Breadcrumbs ![10 Viral Beauty Buys The LGs Actually Rate](https://media.sheerluxe.com/ynOdfVLt3fa6FOSEENzSPkpV1o0=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F11%2Fsl-site-assets-091126-lg-viral-beauty-buys-hero-thumb.png) [Beauty](/luxegen/beauty) / 09 November 2026 # 10 Viral Beauty Buys The LGs Actually Rate The internet is always hyping up the next big beauty launch but not every viral product lives up to expectations. We’ve cut through the noise to find the ones that are genuinely worth trying – from the latest lip care drops to an effortless lash growth serum… ByAngelina Mable / [ Save To My Favourites ](/user/login?destination=/markdownify/node/54790) All products on this page have been selected by our editorial team, however we may make commission on some products. [ ![](https://media.sheerluxe.com/PaLy56ay_YSB0skstn5-Qpfi9Y4=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F11%2Fsl-editorial-091126-lg-viral-beauty-buys-bouf.png) ](https://www.awin1.com/cread.php?awinmid=2041&awinaffid=69421&ued=https%3A%2F%2Fwww.boots.com%2Fbouf-flouf-factor-growth-mask-150ml-10373634) ## Flouf Factor Growth Leave-In Mask #### £11.96 (was £15.95) | Bouf Part treatment, part styling shortcut, this leave-in mask is designed to strengthen strands, tame frizz and leave hair feeling softer and looking thicker. Apply to damp lengths for a smoother, healthier-looking finish – no rinsing required. *Available at* [BOOTS.COM](https://www.awin1.com/cread.php?awinmid=2041&awinaffid=69421&ued=https%3A%2F%2Fwww.boots.com%2Fbouf-flouf-factor-growth-mask-150ml-10373634) --- [ ![](https://media.sheerluxe.com/YxUBz_Mxd10sk8b9aQDqzJbJ-gI=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F11%2Fsl-editorial-091126-lg-viral-beauty-buys-summer-fridays.png) ](https://www.awin1.com/cread.php?awinmid=59805&awinaffid=69421&ued=https%3A%2F%2Fwww.spacenk.com%2Fuk%2Fskincare%2Flipcare%2Flip-balm%2Flip-butter-balm-UK200066756.html) ## Lip Butter Balm #### £23 | Summer Fridays There’s a reason Summer Fridays’ Lip Butter Balm has such a loyal following – and ‘Mocha Bonbon’ is the latest addition to the line-up. With a sheer beige tint, golden shimmer and containing the brand’s signature hydrating ingredients, it’s a good one to have on hand when lips are feeling dry. *Available at* [SPACENK.COM](https://www.awin1.com/cread.php?awinmid=59805&awinaffid=69421&ued=https%3A%2F%2Fwww.spacenk.com%2Fuk%2Fskincare%2Flipcare%2Flip-balm%2Flip-butter-balm-UK200066756.html) [ ![](https://media.sheerluxe.com/tB3alzs4NNWSPcSkg3aWemtIasU=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F11%2Fsl-editorial-091126-lg-viral-beauty-buys-caia.png) ](https://caiacosmetics.co.uk/uk/makeup/face/blush/glow-blush?variant=CAI2923&gad_) ## Glow Blush #### £25 | CAIA Cosmetics For a fresh, lit-from-within flush, CAIA’s Glow Blush combines the ease of a powder with a creamy, blendable finish. The buildable formula adds a soft wash of colour and subtle shimmer, with a soft-focus effect that’s easy to wear every day. *Available at* [CAIACOSMETICS.CO.UK](https://caiacosmetics.co.uk/uk/makeup/face/blush/glow-blush?variant=CAI2923&gad_) [ ![](https://media.sheerluxe.com/2zUDBB27ZUPi01zxF2J5jQFQI0o=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F11%2Fsl-editorial-091126-lg-viral-beauty-buys-jordana-ticia.png) ](https://www.awin1.com/cread.php?awinmid=59805&awinaffid=69421&platform=dl&ued=https%3A%2F%2Fwww.spacenk.com%2Fuk%2Fbrands%2Fj%2Fjordana-ticia%2Fsunny-stick-cream-bronzer-UK200067626.html) ## Sunny Sticks Cream Bronzer #### £17 | Jordana Ticia If you’re already a fan of Jordana Ticia’s bronzer duos, the new Sunny Sticks are worth a try. The cream formula blends easily into skin for a natural-looking, sun-kissed finish – ideal for quick touch-ups or adding a little warmth on the go. *Available at* [SPACENK.COM](https://www.awin1.com/cread.php?awinmid=59805&awinaffid=69421&platform=dl&ued=https%3A%2F%2Fwww.spacenk.com%2Fuk%2Fbrands%2Fj%2Fjordana-ticia%2Fsunny-stick-cream-bronzer-UK200067626.html) --- [ ![](https://media.sheerluxe.com/3VHzcaaDX80qe1TYWMthMu7Msog=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F11%2Fsl-editorial-091126-lg-viral-beauty-buys-groa.png) ](https://www.awin1.com/cread.php?awinmid=2041&awinaffid=69421&ued=https%3A%2F%2Fwww.boots.com%2Fgroa-lash-serum-3ml-10368848) ## Lash Serum #### £20 | Gróa For longer-looking lashes without extensions or layers of mascara, gróa’s peptide-powered serum is an easy addition to make to your routine. The prostaglandin-free formula takes seconds to apply, with the brand promising visibly fuller, healthier-looking lashes in six weeks. *Available at* [BOOTS.COM](https://www.awin1.com/cread.php?awinmid=2041&awinaffid=69421&ued=https%3A%2F%2Fwww.boots.com%2Fgroa-lash-serum-3ml-10368848) [ ![](https://media.sheerluxe.com/dzRFlqX7m3FI5jVUwtoyCc7dNCg=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F11%2Fsl-editorial-091126-lg-viral-beauty-buys-loreal.png) ](https://www.awin1.com/cread.php?awinmid=127687&awinaffid=69421&ued=https%3A%2F%2Fwww.superdrug.com%2Fmake-up%2Fface%2Fhighlighter%2Fcream-highlighter%2Floreal-paris-lumi-le-sticks-610-glass-pearl-eclat%2Fp%2F847003) ## Lumi Le Glass Highlighter Stick #### £11.99 | L’Oréal Paris For an instant hit of glass-like glow, this highlighter stick is hard to beat. Its reflective finish catches the light beautifully, while the easy-to-apply format makes it a quick way to add a little extra luminosity to your party-season make-up. *Available at* [SUPERDRUG.COM](https://www.awin1.com/cread.php?awinmid=127687&awinaffid=69421&ued=https%3A%2F%2Fwww.superdrug.com%2Fmake-up%2Fface%2Fhighlighter%2Fcream-highlighter%2Floreal-paris-lumi-le-sticks-610-glass-pearl-eclat%2Fp%2F847003) [ ![](https://media.sheerluxe.com/TW-jw5dC4pWy5phJrhtsn96V1rA=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F11%2Fsl-editorial-091126-lg-viral-beauty-buys-kosas.png) ](https://www.awin1.com/cread.php?awinmid=59805&awinaffid=69421&ued=https%3A%2F%2Fwww.spacenk.com%2Fuk%2Fmakeup%2Fcomplexion%2Fpowder%2Fcloud-set-loose-brightening-powder-UK200056019.html) ## Cloud Set Loose Brightening Powder #### £35 | Kosas For a softly blurred finish without losing your glow, make Kosas’ Cloud Set Loose Powder your go-to. The lightweight formula sets make-up, reduces shine and brightens the complexion, leaving skin looking smooth rather than overly powdered. *Available at* [SPACENK.COM](https://www.awin1.com/cread.php?awinmid=59805&awinaffid=69421&ued=https%3A%2F%2Fwww.spacenk.com%2Fuk%2Fmakeup%2Fcomplexion%2Fpowder%2Fcloud-set-loose-brightening-powder-UK200056019.html) --- [ ![](https://media.sheerluxe.com/EZPpa5vZEs0NU2p9SYA19zLBGhM=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F11%2Fsl-editorial-091126-lg-viral-beauty-buys-dr-althea.png) ](https://sephora.prf.hn/click/camref:1101l5hxvM/destination:https%3A%2F%2Fwww.sephora.co.uk%2Fp%2Fdr-althea-pure-grinding-cleansing-balm) ## Pure Grinding Cleansing Balm #### £15.71 (was £19) | Dr. Althea Cleansing balms are having a moment and Dr. Althea’s has an especially satisfying twist: its clever grinding mechanism dispenses just the right amount each time. Formulated with 14 ingredients, it gently dissolves make-up and is designed with sensitive skin in mind. *Available at* [SEPHORA.CO.UK](https://sephora.prf.hn/click/camref:1101l5hxvM/destination:https%3A%2F%2Fwww.sephora.co.uk%2Fp%2Fdr-althea-pure-grinding-cleansing-balm) [ ![](https://media.sheerluxe.com/8iTOWSys3QcSwQjsWpsyIANE6-4=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F11%2Fsl-editorial-091126-lg-viral-beauty-buys-gisou.png) ](https://gisou.sjv.io/2R67bQ) ## Honey Glaze Collagen Therapy Lip Mask #### £24 | Gisou Powered by Mirsalehi Honey, collagen active and ceramides, this lip mask delivers a generous hit of hydration and glossy shine. The Cherry Choco version is particularly tempting, with a delicious cherry-chocolate scent and a sheer dark red tint that looks lovely worn alone. *Available at* [GISOU.COM](https://gisou.sjv.io/2R67bQ) [ ![](https://media.sheerluxe.com/fbpncTEh81gBK6JEunWl6m4G4FM=/800x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F11%2Fsl-editorial-091126-lg-viral-beauty-buys-plur.png) ](https://www.awin1.com/cread.php?awinmid=59805&awinaffid=69421&ued=https%3A%2F%2Fwww.spacenk.com%2Fuk%2Ffragrance%2Fpersonal-fragrance%2Ffragrance%2Fcashmere-frost-body-mist-MUK200065719.html) ## Cashmere Frost Body Mist #### £26 | Phlur Meet your new winter scent. Phlur’s ‘Cashmere Frost’ pairs crisp snowdrop and jasmine with soft cashmere woods, musk and vanilla for a fragrance that feels both fresh and comforting. The powdery finish is just right for colder days. *Available at* [SPACENK.COM](https://www.awin1.com/cread.php?awinmid=59805&awinaffid=69421&ued=https%3A%2F%2Fwww.spacenk.com%2Fuk%2Ffragrance%2Fpersonal-fragrance%2Ffragrance%2Fcashmere-frost-body-mist-MUK200065719.html) [ Sign in to comment with your SheerLuxe profile ](/user/login?destination=)Or continue to comment as a Guest below [View the discussion thread.](http://sheerluxe-dev.disqus.com/) Share This Story [Facebook ](https://www.facebook.com/sharer/sharer.php?display=popup&redirect_uri=http%3A%2F%2Fwww.facebook.com&u=https%3A%2F%2Fsheerluxe.com%2Fluxegen%2Fbeauty%2F10-viral-beauty-buys-the-lgs-actually-rate&t=10+Viral+Beauty+Buys+The+LGs+Actually+Rate) [ Pinterest ](https://www.pinterest.com/pin/create/button/?url=https%3A%2F%2Fsheerluxe.com%2Fluxegen%2Fbeauty%2F10-viral-beauty-buys-the-lgs-actually-rate&description=10+Viral+Beauty+Buys+The+LGs+Actually+Rate&media=) [ E-mail ]() DISCLAIMER: We endeavour to always credit the correct original source of every image we use. 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