Breadcrumbs ![October’s Best New Beauty Buys](https://media.sheerluxe.com/WdW2bmYoQsT-x8Dtc_mMTRrVeLI=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F10%2Fsl-site-assets-081026-october-new-beauty-hero-thumb.jpg) Image: Byredo; Bobbi Brown [Beauty](/beauty) / 08 October 2026 # October’s Best New Beauty Buys Creamy foundation sticks, next-gen serums and a luxe lipstick that seriously stands out, there are plenty of new beauty launches to put on your list… ByOrin Carlin / [ Save To My Favourites ](/user/login?destination=/markdownify/node/54376) Image: Byredo; Bobbi Brown All products on this page have been selected by our editorial team, however we may make commission on some products. [ ![](https://media.sheerluxe.com/UKCiXf8MYicawXGWZGoU4GaFXfk=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F10%2F1-39bc-fig-milk.jpg) ](https://39-bc.com/products/fig-milk-perfumed-dry-body-oil) ## Perfumed Dry Body Oil #### £45 | 39BC If your approach to bathing borders on religious, you need to know about this brand. Inspired by antiquity, 39BC – the brainchild of beauty entrepreneur Sharmadean Reid – is rooted in the belief that caring for your skin isn’t an occasional act of luxury but a non-negotiable. The latest addition is a featherlight dry oil, designed to be massaged into dry or damp skin after bathing. Each of the four scents holds its own but creamy, tender ‘[Fig Milk](https://39-bc.com/products/fig-milk-perfumed-dry-body-oil)’ is our favourite. *Available at* [39-BC.COM](https://39-bc.com/collections/body-oils) [ ![](https://media.sheerluxe.com/E6tC4zLm3JYc4lwJ32PcU2X5yb8=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F10%2F2-bare-minerals.jpg) ](https://www.sephora.co.uk/p/bareminerals-gen-nude-dew-in-one-cheek-lip-stick?clickref=1110l4wQ8vjX&utm_source=Partnerize&utm_medium=Affiliate&utm_campaign=sheerluxeltd&partnertype=Content) ## Gen Nude Dew In One Cheek & Lip Stick #### £20 | bareMinerals We’re always here for a multitasker and bareMinerals’ creamy lip and cheek stick is perfect for perking up your complexion in five minutes flat. It creates a healthy, flushed effect with a fresh, dewy sheen, instantly breathing life back into your face. Swipe across your lips and cheeks for effortless tonal cohesion – the quickest way to pull your look together. *Available at* [SEPHORA.COM](https://sephora.prf.hn/click/camref:1101l5hxvM/destination:https%3A%2F%2Fwww.sephora.co.uk%2Fp%2Fbareminerals-gen-nude-dew-in-one-cheek-lip-stick) [ ![](https://media.sheerluxe.com/kGs4qMxpiUZA1-OxRc72AnyXQQA=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F10%2F3-eighth-day-serum.jpg) ](https://www.awin1.com/cread.php?awinmid=59805&awinaffid=69421&platform=dl&ued=https%3A%2F%2Fwww.spacenk.com%2Fuk%2Fskincare%2Ftreatment%2Fserums%2Fthe-regenerative-serum-MUK200068648.html) ## The Regenerative Serum #### £160 | Eighth Day Loved by beauty insiders, including A-list facialist [Melanie Grant](https://sheerluxe.com/beauty/skincare/melanie-grant), Eighth Day has finally hit the UK. Founded by surgeon Dr Antony Nakhla, the brand is all about optimising the body’s natural repair and renewal processes. It’s expensive, but worth the investment if you’re serious about results. If you try one thing, make it the Regenerative Serum. Powered by a potent cocktail of 24 actives, from plumping peptides to amino acids and growth factors, it works hard under the surface, resulting in a noticeably firmer, smoother effect. *Available at* [SPACENK.COM](https://www.awin1.com/cread.php?awinmid=59805&awinaffid=69421&platform=dl&ued=https%3A%2F%2Fwww.spacenk.com%2Fuk%2Fskincare%2Ftreatment%2Fserums%2Fthe-regenerative-serum-MUK200068648.html) --- [ ![](https://media.sheerluxe.com/lWoOibnGOBghlebdqZJIRfUOap8=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F10%2F4-diptyque.jpg) ](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=44297&murl=https%3A%2F%2Fuk.diptyqueparis.com%2Fen-uk%2Fproducts%2Fclassic-candle-citrouille-pumpkin-ct190v3) ## Citrouille Classic Candle #### £63 | Diptyque Autumn-philes – this one’s for you. Nothing beats welcoming the new season with a cosy flicker of candlelight. Blending rich notes of pumpkin, chestnut and toasted spices, the fragrance is wrapped in a creamy blanket of vanilla. An elegant addition to any hearth, it comes finished with a biscuit-porcelain lid topped with a decorative pumpkin. *Available at* [DIPTYQUEPARIS.COM](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=44297&murl=https%3A%2F%2Fuk.diptyqueparis.com%2Fen-uk%2Fproducts%2Fclassic-candle-citrouille-pumpkin-ct190v3) [ ![](https://media.sheerluxe.com/Hv-QsYfGkW9Jn6yxaVJbcPyvziA=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F10%2F5-vb-lipstick.jpg) ](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=50465&murl=https%3A%2F%2Fvictoriabeckhambeauty.com%2Fen-gb%2Fproducts%2Frouge-victoria-matte-lipstick%3Fvariant%3D47509966880802) ## Rouge Victoria #### £71 | Victoria Beckham Beauty Any new launch by Victoria Beckham Beauty is guaranteed to pique our interest. Housed in polished alabaster, this lipstick – a treasure in its own right – is a cut above. Velvety-smooth, it glides on like a dream and the demi-matte finish strikes exactly the right balance: long-lasting but still comfortable. While bold lips may have fallen slightly out of favour, ‘[House Red](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=50465&murl=https%3A%2F%2Fvictoriabeckhambeauty.com%2Fen-gb%2Fproducts%2Frouge-victoria-matte-lipstick%3Fvariant%3D47509966848034)’ has timeless appeal. *Available at* [VICTORIABECKHAMBEAUTY.COM](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=50465&murl=https%3A%2F%2Fvictoriabeckhambeauty.com%2Fen-gb%2Fproducts%2Frouge-victoria-matte-lipstick%3Fvariant%3D47509966880802) [ ![](https://media.sheerluxe.com/9GX-NF3bYfonTJoL9_vHKsYmO3A=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F10%2F6-byredo.jpg) ](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=47568&murl=https%3A%2F%2Fwww.byredo.com%2Fuk_en%2Fp%2Fhavana-tonka-night-veils-perfume-extract-70ml) ## Havana Tonka #### £310 | Byredo Sitting within the Night Veils collection, Byredo’s latest extrait evokes Havana’s inimitable after-hours spirit. Capturing the city’s two signatures, it combines the glowing warmth of rum and the smokiness of tobacco leaves with a creamy, hypnotic undercurrent of cashmere wood and white suede. Exuberant and bright, Jérôme Epinette’s creation is full of contrast and character – and we’re willing to bet it’s unlike anything else in your current fragrance wardrobe. *Available at* [BYREDO.COM](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=47568&murl=https%3A%2F%2Fwww.byredo.com%2Fuk_en%2Fp%2Fhavana-tonka-night-veils-perfume-extract-70ml) --- [ ![](https://media.sheerluxe.com/lFZgt3olYQbQDdGp4gdukGwHWXQ=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F10%2F7-grip.jpg) ](https://www.awin1.com/cread.php?awinmid=2082&awinaffid=69421&platform=dl&ued=https%3A%2F%2Fwww.lookfantastic.com%2Fp%2Fgrip-slick-back-hair-brush%2F17905696%2F) ## Slick Back Hair Brush #### £17.99 | Grip If you’re yet to master the slick-back, Grip’s brush makes it easy to achieve a smooth, glossy finish without a bump in sight. Designed for all hair types, it pairs natural bristles with a lightweight wooden handle for plenty of control, whether you’re styling wet or dry hair. Finished in bold red, it’s a styling tool you won’t mind keeping on display. *Available at* [LOOKFANTASTIC.COM](https://www.awin1.com/cread.php?awinmid=2082&awinaffid=69421&platform=dl&ued=https%3A%2F%2Fwww.lookfantastic.com%2Fp%2Fgrip-slick-back-hair-brush%2F17905696%2F) [ ![](https://media.sheerluxe.com/e2TQEnzKUy408kldb8ASFL1neec=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F10%2F8-bobbi-brown.jpg) ](https://www.awin1.com/cread.php?awinmid=59805&awinaffid=69421&platform=dl&ued=https%3A%2F%2Fwww.spacenk.com%2Fuk%2Fmakeup%2Flips%2Flip-liner%2Flip-tint-liner-UK200067757.html) ## Lip Tint Liner #### £24 | Bobbi Brown For a sheer wash of colour on the lips that actually lasts, Bobbi Brown’s forward-thinking stain is just the ticket. The felt ball-tip applicator allows for total precision and a smooth, easy application, plus the four natural-leaning shades are so flattering. The colour wears beautifully throughout the day, leaving your lips with a subtle tint that looks pretty and effortless. *Available at* [SPACENK.COM](https://www.awin1.com/cread.php?awinmid=59805&awinaffid=69421&platform=dl&ued=https%3A%2F%2Fwww.spacenk.com%2Fuk%2Fmakeup%2Flips%2Flip-liner%2Flip-tint-liner-UK200067757.html) [ ![](https://media.sheerluxe.com/CuyZu76RiggJWW-SJyo7AoXEcqU=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F10%2F9-sarah-chapman.jpg) ](https://www.sarahchapman.com/products/ac-eye-serum?sv1=affiliate&sv_campaign_id=69421&awc=23747_1791451720_6b8c4f632026dc746a8fcd164a07e968) ## AC+EYE #### £115 | Sarah Chapman The jury’s out on dedicated eye skincare – at least as far as the experts are concerned. Firmly in the pro camp is A-list facialist Sarah Chapman who has just dropped a clinically-backed serum designed to target some of the most persistent signs of ageing. Formulated with two powerhouse ingredients retinal and vitamin C – notoriously difficult to combine – it works to reduce wrinkle depth, ease puffiness and brighten while remaining gentle enough for your delicate eye area. *Available at* [SARAHCHAPMAN.COM](https://www.awin1.com/cread.php?awinmid=23747&awinaffid=69421&platform=dl&ued=https%3A%2F%2Fwww.sarahchapman.com%2Fproducts%2Fac-eye-serum) --- [ ![](https://media.sheerluxe.com/wq4-FxCQaBcVveDCeZ7eVC5W-wM=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F10%2F10-rodial.jpg) ](https://www.awin1.com/cread.php?awinmid=5358&awinaffid=69421&platform=dl&ued=https%3A%2F%2Fwww.rodial.com%2Fproducts%2Fthe-peel-15-liquid-peel%3Fselling_plan%3D690097848637) ## The Peel 15% Liquid Peel #### £45 | Rodial If the change in seasons has left your skin looking slightly flat, you need this in your corner. Inspired by professional chemical treatments, Rodial’s fast-acting flash peel sloughs away dead cells to reveal a fresher, smoother surface. Powered by a cocktail of 15% AHAs and PHAs, simply leave it on for a few minutes – it’s a no-rinse formula – and bask in the glow. Plus, we love how smoothly your foundation goes on afterwards. *Available at* [RODIAL.COM](https://www.awin1.com/cread.php?awinmid=5358&awinaffid=69421&platform=dl&ued=https%3A%2F%2Fwww.rodial.com%2Fproducts%2Fthe-peel-15-liquid-peel%3Fselling_plan%3D690097848637) [ ![](https://media.sheerluxe.com/NKubcakdJEbIGXC3O1slX9dQ8LA=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F10%2F11-rationale.jpg) ](https://uk.rationale.com/products/beautiful-skin-superfluid-spf30) ## Beautiful Skin Superfluid SPF30 #### £78 | Rationale This summer we fell hard for Aussie label Rationale’s silky SPF and so had high expectations for its debut base. Thankfully, it doesn’t disappoint. Make no mistake, it’s sheer so it won’t be right if you’re looking for robust coverage but for a luminous veil of all-over colour – think your skin, only better – it’s ideal. Plus, we love that you can be slapdash with the application and the result is still extremely forgiving. *Available at* [RATIONALE.COM](https://uk.rationale.com/products/beautiful-skin-superfluid-spf30) [ ![](https://media.sheerluxe.com/pyvgexyZ91OeysN-FXYbszqZNS0=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F10%2F12-hair-by-sam-mcknight_0.jpg) ](https://www.awin1.com/cread.php?awinmid=59805&awinaffid=69421&platform=dl&ued=https%3A%2F%2Fwww.spacenk.com%2Fuk%2Fstronger-love-rejuvenate-repair-spray-UK200068167.html) ## Stronger Love Rejuvenate & Repair Spray #### £32 | Hair By Sam McKnight Unlike most bond-repair treatments, which require rinsing, this leave-in spray cuts out the faff. Whether your hair is thirsty, brittle or simply overdue for some TLC, it makes a world of difference. As well as restoring fluid, silky movement, it gently detangles, making your hair so much easier to style. Spritz through damp mid-lengths and ends for best results. *Available at* [SPACENK.COM](https://www.awin1.com/cread.php?awinmid=59805&awinaffid=69421&platform=dl&ued=https%3A%2F%2Fwww.spacenk.com%2Fuk%2Fstronger-love-rejuvenate-repair-spray-UK200068167.html) --- [ ![](https://media.sheerluxe.com/AAOBrmg9hMG39UWUMZJBeA_tSAY=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F10%2F13-veive-powder.jpg) ](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=50524&murl=https%3A%2F%2Fwww.vievebeauty.com%2Fproducts%2Finvisiveil-loose-setting-powder) ## Invisiveil Loose Setting Powder #### £29 | Vieve If your make-up isn’t lasting as it should, consider this your new best friend. As you’d expect from a MUA-led brand, Vieve’s translucent powder delivers on performance. Thanks to light-diffusing particles and oil-controlling starches, it minimises shine without leaving your complexion looking flat, while simultaneously blurring texture. Plus, it feels almost featherlight, so if you’ve previously avoided loose powders for fear of that heavy, chalky feel, you can rest assured you’re in safe hands. *Available at* [VIEVEBEAUTY.COM](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=50524&murl=https%3A%2F%2Fwww.vievebeauty.com%2Fproducts%2Finvisiveil-loose-setting-powder) [ ![](https://media.sheerluxe.com/dWYir_Nl5B0p-7KXbT1iigRST6Q=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F10%2F14-tom-ford-foundation-stick.jpg) ](https://www.tomfordbeauty.co.uk/product/architecture-multi-use-foundation-stick?shade=5.5W_Bone) ## Architecture Multi-Use Foundation Stick #### £49 | Tom Ford Foundation sticks are now miles more sophisticated than their draggy predecessors. The latest to vie for your attention is by Tom Ford. Buildable and water-resistant, it offers medium-to-full coverage with a creamy texture and a soft-matte, true-to-skin finish. Infused with hyaluronic acid and microspheres, it also helps blur the appearance of pores while minimising shine, so one to consider if your skin leans oily. *Available at* [TOMFORDBEAUTY.CO.UK](https://www.tomfordbeauty.co.uk/product/architecture-multi-use-foundation-stick?shade=5.5W_Bone) [ Sign in to comment with your SheerLuxe profile ](/user/login?destination=)Or continue to comment as a Guest below [View the discussion thread.](http://sheerluxe-dev.disqus.com/) *more from* Beauty [View All Beauty](/beauty) ![What’s Actually In A Make-Up Artist’s Kit](https://media.sheerluxe.com/V5t4Eh_d4GOXUIe_8DKV5yDym5k=/200x267/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F09%2Fsl-site-assets-220926-hero-see-inside-top-make-up-artists-kit-bags-products-we-spotted-backstage-at.jpg) [Beauty](/beauty) / 22 September 2026 [## What’s Actually In A Make-Up Artist’s Kit ](/beauty/see-inside-top-make-up-artists-kit-bags) ![6 Cool Beauty Brands The Team Are Obsessed 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