Where To Shop For A Mother-Of-The-Bride Dress

Where To Shop For A Mother-Of-The-Bride Dress

The minute that ring lands, mothers-of-the-bride are go. And high up the list is not just what you’ll wear but naturally what they’ll wear, too. Here’s how to get it right and the destinations to know.

DON’T feel you/they have to stray from tradition. There’s a reason a certain style has always reigned supreme when it comes to mothers-of-the-bride – a classic structured dress in a pretty shade is the ideal starting point. 

DO shop around. Much like a wedding dress, even if you/they think you’ve found the ‘one’, it’s worth trying on a variety of options – you can’t know for sure until you’ve properly done your research.

DO elevate the look with great accessories. Even the simplest of dresses can be made more impactful with a statement hat or shoe – go matchy-matchy or for contrasting shades for something bolder.

DON’T go too over the top. You/they won’t want to outshine the bride. 

DON’T buy something you/they won’t wear again. With so many structured dresses, tweed jackets and skirt suits out there, if it’s something you/they feel amazing in, the cost per wear will take care of itself.


Gina Bacconi

Emilia Wickstead

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Lalage Beaumont


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