

Brand Spotlight: Jil Sander
The History
Founded in 1968, the German designer’s eponymous label was built on the principles of clean lines, understated elegance and superior craftsmanship, offering a refined alternative to the excess of the time. Known for its precision tailoring and use of luxurious yet simple fabrics, the brand quickly gained a loyal following. Over the years, Jil Sander has evolved, with various creative directors bringing their own vision to the brand – but it has always stayed true to its roots.
The Aesthetic
Jil Sander’s aesthetic is where clean lines and sharp tailoring meet quiet sophistication. Every piece feels effortless and chic, with a modern edge that’s still grounded in timeless design. The brand is all about precision and simplicity – think sharp silhouettes, perfect proportions and luxurious fabrics that never shout but still manage to make a statement. It’s a kind of luxury that doesn’t try too hard, offering a look that’s both elevated and completely wearable.
The New Collection
The SS25 collection, unveiled in Milan, perfectly captured the brand’s minimalist ethos but with a fresh, modern twist. The collection embraced a soft pastel colour palette, with delicate shades of pale pink and mint green offering a feminine contrast to the usual clean neutrals. Silhouettes were relaxed yet refined, with flowing fabrics and sharp tailoring creating a sense of effortless elegance. The collection felt both light and fresh, striking the right balance between subtle colour and understated luxury.
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