We’re back with another week at LuxeGen HQ – and it’s a busy one. From filming commercial partnerships and brainstorming new social formats to boxing classes, Sunglass Hut pop-ups and Taco Tuesday runs, this vlog is a real-time look at life behind the scenes. Come with us as we shoot brand campaigns, talk through how LG commercial content actually comes together and share what it’s really like balancing briefs, brainstorming sessions and daily vlogs. There are outfit chats, beauty favourites and a peek at the things we genuinely love. We’re also reacting to the latest ‘Love Island’ first look, debating the best binge-watch follow-ups to ‘Off Campus’ and ‘Heartbreak High’, and discussing how we’re experimenting with stronger POV content across our socials.

This week on LuxeGen Group Chat, Poppy, India and Angelina are diving into all the internet moments everyone’s talking about. First up, they unpack the obsession surrounding Off Campus, from the cast everyone’s crushing on, to the BookTok debates and the rumours already swirling around season two. Plus, the girls discuss the celebrity audiobook app taking over TikTok and whether steamy audio romances are really worth the hype. They also get into creator culture, including the New York-based friendship group account everyone’s obsessed with, and why group content might be the future of social media. Elsewhere, there’s a deep dive into Patrick Starr’s latest beauty controversy, the blush launch dividing TikTok, and the debate around who really popularised the viral “transition blush” technique. Finally, the team share the beauty products they’re loving during the heatwave, from setting sprays and lip stains to summer bronzers, alongside the fashion pieces currently sitting at the top of their wishlists.

Welcome to the very first episode of LuxeGen Secret Sauce, our new series uncovering the people quietly reshaping fashion, culture and business from the inside out. From posting Slazenger redesign concepts on TikTok from his bedroom to becoming the creative force behind one of Britain’s most iconic sportswear brands, Alexei Hamblin’s story is unlike anything happening in fashion right now. At just 23, Alexei has been given complete creative control to reinvent Slazenger for a new generation – blending vintage Wimbledon heritage, British sports culture and internet-first storytelling to turn the brand into one of fashion’s most talked-about comeback stories. In this episode, we go behind the scenes with Alexei and his longtime collaborator Joe as they reveal how a viral TikTok led to million-view redesigns, sold-out collections, archive-inspired drops and ambitious plans to make Slazenger one of the most relevant brands in the world. From AI-assisted design workflows and chaotic factory trips in China to vintage tennis references, Gen Z branding strategy and the reality of building a fashion brand in real time, this is a masterclass in creativity, storytelling and modern fashion business. If you’re obsessed with fashion, branding, TikTok, creative careers or the future of heritage brands – this episode is for you.

In this week’s LuxeGen Group Chat, the girls are diving into everything from celebrity wedding drama to the FIFA World Cup halftime show line-up – and it’s chaotic in the best way. From debating Harry and Zoë’s guest list situation to seriously considering applying to be Shakira’s back-up dancers, this episode has it all. The team also break down ‘Mamma Mia! The Party’ at the O2, share their current fashion favourites from Mango, Zara, ASOS and Bershka, and discuss the TV series everyone should be watching if you’re missing ‘The Summer I Turned Pretty’. Plus, there’s a deep dive into David Beckham officially becoming the UK’s first billionaire sportsman, Stormzy producing an Ian Wright biopic, BTS fans potentially taking over the World Cup and why celebrity production companies are becoming the new business power move.
Expect pop culture chaos, fashion favourites, football debates, iconic impressions and plenty of group chat energy throughout.