/ 09 November 2026

10 Viral Beauty Buys The LGs Actually Rate

The internet is always hyping up the next big beauty launch but not every viral product lives up to expectations. We’ve cut through the noise to find the ones that are genuinely worth trying – from the latest lip care drops to an effortless lash growth serum…

Angelina Mable

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All products on this page have been selected by our editorial team, however we may make commission on some products.

Flouf Factor Growth Leave-In Mask

£11.96 (was £15.95) | Bouf

Part treatment, part styling shortcut, this leave-in mask is designed to strengthen strands, tame frizz and leave hair feeling softer and looking thicker. Apply to damp lengths for a smoother, healthier-looking finish – no rinsing required.

Available at BOOTS.COM

Lip Butter Balm

£23 | Summer Fridays

There’s a reason Summer Fridays’ Lip Butter Balm has such a loyal following – and ‘Mocha Bonbon’ is the latest addition to the line-up. With a sheer beige tint, golden shimmer and containing the brand’s signature hydrating ingredients, it’s a good one to have on hand when lips are feeling dry.

Available at SPACENK.COM

Glow Blush

£25 | CAIA Cosmetics

For a fresh, lit-from-within flush, CAIA’s Glow Blush combines the ease of a powder with a creamy, blendable finish. The buildable formula adds a soft wash of colour and subtle shimmer, with a soft-focus effect that’s easy to wear every day.

Available at CAIACOSMETICS.CO.UK

Sunny Sticks Cream Bronzer

£17 | Jordana Ticia

If you’re already a fan of Jordana Ticia’s bronzer duos, the new Sunny Sticks are worth a try. The cream formula blends easily into skin for a natural-looking, sun-kissed finish – ideal for quick touch-ups or adding a little warmth on the go.

Available at SPACENK.COM

Lash Serum

£20 | Gróa

For longer-looking lashes without extensions or layers of mascara, gróa’s peptide-powered serum is an easy addition to make to your routine. The prostaglandin-free formula takes seconds to apply, with the brand promising visibly fuller, healthier-looking lashes in six weeks.

Available at BOOTS.COM

Lumi Le Glass Highlighter Stick

£11.99 | L’Oréal Paris

For an instant hit of glass-like glow, this highlighter stick is hard to beat. Its reflective finish catches the light beautifully, while the easy-to-apply format makes it a quick way to add a little extra luminosity to your party-season make-up.

Available at SUPERDRUG.COM

Cloud Set Loose Brightening Powder

£35 | Kosas

For a softly blurred finish without losing your glow, make Kosas’ Cloud Set Loose Powder your go-to. The lightweight formula sets make-up, reduces shine and brightens the complexion, leaving skin looking smooth rather than overly powdered.

Available at SPACENK.COM

Pure Grinding Cleansing Balm

£15.71 (was £19) | Dr. Althea

Cleansing balms are having a moment and Dr. Althea’s has an especially satisfying twist: its clever grinding mechanism dispenses just the right amount each time. Formulated with 14 ingredients, it gently dissolves make-up and is designed with sensitive skin in mind.

Available at SEPHORA.CO.UK

Honey Glaze Collagen Therapy Lip Mask

£24 | Gisou

Powered by Mirsalehi Honey, collagen active and ceramides, this lip mask delivers a generous hit of hydration and glossy shine. The Cherry Choco version is particularly tempting, with a delicious cherry-chocolate scent and a sheer dark red tint that looks lovely worn alone.

Available at GISOU.COM

Cashmere Frost Body Mist

£26 | Phlur

Meet your new winter scent. Phlur’s ‘Cashmere Frost’ pairs crisp snowdrop and jasmine with soft cashmere woods, musk and vanilla for a fragrance that feels both fresh and comforting. The powdery finish is just right for colder days.

Available at SPACENK.COM

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