10 K-Beauty Buys That Deserve More Hype
Beauty
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10 K-Beauty Buys That Deserve More Hype

From clever packaging to innovative haircare, K-beauty is always evolving. By now, we’re familiar with some of the category’s most cult products – but here, we’ve rounded up some under-the-radar favourites we think deserve just as much airtime…
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All products on this page have been selected by our editorial team, however we may make commission on some products.

Cheek Tok Tok

£15 | Amuse

One drop of this liquid blush delivers up to 12 hours of wear and the skincare-like formula is designed to absorb sweat and oil so your cheeks stay fresh without turning patchy. With eight shades available, you can mix and match them to create your own signature colour.

Available at SUPERDRUG.COM

Madagascar Centella Light Cleansing Oil

£20 | Skin1004

Take this as your sign to start double cleansing. This oil can melt away make-up in seconds and it’s great at de-clogging pores. Follow up with your normal cleanser then moisturiser, and you have a minimal but effective skincare routine.

Available at SPACENK.COM

Glow Moisturiser

£21.50 | Erborian

Everyone is after that glass-skin glow but did you know you can achieve it with just one product? This moisturiser leaves your skin looking luminous and toned, and it’s formulated with hyaluronic acid, niacinamide and Korean snow mushroom for lasting hydration.

Available at SPACENK.COM

PDRN Collagen Lip Mask

£13.10 | Abib

Formulated with plant-derived PDRN, rice extract and amino acids, this jelly-texture lip mask deeply hydrates and revitalises chapped lips. Apply it ahead of your favourite lip combo or every night to wake up to softer, bouncier lips.

Available at IHERB.COM

Rosy Night Repair Ampoule Treatment

£22.90 | anillO

This hair treatment instantly transforms into a cream once it touches water, leaving your hair with a glass-like shine and gentle floral scent. Designed to nourish and strengthen damaged hair, it’s the perfect addition to your wash routine.

Available at SUPERDRUG.COM

Ground Rice & Honey Glow Mask

£15.50 | Beauty Of Joseon

If you struggle with inflammation or dullness, this is the face mask you need to try. Made with upcycled Korean rice wine, it brightens and gently exfoliates without stripping or drying your skin out in the process.

Available at SPACENK.COM

Niacinamide 10% + TXA 4% Serum

£19.80 (was £22) | Anua

Beauty fans will likely have heard of Anua already but this serum is a quiet hero in the range. Built to regulate oil, minimise pores and fade dark spots, it’s lightweight and fast-absorbing – so if you have oily, combination or blemish-prone skin, it deserves a place in your evening routine.

Available at LOOKFANTASTIC.COM

Freeze Tag Ice Roller Serum

£25 | Chasin' Rabbits

This serum instantly wakes up skin by combining a cooling roller applicator with a formula full of refreshing ingredients. It contains hyaluronic acid for hydration, oats to soothe and caffeine to tighten. Simply glide it across your skin before make-up to create a smooth, calm canvas.

Available at SPACENK.COM

Aquatica Sun Spray

£45 | Cell Fusion C

This is now officially our favourite way to re-apply sunscreen. The water-like mist absorbs quickly and doesn’t leave a white cast behind – making it ideal for quick touch-ups, even over make-up.

Available at JOOM.COM

Souffle Color Pots

£16 | Dasique

Whether you use them on your lips or cheeks, these pots deliver an airbrushed flush of colour in one easy swipe. The whipped texture makes them buildable and easy to blend – and they even come in a sweet heart-shaped compact with its own brush.

Available at SPACENK.COM

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