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           ![Trust Us, This Is The Colour Of The Season](https://media.sheerluxe.com/v1ZQIslYbnD01ZNsITEyl5LC_qI=/500x221/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F10%2Fsl-site-assets-021026-colour-trend-purple-hero.jpg) 

  

 

 ![Trust Us, This Is The Colour Of The Season](https://media.sheerluxe.com/3DhvBd5hQmxELM5LS6zT0I4sqhA=/400x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F10%2Fsl-site-assets-021026-colour-trend-purple-mobile-hero.jpg)

 

 

 



 

          ![Trust Us, This Is The Colour Of The Season](https://media.sheerluxe.com/v1ZQIslYbnD01ZNsITEyl5LC_qI=/500x221/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F10%2Fsl-site-assets-021026-colour-trend-purple-hero.jpg) 

  

 

 ![Trust Us, This Is The Colour Of The Season](https://media.sheerluxe.com/3DhvBd5hQmxELM5LS6zT0I4sqhA=/400x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F10%2Fsl-site-assets-021026-colour-trend-purple-mobile-hero.jpg)

 

 

 



 

 

 [Trends](/fashion/trends)

 /  02 October 2026  

#  Trust Us, This Is The Colour Of The Season  


Purple is having a major moment this season, moving seamlessly from the runway to the high street across coats, tailored separates and statement accessories. This regal shade is proving surprisingly versatile – and here’s why it could be the colour your wardrobe has been waiting for…  


ByNana Acheampong

 

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  Image: Mugler 

 

 

 

All products on this page have been selected by our editorial team, however we may make commission on some products.

 

 

 

 

## The Trend 



  

With more than 27 million Google searches for “purple” in the last month, there’s little doubt the colour has dominated the fashion conversation. It may still be a Marmite shade for some but royal purple brings plenty of personality without the predictability of red or pink. It feels bold and luxurious, yet surprisingly easy to wear – particularly as the industry continues to embrace a more maximalist mood.

Purple has always had a certain drama. The last time it felt this prominent was arguably Spring/Summer 2024, when [Prada](https://prada.prf.hn/click/camref:1100l3Hiir/destination:https%3A%2F%2Fwww.prada.com%2Fgb%2Fen.html) showed bright purple coats and separates alongside its famously experimental styling, while [Ralph Lauren](https://prf.hn/click/camref:1100l7A5q/destination:https%3A%2F%2Fwww.ralphlauren.co.uk%2F) brought the shade into polished tailoring. [Valentino](https://www.valentino.com/en-gb/), [Versace](https://www.versace.com/gb/en/) and [Balenciaga](https://www.balenciaga.com/en-gb) also contributed to the renewed appetite for saturated colour, showing purple across everything from outerwear to glamorous eveningwear.

 

 

 

 [ ![](https://media.sheerluxe.com/V79_YytzfYysOfDadjy4sCeB1bE=/1920x0/smart/filters:no_upscale()/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F09%2Fsl-021026-purplerunwayissey-miyake-mugler-prabalgurung-1.jpg)

 

 ](https://uk.isseymiyake.com/#section0) 

 Issey Miyake; Mugler; @PrabalGurung 

 



 

 

 

 

 

 

## The Moment 



  

What makes this revival feel different is the sheer breadth of it. Purple is no longer reserved for a party dress or statement accessory – it’s appearing across coats, leather, tailoring, knitwear and everyday separates. It works particularly well in autumnal fabrics such as wool, suede, velvet and leather, where the depth of the colour feels rich and considered rather than overly bright.

For AW26, [Issey Miyake](https://eu.isseymiyake.com/), [Mugler](https://www.mugler.com/) and [Prabal Gurung](https://prabalgurung.com/) are all helping to build the colour story, with saturated purple appearing across clothing and accessories. Michael Rider’s [Celine](https://www.celine.com/en-gb/home) Spring/Summer 2027 collection also made a case for pairing grape purple with warm red – a combination seen elsewhere on the runway and in street style – suggesting the colour has plenty of life beyond this season.

 

 Royal purple brings PLENTY OF PERSONALITY without the predictability of red or pink.  
 

 



 

 

 

 

> [View this post on Instagram](https://www.instagram.com/p/DdTk1qojWBy/?utm_source=ig_embed&utm_campaign=loading)[A post shared by Nadiya Lyalko (@nadiyalyalko)](https://www.instagram.com/p/DdTk1qojWBy/?utm_source=ig_embed&utm_campaign=loading)

  

 

> [View this post on Instagram](https://www.instagram.com/p/DdwrN0FkY2V/?utm_source=ig_embed&utm_campaign=loading)[A post shared by Charlotte Emily Sanders (@charlotteemilysanders)](https://www.instagram.com/p/DdwrN0FkY2V/?utm_source=ig_embed&utm_campaign=loading)

  

 

> [View this post on Instagram](https://www.instagram.com/p/Dd6kpFyjguG/?utm_source=ig_embed&utm_campaign=loading)[A post shared by Yuliia Ryzhkova (@yuliiaryzhkova)](https://www.instagram.com/p/Dd6kpFyjguG/?utm_source=ig_embed&utm_campaign=loading)

  

 

 

## The Ways To Wear It 



  

As ever, the high street hasn’t been far behind. [Zara](https://www.awin1.com/cread.php?awinmid=32887&awinaffid=69421&platform=dl&ued=https%3A%2F%2Fwww.zara.com%2Fuk%2F), [H&amp;M](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=43250&murl=https%3A%2F%2Fwww2.hm.com%2Fen_gb%2Findex.html) and [COS](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=46463&murl=https%3A%2F%2Fwww.cos.com%2Fen-gb%2Fwomen) are bringing royal purple into accessible knitwear, trousers, dresses, bags and shoes. If you’re not ready to commit to a purple coat, accessories are the easiest way in. A bag, ballet flat or belt in the shade work particularly well with black, navy, denim and camel.

[Yuliia Ryzhkova](https://www.instagram.com/yuliiaryzhkova/) perfectly balances a purple fine-knit sweater with a black leather miniskirt and a cobalt-blue cummerbund belt. Purple and red are set to be a big colour combo this autumn/winter. [Nadiya Lyalko](https://www.instagram.com/nadiyalyalko/) has nailed it with this suede skirt and V-neck jumper. [Charlotte Sanders](https://www.instagram.com/charlotteemilysanders/) has added purple to her look in the simplest way – with an oversized pashmina.

For maximum impact, try purple tonally, pairing a coat with a slightly lighter knit and deeper trousers. Or embrace the colour clash. Red makes for a particularly striking combination, while grey, chocolate brown and olive take things in a more understated direction. Cream keeps purple feeling crisp and modern, while metallic accessories give it a more evening-ready edge.

Still not convinced? Start small. Even a manicure is enough to test the waters. Purple can feel dramatic but its depth gives it some of the grounding quality of navy. It also works well with autumn textures and has a knack for making even simple outfits feel more considered.

 

 

 

 

---

 

## SHOP OUR EDIT 



 

 

 

 ![Draped High-Neck Maxi Dress from COS](https://media.sheerluxe.com/Qnj0UG8eMHfCV2STiiEnpEGLOB4=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F09%2Fcos-draped-high-neck-maxi-dress_0.jpg)

 

 

 

[#### Draped High-Neck Maxi Dress](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=46463&murl=https%3A%2F%2Fwww.cos.com%2Fen-gb%2Fwomen%2Fwomenswear%2Fdresses%2Flongdresses%2Fproduct%2Fdraped-high-neck-midi-dress-purple-1362944001)

##### COS, 



£119

 

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 ![100% Wool Oversize Jumper from Zara](https://media.sheerluxe.com/lYs7zBrpAuONCXgeGmRhFGvYfZs=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F09%2Fzara-100-wool-oversize-jumper.jpg)

 

 

 

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##### Zara, 



£55.99

 

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 ![Elise Short Pants from Reformation](https://media.sheerluxe.com/siAPyXN3YI-w_Ge6Av26xf75D60=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F09%2Freformation-elise-short-pant.jpg)

 

 

 

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##### Reformation, 



£198

 

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##### DEME, 



£280.36

 

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##### Mango, 



£22.99

 

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 ![Artemis Real Suede Banana Heel Mules from Topshop](https://media.sheerluxe.com/1cKwfCKkJMu_4Okf-fMzgBKsfN4=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F09%2Ftopshop-artemis-real-suede-banana-heel-mule-in-purple.jpg)

 

 

 

[#### Artemis Real Suede Banana Heel Mules](https://asos.bbgqo9.net/R03Yma)

##### Topshop, 



£48

 

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 ![Zella Suede Clutch from LOEFFLER RANDALL ](https://media.sheerluxe.com/f8z_IhukDHrYhFBj-2HGEbxuzh8=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F09%2Floeffler-randall-zella-suede-clutch.jpg)

 

 

 

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##### LOEFFLER RANDALL, 



£280

 

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 ![Dieu Double Satin Blouse from Joseph](https://media.sheerluxe.com/CtsBE_zAfLdgpumQc9JoQzcvDIE=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F09%2Fjoseph-dieu-double-satin-blouse.jpg)

 

 

 

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##### Joseph, 



£297 *(was £425)*

 

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 ![Marsy 75 Gathered Knotted Suede Wedge Sandals from Loeffler Randall](https://media.sheerluxe.com/oCvz-5EFAX102zSc8oB1VUMpLgU=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F09%2Floeffler-randall-marsy-75-gathered-knotted-suede-wedge-sandals.jpg)

 

 

 

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##### Loeffler Randall, 



£320

 

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 ![100% Wool Turtleneck Sweater from Mango](https://media.sheerluxe.com/DP8Ubl3_U5afRGhAGbyH9JZM0cw=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F09%2Fmango-100-wool-turtleneck-sweater_0.jpg)

 

 

 

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##### Mango, 



£59.99

 

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 ![Long Leather Gloves from & Other Stories](https://media.sheerluxe.com/6tEf5OplfYm2O_a1cR4U0RL0xbE=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F09%2Fother-stories-long-leather-gloves.jpg)

 

 

 

[#### Long Leather Gloves](https://otherstories.prf.hn/click/camref:1101l44paJ/destination:https%3A%2F%2Fwww.stories.com%2Fen-gb%2Fproduct%2Flong-leather-gloves-purple-1345180003%2F)

##### &amp; Other Stories, 



£97

 

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  ![Veda Cole Low Waist Leather Maxi Skirt from Reformation](https://media.sheerluxe.com/iCL11igj9lCG0En9nrae6xWSDts=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F09%2Freformation-veda-cole-low-waist-leather-maxi-skirt.jpg)

 

 

 

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##### Reformation, 



£628

 

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 Purple can FEEL DRAMATIC but its depth gives it some of the GROUNDING QUALITY of navy.  
 

 



 

 

  ![D-Frame Metal Sunglasses from Gucci Eyewear](https://media.sheerluxe.com/BkiB-VxjSkBw43m5C-QqUgzWMu0=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F09%2Fgucci-eyewear-d-frame-metal-sunglasses.jpg)

 

 

 

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##### Gucci Eyewear, 



£415

 

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 ![Knitted Midi Bodycon Dress from COS](https://media.sheerluxe.com/-fP5UFqTe0IJwGb0Td0M5AM7ljU=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F09%2Fcos-knitted-midi-bodycon-dress.jpg)

 

 

 

[#### Knitted Midi Bodycon Dress](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=46463&murl=https%3A%2F%2Fwww.cos.com%2Fen-gb%2Fwomen%2Fwomenswear%2Fdresses%2Fmididresses%2Fproduct%2Fknitted-midi-bodycon-dress-purple-1361692001)

##### COS, 



£85

 

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 ![100% Silk Tie-Neck Blouse from Mango](https://media.sheerluxe.com/s4djr6aU9NTbb3ZV9Ov2RsSUP6s=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F09%2Fmango-100-silk-tie-neck-blouse_0.jpg)

 

 

 

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##### Mango, 



£99.99

 

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 ![Molly Maude Clutch from Reformation x Courtney Grow](https://media.sheerluxe.com/_XzX4NFyLtctVI7MNlyaa9VWFZs=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F09%2Freformation-molly-maude-clutch.jpg)

 

 

 

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##### Reformation x Courtney Grow, 



£298

 

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 ![Dijon Double Satin Trousers from Joseph](https://media.sheerluxe.com/gIJIYI32Ds1Ae99zlKiTq1nx_y4=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F09%2Fjoseph-dijon-double-satin-trousers.jpg)

 

 

 

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##### Joseph, 



£311 *(were £445)*

 

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 ![Volume Relief Earrings from Mango](https://media.sheerluxe.com/Yu4ptego2N4qp--FGhWj-uvqFEU=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F09%2Fmango-volume-relief-earrings.jpg)

 

 

 

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##### Mango, 



£17.99

 

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 ![Stevie Top Handle Bag from Mulberry](https://media.sheerluxe.com/Hhs1lIGhtNvRSKbnWieVhRbmOvo=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F09%2Fmulberry-stevie-top-handle-amethyst-supple-smooth-leather.jpg)

 

 

 

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##### Mulberry, 



£1,595

 

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 ![Olina Cropped Pants from Reformation](https://media.sheerluxe.com/i-A19pwEv3VlvOnkg9fMYD1n9zQ=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F09%2Freformation-olina-cropped-pant.jpg)

 

 

 

[#### Olina Cropped Pants](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=40090&murl=https%3A%2F%2Fwww.thereformation.com%2Fproducts%2Folina-cropped-pant%2F1317892DPU.html%3Fdwvar_1317892DPU_color%3DDPU)

##### Reformation, 



£198

 

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 ![Merino Wool Layered V-Neck Jumper from COS](https://media.sheerluxe.com/xDX8MQ6PgwAp4JGRFsikUzHy4wg=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F09%2Fcos-merino-wool-layered-v-neck-jumper.jpg)

 

 

 

[#### Merino Wool Layered V-Neck Jumper](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=46463&murl=https%3A%2F%2Fwww.cos.com%2Fen-gb%2Fwomen%2Fwomenswear%2Fknitwear%2Fjumpers%2Fmerino%2Fproduct%2Fmerino-wool-layered-v-neck-jumper-purple-1356959002)

##### COS, 



£85

 

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 ![Elodie Mules from Schutz](https://media.sheerluxe.com/n37o_2VnB4tULyrqYg3kCDprGpE=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F09%2Fschutz-elodie-mule.jpg)

 

 

 

[#### Elodie Mules](https://www.kqzyfj.com/click-3836078-12527506?url=https%3A%2F%2Fwww.revolve.com%2Fschutz-elodie-mule-in-viola%2Fdp%2FSCHU-WZ1932%2F)

##### Schutz, 



£144

 

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 ![Le Teckel Small Suede Clutch from Alaïa](https://media.sheerluxe.com/B6O2wuSCY1oOsePaHiakcH0UzJg=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F09%2Falaia-le-teckel-small-suede-clutch.jpg)

 

 

 

[#### Le Teckel Small Suede Clutch](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=35663&murl=https%3A%2F%2Fwww.mytheresa.com%2Fgb%2Fen%2Fwomen%2Falaia-le-teckel-small-suede-clutch-purple-p01208395)

##### Alaïa, 



£1,700

 

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 ![Stretch-Cotton Jersey Tank from Versace](https://media.sheerluxe.com/FpBUjfwc2OQCpO6KHX5B6vpRWtI=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F09%2Fversace-stretch-cotton-jersey-tank.jpg)

 

 

 

[#### Stretch-Cotton Jersey Tank](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=24448&murl=https%3A%2F%2Fwww.net-a-porter.com%2Fen-gb%2Fshop%2Fproduct%2Fversace%2Fclothing%2Ftanks-and-camis%2Fstretch-cotton-jersey-tank%2F46376663163133480)

##### Versace, 



£420

 

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*Inspiration credits:* [@NADIYALYALKO](https://www.instagram.com/nadiyalyalko/) | [@CHARLOTTEEMILYSANDERS](https://www.instagram.com/charlotteemilysanders/) | [@YULIIARYZHKOVA](https://www.instagram.com/yuliiaryzhkova/)

 

 

 

 

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