Breadcrumbs ![The Brands, Treatments & Experts A Beauty Founder Really Rates ](https://media.sheerluxe.com/xrwJVhLLkYXrKeZEyMPHxezehCI=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F10%2Fsl-site-assets-021026-a-beauty-insiders-go-to-brands-treatments-more-hero-thumb.jpg) Image: @MaraRoszak; @Laney [Beauty](/beauty) / 02 October 2026 # The Brands, Treatments & Experts A Beauty Founder Really Rates What Saie founder Laney Crowell doesn’t know about beauty probably isn’t worth knowing. From the products she uses every day to the experts she trusts with her skin and the treatments she'd make a special trip for, these are her insider recommendations… ByRebecca Hull / [ Save To My Favourites ](/user/login?destination=/markdownify/node/54298) Image: @MaraRoszak; @Laney All products on this page have been selected by our editorial team, however we may make commission on some products. [ ![](https://media.sheerluxe.com/HdrT1SAnL9og7KBfFxfm4ELT9EQ=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F09%2Fsl-021026-beauty-expert-laney-headshot.jpg) ](https://www.instagram.com/laney/) @Laney **My daily routine needs simplicity.** I am busy and on-the-go a lot, so my beauty routine needs to be simple. It starts with Medik8’s [Peptide Serum](https://www.awin1.com/cread.php?awinmid=99011&awinaffid=69421&ued=https%3A%2F%2Fwww.medik8.com%2Fproducts%2Fliquid-peptides) and Sofie Pavitt’s [Face Cream](https://londonlovesbeauty.com/products/sofie-pavitt-face-omega-rich-moisturizer/). I’ll then layer on the Saie [Glowy Super Gel](https://www.awin1.com/cread.php?awinmid=29063&awinaffid=69421&ued=https%3A%2F%2Fwww.cultbeauty.co.uk%2Fp%2Fsaie-glowy-super-gel-30ml-various-shades%2F13321953%2F) and [Slip Tinted Moisturiser](https://www.awin1.com/cread.php?awinmid=59805&awinaffid=69421&ued=https%3A%2F%2Fwww.cultbeauty.co.uk%2Fp%2Fsaie-slip-tint-dewy-tinted-moisturizer%2F13321971%2F), before finishing with [Dew Blush](https://www.awin1.com/cread.php?awinmid=59805&awinaffid=69421&ued=https%3A%2F%2Fwww.cultbeauty.co.uk%2Fp%2Fsaie-dew-blush-12ml-various-shades%2F13321961%2F) for a juicy hit of colour. [**Shani Darden**](https://www.shanidarden.com/) **is my go-to expert in LA.** Her signature chemical peel is an absolute game-changer. It instantly brightens, smooths out texture and gives you that instant radiance. If you’re ever over there, she is worth every cent. I also swear by [Kristie Streicher](https://www.instagram.com/kristiestreicher/?hl=en) for brows in LA. She laminates to relax the hair then subtly tints and shapes them. Good brows are the secret to looking fresh and youthful. [**Sarah Chapman**](https://www.awin1.com/cread.php?awinmid=23747&awinaffid=69421&ued=https%3A%2F%2Fwww.sarahchapman.com%2Fpages%2Fclinic) **is my go-to in the UK.** Whenever I visit London, I book into her clinic. Her signature facial massage and tech-driven treatments are some of the best I’ve ever had. They really do give you the ultimate skin reset. **Sofawave is on my list to try.** It’s a non-invasive ultrasound treatment that lifts and tightens the face and neck by boosting collagen. Everyone’s been raving about the results. [**Mirror Water**](https://www.awin1.com/cread.php?awinmid=59805&awinaffid=69421&ued=https%3A%2F%2Fwww.spacenk.com%2Fuk%2Fbath-body%2Fbody-moisturiser-oils%2Fbody-oil%2Fsmooth-body-oil-MUK200037035.html) **is my latest brand discovery.** Founded by [Estée Lalonde](https://www.esteelalonde.com/), the bodycare makes your daily routine feel like a real, grounding ritual. I also love Sabrina and Idris Elba’s brand, [S’ABLE Labs](https://www.awin1.com/cread.php?awinmid=59805&awinaffid=69421&ued=https%3A%2F%2Fwww.spacenk.com%2Fuk%2Fbrands%2Fs%2Fsable-labs). The [Moringa Lip Salve](https://www.awin1.com/cread.php?awinmid=59805&awinaffid=69421&ued=https%3A%2F%2Fwww.spacenk.com%2Fuk%2Fmoringa-lip-salve-UK200059683.html) is honestly one of the most nourishing things I’ve ever put on my lips. ![Moringa Lip Salve from S'able Labs](https://media.sheerluxe.com/xDiHOJN_F2V2bUxM1Ze5gDhWqMQ=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F09%2Fs-able-labs-moringa-lip-salve.png) [#### Moringa Lip Salve](https://www.awin1.com/cread.php?awinmid=59805&awinaffid=69421&ued=https%3A%2F%2Fwww.spacenk.com%2Fuk%2Fmoringa-lip-salve-UK200059683.html) ##### S'able Labs, £22 [ Flag this item ](/user/login?destination=/markdownify/node/54298 "Add product to my favourites") ![The Clarifying Detox Shampoo from Chris McMillan](https://media.sheerluxe.com/vUtMbR83LHomMsEPijzVEiMSoKs=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F09%2Fchris-mcmillans-clarifying-shampoo.png) [#### The Clarifying Detox Shampoo](https://londonlovesbeauty.com/products/chris-mcmillan-the-clarifying-detox-shampoo-treatment/) ##### Chris McMillan, £58.95 [ Flag this item ](/user/login?destination=/markdownify/node/54298 "Add product to my favourites") ![Horii Shichimeien Ceremonial Blend Matcha from Rocky's Matcha](https://media.sheerluxe.com/8Mrd29FPJNQ20t5DuFEZYNpSi-k=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F09%2Frockys-ceremonial-blend-matcha.png) [#### Horii Shichimeien Ceremonial Blend Matcha](https://www.rockysmatcha.com/products/rockys-matcha-horii-shichimeien-ceremonial-blend-matcha-100g) ##### Rocky's Matcha, £83 [ Flag this item ](/user/login?destination=/markdownify/node/54298 "Add product to my favourites") ![Glowy Super Gel from Saie](https://media.sheerluxe.com/a6gQCaJJd4yEWCTT8lKxnUrwEyw=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F09%2Fsaie-glowy-super-gel.png) [#### Glowy Super Gel](https://www.awin1.com/cread.php?awinmid=29063&awinaffid=69421&ued=https%3A%2F%2Fwww.cultbeauty.co.uk%2Fp%2Fsaie-glowy-super-gel-30ml-various-shades%2F13321953%2F) ##### Saie, £27 [ Flag this item ](/user/login?destination=/markdownify/node/54298 "Add product to my favourites") **I would travel time and again to the** [**Ritz Club & Spa**](https://www.ritzparis.com/hotel/paris/ritz-club-spa) **in Paris.** The Jet Lag massage is incredible. If you want to feel alive after a long flight, that is the best treatment you will ever have. Every single detail is so considered, from the incredible protocol right down to the most comfortable bed. **My latest empty is Chris McMillan’s** [**Clarifying Shampoo**](https://londonlovesbeauty.com/products/chris-mcmillan-the-clarifying-detox-shampoo-treatment/)**.** It clears and rebalances your scalp, getting rid of product build-up and hard water minerals – but it doesn’t strip your hair unlike some formulas. It leaves mine feeling so clean, soft and weightless. It’s a weekly treatment I swear by. **If I could only buy one product from Saie, it would be the** [**Glowy Super Gel**](https://www.awin1.com/cread.php?awinmid=29063&awinaffid=69421&ued=https%3A%2F%2Fwww.cultbeauty.co.uk%2Fp%2Fsaie-glowy-super-gel-30ml-various-shades%2F13321953%2F)**.** It has the most beautiful formula – incredibly hydrating, completely weightless and it gives your skin that lit-from-within finish without ever feeling sticky. **Magnesium and matcha are two of my non-negotiables.** Before I’ve even run out, I always replace Rocky’s [Ceremonial Blend Matcha](https://www.rockysmatcha.com/products/rockys-matcha-horii-shichimeien-ceremonial-blend-matcha-100g) at least twice so I’m never without. It’s essential to my routine, as is a good magnesium supplement, which works wonders for good sleep. Another tip for good sleep is investing in a [humidifier](https://john-lewis-and-partners.pxf.io/zz9XnO). It prevents congestion and keeps my skin fresh. [ ![](https://media.sheerluxe.com/hGJSdo-NbmFdIdQD-HYYEgtA8Mg=/1920x0/smart/filters:no_upscale()/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F09%2Fsl-021026-beauty-expert-ritz-club-spa-mara-roszak-from-roz.jpg) ](https://www.ritzparis.com/hotel/paris/ritz-club-spa) Ritz Club & Spa; @MaraRoszak **Frédéric Malle’s ‘**[**French Lover**](https://john-lewis-and-partners.pxf.io/PzNKQz)**’ is my favourite fragrance.** I love how complex and nuanced it is – there’s this subtle hint of cigarette smoke alongside deep, woody notes, but it still feels effortlessly feminine without any of that artificial sweetness. I love Aerin’s [Tuberose Gardenia ](https://john-lewis-and-partners.pxf.io/E0v9Xe)too. It takes me back to those early moments in my career when I was first immersing myself in the world of beauty and learning what true elegance smells like. **My hair has never been coloured.** I don’t do a great deal to it but I do book in with [Mara Roszak](https://rozhair.com/pages/mara-roszak?) from RŌZ for regular trims. For styling, I go to Stefano – he’s incredible. I always ask for long, French mermaid layers with face-framing pieces in the front without taking off too much length. To finish off my look, I always use RŌZ’s Hair [Santa Sucia Styling Oil](https://www.anrdoezrs.net/click-3836078-12527506?url=https%3A%2F%2Fwww.revolve.com%2Froz-hair-travel-santa-lucia-styling-oil%2Fdp%2FRHAI-WU19%2F%3Fd%3DWomens%26sizeSelected%3Dtrue). It makes such a difference to the overall look. [**Byredo**](https://www.awin1.com/cread.php?awinmid=59805&awinaffid=69421&ued=https%3A%2F%2Fwww.spacenk.com%2Fuk%2Fbrands%2Fb%2Fbyredo) **is a brand I really admire.** The aesthetic is so simple yet completely timeless – but what I love most is how Ben Gorham built a brand rooted in emotion, memory, and narrative. He’s managed to create iconic, instantly recognisable objects of desire while staying true to a specific, elevated vision. **My best tip is to prime your make-up brushes.** By that, I mean thoroughly clean them and then mist them with a primer or base spray. Doing this before you apply any make-up will always give you the very best finish – trust me, it will last longer and look more professional. ![Smooth Body Oil from Mirror Water](https://media.sheerluxe.com/_hDArtuJJA5sKhyIIOcUDTWRX48=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F09%2Fmirror-water-smooth-body-oil.png) [#### Smooth Body Oil](https://www.spacenk.com/uk/bath-body/body-moisturiser-oils/body-oil/smooth-body-oil-MUK200037035.html?dwvar_MUK200037035_size=UK200037035&quantity=1) ##### Mirror Water, From £27 [ Flag this item ](/user/login?destination=/markdownify/node/54298 "Add product to my favourites") ![Dew Blush from Saie ](https://media.sheerluxe.com/Kpiuc6iAD-tv8AxXbAFGduWdSos=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F10%2Fsaie-dew-blush3.png) [#### Dew Blush](https://www.awin1.com/cread.php?awinmid=59805&awinaffid=69421&ued=https%3A%2F%2Fwww.cultbeauty.co.uk%2Fp%2Fsaie-dew-blush-12ml-various-shades%2F13321961%2F) ##### Saie, £23 [ Flag this item ](/user/login?destination=/markdownify/node/54298 "Add product to my favourites") ![Tuberose Gardenia Eau de Parfum from Aerin](https://media.sheerluxe.com/DYxepFEjDgKlBjpJSjO3Tq8Y3zc=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F09%2Festee-lauders-private-collection-tuberose-gardenia.png) [#### Tuberose Gardenia Eau de Parfum](https://john-lewis-and-partners.pxf.io/E0v9Xe) ##### Aerin, £110 [ Flag this item ](/user/login?destination=/markdownify/node/54298 "Add product to my favourites") ![Liquid Peptides from Medik8](https://media.sheerluxe.com/1gbMtklrd4XIScaEqmUo9N-CSuA=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F09%2Fmedik8-peptide-serum.png) [#### Liquid Peptides](https://www.awin1.com/cread.php?awinmid=99011&awinaffid=69421&ued=https%3A%2F%2Fwww.medik8.com%2Fproducts%2Fliquid-peptides) ##### Medik8, £59 [ Flag this item ](/user/login?destination=/markdownify/node/54298 "Add product to my favourites") ![Slip Tint Dewy Tinted Moisturiser from Saie](https://media.sheerluxe.com/eUmV7AnQ6hRLlZuQcVEbr2sAboo=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F09%2Fsaie-slip-tint-tinted-moisturizer_0.png) [#### Slip Tint Dewy Tinted Moisturiser](https://www.awin1.com/cread.php?awinmid=59805&awinaffid=69421&ued=https%3A%2F%2Fwww.cultbeauty.co.uk%2Fp%2Fsaie-slip-tint-dewy-tinted-moisturizer%2F13321971%2F) ##### Saie, £33 [ Flag this item ](/user/login?destination=/markdownify/node/54298 "Add product to my favourites") ![French Lover Eau de Parfum from Frédéric Malle](https://media.sheerluxe.com/tKGs2zeQM6IXcDbdBW-lpSKZkzU=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F09%2Ffrederic-malles-french-lover.png) [#### French Lover Eau de Parfum](https://john-lewis-and-partners.pxf.io/PzNKQz) ##### Frédéric Malle, £260 [ Flag this item ](/user/login?destination=/markdownify/node/54298 "Add product to my favourites") ![Santa Lucia Styling Oil from RŌZ Hair](https://media.sheerluxe.com/z3k6Dax5Er29lVGSeZ_I4pdEMHo=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F09%2Froz-hair-santa-sucia-styling-oil.png) [#### Santa Lucia Styling Oil](https://www.anrdoezrs.net/click-3836078-12527506?url=https%3A%2F%2Fwww.revolve.com%2Froz-hair-travel-santa-lucia-styling-oil%2Fdp%2FRHAI-WU19%2F%3Fd%3DWomens%26sizeSelected%3Dtrue) ##### RŌZ Hair, £20 [ Flag this item ](/user/login?destination=/markdownify/node/54298 "Add product to my favourites") ![The Elixir from Augustinus Bader ](https://media.sheerluxe.com/RDxpdAgUzlvHxtgJBrRX-XCVL_s=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F09%2Faugustinus-bader-the-elixir.png) [#### The Elixir](https://www.awin1.com/cread.php?awinmid=59805&awinaffid=69421&ued=https%3A%2F%2Fwww.spacenk.com%2Fuk%2Fskincare%2Ftreatment%2Fserums%2Fthe-elixir-MUK200056282.html) ##### Augustinus Bader, £435 [ Flag this item ](/user/login?destination=/markdownify/node/54298 "Add product to my favourites") *Follow* [*@LANEY*](https://www.instagram.com/laney/?hl=en) *for more beauty tips & advice* [ Sign in to comment with your SheerLuxe profile ](/user/login?destination=)Or continue to comment as a Guest below [View the discussion thread.](http://sheerluxe-dev.disqus.com/) *more from* Beauty [View All Beauty](/beauty) ![The Ultimate Brow Tips & Tricks From An 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