Breadcrumbs # “My North Star Would Be Gemma Collins” | Why Rochelle Humes Thinks Reality TV Needs More GC What does it really take to launch a beauty brand while juggling work, motherhood and nearly 20 years with the same person? This week on the SheerLuxe Podcast, Georgie is joined by Rochelle Humes and Tobi Asare for a wide-ranging conversation covering everything they’re loving, wearing and talking about right now. Rochelle gives us the inside story on Eulah, her new affordable skincare brand, revealing why she stripped back her own routine, her thoughts on the ‘Sephora kids’ generation and how she secured major high-street retailers before launch. Plus, she shares the products she genuinely swears by, her current weight-training routine and why three or four matchas a day is completely normal in her world. Elsewhere, the team discuss the secrets to a long marriage, autumn fashion buys, Gemma Collins, Theo James and why they’re firmly divided over the return of the ‘elevated dry robe’. Expect plenty of recommendations, honest opinions and laughs along the way. 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