Breadcrumbs ![Meet The Korean Skincare Brand Beauty Insiders Are Obsessed With](https://media.sheerluxe.com/xorRm40jFusQNoweHfnA_oqm12Y=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F10%2Fsl-091126-commercial-biodance-hero.jpg) Image: THE VAULT STOCK [Skincare](/beauty/skincare) / 10 November 2026 # Meet The Korean Skincare Brand Beauty Insiders Are Obsessed With Biodance is best known for its viral hydrogel mask that promises that ‘glass skin’ look – but there’s plenty more where that came from. Here’s why everyone’s talking about the K-beauty brand’s best-in-class formulas and the hero products you need to know about… [ Save To My Favourites ](/user/login?destination=/markdownify/node/54701) Image: THE VAULT STOCK Created in partnership with Biodance ## THE BACKGROUND BEHIND THE BUZZ Founded in 2021, [Biodance](https://rebrand.ly/xlx8izs) is rooted in the idea that skin looks its best when the right conditions exist to restore its natural balance. Rather than building an identity around trends, Biodance bases its formulas on hydrogel: a soft gel technology that hugs skincare ingredients close to the skin. This focus grew from founder Mihwa Kim’s own experience. After experiencing facial scarring from a car accident, she used medical patches to support her skin’s recovery and began exploring how the technology could translate into everyday skincare. Now that more Korean skincare innovation is finally hitting the mainstream, we’re seeing the brand’s Bio-Collagen Real Deep Mask all over our feeds. More than 361 million hydrogel masks have been sold worldwide – trust us, if it isn’t already on your radar, it should be. Plus, Biodance has now landed in the UK at Selfridges – one of our favourite destinations for discovering next-gen beauty brands – and you can discover the range both online and in-person at the standalone counter within the department store’s iconic Beauty Hall. [ ![](https://media.sheerluxe.com/MB1hsasg2SLlBYbbMfH2DjojINA=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F10%2Fsl-091126-commercial-biodance-asset-1.jpg) ](https://rebrand.ly/xlx8izs) The Vault Stock ## WHAT SETS IT APART Hydrogel is more than a satisfying, cooling texture – it’s designed to hold active ingredients close to the skin, helping them absorb where they’re needed rather than simply sitting on the surface. Biodance pairs the technology with plumping peptides, hyaluronic acid and collagen, focusing on improving skin health over time. So while the brand isn’t built on fleeting trends, that doesn’t mean it can’t help you achieve that coveted glassy effect. ## DISCOVER BIODANCE If you’re curious and want to try the textures in person, Biodance has recently unveiled a standalone counter within the Beauty Hall at [Selfridges](https://rebrand.ly/xlx8izs) London. Plus, if your skin could do with a glow boost, you can book a treatment too. --- ## THE HEROES WE LOVE [ ![](https://media.sheerluxe.com/vixDHdpTnztRs-SXVX6x52cRrcI=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F10%2Fsl-091126-commercial-biodance-asset-2.jpg) ](https://rebrand.ly/uygxg9r) ## THE HYPE-WORTHY HIT [Bio Collagen Real Deep Mask](https://rebrand.ly/uygxg9r) Viral for a reason, this mask is loved by beauty insiders – especially make-up artists who need to revive their clients’ skin fast. Powered by a skin-plumping cocktail of hyaluronic acid, collagen and probiotics, your skin drinks up all the goodness and looks noticeably plumper in minutes. [ ![](https://media.sheerluxe.com/TpmjnI0z0-j_qfbynYI11viPyLA=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F10%2Fsl-091126-commercial-biodance-asset-3.jpg) ](https://rebrand.ly/s82cb59) ## THE JELLY MIST [Collagen Peptide Jelly Serum Mist](https://rebrand.ly/s82cb59) This TikTok-approved serum mist is everywhere right now – and we can see the appeal. Marking the first expansion of Biodance’s hydrogel innovation into a mist format – full of low-molecular collagen and a powerful peptide complex – this penetrates the skin to boost elasticity and smooth the appearance of fine lines. Plus, it's perfect for easy, on-the-go top-ups. [ ![](https://media.sheerluxe.com/DZqc9n0SCj4eTajvbUoGYgVeLj4=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F10%2Fsl-091126-commercial-biodance-asset-4.jpg) ](https://rebrand.ly/p9l9aji) ## THE EYE REVIVER [Collagen Eye Patches](https://rebrand.ly/p9l9aji) If you didn’t secure those all-important eight hours, these make a world of difference. Boosted by exosome technology, collagen, caffeine and peptides, the patches are another extension of the hydrogel innovation, working to depuff and refresh the eye area. These help you appear more awake even when you’re feeling anything but. Also, the unique diamond pattern helps them stay put. [ ![](https://media.sheerluxe.com/7b86cpQpVxWuRlmc-zv8dYTnxck=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F10%2Fsl-091126-commercial-biodance-asset-5.jpg) ](https://rebrand.ly/urimpc2) ## THE TARGETED BOOST [Collagen Gel Toner Pads](https://rebrand.ly/urimpc2) Toner pads are everywhere right now. These ones feel cool on the skin and are soaked in collagen water, elastin and other ingredients handpicked to restore bounce. Swipe over a freshly cleansed face for a quick hydration boost or leave them on the areas that need extra attention as a mini mask. Both sides are gel-coated to minimise friction and irritation. Perfect ahead of an event or night out. *Shop Biodance at in-store at Selfridges London & online at* [SELFRIDGES.COM](https://rebrand.ly/xlx8izs) [ Sign in to comment with your SheerLuxe profile ](/user/login?destination=)Or continue to comment as a Guest below *more from* Beauty [View All Beauty](/beauty) ![Snap Up These Beauty Advent Calendars Before They’re Gone](https://media.sheerluxe.com/v20UkF12lWRF7BUgWGAiJDtdxEc=/200x267/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F09%2Fsl-site-assets-250926-thumb-hero-best-beauty-advent-calendars.gif) [Beauty](/beauty) / 04 November 2026 [## Snap Up These Beauty Advent Calendars Before They’re Gone ](/beauty/beauty-advent-calendars) ![All The Secrets Behind Hodge’s Glow](https://media.sheerluxe.com/H0wQNuOOmV5Co0r_aFclQQb1qCc=/200x267/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F11%2Fsl-site-assets-031126-social-embed-hodges-glow-hero-thumb.jpg) [Beauty](/beauty) / 03 November 2026 [## All The Secrets Behind Hodge’s Glow ](/beauty/all-the-secrets-behind-hodges-glow) ![5 Glossier Gifts We’d Happily Keep For Ourselves This Christmas](https://media.sheerluxe.com/vYlURM73n2rZzhmnJuWMyajvMSI=/200x267/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F10%2Fsl-site-assets-271026-glossier-thumb.jpg) [Beauty](/beauty) / 30 October 2026 [## 5 Glossier Gifts We’d Happily Keep For Ourselves This Christmas ](/beauty/5-glossier-gifts-wed-happily-keep-for-ourselves-this-christmas) ![Is Facial Massage Really Worth It?](https://media.sheerluxe.com/YLRwZh0VbLecswTMuiTv6RLDJ9c=/200x267/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F10%2Fsl-site-assets-231026-facial-massage.jpg) [Skincare](/beauty/skincare) / 23 October 2026 [## Is Facial Massage Really Worth It? ](/beauty/skincare/facial-massage) ![5 Ingredients A Skincare Expert Really Rates](https://media.sheerluxe.com/MwZ_rSqbY5zy6LYzznrzbGXTHyc=/200x267/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F10%2Fsl-site-assets-161026-thumb-hero-alex-s-skincare-ingredients-to-come.jpg) [Skincare](/beauty/skincare) / 16 October 2026 [## 5 Ingredients A Skincare Expert Really Rates ](/beauty/skincare/5-ingredients-a-skincare-expert-really-rates) ![Want To Invest In An LED Mask? 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