Breadcrumbs ![The Cool-Girl Brands To Buy At This London Boutique](https://media.sheerluxe.com/Oj6rtfM27yU7iNMxpvbST28ro28=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F10%2Fsl-site-assets-061026-rove-aw-edit-hero-mobile-hero.jpg) ![The Cool-Girl Brands To Buy At This London Boutique](https://media.sheerluxe.com/9iuzW57bdpMXwJDPBWparInJbbU=/400x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F10%2Fsl-site-assets-061026-rove-aw-edit-hero-mobile-hero.jpg) [Shopping](/fashion/shopping) / 06 October 2026 # The Cool-Girl Brands To Buy At This London Boutique Rove London is a female-founded boutique in the heart of Notting Hill that stocks some of fashion’s coolest brands – think DÔEN, By Malene Birger and Soft Goat, to name a few. Here, we’ve put together an edit of the season’s must-have new arrivals… [ Save To My Favourites ](/user/login?destination=/markdownify/node/54330) ![Low Curve Jeans](https://media.sheerluxe.com/q9CPl47x8zKXOmQK6fH2qZW9_7I=/1920x0/smart/filters:no_upscale()/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F10%2Fagolde.jpg) [#### Low Curve Jeans](https://rove-london.com/collections/agolde/products/low-curve-proof) £320 [ Flag this item ](/user/login?destination=/markdownify/node/54330 "Add product to my favourites") ![Arc Jeans](https://media.sheerluxe.com/1lV6_8LnEGJyvKPXSGbmT5FnMqI=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F10%2Farc-jean-32-recycled-leather.jpg) [#### Arc Jeans](https://rove-london.com/collections/agolde/products/arc-jean-32-recycled-leather) £380 [ Flag this item ](/user/login?destination=/markdownify/node/54330 "Add product to my favourites") ![Ona Bomber Jacket](https://media.sheerluxe.com/dG5cNfGH3_GbAzeYeDJ_87HaAaM=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F10%2Fona-bomber-jacket_0.jpg) [#### Ona Bomber Jacket](https://rove-london.com/collections/agolde/products/ona-bomber-jacket) £580 [ Flag this item ](/user/login?destination=/markdownify/node/54330 "Add product to my favourites") ![Ren Jeans](https://media.sheerluxe.com/zCRPed1RGDBTDqUX2DbPoiXWEOs=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F10%2Fren-jean-32-chapter.jpg) [#### Ren Jeans](https://rove-london.com/collections/agolde/products/ren-jean-32-chapter) £300 [ Flag this item ](/user/login?destination=/markdownify/node/54330 "Add product to my favourites") ![Theo Shirt](https://media.sheerluxe.com/UKVJIbK7Sw5_zvmW1YbiRGuAEE0=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F10%2Ftheo-shirt.jpg) [#### Theo Shirt](https://rove-london.com/collections/agolde/products/theo-shirt) £330 [ Flag this item ](/user/login?destination=/markdownify/node/54330 "Add product to my favourites") ![Idella Silk Satin Top](https://media.sheerluxe.com/S54hPavjSm14aEO72XPaIHh8SwU=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F10%2Fdoen.jpg) [#### Idella Silk Satin Top](https://rove-london.com/products/idella-silk-satin-top-candlelight?_pos=1&_sid=fbc5b2140&_ss=r) £418 [ Flag this item ](/user/login?destination=/markdownify/node/54330 "Add product to my favourites") ![Faustella Top](https://media.sheerluxe.com/hLPFImYywQKxYYPeztyGIG9J0o8=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F10%2Fdoen-faustella-top.jpg) [#### Faustella Top](https://rove-london.com/products/faustella-top?_pos=1&_sid=cc1d27697&_ss=r) £308 [ Flag this item ](/user/login?destination=/markdownify/node/54330 "Add product to my favourites") ![Lavon Fringe Pants](https://media.sheerluxe.com/gVgISmNOuqo-bLGW2XKHjjJmdew=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F10%2Fdoen-lavon-fringe-pant-san-sebastian-foulard.jpg) [#### Lavon Fringe Pants](https://rove-london.com/products/lavon-fringe-pant-san-sebastian-foulard?_pos=9&_sid=35a46463e&_ss=r) £348 [ Flag this item ](/user/login?destination=/markdownify/node/54330 "Add product to my favourites") ![Lavon Pants](https://media.sheerluxe.com/QOy8z0cYIyb0z9-GVlae2HpmTuM=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F10%2Flavon-pant-black-with-candlelight-lace.jpg) [#### Lavon Pants](http://rove-london.com/products/lavon-pant-black-with-candlelight-lace) £418 [ Flag this item ](/user/login?destination=/markdownify/node/54330 "Add product to my favourites") ![Hardy Top](https://media.sheerluxe.com/0gyOjc1EmZ_MRDe2BZqlUPOfoZw=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F10%2Frove-editdoen-black-shirt.jpg) [#### Hardy Top](https://rove-london.com/collections/doen/products/hardy-top-black) £298 [ Flag this item ](/user/login?destination=/markdownify/node/54330 "Add product to my favourites") ![Field Sweater](https://media.sheerluxe.com/QLS9yHYgUdWPnkQ_GfXFqPnGxsY=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F10%2Fdoen-field-sweater.jpg) [#### Field Sweater](https://rove-london.com/products/field-sweater?_pos=1&_sid=896c5b56d&_ss=r) £400 [ Flag this item ](/user/login?destination=/markdownify/node/54330 "Add product to my favourites") ![Lucine Top](https://media.sheerluxe.com/wvQwM9PsBNDcZq6fNEQy9JEQO3o=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F10%2Flucine-top-equestrian-brown.jpg) [#### Lucine Top](https://rove-london.com/products/lucine-top-equestrian-brown) £480 [ Flag this item ](/user/login?destination=/markdownify/node/54330 "Add product to my favourites") ![Louis Wide Leg Trousers](https://media.sheerluxe.com/KRmf0cNePndnpYiP22BHklQTOuo=/1920x0/smart/filters:no_upscale()/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F10%2Fmalene-birger_0.jpg) [#### Louis Wide Leg Trousers](https://rove-london.com/products/louis-wide-leg-trousers-black?_pos=9&_sid=ecb24a91c&_ss=r) £270 [ Flag this item ](/user/login?destination=/markdownify/node/54330 "Add product to my favourites") ![Turtma Wool Poncho](https://media.sheerluxe.com/Ofp5apkxLYtMbkeZM4HUgHyOV8Q=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F10%2Fmalene-birger-turtma-wool-poncho-black_1.jpg) [#### Turtma Wool Poncho](https://rove-london.com/products/turtma-black?_pos=6&_sid=ecb24a91c&_ss=r) £280 [ Flag this item ](/user/login?destination=/markdownify/node/54330 "Add product to my favourites") ![Audrey Cropped Shirt](https://media.sheerluxe.com/d9j8v1JrshJxdVSGFDHH2LAlPqA=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F10%2Faudrey-cropped-shirt.jpg) [#### Audrey Cropped Shirt](https://rove-london.com/products/audrey-cropped-shirt?_pos=5&_sid=ecb24a91c&_ss=r) £160 [ Flag this item ](/user/login?destination=/markdownify/node/54330 "Add product to my favourites") ![Turtla](https://media.sheerluxe.com/1tmBjti_Qdx8wsDEkCB3hf085Ko=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F10%2Fturtla-grey-melange_0.jpg) [#### Turtla](https://rove-london.com/products/turtla-grey-melange?_pos=4&_sid=ecb24a91c&_ss=r) £110 [ Flag this item ](/user/login?destination=/markdownify/node/54330 "Add product to my favourites") ![Candela Cardigan](https://media.sheerluxe.com/NaaT8uLNIHt0ZzrORnVSPmcLFyQ=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F10%2Fcandela-cardigan.jpg) [#### Candela Cardigan](https://rove-london.com/products/candela-cardigan?_pos=7&_sid=ecb24a91c&_ss=r) £480 [ Flag this item ](/user/login?destination=/markdownify/node/54330 "Add product to my favourites") ![Cleo Oval Charm Huggies](https://media.sheerluxe.com/KauVS8p0Tj_3QE331SHseu9hg_c=/1920x0/smart/filters:no_upscale()/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F10%2Flilie-clasp_0.jpg) [#### Cleo Oval Charm Huggies](https://rove-london.com/products/xlarge-cleo-oval-charm-huggies-two-tone?_pos=2&_sid=6818c2e69&_ss=r) £90 [ Flag this item ](/user/login?destination=/markdownify/node/54330 "Add product to my favourites") ![Cleo Pear Necklace](https://media.sheerluxe.com/p2-z06Ck6MTE2EcqnXbf4qvFt9Y=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F10%2Fcleo-pear-necklace-two-tone.jpg) [#### Cleo Pear Necklace](https://rove-london.com/products/cleo-pear-necklace-two-tone?_pos=8&_sid=6818c2e69&_ss=r) £80 [ Flag this item ](/user/login?destination=/markdownify/node/54330 "Add product to my favourites") ![Reese Tennis Bracelet](https://media.sheerluxe.com/0lkefVBMjwz49BPD0VD-UN-Is44=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F10%2Freese-tennis-bracelet.jpg) [#### Reese Tennis Bracelet](https://rove-london.com/products/reese-tennis-bracelet?_pos=5&_sid=6818c2e69&_ss=r) £90 [ Flag this item ](/user/login?destination=/markdownify/node/54330 "Add product to my favourites") ![Reese Tennis Necklace](https://media.sheerluxe.com/rNmlrwC5ufXdpzoJU0LVtkqJk24=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F10%2Freese-tennis-necklace.jpg) [#### Reese Tennis Necklace](https://rove-london.com/products/reese-tennis-necklace?_pos=4&_sid=6818c2e69&_ss=r) £155 [ Flag this item ](/user/login?destination=/markdownify/node/54330 "Add product to my favourites") ![Cleo Charm Huggies](https://media.sheerluxe.com/YQsjGj8H3d0HKjLg5KBCGbUHsus=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F10%2Flil-claps-cleo-charm-huggies-two-tone.jpg) [#### Cleo Charm Huggies](https://rove-london.com/products/cleo-charm-huggies-two-tone?_pos=1&_sid=6818c2e69&_ss=r) £70 [ Flag this item ](/user/login?destination=/markdownify/node/54330 "Add product to my favourites") ![Allen Sweater](https://media.sheerluxe.com/M47knq5CV0HCMUw0aTydn2O01g8=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F10%2Fsea-allen-sweater.jpg) [#### Allen Sweater](https://rove-london.com/products/allen-sweater?_pos=5&_sid=867db554a&_ss=r) £510 [ Flag this item ](/user/login?destination=/markdownify/node/54330 "Add product to my favourites") ![Sofia Blouse](https://media.sheerluxe.com/Rr4HLzbEYqp8j9OZOY0-MtISrJk=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F10%2Fsofia-blouse.jpg) [#### Sofia Blouse](https://rove-london.com/products/sofia-blouse) £365 [ Flag this item ](/user/login?destination=/markdownify/node/54330 "Add product to my favourites") ![Seraphine Top](https://media.sheerluxe.com/A7tCQHYCuPg8JSxUPCcqwRlFngk=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F10%2Fseraphine-top_0.jpg) [#### Seraphine Top](https://rove-london.com/products/seraphine-top) £330 [ Flag this item ](/user/login?destination=/markdownify/node/54330 "Add product to my favourites") ![Preston Jacket](https://media.sheerluxe.com/cROQvc3y1CL66Kvbmtfw8zr3OYo=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F10%2Fsea-preston-jacket.jpg) [#### Preston Jacket](https://rove-london.com/products/preston-jacket?_pos=25&_sid=867db554a&_ss=r) £565 [ Flag this item ](/user/login?destination=/markdownify/node/54330 "Add product to my favourites") ![Margaret Top](https://media.sheerluxe.com/-XAGTisorMmQcPc20KpCYj0wqiw=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F10%2Fsea-margaret-top.jpg) [#### Margaret Top](https://rove-london.com/products/margaret-top?_pos=16&_sid=867db554a&_ss=r) £395 [ Flag this item ](/user/login?destination=/markdownify/node/54330 "Add product to my favourites") ![Remi Blazer](https://media.sheerluxe.com/Rlv875PjT19fGqsn5A0GWZKkRJg=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F10%2Fsea-remi-blazer.jpg) [#### Remi Blazer](https://rove-london.com/products/remi-blazer?_pos=13&_sid=867db554a&_ss=r) £615 [ Flag this item ](/user/login?destination=/markdownify/node/54330 "Add product to my favourites") ![Cornelia Top](https://media.sheerluxe.com/3k7steVxK33gBrkWTfUBVN-NxJs=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F10%2Fsea.jpg) [#### Cornelia Top](https://rove-london.com/products/cornelia-top?_pos=7&_sid=867db554a&_ss=r) £385 [ Flag this item ](/user/login?destination=/markdownify/node/54330 "Add product to my favourites") ![Fenwick Cashmere Turtleneck](https://media.sheerluxe.com/ElwwsW3LFU2NZwanWVEH8lDxGPM=/1920x0/smart/filters:no_upscale()/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F10%2Fsimkai_2.jpg) [#### Fenwick Cashmere Turtleneck](https://rove-london.com/products/fenwick-cashmere-turtleneck-black?_pos=5&_sid=412215193&_ss=r) £340 [ Flag this item ](/user/login?destination=/markdownify/node/54330 "Add product to my favourites") ![Roma Shoulder Bag](https://media.sheerluxe.com/QSKR54aBv6YG85k-TCkcCN7mg5A=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F10%2Fsimkhai-roma-shoulder-bag-ivory.jpg) [#### Roma Shoulder Bag](https://rove-london.com/products/roma-shoulder-bag-ivory?_pos=16&_sid=af7b4bd73&_ss=r) £575 [ Flag this item ](/user/login?destination=/markdownify/node/54330 "Add product to my favourites") ![Constance Cashmere Polo](https://media.sheerluxe.com/yT8l5wKz1EValcc4HSQNgasCgM4=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F10%2Fsimkhai-constance-cashmere-polo-chocolate.jpg) [#### Constance Cashmere Polo](https://rove-london.com/products/fenwick-cashmere-turtleneck-black-copy?_pos=1&_sid=13d936f4b&_ss=r) £315 [ Flag this item ](/user/login?destination=/markdownify/node/54330 "Add product to my favourites") ![Carrie Fringe Coat](https://media.sheerluxe.com/awj3nkVjLQ5u1FlbmK5M2lXvzHg=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F10%2Fsimkhai-carrie-fringe-coat-dark-charcoal.jpg) [#### Carrie Fringe Coat](https://rove-london.com/products/carrie-fringe-coat-dark-charcoal?_pos=1&_sid=af7b4bd73&_ss=r) £835 [ Flag this item ](/user/login?destination=/markdownify/node/54330 "Add product to my favourites") ![Piedra Calf Hair Shoulder Bag](https://media.sheerluxe.com/5FE1xm-6tS5PqS927min1m3B0ss=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F10%2Fsimkhai-piedra-calf-hair-shoulder-bag.jpg) [#### Piedra Calf Hair Shoulder Bag](https://rove-london.com/products/piedra-calf-hair-shoulder-bag?_pos=21&_sid=af7b4bd73&_ss=r) £550 [ Flag this item ](/user/login?destination=/markdownify/node/54330 "Add product to my favourites") ![Chunky V-Neck](https://media.sheerluxe.com/bQVnjJGh5JwnNFSRSXeCwWgJdqc=/1920x0/smart/filters:no_upscale()/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F10%2Fsoft-goat_0.jpg) [#### Chunky V-Neck](https://rove-london.com/products/chunky-v-neck-rouge?_pos=11&_sid=cb24db18e&_ss=r) £455 [ Flag this item ](/user/login?destination=/markdownify/node/54330 "Add product to my favourites") ![Argyle Cardigan](https://media.sheerluxe.com/A0yVtgqicSxsVAq7XibEz30wZis=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F10%2Fargyle-cardigan-navy.jpg) [#### Argyle Cardigan](https://rove-london.com/products/argyle-cardigan-navy?_pos=3&_sid=cb24db18e&_ss=r) £410 [ Flag this item ](/user/login?destination=/markdownify/node/54330 "Add product to my favourites") ![Brushed Triangle Scarf](https://media.sheerluxe.com/kAbEQmZ94uLvd5Yy9eVlo9J_T08=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F10%2Fbrushed-triangle-scarf-camel_0.jpg) [#### Brushed Triangle Scarf](https://rove-london.com/products/brushed-triangle-scarf-camel?_pos=13&_sid=cb24db18e&_ss=r) £155 [ Flag this item ](/user/login?destination=/markdownify/node/54330 "Add product to my favourites") ![Girlfriend Turtleneck](https://media.sheerluxe.com/7mh2M5xHMdn0oQ5USC8uxgqy2IQ=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F10%2Fgirlfriend-turtleneck-navy.jpg) [#### Girlfriend Turtleneck](https://rove-london.com/products/girlfriend-turtleneck-navy?_pos=5&_sid=cb24db18e&_ss=r) £450 [ Flag this item ](/user/login?destination=/markdownify/node/54330 "Add product to my favourites") ![Chunky Crewneck](https://media.sheerluxe.com/cE0g6Vpgyq0dMWUsKYwRVq0gJyU=/600x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F10%2Fsoft-goat-chunky-crewneck_0.jpg) [#### Chunky Crewneck](https://rove-london.com/products/chunky-crewneck?_pos=2&_sid=cb24db18e&_ss=r) £500 [ Flag this item ](/user/login?destination=/markdownify/node/54330 "Add product to my favourites") *Visit* [ROVE-LONDON.COM](https://rove-london.com/) [ Sign in to comment with your SheerLuxe profile ](/user/login?destination=)Or continue to comment as a Guest below [View the discussion thread.](http://sheerluxe-dev.disqus.com/) *more from* Fashion [View All Fashion](/fashion) ![What’s New In The Watches & Jewellery World](https://media.sheerluxe.com/i70I8VsrsjsBUu0A5m1EWvci7aA=/200x267/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F09%2Fsl-180926-site-assets-watch-jewellery-news-hero-thumb.jpg) [Fashion](/fashion) / 18 September 2026 [## What’s New In The 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