7 Rising Beauty Influencers To Know
7 Rising Beauty Influencers To Know

7 Rising Beauty Influencers To Know

After some fresh skincare, make-up or hair inspiration? Instagram and TikTok have it in spades. From ‘clean girl’ skin perfectionists to sustainability experts, here are some of our favourite rising beauty accounts to follow now.
By Sapna Rao

@Dior this is never ever ever allowed to be discontinued or I will cry 😍 #bestbronzer #naturalbronzer #powderbronzer #bronzingpowder #thebestmakeupproduct

♬ original sound - slimpetras

Michaela / @Yhkayla

Best For: The ‘no make-up make-up’ look

The queen of flawless skin, Michaela is all about natural-looking make-up and hardworking skincare. With a TikTok full of GRWM (Get Ready With Me) content, product reviews and tried-and-tested recommendations, it’s hard not to buy everything she reviews. The best bit? Her celebrity make-up recreations. And if you want more, Michaela also shares fashion and lifestyle content over on her Instagram.

Madi Pettyman / @ChooseYourGlow

Best For: Advice, recommendations & routines 

Everyone can learn something from Madi’s educational and down-to-earth content. Quick to review trending products, she keeps her followers up to date on what’s new, as well as sharing her ride-or-die favourites. Her vast skincare knowledge means she can competently answer followers’ questions, give topical advice and offer product suggestions to solve specific issues.


Summer isn’t ready for this glow 💅✨ Garnier Vitamin C Serum available at Shopper’s Drugmart! 🤍 @Garnier Canada @Shoppers Drug Mart @shoppersbeauty #ad #GetAGlowWithGarnier#GarnierVitaminCSerum#OneGreenStep #glowingskin #brightskin #summerglow #skincaremusthave #glowserum #healthyskin #innerglow

♬ original sound - Rach D’Aguanno

Rachel D’Aguanno / @RachelllDAguanno

Best For: Glow-y skin

Another ‘no make-up make-up’ expert, Rachel shares everything from viral products to the staples she wouldn’t be without. We love how she breaks down the latest ‘It-girl’ make-up, skincare and hair routines from the likes of Dua Lipa, Kendall Jenner, Elsa Hosk and Hailey Bieber – plus, over on Instagram, you’ll find plenty of outfit inspiration and lifestyle content. 

Laura Evangelista / @L_E_Mood 

Best For: Luxe recommendations 

One of the best-looking Instagram accounts on this list, Laura’s well-designed feed is seriously luxe, allowing her to share her favourite products through a creative, editorial-esque lens. Beauty lovers in search of luxury suggestions will love her content. On TikTok, she goes the extra mile to put products to the test, sharing satisfyingly edited montages of her beauty routine and product reviews.

Maria Aiello / @MariaAielloHair

Best For: Hair

Beware – following Maria will give you serious hair envy. The New York-based creator is a Vidal Sassoon graduate, making her a valuable source of hair knowledge. From hair styling made easy to heatless hacks and product suggestions, trust us when we say she practises what she preaches.

Chelsy Christina / @ChelsyChristina

Best For: Sustainability / Zero Waste

Educational, interesting and offering plenty of recommendations, Chelsy is a self-described ‘imperfect environmentalist’ intent on sharing how to consume the things we love – from beauty to fashion and food – in a more thoughtful way. Always judgement free, her main motivation is making zero-waste lifestyles easy. From recommendations to at-home hacks, she’ll show you how to build a low-waste everyday beauty routine.

Soleil Isabella Crow / @SoleillCrow

Best For: Skincare tips & tricks

This LA-based make-up artist is on a mission to prove how important skincare is to help your make-up look its best. Hot on the latest products and trends, Soleil’s chatty videos feel like you’re FaceTiming a friend – plus, she has plenty of fashion and lifestyle content on both Instagram and TikTok. We love that she highlights more affordable options and that her reviews are always completely honest and unfiltered.

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