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 Images: @MarthaHwin; Victoria Adamson 

 

 

[Life](/life)

 /  30 September 2026  

#  The AI Tools Women-In-The-Know Rely On  


AI might still sound like something reserved for tech experts but for many women, it’s already becoming part of everyday life – from shopping and styling to organising, researching and getting more done. Here, we asked some stylish women in-the-know to share the AI tools they genuinely use and explain how they’ve made a difference to their daily lives.  


[ Save To My Favourites ](/user/login?destination=/markdownify/node/54267)

 

 Images: @MarthaHwin; Victoria Adamson 

 

 



 

 

 

 

 [ ![](https://media.sheerluxe.com/35hB7SMkHW_ViRz0R9Wdztsdp3o=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F09%2Fsl-editorial-300926-x-ai-tools-stylish-women-use-gh.jpg)

 

 ](https://www.instagram.com/gabrielehackworthy/?hl=en) 

 @GabrieleHackworthy 

 



 

 

 

 

 

## Gabriele Hackworthy  
Creative Director, Stylist &amp; Content Creator

“I love AI – it’s fundamentally changed the way I develop and communicate ideas. I mainly use [ChatGPT](https://chatgpt.com/) – I haven’t even transferred over to [Claude](https://claude.ai/login) yet – but I also use [Nano Banana](https://nanobanana.io/) for mocking up fashion imagery and [Alta](https://www.altadaily.com/) for styling. I can now mock up an entire shoot, visualise a campaign or build a storyboard in a matter of hours – work that previously would have taken days. For me, its greatest value is creative communication. I’ve always been able to see the finished image in my head but not everyone is visually trained. AI allows me to create imagery that gets remarkably close to my intended final result – the casting, styling, composition, mood and overall visual language of a campaign. By the time we arrive on set, everyone understands what we’re trying to achieve. I use it in a similar way with my personal styling clients. If I have a strong idea about how I want someone to look, I’ll mock it up and say, ‘This is how I see you.’ It becomes a kind of virtual fitting room – a try-before-you-buy approach to personal style. What excites me about AI isn’t that it replaces the creative process. It removes the distance between having an idea and being able to communicate it – but the taste, instinct and point of view still have to come from you.”

*Follow* [@GABRIELEHACKWORTHY](https://www.instagram.com/gabrielehackworthy/?hl=en)

 

 

 

## Mia Luckie  
SL Marketing Director &amp; MD, BLUSH Talent MGMT

“I am a ChatGPT fanatic – specifically, I’ve set up agents within ChatGPT Work to help me manage and grow my social media activity. They connect with the platforms I use, monitor performance against my personal targets and update my tracking document with the latest results. They also send me regular email summaries highlighting what is working, where I am falling behind and which activities I should prioritise next. It’s become a really useful way to stay accountable, make better decisions and keep progressing towards my goals.”

*Follow* [@MIALUCKIE](https://www.instagram.com/mialuckie/?hl=en)

 

 

 [ ![](https://media.sheerluxe.com/pJc06Wg9sRm2mCeM5cx5aFv6A6E=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F09%2Fsl-editorial-300926-x-ai-tools-stylish-women-use-ml.jpg)

 

 ](https://www.instagram.com/mialuckie/?hl=en) 

 

 

 

 

 

 

 [ ![](https://media.sheerluxe.com/h48H7fDlH2OStYqdf-C6TCt7wY8=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F09%2Fsl-editorial-300926-x-ai-tools-stylish-women-use-mh.jpg)

 

 ](https://www.instagram.com/marthahwin/) 

 @MarthaHwin 

 



 

 

 

 

 

## Martha Hwin  
Founder Of HWIN

“Since starting a business alongside creating content, I’ve found myself juggling so many different moving parts. AI has been really useful for helping me build systems and bring a bit more structure to everything – I essentially use it as a personal assistant. I’ve started connecting the apps I already use, including my emails, calendar, [Notion](https://www.notion.com/en-gb) and [Canva](https://www.canva.com/en_gb/), so I can get a clearer overview of deadlines, meetings and projects, as well as all the content I need to create and where I need to be and when. It’s made keeping on top of everything feel much more manageable.”

*Follow* [@MARTHAHWIN](https://www.instagram.com/marthahwin/)

 

 

 

## Sapna Rao  
SL Deputy Editor

“I use ChatGPT in three different ways. First, as a brain-dump polisher: I can throw in a half-formed idea from a meeting or a completely random thought and ask it to turn it into something structured and fleshed out. I also use it for meal planning, feeding it the ingredients, flavours and recipes I like and asking for healthy, interesting, low-effort meals that don’t require lots of time or effort. Most importantly, I use it to challenge my thinking, asking it to push an idea further, suggest a different angle or point out what I might be missing. I think of it less like a replacement for my brain and more like a patient colleague who never needs a coffee break."

*Follow* [@SAPNA\_RAO](https://www.instagram.com/sapna_rao/)

 

 

 [ ![](https://media.sheerluxe.com/7w6SFlCwZHMoqElMwru-4_z3wjg=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F09%2Fsl-editorial-300926-x-ai-tools-stylish-women-use-sr.jpg)

 

 ](https://www.instagram.com/sapna_rao/) 

 

 

 

 

 

 

 

 [ ![](https://media.sheerluxe.com/sURbj4VjMYQoNrd6XE45ZgyK718=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F09%2Fsl-editorial-300926-x-ai-tools-stylish-women-use-hc.jpg)

 

 ](https://www.wearesavi.com/) 

 @HollyCorrigan 

 



 

 

 

 

 

## Holly Corrigan  
MD At Savi

“By 7am, [Claude](https://claude.ai/login) has already organised my inbox into what needs my immediate attention, what’s an FYI and what needs closing that week. This summer we invested in AI training for the entire London and New York teams at Savi and have built it into how we function. It has made every level of the company so much more efficient. However, it's using Claude and ChatGPT – or as I recently asked it, what it might prefer to be called (Milo if you're wondering) – for personal tasks is where I'm having the most fun. This summer, I wanted to spend time in Barcelona with my puppy Raffi. “Milo” helped me source a great pet-friendly apartment and then planned the entire drive from London, including an overnight stop in Burgundy. It even guided me on how to sand, plaster and repaint the door Raffi scratched during our first week there! It now helps me plan everything from weekends away to my work and social schedule.

“Fashion sourcing has always been a favourite past-time. I like to really consider what I'm buying but this often means I miss out because certain items sell out. To remedy this, I fed AI screenshots and plugged in my Vestiaire, Vinted, eBay and The RealReal accounts so it could keep searching for them. I do the same with harder-to-find pieces that are no longer available, like a rare larger Savette tote that still lives in my head rent-free.”

*Visit* [WEARESAVI.COM](https://www.wearesavi.com/)

 

 

 

## Daisy Reed  
SL Head Of Social

“I’m a big fan of [Canva AI](https://www.canva.com/ai-assistant/), particularly for Instagram Stories. It’s become my go-to for quickly pulling together layouts, collages and visual moodboards when I want something to feel considered but don’t have time to start from scratch. I’ll use it to play around with different compositions, bring together photos, text and graphics, and quickly create a few different options before landing on the final look. It’s especially handy for social media because you can go from a handful of images to something polished and on-brand in minutes.”

*Follow* [@DAISREED](https://www.instagram.com/daisreed/?hl=en)

 

 

 [ ![](https://media.sheerluxe.com/zAw8222UPSkRl-xkH3cQBOUK8sI=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F09%2Fsl-editorial-300926-x-ai-tools-stylish-women-use-dr.jpg)

 

 ](https://www.instagram.com/daisreed/?hl=en) 

 

 

 

 

 

 

 [ ![](https://media.sheerluxe.com/n4FoVROAKWR4wHJLoq6TKtgYmfY=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F09%2Fsl-editorial-300926-x-ai-tools-stylish-women-use-jg.jpg)

 

 ](https://www.instagram.com/middleagedminx/) 

 @MiddleAgedMinx 

 



 

 

 

 

 

## Jo Good  
Broadcaster &amp; Presenter

“My use of AI is pretty much limited to ChatGPT at the moment but I find it really useful for last-minute research, especially ahead of my radio show. If I’m interviewing an author, I want to know as much about them as possible and sometimes a guest is booked at the eleventh hour and I only have a few minutes to prepare. ChatGPT helps me get up to speed quickly. I also love how polite it is – I always find myself writing ‘thank you’ when I use it!”

*Follow* [@MIDDLEAGEDMINX](https://www.instagram.com/middleagedminx/)

 

 

 

## Nana Acheampong  
SL Fashion Broadcaster &amp; Editor

"[Google’s Try It On tool](https://play.google.com/store/apps/details?id=com.vaitio&hl=en) has completely changed the way I shop online. When I find an item I like, I can upload a picture of myself and see a virtual image of how it might look on me before I buy it. This helps me decide whether I really like the style and colour against my skin tone and body shape. It takes the guesswork out of online shopping and has massively reduced the number of returns I make. It’s also fun to use – I can spend hours creating my dream wardrobe."

*Follow* [@STYLEDBYNANA](https://www.instagram.com/styledbynana/)

 

 

 [ ![](https://media.sheerluxe.com/E1aegXg3IODzUzueifeR7SDGKJc=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F09%2Fsl-editorial-300926-x-ai-tools-stylish-women-use-na.jpg)

 

 ](https://www.instagram.com/styledbynana/) 

 Victoria Adamson 

 



 

 

 

 

 

 

 

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