Breadcrumbs ![The Founder Behind THAT Viral Jacket Shares Everything She’s Loving Right Now](https://media.sheerluxe.com/HVozdIqS8ylApwKphgSVzGjO4wU=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F11%2Fsl-site-assets-091126-anna-carels-favourite-things-hero-thumb.jpg) Images: De L’Europe Amsterdam; @AnnaCarels_; @Carelli___ [Shopping](/fashion/shopping) / 09 November 2026 # The Founder Behind THAT Viral Jacket Shares Everything She’s Loving Right Now The minute fashion girls spotted Carelli’s now-iconic leopard-print jacket with its faux-fur trims, word was out: this was a brand to watch. Since launching the Amsterdam-based label, founder Anna Carels has seen it go from new name to cult label in barely more than a year. Now splitting her time between Amsterdam and Paris, she shares the pieces, places and products she’s loving right now… [ Save To My Favourites ](/user/login?destination=/markdownify/node/54787) Images: De L’Europe Amsterdam; @AnnaCarels_; @Carelli___ All products on this page have been selected by our editorial team, however we may make commission on some products. [ ![](https://media.sheerluxe.com/4SHUOfmYvqBDTEI2Ag7HcTg9nvM=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F11%2Fnew-1-sl-editorial-091126-anna-carels-favourite-things.png) ](https://www.instagram.com/annacarels) @Carelli___; @AnnaCarels_ #### *1. The Designer Brand* [Khaite](https://khaite.com) is a brand I keep coming back to. I love the strong tailoring, the leather and the way even a simple piece has something a bit unexpected about it. It’s polished without feeling too perfect. I particularly love the [jackets](https://khaite.com/collections/fall-winter-2026/products/yoko-jacket-in-black) – anything with a really defined silhouette. I’m quite particular about how [trousers](https://khaite.com/collections/pants/products/callum-pant-in-chocolate-haircalf) fall and how a top sits – but Khaite gets it so right. #### *2. The Three Words* My personal style is best described as feminine, effortless and maybe a little bold. I like one piece to do the talking, usually a jacket or great heels. Becoming a mother has changed the way I dress; I still want to feel feminine, just in a more understated way. Starting Carelli has only confirmed how much I believe in a great jacket. You can wear jeans and a t-shirt underneath and still feel completely put together. #### *3. The Last Purchase* The last thing I bought was some [leather trousers](https://prf.hn/click/camref:1100l8te6/destination:https%3A%2F%2Fwww.farfetch.com%2Fuk%2Fshopping%2Fwomen%2Fann-demeulemeester-florence-leather-leggings-item-30092661.aspx) from Ann Demeulemeester. I like to wear them with a fitted t-shirt or knit and heels, nothing complicated. For me, an investment piece is something I want to wear immediately and still want to wear years later. If I need to buy five other things to make it work, it’s probably not the right purchase. #### *4. The Under-The-Radar Label* I’m always looking for smaller labels that have a strong point of view, which make pieces you can recognise without seeing a logo. I love discovering those brands in independent Paris boutiques rather than only seeing what everyone is wearing online. [Elli Vivaldi](https://www.ellivivaldi.com/) is a perfect example; its bags have such a distinct character that they stand out in any room. #### *5. The AW26 Trend* Texture, strong shoulders and statement outerwear are all big news this season. I’m especially happy to see faux fur having a moment, although for me it’s never really gone away. I wouldn’t wear a trend head to toe. I like a bold jacket with simple trousers and heels – a little dramatic but still easy. #### *6. The Go-To Outfit* Statement trousers, a fitted cashmere top, a [Carelli jacket](https://www.shopcarelli.com/collections/shop-all) and loafers. That’s probably my uniform. I love that the jacket can make the outfit feel special all on its own. #### *7. The New Outerwear* The [Dolly](https://www.shopcarelli.com/products/dolly) will always be special because it was the first version of that design. I love taking the same silhouette and playing with different fabrics and textures. Right now, though, I’m especially excited about our new [Clement jacket](https://www.shopcarelli.com/products/clement). It gives me the same feeling I had when we first created the Dolly, that we’ve made something really fun and different. I can’t wait to wear it. #### *8. The Shopping Spots* We now split our time between Amsterdam and Paris, so I’m in Paris a lot and really enjoying discovering its smaller boutiques. I love places that have their own point of view. At the other end of the scale, [Le Bon Marché](https://www.lebonmarche.com) is a favourite; you can spend hours there. In London, [Liberty](https://liberty.prf.hn/click/camref:1110lurq/destination:https%3A%2F%2Fwww.libertylondon.com%2Fuk%2F) is such a beautiful historic building with an amazing edit. Online, I like browsing [Moda Operandi](https://www.tkqlhce.com/click-3836078-14321425?url=https%3A%2F%2Fwww.modaoperandi.com%2F) and [FWRD](https://www.fwrd.com) to discover new designers and the best investment pieces. #### *9. The Chic Sunglasses* [Alaïa’s butterfly sunglasses](https://www.maison-alaia.com/en-gb/product/eyewear/butterfly-sunglasses-AA4E2001S001730.html) would make even jeans and a t-shirt feel like a proper look. I tend to keep the rest of my accessories quite simple, so sunglasses are an easy way to add some interest. #### *10. The Style Mantra* I definitely believe in buy less, buy better – but there’s no need to be boring about it. I want to buy pieces I’ll keep for years but I also still want fashion to be fun. I also like an outfit to feel a little undone; when everything matches too perfectly, it loses something. #### *11. The Shoe Pick* With plenty of events in the diary over the next couple of months, [Saint Laurent heels](https://www.kqzyfj.com/click-3836078-14321425?url=https%3A%2F%2Fwww.modaoperandi.com%2Fwomen%2Fp%2Fsaint-laurent-1%2Fbrigitte-110-pump%2F736321) will be everywhere. The brand does such a beautiful pointed toe and the shape is incredibly flattering. I wear them with jeans and leather trousers just as much as I would for an evening out. #### *12. The Event Look* [A pencil skirt](https://www.shopcarelli.com/products/ava), a [lace camisole](https://www.ysl.com/en-gb/pr/lace-camisole-A002G2Y4K338052.html) and [heels](https://www.net-a-porter.com/en-gb/shop/product/saint-laurent/shoes/high-heel/brigitte-patent-leather-trimmed-tpu-pumps/46376663163161168) is my go-to event look. I love that balance of sharp tailoring and something more feminine. #### *13. The Fresh Colour* Champagne and teal are two colours I’m really into right now. Champagne is softer than beige and looks beautiful in different textures, while teal feels earthy but still unexpected. I especially love both in outerwear; they make even the simplest outfit look more considered. #### *14. The Styling Trick* It’s always about the silhouette. If I’m wearing a neutral top and trousers, I want one element with a really good shape, like a structured blazer, a statement jacket or a sharp shoe. You don’t need lots of accessories when the proportions are right. #### *15. The Cool Campaign* Saint Laurent’s campaigns always catch my eye. The imagery has such a clear identity; you know whose world you’re looking at immediately. That’s something I think about with Carelli too. Of course the product matters but I also want people to recognise the story and feeling around the brand. [ ![](https://media.sheerluxe.com/AnvMvWIlxmBgb86EKTHIEzJ8cW0=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F11%2F2-sl-editorial-091126-anna-carels-favourite-things.jpg) ](https://www.ysl.com/en-mo) Saint Laurent [ ![](https://media.sheerluxe.com/Z7Oi27LdDBhCBo_TWDlZaaD9N_g=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F11%2F3-sl-editorial-091126-anna-carels-favourite-things.jpg) ](https://www.ysl.com/en-mo) #### *16. The Style Muse* I love women who have a strong sense of personal style, who dress for themselves rather than following every trend. I’m drawn to a mix of femininity and a slightly masculine edge, and to outfits that never feel too perfectly styled. [Marci Hirshleifer](https://www.instagram.com/marcihirshleifer/?hl=en) is a great example. #### *17. The Inspiration Source* Vintage fashion photography, old runway shows and women I see walking around Paris or New York are often my main sources of inspiration. I find real street style more inspiring than a perfectly put-together Instagram post. I love seeing someone wear something in a way I wouldn’t expect. #### *18. The Beauty Essentials* Sunscreen, tretinoin and [La Roche-Posay Cicaplast](https://www.awin1.com/cread.php?awinmid=2041&awinaffid=69421&ued=https%3A%2F%2Fwww.boots.com%2Fla-roche-posay-cicaplast-balm-40ml-10189518) are my three non-negotiables. I’m not someone who wants a complicated ten-step routine. I prefer to use a few products I really trust and sunscreen is the one step I never skip. [Avène’s Ultra Fluid Tinted SPF50+](https://www.awin1.com/cread.php?awinmid=2082&awinaffid=69421&ued=https%3A%2F%2Fwww.lookfantastic.com%2Fp%2Favene-ultra-fluid-tinted-spf50-50ml%2F15805174%2F) is my favourite. #### *19. The Latest Discovery* I’m very late to the party but with a young daughter and a busy schedule, getting a lash lift has saved me so much time in the morning. It’s a small thing but it makes a big difference. #### *20. The Affordable Hero* [La Roche-Posay Cicaplast Baume B5](https://www.awin1.com/cread.php?awinmid=2041&awinaffid=69421&ued=https%3A%2F%2Fwww.boots.com%2Fla-roche-posay-cicaplast-baume-b5-soothing-repairing-balm-100ml-10149155) is something you’ll always find in my bathroom. It’s affordable, simple and one of those products I genuinely go back to time and again. #### *21. The Signature Scent* [Straight to Heaven by Kilian](https://liberty.prf.hn/click/camref:1110lurq/destination:https%3A%2F%2Fwww.libertylondon.com%2Fuk%2Fstraight-to-heaven-eau-de-parfum-50ml-000720141.html) is warm without being too sweet. It also feels sensual and a little mysterious. #### *22. The Next Trip* Rio de Janeiro is my happy place. There’s something hard to explain about the mix of beach, city and nature. Life there feels raw and beautiful at the same time. We’re going to enjoy time together as a family but we’ve also planned a Carelli shoot while we’re there. #### *23. The Local Staycation* [De L’Europe Amsterdam](https://deleurope.com) is beautiful and has incredible views over the canals at night. It’s one of those places where you feel like you’re away, even though you’re still in your own city. #### *24. The Saturday Night* These days, I prefer staying home with my family on a Saturday night, ordering something delicious with absolutely no plans. I’d be in a beautiful [cashmere hoodie](https://www.barrie.com/en/products/round-neck-cashmere-jumper-cashmere-moon-dust-neutral-c159395679) and [joggers](https://www.barrie.com/en/products/iconic-cashmere-trousers-moon-dust-neutral-c159698679) from Barrie. I love feeling comfortable but still a little dressed up, even when nobody is coming over. #### *25. The Cultural Moment* [MoMA](https://www.moma.org) in New York is somewhere I could go back to time and again. I love leaving a museum with a colour, shape or image stuck in my head. Sometimes that becomes inspiration for something completely different later on. #### *26. The Must-Listen Podcasts* I love listening to conversations with founders and creative people, especially when they talk about what didn’t go to plan. Building Carelli has made me much more interested in the work behind a brand, not just the finished result. Currently, I’m also listening to the [Gstaad Guy podcast](https://www.youtube.com/@GstaadGuyPodcast) a lot. #### *27. The Binge Watch* I don’t watch a lot of TV at the moment. Between Carelli, travelling and my daughter, evenings are often quite full. When I do watch something, I want it to help me switch off completely. Most recently, that was [Unabomber: In His Own Words](https://www.netflix.com/title/81002216) on Netflix. #### *28. The Playlist Vibe* The music I listen to depends on where I am. At home, I like something relaxed but when I’m getting ready to go out I want a little more energy. In Brazil, I always fall in love with the music all over again. I love bossa nova; you can play it wherever, whenever – it never bores me. #### *29. The Restaurant Recommendation* In Amsterdam, [Café Garçon](https://www.cafegarcon.com/) is my go-to. I love the steak au poivre with fries and the Caesar salad is one of the best. Now that we also live in Paris, [Bar Omi](https://baromi.fr) has become a favourite. It sits somewhere between a Japanese izakaya and a wine bar, with incredible sushi and such an easy atmosphere. #### *30. The At-Home Favourite* I’m probably the worst cook ever! I’d much rather eat good food than make it. On weekends, I love picking up things for a beautiful brunch from shops in the neighbourhood and having everyone around the table. That’s my kind of hosting. #### *31. The Comfort Meal* If you want a really good Chinese meal, go to [Taste of Culture](https://tasteofcultureamsterdam.nl/) in Amsterdam. It’s exactly what I want when I’m craving something comforting. 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