid-niacinamide-48ml%2F17745345%2F) [ ![](https://media.sheerluxe.com/tkoFWH91Xgz3SP-Dq8HynQ4T2Nk=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F09%2Fsl-editorial-280926-new-beauty-buys-under-ps25-9.jpg) ](https://liberty.prf.hn/click/camref:1110lurq/destination:https%3A%2F%2Fwww.libertylondon.com%2Fuk%2Fhydra-restore-eye-patches-set-of-8-R751558006.html) ## FOR TIRED EYES #### Hydra-Restore Eye Patches, £18 (were £20) | Grown Alchemist These biodegradable patches bring together some of our favourite ingredients for tackling the under-eye area, so you can target several concerns at once. Caffeine helps reduce the look of puffiness, while ectoin delivers a hit of hydration. Allantoin soothes and panthenol helps tackle dryness. The result? A ten-minute treatment that leaves the under-eyes looking brighter, smoother and more refreshed. *Available at* [LIBERTYLONDON.COM](https://liberty.prf.hn/click/camref:1110lurq/destination:https%3A%2F%2Fwww.libertylondon.com%2Fuk%2Fhydra-restore-eye-patches-set-of-8-R751558006.html) [ Sign in to comment with your SheerLuxe profile ](/user/login?destination=)Or continue to comment as a Guest below [View the discussion thread.](http://sheerluxe-dev.disqus.com/) *more from* Beauty [View All Beauty](/beauty) ![Don’t Miss Out On This Mega Beauty Advent Calendar ](https://media.sheerluxe.com/llqIE2R3eEmyHb89XYOfiJOe-7U=/200x267/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F09%2Fsl-site-assets-110926-thumb-commercial-space-nk-advent.gif) [Beauty](/beauty) / 11 September 2026 [## Don’t Miss Out On This Mega Beauty Advent Calendar ](/beauty/dont-miss-out-on-this-mega-beauty-advent-calendar) ![September’s Best New Beauty Buys 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